Set Top Box Market

Set Top Box Market: Increasing Demand for Digital TV & Smart TV Anticipated to Fuel Revenue Growth of the APEJ Regional Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027

The global set-top box market is estimated to be valued at US$ 22,269 Mn in 2017 and is projected to reach US$ 46,091 Mn by 2027 end. Sales revenue is expected to increase at a CAGR of 7.5% during the forecast period (2017–2027).

Increasing demand for TVs from rural areas boosting the set-top box market in the APEJ region

Due to increase in penetration of television and TV services within rural areas as well as urban areas, the set-top box market will receive a boost all across the APEJ region. Disposable incomes are on a rise in developing economies – especially in India and China – and this is helping the set-top box market turnover to grow. In the Asia Pacific region, consumers are more aware about the features, quality and pricing of the set-top box, helping the market achieve greater growth and acceptability.

Increasing demand for IPTV STBs is fuelling the market for set-top boxes in North America

Increasing demand of 4K TVs is expected to provide support to the growth of the set-top box market in North America. It has been observed that the demand for IPTV based services has increased by 12% and operators are viewing IP-based services as an opportunity to differentiate their products. IP transmission recording features and higher storage specifications are anticipated to support steady revenue growth of the North America set-top box market.

Domestic production and low-cost products hampering the market growth in APEJ

In the Asia Pacific region, domestic production of set-top boxes by local companies is leading to an increase in price competition with global set-top box manufacturers. Emerging companies are acting as competitors to the established players in the market, thus making the smooth operation of this market difficult.

Focus on HD videos and powerful interfaces with technology a growing trend in the global set-top box market

It has been observed that set-top box vendors are focussed on supporting devices that enable seamless rendering of high-quality video on a powerful user interface and set-top box vendors have started manufacturing operation systems and app based set-top boxes. The global market is moving towards the 4K android customised set-top box and smart set-top boxes. It has been observed that in the past few years, set-top box manufacturers have shipped a large number of 4K set-top boxes in the APEJ region, and consumers are more aware about the technology and features of set-top boxes in this region.

Flexible policies and government support encouraging the use of set-top boxes in the APEJ regional market

In November 2015, the Chinese government banned 81 third party apps that allow users to turn television sets into internet streaming devices. The Chinese State Administration of Press, Publication, Radio, Film and Television proposed a rule for governing set-top boxes. In China and India respectively, governments have taken initiatives to focus on high definition pictures, towards HD channels and decline in TV prices. This has led to the growth of the set-top box market in the APEJ region. Manufacturers in this region have also utilised e-commerce retailers such as Alibaba, Ali Express, Amazon, Flipkart etc., and this has propelled the growth of this market.

Global Set-Top Box Market Attractiveness by Region, 2017–2027

  • In terms of value, the North America set-top box market is projected to be the most attractive regional market in the global set-top box market during the forecast period

  • However, the APEJ market is also poised to register high Y-o-Y growth rates throughout the forecast period. In terms of value, APEJ is anticipated to register a CAGR of 6% during the forecast period

  • In 2016, the APEJ market was valued at US$ 6,067.4 Mn and is expected to witness sustained growth in terms of revenue throughout the forecast period

The report ‘Set-Top Box Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027’, is a comprehensive take on the set-top box market and elaborates about the various dimensions of the set-top box market based on product type and video quality. Set-top box is a consumer electronic device that integrates the video and audio decoding capabilities of television with a multimedia application execution environment. A set-top box works like an interface between the television and a content provider for instance Direct Broadcast satellite operator, cable operator or terrestrial operator. Set-top box provides digital audio and video sources after decoding the upcoming digital signals. Product categories of set-top box include Cable Set-Top boxes, IPTV Set-Top Boxes, Hybrid Broadcast Broadband, OTT (Over the Top) devices and DTT (Digital Terrestrial Television). Presently set-top boxes are using for Video Telephony, Home Networking, DNGS (Digital News Gathering Services), Electronic Programme Guide etc.

Report Inclusions

The first part of the report covers the market introduction of the set-top box market. The second part contains the regional analysis of the set-top box market with the regions being selected as per the market taxonomy. The third part of the report consists of the competition landscape, which features important players operating in the global set-top box market and contains important information about these companies. The last part of the report consists of global set-top box market analysis by product type, by video quality and by region.

In the introduction, pertinent market numbers of the most lucrative region and segment have been covered. This section also contains the executive summary, which is valuable for the report audience to have a cursory glance at this vast market. Besides the executive summary, the introduction also contains the definitions of set-top box and its various types. The various macroeconomic factors that are influencing the global set-top box market are also discussed in the introduction. Besides this, the opportunity analysis and value chain analysis of the global set-top box market is also given here.

The second part of the report contains a region wise market analysis and opportunity assessment of the global set-top box market. This section depicts the regional market dynamics of the global set-top box market and highlights the drivers that encourage the growth of this market and the restraints that hamper the growth of this market. Besides the drivers and restraints, the various opportunities and trends in the global set-top box market are also discussed. Also, for each regional analysis and opportunity assessment subsection, the key regulations pertaining to that particular region are also given. This gives us a glimpse of the legal framework for each of the regions and helps in navigating the market more tactfully.        

The third part of the report contains the competitive landscape of the set-top box market. This part comprises information on the leading companies operating in the global set-top box market. This competition landscape gives a dashboard view of the key companies operating in the global set-top box market along with their important information and broad strategy adopted to stay as leaders in the global set-top box market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description and product portfolio along with key developments concerning the company and strategic analysis is presented.    The last part of the report contains the global set-top box market analysis by product type, by video quality and by region. This section presents important market metrics such as BPS analysis, year-on-year growth rates, absolute dollar opportunity and market attractiveness index.

Research Methodology

Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the set-top box market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the forecast period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global set-top box market.   

Market Taxonomy

By Product

By Video Quality

By Region

  • Cable Set-Top Boxes

  • Satellite Set-Top Boxes

  • IPTV Set-Top Boxes

  • OTT (Over the Top) Devices

  • Standard-Definition Set-Top Boxes

  • High-Definition Set-Top Boxes

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • Middle East and Africa

 Why should you invest in this report?

This report will help you acquire the necessary competitive intelligence you may require for a successful stint in the global set-top box market and gather information on the leading market players and their key strategies that enable them to stay as leaders in this highly competitive market. The report also helps in learning about the key industry trends, opportunities and restraints that have a bearing on the global set-top box market. The report will help you go to market armed with pertinent insights on various product types and regional markets of the global set-top box market and enable you to get to know which product type is more popular in which region of the world so that you can make your investment accordingly.