The global Vitamin Premix Market is poised to reach a value of USD 1,389.9 Million by 2024 and it is projected to reach a value of USD 2,971.0 Million by 2034, reflecting a compound annual growth rate of 7.9% over the assessment period 2024 to 2034.
The skyrocketing sales of vitamin premixes have shown significant growth over the past few years driven by rising awareness about food consumption and potential applications of products.
A noteworthy shifting trend toward food and feed products that are blended with various vitamins, nucleotides, minerals, etc. is encouraging the key players to enhance their production volume. Key manufacturers in the industry are actively looking to fortify their products with various micronutrients, which are tailored to consumers' product preferences.
Key players are cautiously keeping an eye on accurate production processes and fortifications of vitamins, minerals, and functional ingredients to match their products with consumer trends and expanding manufacturing plants to maintain the global supply chain of products.
Vitamin premixes are increasingly popular due to their ability to ensure consistent nutrient delivery, streamline manufacturing processes, and enhance product quality.
These premixes provide a uniform distribution of vitamins, crucial for maintaining the efficacy and regulatory compliance of products in the food, beverage, pharmaceutical, and nutraceutical industries. Their stability and extended shelf life make them a reliable ingredient choice, reducing the risk of degradation over time.
Manufacturers should invest in the industry for several reasons. First, they enhance product consistency and quality, which is essential for building consumer trust and meeting regulatory standards.
Second, they simplify the production process by reducing the number of individual ingredients that need to be managed, thereby increasing efficiency and reducing the risk of formulation errors. Third, products can be customized to meet specific nutritional needs, offering flexibility in product development.
| Attributes | Description |
|---|---|
| Estimated Global Vitamin Premix Industry Size (2024E) | USD 1,389.9 million |
| Projected Global Vitamin Premix Industry Value (2034F) | USD 2,971 million |
| Value-based CAGR (2024 to 2034) | 7.9% |
| Particular | Value CAGR |
|---|---|
| H1 | 7.3% (2023 to 2033) |
| H2 | 8.3% (2023 to 2033) |
| H1 | 7.5% (2024 to 2034) |
| H2 | 7.9% (2024 to 2034) |
The above table presents the expected CAGR for the global spray dried food business over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 7.3%, followed by a slightly higher growth rate of 8.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 7.5% in the first half and remain relatively moderate at 7.9% in the second half. In the first half (H1) the sector witnessed a decrease of 53 BPS while in the second half (H2), the sector witnessed an increase of 46 BPS.
To effectively implement plans, manufacturers can adopt strategies such as collaborating with reputable suppliers to ensure high-quality ingredients, investing in advanced mixing technologies to achieve optimal homogeneity, and conducting thorough stability testing to ensure the longevity of their products.
Additionally, marketing efforts should highlight the health benefits and quality assurance provided by products to attract health-conscious consumers.
Despite their advantages, the industry faces obstacles such as the potential for nutrient interactions that can affect stability and bioavailability. Manufacturers must carefully consider the compatibility of different vitamins and minerals within the premix.
Regulatory hurdles also present challenges, as different regions have varying standards and requirements for nutritional products.
Key applications include fortified foods and beverages, dietary supplements, infant formulas, and therapeutic nutrition products.
These applications benefit from the precise nutrient composition and consistent quality that premixes provide, making them a valuable addition to the product lines of manufacturers aiming to meet the growing demand for health-enhancing products.
Customized Vitamin Premixes: Enhancing Nutritional Profiles and Convenience
The evolving needs of consumers and the dietary supplement industry driving the trend toward customized products. These specialized nutrient blends offer a range of benefits, including enhanced nutritional profiles, improved manufacturing efficiency, and cost-effectiveness.
As the demand for functional foods and the awareness of nutrient deficiencies continue to rise, customized vitamin premix products are poised to play an increasingly important role in shaping the future of functional food and animal nutrition.
Customized premixes enhance nutritional profiles by tailoring specific vitamin and mineral combinations to meet targeted health needs. This personalization ensures optimal nutrient absorption and efficacy, catering to individual dietary requirements and improving overall health outcomes.
