About the Report
Taurine being the “wonder molecule” in the food and beverage industry is being increasingly used in products such as energy drinks, dietary supplements, and others. It has marked its presence in the global market due to its application for animals and human beings, alike. Taurine as an ingredient has been witnessing increasing applications that are not limited to food and beverage, but also skin care, hair care, and toiletries.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for taurine. The report tracks the global sales of taurine in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the food and beverage industry in general, and taurine in particular.
What is the Future Outlook for Taurine Market in Comparison to Historical Pattern?
Earlier, taurine was extracted from bull or sheep, whereas on the other hand, animal-based products such as meat are also a good source of taurine. But due to increasing awareness about animal cruelty and animal welfare, consumers are refraining to consume taurine extracted from these traditional sources.
According to the Food and Drugs Administration (FDA), taurine was declared as “Generally Recognized as Safe” (GRAS) by Intertek Scientific and Regulatory Consultancy. In other words, taurine is declared safe to be added as an ingredient in flavored water beverages with other added ingredients such as vitamins and minerals under the Section 201 (s) of the federal Food, Drug, and Cosmetic Act. Due to this application of taurine in the beverage is exempt from premarket approval. Due to this beverage market is anticipated to witness further growth in the global market.
According to FMI’s analysis, taurine sales have grown at 4.7% CAGR between 2016 and 2020.
Novel end-use applications of taurine are being recognized by manufacturers as well as consumers. This has resulted in the development of certain products containing taurine as an ingredient, for instance, baby food, cosmetics, and personal care. These two end use application of taurine are newly identified and as awareness increases, demand is certain to increase in the global market.
Key manufacturers of taurine such as Qianjiang Yongan Pharmaceutical Co., Ltd. are planning to further expand production as well as storage capacity in order to fulfill the increasing demand. Companies are also planning to find novel alternate ways of production of taurine in a more environment-friendly way so as to eliminate the extraction of taurine from animals. Manufacturers such as Songzhou Hu, and Vitaworks Ip, Llc have developed and patented several production processes of taurine. FMI expects the global taurine market to grow at 7.2% CAGR through 2031.
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How is Prevalence of Taurine Deficiency Affecting Overall Growth?
Taurine is usually produced in individual and its secretion decreases with age. A taurine deficiency can also occur as a side effect of diseases like diabetes, cancer, or coronary disease. Certain diets for instance vegan and vegetarian contains less or no taurine content which makes it even difficult to inclusion of taurine in the diet. Deficiency of taurine often leads to health disorders such as certain pathological changes and cardiomyopathy, renal dysfunction, developmental abnormalities, and severe damage to retinal neurons.
To eliminate this, taurine is often used as a food and feed additives. American Association of Feed Control Officials (AAFCO) and the National Research Council (NRC) suggest the inclusion of taurine in the diet of dogs and cats in a regulated quantity that is assigned by them. Considering this, the rising prevalence of taurine deficiency due to age or underlying ailments has been creating opportunities for growth.
How Will Market Gain from Taurine Application in Neonatal And Infant Food?
According to study of Nestle Nutrition, neonatal is not able to intake taurine because mother losses her ability to produce taurine during lactation period. Taurine is essential amino acid for a neonatal in preterm or are underweight. It is a standard practice to add taurine in intravenous solution for such neonatal.
Besides this, as parents want to offer maximum nutritional benefits to their child, manufacturers such as PurAmino, and The Honest Company Organic are producing infant formula with essential nutrients and taurine.
Why Alternate Sources for Taurine are Developed?
As taurine was first extracted from animals such as bull, sheep, and many more, the population now is concerned with such sources as they are now aware of animal cruelty. Increasing vegan and flexitarian population is affecting the manufacturer of the taurine market and raised a need to extract taurine from either alternate sources or alternate chemical process.
Algae is one source found recently that contains taurine. Apart from these natural sources, manufacturers are developing fermentation and synthetic process for the production of taurine. Kyowa Hakko Bio Co., Ltd. is one such manufacturer that develops taurine from the fermentation process, which is a more sustainable process and thus can attain certification such as kosher, halal, vegan, and more.
Why is Taurine Known as “A Wonder Molecule”?
Scientists and epidemiologists have named taurine as a wonder molecule due to its health and wellness benefits. According to evidence that is collected by epidemiologist suggests that the region where consumption of taurine is more people have better health and thus live much longer. These observations were made by them from the population of Okinawa, Japan.
