Vitamin D Ingredients Market Outlook (2023 to 2033)

The rising cases of vitamin D deficiency and health issues related to it and increasing health awareness among consumers have helped the global vitamin D ingredients market to have a strong and steady growth. Currently, the global vitamin D ingredients market is valued at USD 1,560 million and is expected to register a CAGR of 5.9% allowing it to reach a great market value of USD 2,780.3 million.

Due to the aging of the global population, bone health and overall well-being products may be in higher demand. Vitamin D products may be in higher demand due to the trend towards natural ingredients and plant-based products. Due to the increasing demand for plant-based vitamin D alternatives among vegetarian and vegan consumers, manufacturers developed these alternatives.

Vitamin D supplementation was often recommended for individuals based on their health profiles and health deficiencies, which led to the concept of personalized nutrition gaining traction. Several vitamin D supplements and fortified products have become easier to find with the rise of online shopping and e-commerce platforms that make it easier for consumers to access information and products online.

Attributes Details
Vitamin D Ingredients Market Size (2023) USD 1,560 million
Anticipated Vitamin D Ingredients Market Size (2033) USD 2,780.3 million
Vitamin D Ingredients Market Expected CAGR (2023 to 2033) 5.9%

The rising number of occurrences of deficiency of vitamin D diseases like rickets, which are caused due to lack of exposure to sun and improper eating habits, is likely to be an important growth driver for the vitamin D ingredient market. Because they spend practically all of their daylight hours in the office, a growing number of working-class people in urban regions are more prone to deficiency of vitamin D as compared to people in rural areas.

This lowers vitamin D levels, leading to a variety of diseases related to vitamin D deficiency. The market for vitamin D components is predicted to increase as a result of this issue. Over the projected period, rising government activities in the form of advertisements to promote Vitamin D intake are expected to fuel the market expansion of Vitamin D ingredients.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2018 to 2022 Vitamin D Ingredients Market Outlook in Comparison to 2023 to 2033 Growth Forecast

According to Future Market Insights, the global demand for vitamin D ingredients market is expected to expand at a CAGR of 5.9% from the forecast period between 2023 to 2033, in comparison to the 2.4% CAGR registered from 2018 to 2022. Health claims and nutrition labeling changes could affect vitamin D-fortified product demand.

Fortified dairy alternatives, cereals, and beverages could be in high demand due to the trend toward functional foods, which offer health benefits beyond basic nutrition. As an ingredient in both nutraceutical and dietary supplement products, vitamin D is often found as a component of these products. Increasing demand for vitamin D ingredients may be one of the reasons for the growth of these industries.

Vitamin D ingredients will experience growth in demand as a result of various government approvals and programs. For instance, in response to a petition filed by Kellogg over three years ago, the FDA has approved the addition of vitamin D to cereals and grain-based bars in order to comply with the federal government's food safety regulations.

Vitamin D research is presently underway, which could spark interest and drive demand for its potential health benefits. In addition to its role in modulating immune systems and mental health, vitamin D supplements may be in greater demand. Vitamin D supplements may be more popular in regions with limited sunlight exposure, since sunlight is a natural source of vitamin D. Moreover, seasonal variations in the availability of sunlight could also determine consumer demand for vitamin D.

Opportunities to Serve Pregnant Women with Calcium Supplements or Other Sources of Vitamin D

The growing use of vitamin D in prenatal care is predicted to provide a potential growth opportunity for the vitamin D ingredient market. Vitamin D supplementation has been proven to minimize the chances of Autism in newborn infants, according to research.

Adequate dosage throughout pregnancy can help to lower the baby's risk of developing autism. Furthermore, the University of Queensland's Brain Institute research team discovered considerable evidence that newborns of pregnant women who did not consume Vitamin D supplements were more likely to develop Autism than their counterparts.

Manufacturers are increasingly adulterating calcium with vitamin D in order to boost the production of the hormone calcitriol, which is projected to drive market expansion over the projected timeframe. Vitamin D is necessary for the body's calcium production because it increases the creation of the hormone calcitriol, commonly known as "active vitamin D."

A lack of vitamin D in the body can cause bone deterioration and prevent new bone production. As a result, several manufacturers are combining vitamin D ingredients in calcium supplements to suit the increased consumption & demand for calcium supplements, boosting the market growth.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Category wise Analysis

Increasing Demand for Fortified Beverages or Food Products with Vitamin D Supplements to enhance Growth Prospects

Consumers are looking for functional food products or products that are fortified with additional vitamins and elements that increase the nutritional value and help consumers maintain a healthy diet. It is easy for a consumer to have vegan milk such as coconut milk, soy milk, almond milk, or various dairy product like yogurt or milkshake that has infused vitamin D which helps efficient absorption of calcium and fulfills daily vitamin D intake.

