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Future Market Insights at Vitafoods Asia: New concepts we witnessed

Nov 17, 2022 | Food and Beverage |

The Most Disruptive Concepts Future Market Insights witnessed at Vitafoods Asia Expo 2022

Future Market Insights was event partner for Vitafoods Asia Expo and had the pleasure of visiting the Vitafoods Asia event in October 2022. Our chief analysts attended the event and spoke with several innovative companies who were showcasing revolutionary concepts that would open up new pathways in the Novel Food and Neutraceutical Ingredients market worldwide.

In this article, we bring you some of the most revolutionary food and nutraceutical ingredient concepts, that we came across.

Food enrichment solutions

Food enrichment refers to the addition of certain nutrients that were removed during its preparation. There are several enhanced food components, for instance, after processing, vitamin, riboflavin, folic acid, and iron may be put back into wheat flour to enrich it. This is done to replenish the vitamin levels to their natural state. In addition to controlling and preventing micronutrient deficiencies in vulnerable groups, particularly women and children, research on food enrichment solutions has also demonstrated promising outcomes regarding economic, social, and environmental developments.

Consumers are more inclined to embrace functional meals fortified with such natural enrichment concepts with perceived healthy carriers and natural enrichments. As per Future Market Insights analysis the APAC functional food ingredients market is estimated at USD 4,138.7 Million in 2022 with a projected valuation of USD 8,141.5 Million by 2032 at CAGR of 7% during the forecast period. A growing trend towards vitamin enrichment solutions are being observed in the global market. Among all the other vitamins markets, vitamin K2 can be seen gaining prominence. These foods, in addition to being healthy, are also attractive to customers for its sensory qualities (including flavor, taste, and texture). Such factors are expected to make the food enrichment trend more popular among consumers in the years ahead.

Some of the companies showcasing their enrichment solutions at Vitafoods Asia 2022 were Lesaffre, which highlighted its scientific study on vitamin K2. MenaQ7 Vitamin K2 was specifically developed with a goal to significantly improve people's quality of life at all stages by providing advantages for adult cardiac health as well as adult bone metabolism.

Another key player in the vitamin K2 market is Kappa Bioscience. Their delectable gummies include vitamin D3, omega-3 fatty acids, and K2VITAL®, as well as UC-II®, an undenatured type II collagen.

Global flavors

The flavor business is increasingly required to bridge the gap between producing authentic taste and assisting in the preservation of essential sensory properties of consumer products. Global flavors come into play in this situation. As a result, flavors will continue to develop in terms of both taste profiles as well as functional features, offering flavor solutions for reducing sugar, hiding off-notes, reducing salt, and a lot more – all this while putting an emphasis on clean labeling.

According to a Future Market Insights report, the global demand for flavor and flavor enhancers has risen due to customers shifting toward natural products. Rising consumer demand for natural and exotic flavors in juice, coffee flavoring, fruit essence, and many others, is propelling the industry forward. Demand for flavored beverages is predicted to rise as demand for sports drinks, packaged juices, and energy drinks rises. The millennial generation is fueling the expansion of exotic fruit variants in beverages and in a way prompting beverage manufacturers to innovate with their product flavors.

In recent times, consumers have gravitated toward the cultural melting pot. Over 70% of US consumers love new experiences, particularly food and drink taste exploration and will be the major market for innovations in global flavor. Millennials and Generation Z have the most diversified palates and exhibit the most desire for international flavors. Manufacturers in this space are experimenting with organic sources for exotic flavors and resorting to plant-based sources like vegetable powders or plant extracts. As a result, sales of global flavor and flavor enhancers have surged.

In Vitafoods Asia 2022, IFF, one of the leading flavor brands, showcased their creative solutions with Citrus which is touted as the major ingredient that will continue to impact the flavors domain. IFF has been exploring cultural roots in the form of flavors and formats and showcased the same in the form appetizing concepts.

Holistic well-being

There is potential for the food business to incorporate this holistic approach to health, providing support for social, emotional, as well as physical well-being. Food and beverage products can branch out beyond basic physical aspects of health, to embrace immune or bone health, and to create items that improve holistic health and well being. Food and beverage items that promote various aspects of psychological and emotional well-being, such as sleep and stress relief, as well as focus and mental vitality, may be able to expand into new markets.