Taurine has numerous health benefits due to which it is called as “wonder molecule”, such as, improving athletic performance by supporting muscles, prevention of vision loss caused by aging, the ringing of ears due to tinnitus, improve the function of the heart, and many more.
How Big is the Opportunity in China?
FMI has projected China to be the most lucrative market for taurine in East Asia and the largest producer in the global market. This is due to the fact that the country has a well-established infrastructure and a highly efficient workforce for large scale production of taurine. This large-scale production is achieved by the manufacturers of the country due to the favorable environment that the government has created to aid manufacturing facilities.
China and Japan besides being prominent producers of taurine are now also increasing their consumption of taurine for producing finished goods to be sold in the global market. Earlier China used to export more than 80% of the produce of taurine to other countries, with a plan of producing further finished goods, this number may go down considerably.
How high Consumption of Energy Drink in U.K. Is Affecting Demand Of Taurine?
Europe is considered as the leading consumer of energy drinks, globally, this is a prime market for taurine. According to the survey conducted by the European Food Safety Authority (EFSA), energy drinks were consumed largely by adolescents in the age bracket 10 – 18. It was found that consume at least 2.1 liters of energy drink every month. As taurine is a prominent ingredient in an energy drink, it is thus expected to witness growth in the consumption of taurine.
Why is India Market Expected to Become Hot-Spot for Taurine Manufacturers?
South Asia is expected to grow at a considerably high rate than other regions for the taurine market. This rise in demand is primarily contributed by the consumer base in the India market. An increasing number of end use application of taurine is contributing largely to change in this number. Concurrently, the population is being conscious of the food choices and nutritional requirements in order to maintain a healthy lifestyle.
India also is a lucrative market for infant formula. According to the World Bank, fertility rate in the country stood at a little above 2.2 in 2018. Despite declining birth rate, India continues to remain highly populated. Resultantly the surging demand for infant and neonatal formula will remain a chief growth driver for the market in the country.
How Demand for Dietary Supplements and Pet Food Products is Affecting Taurine Sales in U.S.?
The U.S. market for taurine is growing at a considerable rate of more than 6%. This growth rate is owing to the increase in demand for pet food and taurine dietary supplements. In the year 2020, a large jump in consumption of dog supplements and dietary supplements was observed in the U.S. market. This change in behavior was due to a rise in pet adoption and the consciousness of the consumers to maintain a healthy lifestyle and enhance immunity.
Besides this, continued focus on prevention of heart disease will encourage adoption of a healthier lifestyle among American consumers. According to the Centers for Disease Control and Prevention (CDC), heart diseases continue to remain one of the leading causes of deaths in the United States. Consequently, consumers are likely to focus on healthy living, which will in turn present attractive opportunities for growth of the market.
How is Focus on Healthcare Supporting Taurine Sales in Germany?
Germany has been exhibiting high demand for healthy ingredients. With focus on healthy living increasing, Germany is forecast to remain a highly lucrative market in Europe and across the world through the forecast period. According to The Commonwealth Fund, mortality due to heart diseases is on rise in Germany. Against this backdrop, clinicians have called for strengthened adoption of various preventive methods addressing risk factors such as obesity, physical inactivity, and others.
With various government and private organizations actively spreading awareness about the importance of maintaining a healthy lifestyle, taurine manufacturers will find an attractive opportunities to capitalize on in Germany.
Why is Taurine used in Food Products?
Taurine in food products acts as an emulsifier, a taste enhancer in processed food products. Due to these properties, taurine is immensely used in producing packaged cereal, baby products, bakery items, and others. The increasing demand of processed and packaged food is fueling the demand for taurine in the global market.
What are the Opportunities for Beverages to Grow in Taurine Market?
The beverage sector is expected to account for around one-fourth of the global taurine market. The highest growth opportunity for taurine for beverages is in the region of South Asia with a forecasted CAGR of over 8%. Taurine is often added in soda and energy drinks since it is considered to help in body’s metabolic processes.
Besides this, increasing awareness and the need to adopt sustainable activity are influencing the demand for taurine in the animal feed market. Taurine supports sustainability, especially in aquatic animals. Fish feed usually contained marine-based products that are nutritionally rich and also have a high content of taurine. The increasing demand for fish in the market was also increasing the demand for these marine-based products to feed them. Taurine supplements being added in fish feed in replacement promotes sustainability as it eliminates reliance on marine-based products to maintain the aquatic ecosystem.
