The reusable straws market is projected to grow to a valuation of US$ 2 billion in 2023 and is expected to exhibit a compound annual growth rate (CAGR) of 7.9% from 2023 to 2033 to reach US$ 4.4 Billion in 2033.
Data Points
Key Statistics
Expected Market Value (2023)
US$ 2 billion
Anticipated Forecast Value (2033)
US$ 4.4 billion
Projected Growth Rate (2023 to 2033)
7.9% CAGR
Consumer behavior is being influenced by environmental corporate social responsibility management and strategy. Environmental sustainability and an eco-friendly way of life have become popular among the environmentally aware population, particularly the Millennial generation, clarifying the rise in demand for reusable straws.
Plastic has become associated with environmental degradation in all of its forms, whether on land, in water, or in the air. Millions of plastic straws are discarded every day in the United States, while the United Kingdom adds value to nearly 4.4 billion straws annually. People are becoming more aware of the importance of reusable straws as a result of such staggering figures.
Decrease, recycling, and repackaging have all failed to alter the dynamics of plastic pollution caused by straw utilization. Globally, 79% of plastic waste is sent to landfills, dumps, or the surroundings, while 12% is burned to death and only 9% is recirculated.
Environmental sustainability and an eco-friendly way of life have become popular among the environmentally aware population, particularly the Millennial generation, clarifying the rise in demand for reusable straws.
Plastic ban government efforts are a massive relief to society. Strict regulatory standards can achieve a significant lowering in the average consumption of disposable plastic straws. In 2018, the European Union proposed an additional rule prohibiting the consumption of ten single-use plastic items commonly found on Europe's seashores and oceans, including cutlery, trays, straws, beverage stirrers, and balloon sticks.
The United Kingdom has implemented an identical plan, prohibiting the use of plastic straws, stirrers, and cotton swabs with plastic stems. The significance of public recognition and commitment has been emphasized.
The decline at point source is a major growth in the reusable straws market. HoReCa is a key contributor to plastic straws; therefore, it is critical that plastic straws be replaced with sustainable alternatives, as reusable straws such as wooden straws, stainless steel stirrers, and acrylic straws are in great supply within the business.
The United States and Canada remain promising markets for reusable straws. The nations have seen an increase in the utilization of reusable straws and the prohibition of straws and single-use polymers. The primary explanation for the change in plastic culture in the United States is the massive quantity of plastic usage, estimated at 500 million plastic straws and stirrers. In July 2018, Seattle became the biggest metropolis in the United States to prohibit the use of plastic straws.
Starbucks and McDonald's have banned the usage of plastic straws, a huge reduction in the plastic dump formed by the hospitality industry. Rising takeaway popularity and a pervasive coffee culture have both resulted in a rise in plastic straw usage.
The use of reusable straws may have lowered plastic piling while also expanding the market for reusable straws. With plastic straws becoming a global taboo, automakers have resorted to producing sustainable options with unique design concepts and proportions in hopes of obtaining a competitive advantage in the market. Cooperativa Campo, an Italian company, for example, created Canu, a gluten-free straw made in Italy from maize and rice.
Aside from being fully biodegradable, it contains no harmful ingredients and is safe to consume. Furthermore, these straws are easily recyclable and can be used as livestock feed. Likewise, the Amazing Pasta Straw, a Californian brand, assists eateries in reducing their carbon emissions footprint by providing straws created of wheat and water, able to maintain shape when implanted in soft drinks, and inclined to disintegrate virtually overnight after being disposed of.
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Reusable Straws Market Overview
According to the latest research by Future Market Insights, the reusable straws market is set to witness steady growth of over 11% from 2023 to 2033. Environmental corporate social responsibility management and strategy have been reshaping consumer behavior.
Sustainable development and an eco-friendly lifestyle have become a go-to strategy for the environmentally awoken population, especially the Millennials; thus, explaining the surge in demand for reusable straws.
What is Driving Demand for Reusable Straws?
Plastic has grown synonymous to environmental pollution, all forms of it, be it land, water or air. In United States, millions of plastics straws are thrown each day, meanwhile United Kingdom contributes close to 4.4 billion of straws annually. Such humungous numbers have led to an understanding and realization among people over the need for reusable straws.
