The soft touch nonwovens market was valued at USD 2,658.6 million in 2025 and is forecast to register a 7.6% CAGR between 2026 and 2036. In 2026, direct to converters hold 58.5% of sales channel sales, polypropylene represents 38.0% within the fiber type segment and spunbond accounts for 38.0% of the technology category.