Straw Sales to Surpass US$ 11 Bn by 2029
The global straw market has been growing at a healthy pace on the back of expanding foodservice industry. Despite the global anti-plastic movement, especially single use plastic straws, demand for straws continues to be on an upward trend. However, as the packaging industry accelerates its shift towards non-plastic sustainable material alternatives, straw manufacturers also witness solid growth prospects in the non-plastic category. Exhibiting a promising CAGR over 2019 - 2029, the global straw sales will account for market value in excess of US$ 11 Bn, towards the end of 2029.
Greater Emphasis on Offering Eco-friendly Straws
After bans on using single-use plastic straws, manufacturers are offering straws that can decompose and have less impact on the environment. Consumption of straws is anticipated to increase owing to increasing fast food outlets and consumption of alcoholic and non-alcoholic beverages. Leading players are collaborating with raw material suppliers in order to create sustainable straws and avoid using plastic straws.
Rising Consumption of Compact Beverage Packages
To ensure consumers’ convenience and hygiene at workplace, brand owners and corporates prefer straws along with tetra packs. Manufacturers directly provide packaged products to convenience stores and retailers. Consequently, the demand for packaged beverages is expected to fuel the straw market growth in coming years.
In 2017, total consumption of fruit juices & nectar in the European Union accounted for revenues that roughly equated 9 billion liters, in which Germany accounted for around 25% of it. According to UNESDA, soft drinks can be a part of healthy and balanced lifestyle, which add values to production and marketing of soft drinks, eventually increasing the consumption of straws in the region.
Enhanced Production Capabilities Translating into More Opportunities
Europe is anticipated to be one of the key regions that focuses on reducing usage of single-use plastic straws by replacing them with other reusable and biodegradable straws. This can create huge growth opportunities for manufacturers in the straw market. Changing lifestyles and adoption of paper-based packaging in the East Asia region is also expected to bolster the growth of the straw market in the next decade. Local and regional players in the Asian region are expected to boost the growth of the straw market and increase value share of straws in the region.
Straw Market Structure Analysis
- Leading market players in the straw market include Hoffmaster Group Inc. and Tetra Pak International S.A.
- Prominent manufacturers are investing in research & development activities for the production of sustainable and recyclable materials. These companies include PLA, bio-PE, PA 11, petroleum-based plastics, and starch-based plastics.
- North America and Europe are estimated to show significant consumption rate of biodegradable products in next ten years.
Key Developmental Strategies and Competition Trends
Leading players are focusing more on product launches, mergers, and collaborations to expand their production capabilities. Key participants in the straw market are focusing on adopting business models and growth strategies in synchronization with biodegradability of straws. For instance, Hay Straws, a US-based manufacturer, offers straws that are made of wheat byproducts.
- In 2018, Hoffmaster Group Inc. acquired Aardvark straws, a leading US-based paper straw manufacturer.
- In 2018, Tetra Pak International S.A., introduced paper straws for its portion size carton packages.
- Earlier in 2015, Hoffmaster Group Inc. had acquired Lapaco Paper Products Ltd., a recognized disposable paper products manufacturer.
Paper Straw Gathering Momentum
A majority of the global market revenues is accounted by plastic and paper, whereas other material alternatives such as metal, glass, bamboo, and silicone currently hold a negligible share. As the production of plastic straws is set to witness a massive dip in the following years, paper has been benefiting as a preferred choice of material among straw manufacturers. Biodegradability and recyclability of bioplastics are also garnering R&D interests of companies. Portability and reusability will emerge as the most sought-after features shaping straw sales in the near future.
Incremental Opportunity Facing Asian and European Markets
Led by China and the U.K. respectively, global straw sales will remain concentrated in Asia and Europe. Profits worth of about US$ 4 Tn are attracting manufacturers from across the globe to these regional markets. The study also reveals lucrative profits in Germany and India, and this growth potential has been attributed to the flourishing functional beverage sector and rapid E-commerce expansion in these countries. The growth of foodservice industry and heightening sales of energy drinks will particularly account for the sustained consumption of straws in these economies.
Sustainable Straws - A Differentiating Strategy
As single use plastic straws are subject to regulatory backlash, key market players are turning to sustainable material choices such as metal, glass, bamboo, and paper. Although these eco-friendly alternatives are relatively expensive than plastic, they minimize the environmental impact and promote sustainability in the market. Paper will continue to gain higher traction than its glass and metal counterparts owing to the relatively low price point.
Plastic remains in demand
Paper gains significant traction
High demand for 9-15 cm cm straws
Demand for 16-20 cm cm straws picking pace
Maximum sales via manufacturers
Sales through distributers to gain momentum
High adoption in foodservice industry
Adoption for institutional application moderate
How Growth will Unfold
Foodservice industry would remain the key revenue generator for straw market players, reaping profits of around US$ 5 Tn by the end of 2019. Sales of straws in bars, lounges, and hotels will contribute a major share, whereas that in restaurants and motels will witness remarkable growth in the near future. Cafes, on the other side, have been registering maximum annual growth in straw sales over the recent past. They are thus being perceived as an attractive revenue pocket for straw manufacturers. Demand growth in the institutional sector, especially in corporate environments, also appears positive. Manufacturers will further tap white spaces in the educational and healthcare industries for better returns.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Straw Market Analysis 2019 - 2029
A recent market study published by FMI “Straw Market: Global Industry Analysis 2014-2018 and Opportunity Assessment 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on historic as well as current growth parameters, growth prospects of the straw market are obtained with maximum precision.
