Trends, Growth, and Opportunity Analysis of Tennis Equipment in Korea
Demand Forecast for Tennis Equipment in Korea by Racquets and Balls, 2023 to 2033
Game-changing Innovations of Smart Rackets and AI Technology Serve up Growth Opportunities for Tennis Equipment in Korea. Key Cities Covered to Understand the Opportunities Available in Korea
A Holistic Examination of the Tennis Equipment in Korea
The demand for tennis equipment in Korea is anticipated to be worth US$ 127.4 million in 2023 and reach US$ 171.3 million by 2033. Tennis equipment sales in Korea are projected to expand at a CAGR of 3%.
Tennis competitions and burgeoning tennis enthusiasts in Korea have increased interest in and demand for tennis equipment. The rise of data-driven and ecologically conscious sports combined with racket innovations, and environment-friendly production are significant contributors to the expansion of tennis equipment.
Trends Observed around the Increasing Demand for Tennis Equipment in Korea
Tennis is becoming increasingly well-liked in Korea due to the success of local players like Chung Hyeon and the rising popularity of physical health and sports.
Customers can easily access tennis equipment because of the booming e-commerce industry in Korea, which helps the expansion of tennis equipment.
The prevailing trend of health and fitness awareness in Korea has aided in expanding the tennis equipment sector.
The harsh winter in Korea has increased indoor tennis facilities, raising demand for tennis equipment designed for these conditions.
Tennis has been more accessible to people because of the expansion of tennis courts and facilities throughout Korea. Tennis equipment is in high demand as a result.
Attributes
Details
Demand Analysis (2023)
US$ 127.4 million
Demand Forecast (2033)
US$ 171.3 million
CAGR Estimation (2023 to 2033)
3.0%
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Opportunities Influencing Sales of Tennis Equipment in Korea
Korea has hosted and participated in several tennis competitions. Tennis equipment demand is likely to increase if these competitions successfully attract many people to the sport.
Eco-friendly and sustainable products are becoming popular globally, mainly in Korea. Tennis equipment manufacturers are incorporating sustainable processes and materials.
Customers show interest in tennis fashion. Many customers are looking for fashionable yet practical tennis apparel.
Tennis is growing in popularity not only among adults but also among young people. There is a significant demand for tennis courses and academies too.
Hurdles in the Path of Tennis Equipment Sales in Korea
Tennis is not as popular in Korea as baseball or soccer. Tennis equipment sales may be lower, resulting in fewer prospects for growth.
The sporting culture in Korea is going to place a great emphasis on traditional sports such as Taekwondo, which influences the popularity of tennis.
Tennis may be a costly sport to participate in due to the costs of court leases and tennis equipment. It may hinder people from choosing tennis.
Tennis equipment competes with other sports that have a strong presence in Korea in a competitive sporting industry. This competition can have an impact on the industry's share of tennis equipment.
Economic swings and income discrepancies can negatively impact consumers' purchasing power, limiting their capacity to purchase tennis equipment.
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Comparative View of Adjacent Tennis Equipment in Key Countries
The table below analogizes tennis equipment and its trends globally and in insignificant countries like Korea and Japan. It appears that demand for tennis equipment in Korea is expected to rise in future years.
Industry Analysis of Tennis Equipment in Korea:
Attributes
Industry Analysis of Tennis Equipment in Korea
CAGR between 2023 and 2033
3%
Industry Size of Tennis Equipment in Korea in 2033
US$ 171.3 million
Key Trends
The industry in Korea is seeing a rise in demand for top-notch tennis rackets and balls.
Tennis equipment sales online are rising in Korea due to e-commerce platforms.
Key Challenge
Tennis equipment costs go up because of high import tariffs.
Global Industry Analysis of Tennis Equipment:
Attributes
Global Industry Analysis of Tennis Equipment
CAGR between 2023 and 2033
2.6%
Global Industry Size of Tennis Equipment in 2033
US$ 9.2 billion
Key Trends
Sustainable tennis equipment is gaining popularity as environmentally concerned consumers seek eco-friendly solutions.
Tennis racket technology developments are increasing power and control for players.
Key Challenge
Tennis is not a popular mainstream sport in Korea.
Industry Analysis of Tennis Equipment in Japan:
Attributes
Industry Analysis of Tennis Equipment in Japan
CAGR between 2023 and 2033
2.4%
Industry Size of Tennis Equipment in Japan in 2033
US$ 274.7 million
Key Trends
There is an increasing trend in personalized tennis apparel for players looking for a distinct look.
Tennis grips constructed from environment-friendly materials are becoming increasingly popular.
Key Challenge
Tennis court availability is a constraint on demand.
Category-wise Insights
The section includes a comprehensive segmentation study of tennis equipment in Korea. Manufacturers are paying close attention to tennis equipment trends and the growing demand for tennis racquets. Equivalently, the individual segment surpasses the buyer type segment.
The Rule of Tennis Racquets Segment in Korea
The tennis racquets segment has the most significant share of tennis equipment sales in Korea, accounting for the majority of the various product kinds. The domination can be traced to multiple causes, including the sport's popularity, the emphasis on player performance, and the aspirational nature of the equipment.