Food products that are rich in vitamin D are easily available and are inexpensive like eggs and fish. The abundant availability and low cost of such food products assist the growth of this market.

Fish Maintains a Positive Outlook for Vitamin D Ingredient Market Growth

Vitamin D supplements made from cod liver oil are natural and are preferred by consumers will give a boost to the growth of this segment. Like some of the other fish oils on the market, cod liver oil is a nutritional supplement that is high in vitamin D. It's also high in Omega 3 fatty acids & vitamin A.

Cod liver oil is derived from the liver of codfish and treated to make it appropriate for human consumption, as the name suggests. It is employed as a medicinal ingredient in pharmaceutical businesses due to its high nutrient content. Many firms include cod liver oil capsules & soft gels in their product portfolios. Because of rising knowledge and health concern, the market for cod liver oil is anticipated to grow considerably throughout the forecast period.

Cod liver oil is mostly produced in European countries with significant coastlines, such as Iceland, Norway, the United Kingdom, and others. Because of rising health problems among the population, the United States has the highest consumption of cod liver oil.

Because of the rising demand for nutritious foods, food manufacturers are increasingly using fish oil in processed foods to boost nutritional content. Vitamins A and D are abundant in cod liver oil, which can be incorporated through carrier proteins and absorbed into food without altering the flavor or scent.

Growing Skincare Demand and Nutrient Rich Topicals to Create Demand for Vitamin D Ingredients

A wide array of applications of Vitamin D in cosmetic and skincare products will give strong assistance to the growing market. Due to the high absorption property of vitamin D by human skin, companies like Top D are including vitamin D in their skincare products like creams and moisturizers.

Top D is a very efficient topical Vitamin D supplement in the form of a gel that is simple to apply to the body and meets the required level of Vitamin D. The gel can be applied to the legs, arms, and abdominal wall and is absorbed into the bloodstream to provide the daily quantity of Vitamin D required.

Top-D contains 5000 International Units of Vitamin D3 per gram. A majority of the population is in danger of vitamin D deficiency and associated disorders such as arthritis, rickets in children, weak muscles & bones, low immunity, osteopenia, loosened teeth, and more as a result of today's lifestyle with little exposure to sunlight and an imbalanced diet. To keep healthy and strong, consumers are taking vitamin D3 supplements on a daily basis.

TOP-D is a topical supplement that eliminates the risk of vitamin D shortage or insufficiency without going through the GI tract or creating any unpleasant side effects such as vomiting, nausea, indigestion, or heartburn. That may be a new and unique way of supplement regimen that allows consumers to avoid taking oral medications.

Country-wise Analysis

United States Vitamin D Ingredients are Gaining Traction in the Market

The United States is the market leader in the global vitamin D ingredient market owing to high demand due to the rise in deficiency of vitamin D among consumers due to hectic work life and low sun exposure as well as imbalance diet. The market exhibited a market share of 14.1% in 2022 in United States.

The United States is the most dominant region in North America that has secured over 65% market share and is estimated to have a market value of USD 370.5 million. Vitamin D deficiency affected more than half of the country's population, owing to poor eating habits and little exposure to sunlight.

The improvements in vitamin D-rich food products along with the presence of key foreign players in the regional market are projected to affect the industry positively. Because customers are becoming more aware of the benefits of eating nutritionally dense foods, food, and beverage makers are increasingly emphasizing the availability of vitamin-fortified food products.

China Dominates the Vitamin D Ingredient Market in the Asia Pacific Region

China has a huge market for Vitamin D ingredients due to its large customer base and high demand for fortified food products and beverages. A CAGR of 4.4% is expected for the market in China. Vitamin D deficiency is widespread throughout the Asia Pacific. The cases of rickets in China are very high due to insufficient intake of vitamin D.

Rising income levels and a large customer base that values nutritional and healthful products are expected to boost the fortified food and beverage products and help them to expand and develop, leading in greater consumption of vitamin-incorporated food products and beverages that will boost the market growth.

Due to increased demand for fortified food items, animal feed, and the simple availability of raw materials, China is the most favorable market for vitamin D manufacturers to expand. It has become a popular site for vitamin D supplement makers and pharmaceutical enterprises.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Competitive Landscape

Vitamin D supplement manufacturers to meet consumer demands for healthy foods are exploring new technologies. Leading manufacturers are developing chemical-free supplements. Business growth in the market is being explored through further partnerships, mergers, and acquisitions.