Taurine also acts as an anti-fatigue component in skincare and haircare products by hydrating the follicles. Taurine’s anti-inflammatory and anti-oxidant properties are the reason for its increasing application in cosmetics and personal care products. Besides this, the increasing capacity of the population to spend on beauty is another factor for the overall growth of cosmetics.
Companies operating in the taurine market are aiming at increasing the production capacity of taurine. Companies such as Qianjiang Yongan Pharmaceutical Co., Ltd. has an annual production capacity of 58,000 MT of taurine and the company is further strategizing to expand the production as well as storing capacity. Concurrently, to support this increase in volume the company is strengthening the supply chain.
Manufacturers such as Qianjiang Yongan Pharmaceutical Co., Ltd., Songzhou Hu, and Vitaworks Ip, Llc are developing a novel production process of taurine for the global market. The manufacturers strive to develop production processes keeping sustainability, less raw material, as well as less wastage. Manufacturers such as Kyowa Hakko Bio Co., Ltd. have developed a process of taurine production from fermentation as this creates an easier environment to control production factors and extraction of taurine.
To maintain the brand image and competitive advantage, manufacturers patent these production processes either fermentation or synthetic procedure.
Some of the leading companies operating in the market are:
- Qianjiang Yongan Pharmaceutical Co., Ltd.
- MTC Industries Inc.
- New Zealand Pharmaceuticals Ltd.
- Stauber USA.
- The Honjo Chemical Corporation
- Foodchem International Corporation
- Ajinomoto Co., Inc.
- Jiangsu Yuanyang Chemical Co., Ltd.
- Penta Manufacturing Company
- Kyowa Hakko Bio Co., Ltd.
- AuNutra Industries Inc.
- Fuchi Pharmaceutical Co., Ltd
- Mitsui Chemicals, Inc.
- Hebi City Hexin Chem Ind. Co., Ltd.
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Report
Historical Data Available for
USD Million for value and Metric Tons for Volume
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa
Key Countries Covered
US, Canada, Brazil, Mexico, Chile, Peru, Argentina, Rest of Latin America, Germany, France, Italy, U.K., Spain, BENELUX, Nordic, Poland, Russia, Rest of Europe, China, Japan, South Korea, India, Malaysia, Singapore, Indonesia, Thailand, Rest of South Asia, Australia, New Zealand, GCC Countries, South Africa, Turkey, North Africa, Central Africa, Rest of MEA
Key Segments Covered
End Use Application
Key Companies Profiled
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered in the Report
Q1. Which is the most lucrative market for taurine?
China currently leads the global market for taurine. China has prominent market share and is anticipated to be the prime producer of taurine in global market.
Q2. Which industry exhibits high demand for taurine?
The beverages industry is expected to exhibit significantly high demand for taurine. It has been projected by FMI that by the year 2030, beverage will have one fifth of the market share in taurine market. Consumption in beverages sector is poised to surge further as some of the prominent brands such as Red Bull and Monster Drinks use taurine as a key ingredient in their products.
Q3. Why is taurine application dietary supplements expected to grow?
Taurine application in dietary supplements is expected to grow considering that a large section of global population are getting increasingly conscious about health and are taking supplements for enhancing endurance.
Q4. Which are some of the leading companies offering taurine?
Some of the leading companies offering taurine are Qianjiang Yongan Pharmaceutical Co., Ltd., Fuchi Pharmaceutical Co., Ltd, Jiangsu Yuanyang Chemical Co., Ltd., Hebi City Hexin Chem Ind. Co., Ltd., among others.
Q5. Which region is will emerge as a key market for taurine?
South Asia is expected to witness highest growth in demand of taurine. This increase in demand is certainly due to increase in number of end use application of taurine.
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End Use Application
- Dairy Products
- Bakery Products
- Cereal Products
- Energy Drinks
- Caffeinated Drinks
- Soft & Carbonated Drinks
- Animal Feed
- Aquaculture Feed
- Poultry Feed
- Pet Food
- Cat Food
- Dog Food
- Pet Supplements
- Cat Food
- Dog food
- Dietary Supplements
- Cosmetics & Personal Care
- Skin Care Products
- Hair Care Products
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)