Set-top boxes, over the years, have changed the way people enjoy their everyday television-watching experience. Introduced in the latter half of the 2000s, they are now equipped with a multitude of features, which are not only increasing their adoption in the general populace but also enhancing the overall user experience. The US$ 37,245.54 million set-top box market, as of 2024, is set to have a bright future in the coming decade.
With the advent of OTT platforms, in the past few years, the general population, especially the younger demographic, has moved away from the market. This trend is a testament to its modest predicted CAGR of 5.60% through 2034. However, the companies involved in the market have tackled this problem by introducing OTT subscription-based plans so that consumers can enjoy both their conventional TV channels plus the newly arrived OTT ones.
Even in underdeveloped and developing countries like India, South Korea, Thailand, Brazil, etc., where a high consumption is noted, market players have to regularly come up with new subscription plans and discounts to stay competitive and stop consumers from moving towards online platforms. With the collaboration between television manufacturing and set-top box companies, the market is said to do well in the coming future, reaching a global valuation of US$ 64,226.39 million by the end of 2034.
Attributes | Details |
---|---|
Market Value for 2024 | US$ 37,245.54 million |
Projected Market Value for 2034 | US$ 64,226.39 million |
Value-based CAGR of the Market for 2024 to 2034 | 5.60% |
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Advancements in the overall entertainment sector have led to the influx of many mediums and platforms in the international marketplace. The set-top box market, for instance, is set to receive stiff resistance from the OTT content market and the video streaming software market in the coming decade. The growth rates of these markets along with their challenges and ongoing trends have been jotted down below.
Inferring from these analytics, it can be confidently projected that the OTT content platform is likely to have a brighter future than the other two.
Set-top Box Market:
Attributes | Set-top Box Market |
---|---|
Value-based CAGR (2024 to 2034) | 5.60% |
Projected Market Value (2024) | US$ 37,245.54 million |
Growth Factor | Growing preference for both big TVs and at-home entertainment is expected to open substantial new markets for 4K and 8K boxes |
Restraint | Rising proliferation of mobile phones and streaming platforms like Amazon Prime, and Netflix is significantly diverting consumer base, especially in the urban and semi-urban settings |
Trend | Large need for OTT-enabled boxes is expected to emerge in coming years as consumers shift attention to IPTV and OTT platforms like Netflix, YouTube, Amazon, etc. |
OTT Content Market:
Attributes | OTT Content Market |
---|---|
Value-based CAGR (2024 to 2034) | 17.30% |
Projected Market Value (2024) | US$ 2.71 billion |
Growth Factor | OTT platforms use more effective compression algorithms to provide higher-resolution material without sacrificing streaming speed |
Restraints |
|
Trend | OTT companies leveraging increasing demand for short-form video content by introducing Quibi-like platforms tailored to tastes of mobile viewers |
Video Streaming Software Market:
Attributes | Video Streaming Software Market |
---|---|
Value-based CAGR (2024 to 2034) | 10.20% |
Projected Market Value (2024) | US$ 6.9 billion |
Growth Factor | Continuous innovations in video compression, content delivery networks (CDNs), and cloud computing act as beacons guiding video streaming software market forward |
Restraint | Inadequate network infrastructure, including limited broadband availability and inconsistent internet speeds, hampers video streaming software market |
Trend | Implementing personalized content recommendations and recommendation algorithms is key trend increasing adoption of video streaming software |
Various types of STBs are flooding the international marketplace, such as cable set STBs, satellite STBs, IPTV STBs, and OTT devices. Among these, cable set-top boxes are slated to hold a market share of 28.70% in 2024.
Attributes | Details |
---|---|
Product Type | Cable Set-top Boxes |
Market Share (2024) | 28.70% |
On the basis of video quality, STBs come in two variants: standard-definition and high-definition STBs. Among these, HD STBs are in line to take the majority share of 54.90% of the overall market.
Attributes | Details |
---|---|
Video Quality | High Definition Set Top Boxes |
Market Share (2024) | 54.90% |
Countries | CAGR (2024 to 2034) |
---|---|
China | 7.70% |
United States | 5.60% |
Australia and New Zealand | 5.10% |
Germany | 1.30% |
Japan | 2.00% |
The set-top box market in China is a promising one. It is slated to grow at a CAGR of 7.70% through 2034.
China has always been a front-runner when it comes to novel technologies, especially in the electronics sector. This rich legacy has led to the advent of a multitude of Chinese companies in the market, with a promise of delivering inexpensive subscription plans and offerings to the consumer.
For instance, in April 2023, Xiaomi unveiled its next-gen 4K-enabled STB, running Google TV instead of Android TV. The revamped Xiaomi TV Box S boasted a more powerful CPU and Bluetooth 5.2, offering users enhanced streaming experiences.
The United States is a lucrative country in the set-top box market. The market is slated to grow at a CAGR of 5.60% for the forecast period in the country.
