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CTS IT & Digital Marketing Mix for Life Science Industry: Recent Acquisitions & Analysis

Oct 15, 2014 | Technology | Peeksi Pinus

Integration and absorption of inter industry mix is not only in vogue but also serves as a standalone solution to lessen complexity in consummation with the enhanced profit. Particularly, the trend has been hyped in the IT industry mix, where conglomerate mergers between IT and digital marketing industry are visible with a tangible growth. Recent acquisition of Cadient Group by Cognizant Technology Solutions Corp is the key example in lined with the mentioned trend. The acquisition was valued at USD 30 million, about 1.5 times the annual revenue of the Cadient Group and will strengthen Cognizant’s digital solutions capability. The acquired company will be managed by the Healthcare and Life Sciences Practice Group.

Strategically, the acquisition of Cadient Group will provide significant positive impact on Cognizant, both in terms of the broader client spectrum as well as intellectual property assets pertaining to healthcare sector. Presently, Cognizant serves 65 of the top 75 life Sciences companies. With the established experience of over a decade in providing digital solutions to the life science industry, Cadient Group will further strengthen Cognizant’s industry presence in the life Sciences sector. Also, it will boost the already declining healthcare business of Cognizant. To suffice the human resource associated with this acquisition, about 100 digital specialists with domain expertise in multi channel analytics, digital and social marketing and user centered design will join Cognizant. The work force is also expected to be versed in brand strategy and planning. Further, as a part of expansion strategy, Cognizant has earlier acquired IT healthcare service provider, Trizetto Corp for USD 2.7 billion.  These two expansions will also provide competitive advantage to Cognizant, especially against its rivals Tata Consultancy Services Ltd and Infosys Ltd. 

Accountability for the mentioned successful acquisitions should also be given to Credit Suisse, Centerview Partners, UBS Securities LLC,   J.P. Morgan Securities LLC and Goldman Sachs & Co. The first three firms advised Cognizant whereas the latter two suggested Trizetto for the deal.