Straws Market Taxonomy
The global straw market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
- <9 cm
- 9-15 cm
- 16-20 cm
- >20 cm
- North America
- Latin America
- South Asia
- East Asia
The report commences with the executive summary of the straw market, which includes a summary of key findings and key statistics of the market. It also includes prominent segments in the global straw market, along-with key facts about plastic straws. It also includes graphical representation of segments according to market size and growth rate.
Readers can find detailed taxonomy and definition of the straw market in this chapter, which will help them understand the basic information about straws present in the market. This section also highlights evolution of the straws, which help readers understand the scope of the straw market report.
The report provides key market trends that are expected to impact market growth significantly in the coming years. This section also describes the shift in consumers’ preference from plastic straws to paper straws.
This section includes the scenario of key factors affecting the straw market, regulations related to straw usage, and comparison between all types of straws available in the market.
This section explains the global market value and volume analysis and forecast for the straw market during the forecast period. This chapter includes the detailed analysis of the historical straw market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).
This section highlights the average pricing analysis of plastic straw, bamboo straw, metal straw, paper straw, glass straw, silicone straw, and hay/edible straws in different regions throughout the globe. The weighted average pricing for manufacturer level pricing is analyzed in this section.
This chapter explains key macro-economic factors that are expected to influence the growth of the straw market during the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the straw market. This chapter also highlights key market dynamics of the straw market, which include drivers and restraints. Moreover, readers will understand key trends followed by leading manufacturers in the straw market. This section also covers the porter’s as well as the PESTLE analysis for the global straw market.
Based on product, the straw market is segmented into plastic straw, bamboo straw, metal straw, glass straw, silicone straw, paper straw, and other straws (hay/edible straw). In this chapter, readers can find information about key attractive segments during the forecast period.
Based on straw length, the straw market is segmented into <9 cm, 9-15 cm, 16-20 cm, and above 20 cm. In this chapter, readers can find information about key segments during the forecast period.
This chapter provides details about the straw market on the basis of sales channel, which is classified into manufacturers, distributors, retailers and e-retail.
This chapter provides details about the straw market on the basis of end use, and has been classified into foodservice, institutional, and households.
This chapter explains how the straw market is expected to grow across various geographic regions such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa (MEA).
This chapter includes a detailed analysis of the growth of the North America straw market, along with a country-wise assessment that includes the U.S. and Canada. Readers will also find some key points on the basis of estimated market size and consumption of straws.
Readers can find detailed information about several factors such as pricing analysis and regional trends, which are impacting the growth of the Latin America straw market. This chapter also includes the growth prospects of the straw market in leading LATAM countries such as Brazil, Mexico, Argentina, and the rest of Latin America.
Important growth prospects of the straw market based on product, straw length, sales channel, and end use in several countries such as Germany, the U.K., France, Spain, Italy, Russia, and the rest of Europe are included in this chapter.
India, Indonesia, Thailand, and Malaysia are leading countries in the South Asia region that are prime subjects of assessment to obtain growth prospects of the South Asia straw market in this chapter. Readers can find detailed information about growth parameters of the South Asia straw market during the period.
This chapter highlights the growth of the straw market in the East Asia by focusing on China, Japan, and South Korea. The section also highlights data points regarding the growth of the straw market in the East Asian region.
This chapter provides information about how the straw market will grow in major countries in the MEA region, such as GCC Countries, South Africa, Turkey, Northern Africa, and the rest of MEA, during the forecast period.
In this chapter, Australia and New Zealand are among leading countries in the Oceania region, which are prime subjects of assessment to obtain growth prospects of the Oceania straw market.
This chapter highlights the growth of the straw market in emerging countries by focusing on China and India. The section also highlights data points regarding the growth of the straw market in emerging countries.
In this chapter, readers can find a detailed information about the tier analysis and market concentration of key players in the straw market, along with their market presence analysis by region and product portfolio.
In this chapter, readers will find a comprehensive list of all leading manufacturers in the straw market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent company developments. Some market players featured in the report are Huhtamaki Oyj., Gumi Bamboo, NIPPON STRAW Co., Ltd., Tetra Pak International S.A., Sulapac, Lollicup USA, Inc., Pactiv LLC, Biopac Ltd., Absolute Custom Extrusions, Inc., and PT. Strawland.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the straw report.
This chapter helps readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the straw market.
How the research was conducted?
Primary research interview with Key Opinion Leaders and other participants were conducted for data collection and validation of the below information:
- To know the key segments in the straw market
- Market Share Analysis
- Consumer Preference Analysis
- Comparison of Several Straws Present in the Market
- Market Size
- Key Trends
- United Nations Environment Programme
- British Beer & Pub Association
- Ministry Of Energy, Science, Technology, Environment & Climate Change
- Industry Journals
- Plastics Europe
- Food Service Packaging Industry Growth
Primary Interview Splits