Reduce, reuse and recycle have failed to change the dynamics of the plastic pollution resultant of the consumption of straws. Globally, 79% of plastic waste ends up in landfills, dumps or in the environment; 12% of plastic waste is incinerated; while only 9% is recycled.
Subsiding plastic pollution through community efforts is possible by refusing to purchase items made of plastic, advocating for more sustainable alternatives, while recycling as much as possible. On the hindsight, reduce and reuse are the most recommended approaches since recycling of micro-plastics is another major concern.
The sustainability quotient demands a change in the product portfolio and therefore the demand for alternatives such as reusable straws.
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Government Initiatives Likely to Augment Shift towards Reusable Straws
Government initiatives concerning the ban on plastic are a big relief to society. A major level of reduction in the consumption rate of plastic disposable straws can be put into action by strict regulatory norms. In 2018, the European Union proposed a new rule banning the 10 single-use plastic products most often found on Europe’s beaches and seas, with regard to items such as cutlery, plates, straws, drink stirrers, and balloon sticks.
The United Kingdom has also brought into place a similar plan banning plastic straws, stirrers, and plastic-stemmed cotton swabs. Public recognition and contribution have been considered of paramount importance. Along similar lines, February 23, 2018, has been declared as National Skip the Straw Day, a day to remember the impact of single-use plastics and efforts to stem the tide of litter and waste.
A major development in the reusable straw industry is the reduction of the point source. HoReCa is a major contributor of plastic straws; therefore, it is imperative that the substitution of plastic straws with sustainable alternatives such as reusable straws including the likes of bamboo straws, stainless steel straws, and glass straws takes an upsurge in demand within the industry.
USA and Canada Reusable Straws Market Outlook
USA and Canada remain prospective areas for reusable straws sales. The shift towards reusable straws and the ban on straws and single-use plastics has witnessed an upward trajectory in the countries. The prime reason for the shift in plastic culture in the USA is the monstrous amount of plastic consumption, approximately of 500 million plastic straws and stirrers. In July 2018, Seattle became the largest USA city to ban plastic straws.
Starbucks and McDonald’s have abolished the use of plastic straws, an initiative holding high magnitude and significant deduction in the plastic dump created by the HoReCa sector. Rising demand for takeaways and highly penetrating coffee culture had played a major role in the increase in consumption of plastic straws. The adoption of reusable straws has possibly reduced the plastic piling and also propagated the demand for reusable straws.
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Europe Demand Outlook for Reusable Straws
Europe has been severely impacted by the COVID-19 crisis, resulting in a decline in economic activities. The hospitality sector has been thrashed by the lockdown restrictions thus explaining the drop in sales for straws in general. However, the fall in sales was short-lived and with take-home services rebounding, the demand projection over the forecast period is likely to take an upward motion for reusable straws.
In the United Kingdom, Queen Elizabeth II banned plastic straws and bottles from all royal estates, cafes, and gift shops while Prime Minister Theresa May announced a Britain-wide ban on the sale of plastic straws, stirrers, and plastic cotton swabs.
British businesses like Waitrose, London City Airport, McDonald's United Kingdom, and Costa Coffee have imposed a ban on straws, Ryanair focuses on becoming “plastic-free” by 2023, and Marriott is implementing a straw ban at all 60 British properties.
Bars in Italy are shunning the use of plastic straws and adopting bio-straws instead. Italy has resorted to pasta straws, in a bid to avoid plastic straws thereby reducing plastic waste. Likewise, other European countries have been following suit. A London-based company, Stroodles has edible, biodegradable pasta straws made from water and wheat, making these 100% vegan as well.
Who are the Key Manufacturers and Suppliers of Reusable Straws?
Some of the leading manufacturers and suppliers of reusable straws include
With plastic straws turning a taboo worldwide, manufacturers have resorted to the manufacture of sustainable alternatives with innovative design concept and composition, in order to gain a competitive edge in the market. For instance, Cooperativa Campo, a company based out of Italy created Canu, a gluten-free straw made in Italy using corn and rice.
Besides being completely biodegradable, it does not constitute any harmful ingredient and is safe to eat. Additionally, these straws can be easily recycled for other uses as animal feed.
In a similar case, a Californian brand The Amazing Pasta Straw serves the restaurants reduce the pollution footprint through straws made of wheat and water, capable of holding shape when inserted in soft drinks and likely to decompose virtually overnight after being discarded.
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