Incorporation of Vitamin premixed blends in sleep-related supplements
Rising consumption of sleep-related supplements due to rapid urbanization, long working hours in developed countries, and shorter periods of deep sleep owing to an increase in the usage of vitamins in sleep-related supplements. The incorporation of vitamin-premixed blends in sleep-related supplements is a growing trend that offers numerous benefits.
By providing a precise and consistent delivery of essential nutrients, these blends support a restful and rejuvenating sleep, which is critical for overall health and well-being. The rise in sleep-related supplements incorporating premixes is due to increased awareness of sleep's importance for health.
These premixes provide essential vitamins and minerals that support relaxation and improve sleep quality, addressing common deficiencies linked to sleep disorders.
Rise of Ready-to-Eat Food Products and Nutraceuticals Fuelling the growth of vitamin premixes
The surge in production and a significant number of consumers of ready-to-eat food products because of urbanization and frantic routines are anticipated to lift the application of vitamin premixes. Convenient and packed food foodstuffs are normally nutrition deficient and high in trans fats and carbs, which has transformed the arcade for food fortification.
Vitamin premix is also widely used in the nutraceutical industry because it is one of the most important ingredients in nutraceuticals and dietary supplements. The growing geriatric population has increased the demand for nutraceuticals, which has fuelled sales of vitamin premix.
RTE food products and nutraceuticals are driving the demand for premixes by offering convenient, health-focused options. These products rely on premixes to fortify their nutritional content, meeting consumer demand for functional foods that support well-being and active lifestyles.
Global vitamin premixes sales increased at a CAGR of 6.3% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that the value will rise at 7.9% CAGR.
With a revelation of the potential applications, the market is expected to gain an absolute dollar opportunity of 1,581.1 million USD during the forecast period of 2024 to 2034.
During the pandemic, the usage of premixes incorporated with vitamins in pharma and OTC drugs has significantly boosted sales, which helps manufacturers to expand their portfolio as well as production volume.
From 2019 to 2023, several factors influenced the industry. Rising health consciousness and demand for fortified foods and beverages significantly drove growth. The increasing prevalence of lifestyle diseases spurred interest in dietary supplements.
Technological advancements in food processing enhanced the stability and efficacy of premixes, expanding their applications. Regulatory support for nutrient fortification in developing regions also played a crucial role.
Additionally, the COVID-19 pandemic heightened consumer focus on immunity and overall health, boosting the demand for fortified products. Together, these trends fuelled industry expansion and innovation in customized nutritional solutions.
Tier 1 companies comprise industry leaders with revenue of above USD 30 million capturing a significant share of 50% to 60% in the global business landscape. High production capacity and a wide product portfolio characterize these leaders.
These leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include DSM, Glanbia plc, Vitablend, SternVitamin GmbH & Co, and Wright Enrichment Inc.
Tier 2 companies include mid-size players with revenue of USD 10 to 30 million having a presence in specific regions and highly influencing the local commerce. These are characterized by a strong presence overseas and strong business knowledge.
These players in the arena have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Zagro, Trouw Nutrition, Burkmann Industries, Inc., Bar-Magen LTD companies, and others.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche economies having revenue below USD 10 million.
These companies are notably oriented towards fulfilling local demands and are consequently classified within the tier 3 share segment. They are small-scale players and have limited geographical reach.
Tier 3, within this context, is recognized as an unorganized ecosystem, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The following table shows the estimated growth rates of the top three countries. China and the USA are set to exhibit high consumption, recording CAGRs of 8.7% and 7.3%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 7.3% |
| China | 8.7% |
| India | 6.5% |
Poultry premixes demand in China is calculated to rise at a value CAGR of 8.7% during the forecast period (2024 to 2034). By 2034, China is expected to account for 57.9% of target product sales in East Asia.