The United States was among the first few countries to introduce cable TV channels for the common people. The market is also well-established. This is why, various other media platforms are leveraging the penetration of STB networks for their growth in the country.
To give an example, in January 2020, Netflix eyed faster growth through pay TV and mobile service bundles. The company forged integration deals with Comcast and T-Mobile, and expanded its agreement with Sky, the largest set-top box company in the country, allowing access to Netflix via STBs.
The future of the Australian and New Zealand markets looks very bright. The market is slated to grow at a CAGR of 5.10% through 2034.
Australia and New Zealand have a very prominent sporting culture. The general population in these countries is maddened by cricket and football streaming. This has put tremendous pressure on the companies involved in the market to curate plans that include sports channels, which not only increase the adoption but also enhance user experience.
The set-top box market in Germany is slated to grow at a CAGR of 1.30% for the forecasted period of 2024 to 2034.
Amidst the rising demand for OTT streaming and the shift of consumers from conventional cable TVs towards internet and mobile streaming applications, companies in Germany are introducing televisions with in-built set-top boxes enabling OTT browsing.
For instance, in December 2023, Tele Columbus, a German-based company, launched PŸUR TV HD, integrating linear TV and on-demand services. The Android TV-based STB offers features like restart, live pause, and access to streaming apps like Netflix and Disney+.
The market in Japan is very likely to flourish in the coming years. It is slated to grow at a CAGR of 2.00% through 2034.
Japan is home to a large population of geriatric people. This demographic is accustomed to watching TV shows on cable set-top boxes from the beginning of the century. They find it hard to shift toward emerging alternatives as they are complex, expensive, and difficult to operate.
The set-top box market is a well-established one. Multinational companies in the market already have a strong foothold due to their prolonged presence and unprecedented penetration not just in urban settings but also in rural ones. With the advent of OTT platforms, the market has experienced a considerable plunge. However, companies in the market have successfully struck a deal with the OTT companies so that they can continue providing their services through the product.
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The market is expected to be worth US$ 37,245.54 million in 2024.
The market is expected to reach US$ 64,226.39 million by 2034.
The market is in line to develop at a CAGR of 5.60% from 2024 to 2034.
Humax Co. Ltd., Huawei Technologies Co. Ltd., Kaonmedia Co. Ltd., Technicolor SA, ADB (Advanced Digital Broadcast) SA, Sagemcom SAS, and Samsung Electronics Co. Ltd., are some of the major players in the market.
The market valuation in 2023 was US$ 35,270.4 million.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034 5.3.1. Cable Set-Top Boxes 5.3.2. Satellite Set-Top Boxes 5.3.3. IPTV Set-Top Boxes 5.3.4. OTT (Over the Top) Devices 5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Video Quality 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Video Quality, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Video Quality, 2024 to 2034 6.3.1. Standard-Definition Set-Top Boxes 6.3.2. High-Definition Set-Top Boxes 6.4. Y-o-Y Growth Trend Analysis By Video Quality, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Video Quality, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product 8.2.3. By Video Quality 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product 8.3.3. By Video Quality 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product 9.2.3. By Video Quality 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product 9.3.3. By Video Quality 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product 10.2.3. By Video Quality 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product 10.3.3. By Video Quality 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product 11.2.3. By Video Quality 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product 11.3.3. By Video Quality 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product 12.2.3. By Video Quality 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product 12.3.3. By Video Quality 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product 13.2.3. By Video Quality 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product 13.3.3. By Video Quality 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product 14.2.3. By Video Quality 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product 14.3.3. By Video Quality 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Product 15.1.2.2. By Video Quality 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Product 15.2.2.2. By Video Quality 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Product 15.3.2.2. By Video Quality 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Product 15.4.2.2. By Video Quality 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Product 15.5.2.2. By Video Quality 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Product 15.6.2.2. By Video Quality 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Product 15.7.2.2. By Video Quality 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Product 15.8.2.2. By Video Quality 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Product 15.9.2.2. By Video Quality 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Product 15.10.2.2. By Video Quality 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Product 15.11.2.2. By Video Quality 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Product 15.12.2.2. By Video Quality 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Product 15.13.2.2. By Video Quality 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Product 15.14.2.2. By Video Quality 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Product 15.15.2.2. By Video Quality 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Product 15.16.2.2. By Video Quality 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Product 15.17.2.2. By Video Quality 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Product 15.18.2.2. By Video Quality 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Product 15.19.2.2. By Video Quality 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Product 15.20.2.2. By Video Quality 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Product 15.21.2.2. By Video Quality 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Product 15.22.2.2. By Video Quality 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Product 15.23.2.2. By Video Quality 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product 16.3.3. By Video Quality 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Humax Co. Ltd. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Huawei Technologies Co. Ltd. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Kaonmedia Co. Ltd. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Technicolor SA 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. ADB (Advanced Digital Broadcast) SA 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Sagemcom SAS 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Samsung Electronics Co. Ltd. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. ARRIS Group Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. EchoStar Corporation 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Texas Instruments 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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