Taurine – Innovation & Development are the Key Factors
Taurine has been gaining high demand in line with an accelerated tectonic shift of F&B and related industries to resonate with evolving consumer preferences. However, with increasing environmental concerns associated with the process of taurine synthesis, particularly sizeable amount of waste production, questions its overall sustainability. A number of stakeholders are thus focusing on R&D activities to minimize the waste stream resultant of the commercial taurine production.
Taurine Market – Key Research Findings
- Global taurine market revenues estimated by the end of 2019 - ~US$ 250 Mn
- Driven prominently by the thriving ‘natural and plant-based ingredients’ trend, taurine sales are likely to grow at 6% CAGR through 2029.
- Billowing consumption of health drinks and nutritional dietary supplements will continue to provide a strong push to demand for taurine in years to come.
- Expensive price point of taurine continues to restrict rapid penetration in cost-sensitive end-use sectors and developing regional markets.
Top Factors Shaping the Taurine Market
Increased Popularity of Plant-based and Natural Products
Almost 90% of the taurine supplied in the global market is produced by chemical synthesis, Ethylene Oxide process. The trend for natural and plant-based products is rising in across globe due to health halo surrounding plant-based ingredients and products. Consumers tend to buy processed products with the knowledge of ingredients used and their effects. Due to this and heightened consumer awareness, many consumers are hesitating while buying products that contain chemicals or ingredients of chemical origin. Taurine market growth is highly restrained by this factor. Although natural taurine that is manufactured is high in demand, its high price point allows for end use only among high-end manufacturers as an ingredient in their products.
Health Benefits Associated with Taurine Consumption
Taurine is endogenously present in the brain, heart, and liver of the humans and plays a vital role in few physiological processes. Its metabolic actions include bile acid conjugation, osmoregulation, and membrane stabilization. Deficiency of Taurine can lead to various conditions such as cardiovascular diseases, retinal degradation, epilepsy, etc. Supplementation of taurine has been proven to be beneficial for health. Demand for dietary supplements has been increasing across globe, due to increasing health consciousness. Thus, consumption of taurine containing supplements is increasing in the market, in turn increasing the demand for taurine.
Pluri-ethnic Population Leading to the High Demand of Energy Drinks Especially in the Developed Regions
Energy drinks are more popular among teenagers. Consumption of energy drinks is highly affected by consumer perception about energy drinks, weight status, and socio-demographics. It has been found that Polynesian teenagers consume more energy drinks than the Europeans adolescents, due to the good and neutral perception about the energy drinks. The use of taurine in sports nutrition especially in the energy drinks is high and this has led to the high demand of taurine in the developed regions.
Taurine Market Structure Analysis
- Global taurine market is classified into three tiers, where tier-1 companies hold a prominent market share and have a strong presence across the globe.
- Leading companies operating in the global taurine market include Qianjiang Yongan Pharmaceutical Co., Jiangsu Yuanyang Chemical Co., Ltd., Fuchi Pharmaceutical Co., Ltd., Ajinomoto Co., Inc., Kyowa Hakko Bio Co., Ltd. etc.
- Most of the key players in global taurine market are based out of East Asia, as industrial production is higher in these regions and also cost of production is low.
- Moreover, it has been observed that majority of the organized players operating in global taurine market are focusing on expanding their production capacity and to launch innovative products by strengthening their R&D facility. This will help the companies strengthen their foothold in global taurine market.
Market Projected to Expand 1.7X between 2019 and 2029
The taurine market is expected to register steady growth through 2029, primarily driven by increasing R&D investments and widening application base in cosmetics and personal care products. Beverages represent the most lucrative segment for manufactures of taurine. Increasing proclivity for products with natural ingredients continues to influence the demand for naturally-sourced taurine.
Europe Maintains Lead, South Asia Presents New Opportunities
Taurine manufacturers continue to witness lucrative opportunities in developed markets, which collectively account for 50% sales. The health conscious consumer clustre in these regions directly fuels consumption of energy drinks and dietary supplements, thereby creating rising demand for taurine. Developing countries in South Asia are expected to create fresh opportunities of growth, in line with high purchasing power and increasing demand for healthier and ‘better-for-you’ products.
* This data is only a representation. Actual data may vary and will be available in report.
The Broader Viewpoint
Our viewpoint on taurine market opines that despite growing demand, the taurine landscape will remain influenced by regulatory scenario of taurine production. Through robust R&D initiatives, taurine manufacturers are focusing on production capacity expansion and new launches. Thriving demand for natural and clean-label products is further compelling manufacturers to innovate their production strategies.