  • In May 2023, Great Britain approved Lalmin Vita D vitamin D yeast for more categories. Food supplements and pre-packed dry or fresh yeast packs for home baking are already made with this ingredient in Great Britain.
  • In July 2023, Chewsy, a manufacturer of tasty and innovative vitamin chews, will introduce three new products to CVS Pharmacy customers nationwide, including Beautiful Hair, So Long Stress, and Women's Multi. Chewsy's chewable vitamins help consumers reach their beauty and wellness goals with a 360-degree blend of essential nutrients. The nutrient-packed formula of Beautiful Hair supports hair health and robustness! The product contains essential B vitamins, vitamin D, and biotin.

Scope of the Report

Attributes Details
Market Size Value in 2023 USD 1560 million
Market Forecast Value in 2033 USD 2780.3 million
Global Growth Rate 5.9% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis MT for Volume and USD million for Value
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Poland, Czech, Republic, Romania, China, Japan, South Korea, India, Bangladesh, Australia, New Zealand, GCC countries, South Africa, Israel
Kay Segments Covered Product Type, Source, Application, Region
Key Companies Profiles Koninkljike DSM N.V; Zhejiang Xinhecheng Co Ltd; BASF Se; Fermenta Biotech Ltd; PHW Group; Synthesia; Bio-Tech Pharmacal; McKinley Resources Inc; Taizhou Hisound Pharmaceutical Co Ltd; Stabicoat Vitamins
Customization & Pricing Available Upon Request

Market Segmentation of Vitamin D Ingredients

By Product Type:

  • Vitamin D2
  • Vitamin D3

By Source:

  • Eggs
  • Milk
  • Fish
  • Fruits, Plant, and Vegetables
  • Animals
  • Others (Fungi, Microalgae, Yeast, Plants, etc.)

By Application:

  • Beverages
  • Food
  • Cosmetics
  • Pharmaceuticals
  • Pet Food & Animal Feed
  • Others

By Form:

  • Resin
  • Powder
  • Liquid

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

How Big will be the Vitamin D Ingredients Market by 2033?

The market is estimated to reach USD 2,780.3 million by 2033.

What is the Growth Potential of the Vitamin D Ingredients Market?

The growth potential of the vitamin D ingredients market is 5.9% CAGR through 2033.

Which Source Generates High Demand?

Fish, as a key source of vitamin D, is expected to witness high demand.

Which is the Top Trend in the Vitamin D Ingredients Market?

Increasing demand for food and beverages fortified with vitamin D supplements is expected to drive the market forward.

What Opportunities Wait for the Market Players?

The use of vitamin D ingredients in prenatal care is expected to create opportunities for market players.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 5.1. Vitamin D2
    • 5.2. Vitamin D3
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
    • 6.1. Eggs
    • 6.2. Milk
    • 6.3. Fish
    • 6.4. Fruits
    • 6.5. Plant
    • 6.6. Vegetables
    • 6.7. Animals
    • 6.8. Others
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    • 7.1. Beverages
    • 7.2. Food
    • 7.3. Cosmetics
    • 7.4. Pharmaceuticals
    • 7.5. Pet Food & Animal Feed
    • 7.6. Others
  • 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
    • 8.1. Resin
    • 8.2. Powder
    • 8.3. Liquid
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Western Europe
    • 9.4. Eastern Europe
    • 9.5. South Asia and Pacific
    • 9.6. East Asia
    • 9.7. Middle East and Africa
  • 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 17. Key Countries Market Analysis
  • 18. Market Structure Analysis
  • 19. Competition Analysis
    • 19.1. Koninklijke DSM N.V.
    • 19.2. Zhejiang Xinhecheng Co Ltd
    • 19.3. BASF SE
    • 19.4. Fermenta Biotech Ltd
    • 19.5. PHW Group
    • 19.6. Synthesia
    • 19.7. Bio-Tech Pharmacal
    • 19.8. McKinley Resources Inc
    • 19.9. Taizhou Hisound Pharmaceutical Co Ltd
    • 19.10. Stabicoat Vitamins
  • 20. Assumptions & Acronyms Used
  • 21. Research Methodology
Recommendations

Food and Beverage

Prenatal Vitamin Supplement Market

February 2024

REP-GB-15109

324 pages

Food and Beverage

Vitamin C Ingredients Market

August 2023

REP-GB-7085

350 pages

Food and Beverage

Natural Vitamin E Product Market

June 2022

REP-GB-9480

250 pages

Food and Beverage

Natural Source Vitamin E Market

June 2022

REP-GB-9687

324 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Vitamin D Ingredients Market

Schedule a Call