According to latest research by Future Market Insights, reusable straws market is set to witness steady growth over 11% during 2021-2031. Environmental corporate social responsibility management and strategy has been reshaping the consumer behavior. Sustainable development and an eco-friendly lifestyle has become a go-to strategy for the environmentally awoke population, especially the Millennial; thus, explaining the surge in demand for reusable straws.
What is Driving Demand for Reusable Straws?
Plastic has grown synonymous to environmental pollution, all forms of it, be it land, water or air. In United States, millions of plastics straws are thrown each day, meanwhile United Kingdom contributes close to 4.4 billion of straws annually. Such humungous numbers have led to an understanding and realization among people over the need for reusable straws. Reduce, reuse and recycle have failed to change the dynamics of the plastic pollution resultant of the consumption of straws. Globally, 79% of plastic waste ends up in landfills, dumps or in the environment; 12% of plastic waste is incinerated; while only 9% is recycled. Subsiding plastic pollution through community efforts is possible by refusing to purchase items made of plastic, advocating for more sustainable alternatives, while recycling as much as possible. On the hindsight, reduce and reuse are the most recommended approaches since recycling of micro-plastics is another major concern. The sustainability quotient demands a change in the product portfolio and therefore the demand for alternatives such as reusable straws.
Government Initiatives Likely to Augment Shift towards Reusable Straws
Government initiatives concerning the ban of plastic are a big relief to the society. Major level of reduction in the consumption rate of plastic disposable straws can be put into action by strict regulatory norms. In 2018, the European Union proposed a new rule banning the 10 single-use plastic products most often found on Europe’s beaches and seas, with regard to items such as cutlery, plates, straws, drink stirrers, and balloon sticks. The U.K. has also brought into place a similar plan banning plastic straws, stirrers, and plastic-stemmed cotton swabs. Public recognition and contribution has been considered of paramount importance. On similar lines, February 23, 2018 has been declared as National Skip the Straw Day, a day to remember the impact of single-use plastics and efforts to stem the tide of litter and waste.
A major development in the reusable straws industry is the reduction at point source. HoReCa is a major contributor of plastic straws; therefore, it is imperative that substitution of plastic straws with sustainable alternatives as reusable straws including the likes of bamboo straws, stainless steel straws and glass straws takes an upsurge in demand within the industry.
US and Canada Reusable Straws Market Outlook
US and Canada remain prospective areas for reusable straws sales. The shift towards reusable straws and ban of straws and single-use plastics has witnessed an upward trajectory in the countries. The prime reason for shift in plastic culture in US is the monstrous amount of plastic consumption, an approximate of 500 million plastic straws and stirrers. In July 2018, Seattle became the largest US city to ban plastic straws.
Starbucks and McDonald’s have abolished the use of plastic straws, an initiative holding high magnitude and significant deduction in the plastic dump created by the HoReCa sector. Rising demand for takeaways and highly penetrating coffee culture had played a major role in the increase in consumption of plastic straws. The adoption of reusable straws has possibly reduced the plastic piling and also propagating the demand for reusable straws.
Europe Demand Outlook for Reusable Straws
Europe has been severely impacted by the COVID-19 crisis, resulting in a decline in economic activities. The hospitality sector has been thrashed by the lockdown restrictions thus explaining the drop in sales for straws in general. However, the fall in sales was short-lived and with take-home services rebounding, the demand projection over the forecast period is likely to take an upward motion for reusable straws.
In the U.K., Queen Elizabeth II banned plastic straws and bottles from all royal estates, cafes, and gift shops while Prime Minister Theresa May announced a Britain-wide ban on the sale of plastic straws, stirrers, and plastic cotton swabs. British businesses like Waitrose, London City Airport, McDonalds UK, and Costa Coffee have imposed a ban on straws, Ryanair focuses on becoming “plastic free” by 2023, and Marriott is implementing a straw ban at all 60 British properties.
Bars in Italy are shunning the use of plastic straws and adopting bio-straws instead. Italy has resorted to pasta straws, in a bid to avoid plastic straws thereby reducing plastic waste. Likewise, other European countries have been following the suit. A London-based company, Stroodles has edible, biodegradable pasta straws made from water and wheat, making these 100% vegan as well.
Who are the Key Manufacturers and Suppliers of Reusable Straws?
Some of the leading manufacturers and suppliers of reusable straws include
- The Final Co. LLC
- OXO Tot
- Klean Kanteen
- Koffie Straw
- Off the Grid with a Kid
- Buluh Straws
- Simply Straws
- Ozak, Asp
- Hand LLC
With plastic straws turning a taboo worldwide, manufacturers have resorted to the manufacture of sustainable alternatives with innovative design concept and composition, in order to gain a competitive edge in the market. For instance, Cooperativa Campo, a company based out of Italy created Canu, a gluten-free straw made in Italy using corn and rice. Besides being completely biodegradable, it does not constitute any harmful ingredient and is safe to eat. Additionally, these straws can be easily recycled for other uses as animal feed.
In a similar case, a Californian brand The Amazing Pasta Straw serves the restaurants reduce the pollution footprint through straws made of wheat and water, capable of holding shape when inserted in soft drinks and likely to decompose virtually overnight after being discarded.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Reusable Straws Market Report Highlights:
- Detailed overview of straws market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Note: Although care has been taken to maintain the highest levels of accuracy in FMI’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
Key Segments of Reusable Straws Market
- Metal (Stainless Steel)
By Sales Channel:
- Modern Trade
- Direct Sales
- Convenience Stores
- Specialty Stores
- Mono-brand Stores
- Other Sales Channel
By End-use Industry:
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
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