Synthetic taurine accounts for 96% revenue share
Naturally-sourced taurine is likely to gain high demand
Use in beverages continues to remain significant
Adoption in cosmetics & personal care products to grow at substantial rate
How Growth will Unfold
Synthetic taurine continues to be widely used in a number of applications, whereas naturally-sourced taurine has been gaining momentum recently, as ‘natural’ product claims gather traction among consumers.
Synthetic | Natural
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
Custom Market Research Services
FMI offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.
Taurine Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029
A recent market study published by FMI “Taurine Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the taurine market, the growth prospects of the market are obtained with maximum precision.
Taurine Market Taxonomy
The global taurine market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Bovine and Ovine Animals
- Aquatic Animals
- Dairy Products
- Infant Formulas
- Bakery products
- Cereal Products
- Energy drinks
- Caffeinated Drinks
- Soft and Carbonated Drinks
- Animal Feed
- Aquaculture feed
- Poultry feed
- Cat Food
- Dog Food
- Dietary Supplements
- Cosmetics and Personal Care
- Skin care products
- Hair care products
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa
The report commences with the executive summary of taurine market, which includes summary of the key findings and key statistics of the market. It also includes market overview, wheel of fortune and recommendations on global taurine market.
Readers can find a detailed taxonomy and definition of taurine market in this chapter, which will help them understand basic information about taurine market. This section also highlights inclusions and exclusions, which help the readers to understand the scope of taurine market report.
This section in taurine market report includes market background, which includes various macro-economic factors that is affecting taurine market. The opportunity analysis is explained for the manufacturers of taurine. This section also highlights market dynamics that include drivers, trends, opportunities and restraints in taurine market. Associated industry assessment of taurine market is also carried out, which includes supply and value chain analysis and forecast factors of taurine market.
This section explains global market value analysis and forecast for taurine market in historical period 2014-2018 and the forecast period 2019-2029. Readers can also find the absolute opportunity for the current year (2019 – 2020) and incremental opportunity for the forecast period (2019–2029).
Based on source, taurine market is segmented into natural and synthetic sources. Within natural source, taurine market is segmented into bovine, ovine animals and aquatic animals. In this chapter, readers can find information about key trends and developments in taurine market and market attractiveness analysis based on the source.
This chapter provides details about taurine market on the basis of application, and has been classified into food, beverages, animal feed, dietary supplements, cosmetics and personal care, agriculture and pharmaceutical. In this chapter, readers can understand market attractive analysis based on application.
This chapter explains how taurine market will grow across various geographic regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa (MEA).
This section highlights price point assessment by source, average price of taurine manufactured from natural and synthetic sources in different regions throughout the globe and its forecast till 2029.
This chapter includes a detailed analysis of the growth of North America taurine market, along with a country-wise assessment that includes U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end users and countries in North America.
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of Latin America taurine market. This chapter also includes growth prospects of taurine market in leading LATAM countries such as Brazil, Mexico and Rest of Latin America.
Important growth prospects of taurine market based on its end users in several countries such Germany, United Kingdom, France, Italy, Spain, Benelux, Nordic, and Rest of Europe are included in this chapter.
This chapter includes a detailed analysis of the growth of East Asia taurine market, along with a country-wise assessment that includes China, Japan, and South Korea. Readers can also find regional trends, regulations, and market growth based on end users and countries in East Asia.
Indonesia, Thailand, Malaysia, Singapore, India and Rest of Europe are the leading countries in the South Asia region. These countries are the prime subjects of assessment to obtain growth prospects of the South Asia taurine market in this chapter. Readers can find detailed information about the growth parameters of South Asia taurine market during the period 2019-2029.
Australia and New Zealand are among the leading countries in Oceania region; prime subjects of assessment to obtain the growth prospects of Oceania taurine market.
This chapter provides information about how taurine market will grow in major countries in the MEA region such as GCC Countries, South Africa, North Africa, and rest of MEA, during the forecast period 2019 - 2029.
In this chapter, readers can find detailed information about tier analysis and market concentration of key players in taurine market along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of all leading stakeholders in taurine market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Few of the market players featured in this report are MTC Industries Inc., Stauber USA, Foodchem International Corporation, The Honjo Chemical Corporation, Qianjiang Yongan Pharmaceutical Co., LTD, New Zealand Pharmaceuticals Ltd., Ajinomoto Co., Inc., Kyowa Hakko Bio Co., Ltd., Jiangsu Yuanyang Chemical Co., Ltd., Fuchi Pharmaceutical Co., Ltd., Penta Manufacturing Company, Mitsui Chemicals, Inc., AuNutra Industries Inc.
This chapter includes list of acronyms and assumptions that provides a base to the information and statistics included in the taurine report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the taurine market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Trade Map
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Food and Agriculture Organization of United States (FAO)
- United States Department of Agriculture (USDA)
- Trade Websites
Primary Interview Splits