FMI estimates indicate that the sippy cups market was worth USD 10.6 billion in 2025. It is likely to be valued at USD 11.1 billion in 2026 and reach USD 17.1 billion by 2036, at 4.4% CAGR. By product type, straw cups are anticipated to secure a 36% share in 2026. Across sales channels, supermarkets/hypermarkets are projected to account for a 38% share in 2026.