There are 2 main aspects to this – sports nutrition and immunity boosting products.

  • Sports Nutrition: This will remain a top market within holistic well being, this category has evolved a lot over the past few years in taste and nutrition profile, also in the way sports nutrition is being positioned, resulting in an intriguing trend of nutritional supplements being regarded as an indulgence food. Exotic tastes and rich textures are being experimented with while adhering to the low carb and high protein profile.

The recent publication from Future Market Insights states that the sports food market was valued at US$ 40.0 billion in 2021, and it is predicted to rise at a CAGR of 8.8%. Though North America is the largest consumer market, APAC is seeing a steady climb in consumer interest towards sports nutrition.

  • Immunity boosting ingredients: Consumers are increasingly more interested in their well-being, particularly in light of the COVID-19 pandemic, which has made immunological health as well as long-term immunity a primary issue for many. Utilizing food and beverage products that are designed to enhance immune health is among the most practical methods for consumers to boost their immunity.

Food and beverage companies are reacting to this trend by providing nutritional solutions that incorporate immune-supporting elements in formats that are appealing to customers. Components like vitamin D, vitamin C, and omega-3 fatty acids, are now making waves within the immunity market. At Vitafoods Asia, DSM presented their talk on these immunity boosting ingredients, which analyzes everything producers need to know to seize innovative possibilities in this market. The company also showcased its widest selection of water- and fat-soluble vitamins, nutritional lipids which are meant for immune health.

CRISPR ingredients

The abbreviation CRISPR stands for Clustered Regularly Interspaced Short Palindromic Repeat. CRISPR provides desired agricultural features by adding DNA from naturally occurring genetic variants inside the crop itself. This removes the possibility of foreign DNA being present in the resulting plant and associated final items. At the same time, by simply changing their genes, this gene editing procedure enables them to adapt a specific crop to any environmental conditions.

The global CRISPR crop is estimated to reach a valuation of US$ 8.5 Billion by 2032. Researchers have started to use CRISPR technology to generate crops with preferred features that make crops more resilient to challenging weather conditions, enables them to flourish in environments where they would otherwise fail, make them immune to pests, and even enable them to grow with preferred nutritional qualities. CRISPR has a plethora of possible applications in agriculture. There is a good likelihood that the technique, if successfully developed and extensively used, might increase food productivity as well as environmental stability. Under challenging circumstances, CRISPR technology could make it possible to produce enough food for the world's expanding population.

LODAAT Pharma that researches on cutting edge CRISPR was present at Vitafoods Asia and discussed the latest in CRISPR technology and how that can create advancements in Ingredients & nutraceuticals

New Probiotics

Probiotics are bio - active preparations with high concentrations of healthy natural bacteria that enable maintenance of the gastro-intestinal tract's mostly favorable microbiota. The market for probiotics is expanding, and development of new products is rising year over year. The new probiotic trend is a result of customers being more health-conscious and proactive about looking for items that can improve their health.

Due to its inclusion in probiotic juices, yogurts, kefir drinks, and other related items, consumers are shown to prefer liquid probiotic supplements over dried probiotics. Additionally, producers are spending money to expand the varieties of probiotic supplements. As a consequence, a significant growth factor for the probiotic supplements market throughout the projected period is the extensive availability of probiotics in liquid, tablet, pill, and powder form.

Probiotic supplement makers are focused on products that appeal to mothers and children in order to obtain a distinct competitive advantage. Furthermore, product differentiation continues to be a significant emphasis area for market participants in order to impact their brand positioning as well as marketing strategies. Probiotic pills with animal forms and delicious flavors have gained substantial momentum in the children's market.

An innovation in this area is postbiotic films, which disintegrate in mouth. Such postbiotic films are fortified with vitamins B, C, and E along with heat-resistant postbiotics. Probiotic gummies are also taking the market by storm which are sugar free, has an optimum combination of prebiotics and probiotics for healthy digestive system and immune system. Some of the creative formulations we witnessed were from Boncha Bio, Taiwan with their patented "candyceutical", also SynBalance® Metsyn probiotic complex that targets any metabolic syndome.