Tennis racquets are crucial tools for players, and the quest for cutting-edge technology and high-quality materials has resulted in strong demand. Professional tennis players' marketing and endorsement significantly impact customer preferences.
Segment
Racquets
Share
23.1%
Tennis racquets are popular because they work as a symbol of talent and prestige. The prominence of the racquet segment is due to a combination of cultural relevance, performance emphasis, and marketing techniques within the tennis equipment industry in Korea.
The Dominance of the Individual Segment for Tennis Equipment in Korea
Tennis equipment for Individuals has a substantial industry share in Korea's tennis equipment sector. Multiple factors contribute to the individual segment's dominance. Tennis is popular among people of all ability levels, from beginners to advanced players. As a result, demand for individual tennis equipment such as racquets, balls, and clothing remains significant.
Segment
Individual
Share
92.1%
Growing health and fitness trends in Korea have increased involvement in recreational sports such as tennis, fueling demand for individual equipment. Individual tennis equipment's versatility appeals to a broad consumer base, including beginner and enthusiast players.
Tennis clubs and facilities require institutional adoption of tennis equipment. The individual segment remains the leading force for tennis equipment in Korea due to its broad consumer appeal and continuous excitement for the sport.
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Competitive Landscape
The competitive environment of tennis equipment in Korea is driven by numerous significant aspects, including brand recognition, pricing, and the popularity of tennis.
Key tennis equipment brands have a substantial presence in the ecosystem of Korea. They are well-known for producing high-quality racquets, strings, balls, and tennis gear.
Korea also has its domestic tennis equipment brand. Local tennis equipment brands frequently focus on creating affordable equipment and may have a dedicated customer base.
Tennis equipment is distributed mainly through sporting goods merchants such as Decathlon, Lotte Mart, and local sports shops. They carry diverse brands and products, making them indispensable in the supply chain
Key Observations with Tennis Equipment in Korea
Dunlop Korea: Dunlop is a well-known brand that manufactures tennis balls, racquets, strings, and accessories. Dunlop Korea is a subsidiary in Korea that is in charge of marketing and distributing Dunlop tennis items.
Yonex Korea: Although Yonex is a brand in Japan, it is well-known in Korea. They make tennis racquets, strings, and other tennis equipment. Yonex Korea is in charge of the company's operations in the country.
Wilson Korea: Wilson is a renowned tennis equipment manufacturer well recognized for its racquets, strings, balls, and apparel. Wilson Korea is in charge of marketing and distributing Wilson's tennis equipment in Korea.
Li-Ning: Li-Ning is a prominent sports equipment brand in China in the tennis industry. They make tennis clothing, shoes, and accessories. Li-Ning could develop a foothold in Korea.
ProKennex Korea: ProKennex is a racquet sports equipment brand that specializes in tennis racquets. Through local distributors, they may have a presence in Korea.
Key Providers of Tennis Equipment in Korea
Dunlop Korea
Wilson
Babolat
Head
Li-Ning
Yonex
Prince
ProKennex
Scope of the Report
Attributes
Details
Estimated Valuation (2023)
US$ 127.4 million
Projected Valuation (2033)
US$ 171.3 million
Anticipated CAGR (2023 to 2033)
3%
Historical Analysis of Tennis Equipment in Korea
2018 to 2022
Demand Forecast for Tennis Equipment in Korea
2023 to 2033
Quantitative Units
Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage
Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Cities Analyzed While Studying Opportunities in Tennis Equipment in Korea
South Gyeongsang
North Jeolla
South Jeolla
Jeju
The rest of Korea
Key Companies Profiled for Tennis Equipment in Korea
Dunlop Korea
Wilson
Babolat
Head
Li-Ning
Yonex
Prince
ProKennex
Key Segments
By Product Type:
Tennis Racquets
Tennis Balls
Apparel
Footwear
Ball Machines
Tennis Bags
Other Accessories
By Material:
Composites
Metallic
Other Materials
By Buyer Type:
Tennis Equipment for Individuals
Tennis Gear for Beginners
Tennis Equipment for Intermediate
Advanced
Tennis Equipment for Institutional Use
By Sales Channel:
Dedicated Stores
Dedicated e-commerce
Specialty Retailers
Multi-brand Stores
Online Retailers
Key Cities:
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Rest of Korea
Frequently Asked Questions
At What Rate Is the Tennis Equipment Expanding in Korea?
The anticipated landscape CAGR is 3% through 2033.
How Big Will the Tennis Equipment Ecosystem in Korea?
Demand for tennis equipment in Korea is likely to be US$ 171.3 million by 2033.
What are the Key Strategies Tennis Equipment Manufacturers Adopting in Korea?
Tennis equipment manufacturers in Korea are using local collaborations and e-commerce.
Which is the Preferred Product Type for Tennis Equipment in Korea?
Racquets segment to grab a share of 23.1% for tennis equipment in Korea.
Which Buyer Type Category Contributes Significantly?
The individual segment to acquire a share of 92.1% through 2033.
Table of Content
1. Executive Summary
1.1. Korea Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Racquets
5.3.2. Balls
5.3.3. Apparel
5.3.4. Footwear
5.3.5. Ball Machines
5.3.6. Tennis Bags
5.3.7. Other Accessories
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033
6.3.1. Composites
6.3.2. Metallic
6.3.3. Other Materials
6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Buyer Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Buyer Type, 2023 to 2033
7.3.1. Individual
7.3.1.1. Beginner
7.3.1.2. Intermediate
7.3.1.3. Advanced
7.3.2. Institutional
7.4. Y-o-Y Growth Trend Analysis By Buyer Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Buyer Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Independent Sports Outlet
8.3.2. Sports Retail Chain
8.3.3. Franchised Sports Outlet
8.3.4. Direct to Customer Online Channel
8.3.5. Direct-to-Customer Institutional Channel
8.3.6. Modern Trade Channels
8.3.7. Third Party Online Channel
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
9.3.1. South Gyeongsang
9.3.2. North Jeolla
9.3.3. South Jeolla
9.3.4. Jeju
9.3.5. Rest of Korea
9.4. Market Attractiveness Analysis By Region
10. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Product Type
10.2.2. By Material
10.2.3. By Buyer Type
10.2.4. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Product Type
10.3.2. By Material
10.3.3. By Buyer Type
10.3.4. By Sales Channel
10.4. Key Takeaways
11. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Product Type
11.2.2. By Material
11.2.3. By Buyer Type
11.2.4. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product Type
11.3.2. By Material
11.3.3. By Buyer Type
11.3.4. By Sales Channel
11.4. Key Takeaways
12. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Product Type
12.2.2. By Material
12.2.3. By Buyer Type
12.2.4. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product Type
12.3.2. By Material
12.3.3. By Buyer Type
12.3.4. By Sales Channel
12.4. Key Takeaways
13. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By Material
13.2.3. By Buyer Type
13.2.4. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By Material
13.3.3. By Buyer Type
13.3.4. By Sales Channel
13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Product Type
14.2.2. By Material
14.2.3. By Buyer Type
14.2.4. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product Type
14.3.2. By Material
14.3.3. By Buyer Type
14.3.4. By Sales Channel
14.4. Key Takeaways
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Product Type
15.3.3. By Material
15.3.4. By Buyer Type
15.3.5. By Sales Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. XIOM Co., Ltd
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Seino Logix Co., Ltd
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Molax Line Ltd.
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Amer Sports Korea
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. F&F
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Yonex Co., Ltd.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. NISHOHI
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Bridgestone
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Mizuno Corporation
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Tachikara
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Amer Sports Corporation
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. Head N.V.
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. Dunlop Sports Co., Ltd.
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
16.1.14. Tecnifibre
16.1.14.1. Overview
16.1.14.2. Product Portfolio
16.1.14.3. Profitability by Market Segments
16.1.14.4. Sales Footprint
16.1.14.5. Strategy Overview
16.1.14.5.1. Marketing Strategy
16.1.14.5.2. Product Strategy
16.1.14.5.3. Channel Strategy
16.1.15. Oliver Sports & Squash GmbH.
16.1.15.1. Overview
16.1.15.2. Product Portfolio
16.1.15.3. Profitability by Market Segments
16.1.15.4. Sales Footprint
16.1.15.5. Strategy Overview
16.1.15.5.1. Marketing Strategy
16.1.15.5.2. Product Strategy
16.1.15.5.3. Channel Strategy
16.1.16. Babolat
16.1.16.1. Overview
16.1.16.2. Product Portfolio
16.1.16.3. Profitability by Market Segments
16.1.16.4. Sales Footprint
16.1.16.5. Strategy Overview
16.1.16.5.1. Marketing Strategy
16.1.16.5.2. Product Strategy
16.1.16.5.3. Channel Strategy
16.1.17. Adidas AG
16.1.17.1. Overview
16.1.17.2. Product Portfolio
16.1.17.3. Profitability by Market Segments
16.1.17.4. Sales Footprint
16.1.17.5. Strategy Overview
16.1.17.5.1. Marketing Strategy
16.1.17.5.2. Product Strategy
16.1.17.5.3. Channel Strategy
16.1.18. Solinco
16.1.18.1. Overview
16.1.18.2. Product Portfolio
16.1.18.3. Profitability by Market Segments
16.1.18.4. Sales Footprint
16.1.18.5. Strategy Overview
16.1.18.5.1. Marketing Strategy
16.1.18.5.2. Product Strategy
16.1.18.5.3. Channel Strategy
16.1.19. Volkl Int. GmbH
16.1.19.1. Overview
16.1.19.2. Product Portfolio
16.1.19.3. Profitability by Market Segments
16.1.19.4. Sales Footprint
16.1.19.5. Strategy Overview
16.1.19.5.1. Marketing Strategy
16.1.19.5.2. Product Strategy
16.1.19.5.3. Channel Strategy
17. Assumptions & Acronyms Used18. Research Methodology