High consumption of poultry products in day-to-day food among the Chinese population is the key driver of rising poultry production in China. To align with this trend Chinese end-user poultry industry is actively seeking good and quality feed products that are blended with potential nutrients.
Manufacturers like DSM are continuously taking advantage of this situation by expanding their production and investing to strengthen their share in China. In China, the poultry industry uses premixes to improve the health and productivity of livestock.
These premixes ensure balanced nutrition, enhancing growth rates, immune function, and overall poultry well-being, ultimately leading to higher-quality meat and eggs and increased economic efficiency for producers.
The market for Vitamin premixes in the United States is projected to exhibit a CAGR of 7.3% during the assessment period. By 2034, revenue from the sales in the country is expected to reach USD 647 Million.
Extensive consumption of sports nutrition products that are formulated with natural ingredients is gaining a significant traction in the USA. Highest per capita expenditure on premium products owing to the demand for target products in customized nutrition products.
As consumers become more aware of the negative health effects of a low-nutrient diet, the demand of industry will be the prominent ingredient in the sports nutrition industry. The sports nutrition industry in the USA is fuelling the industry by incorporating them into supplements, protein powders, and energy bars to enhance athletic performance and recovery.
These premixes ensure consistent, high-quality nutrient delivery, meeting the specific dietary needs of athletes and fitness enthusiasts.
| Segment | Powder (Form Type) |
|---|---|
| Value Share (2024) | 66.4% |
In Forms, the powder segment is expected to grow with a noteworthy value CAGR of 7.0% in the vitamin premixes market. Because of the stability, homogeneity, and ease of transportation as compared to the liquid form Powder segment offers more convenience to the manufacturers and end-user industry.
The easygoing packaging of powder form also reduces the complexities in the supply chain process. Powdered form is popular due to its superior homogeneity, ensuring even nutrient distribution, and ease of handling, facilitating storage and mixing.
They offer longer shelf life, greater stability, and cost-effectiveness, making them ideal for maintaining consistent product quality and efficiency in various industrial applications.
Animal feed Lead vitamin premixes Sales
| Segment | Animal Feed |
|---|---|
| Value Share (2024) | 32.8% |
Sales of premixes for the animal feed industry are projected to register a CAGR of 7.5% from 2024 to 2034. In terms of applications, the demand for vitamin premixes for the pet food industry is rising owing to a wide range of benefits such as better body growth, prevention of vitamin deficiencies, and fulfillment of the nutritional needs of animals.
This end-user industry is also looking for customized premixes to incorporate them with new product formulations for better health of animals like broilers, swine, ruminants, horses, and pets.
Premix vitamin products for the aquaculture industry are also gaining traction due to the complete mixture of Vitamins or Minerals for potential benefits like reducing mortality ratio, aiding in maintaining Immunity, Enhance Body Weight & Growth, and many more.
The Vitamin premix sector encompasses a diverse and organized competitive landscape Leading vitamin premix manufacturing companies are consistently focusing on innovation and product development to create and marketise new product formulations.
Many of them are branding their products by categorizing them into different series forms like feed series, special diet series, etc.
Companies in the ecosystem are also introducing new products that can be directly used in functional foods and dietary supplements as well as advertising their brands rigorously in the end-user industry.
For instance
In this segment, the industry has been categorized into Powder and Liquid.
This segment is further categorized into Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, Resistance
Different Applications include Food Sector, Dietary Supplements, Pharma OTC Drugs, Pet Food
Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania
Throughout the forecast period, the vitamin premix market is expected to grow at a CAGR of 7.9%.
By 2034, the vitamin premix sales are expected to be worth USD 2,971.0 Million.
Demand for healthy food supplements is expected to boost sales of vitamin premix in sectors such as nutraceuticals and food and beverage.
Asia-Pacific is expected to dominate the global vitamin premix consumption.
Some of the key players in vitamin premix manufacturing include DSM, Glanbia plc, Vitablend, SternVitamin GmbH & Co, Watson Inc., Wright Enrichment Inc., Zagro, and Trouw Nutrition.
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Vitamin Premix Market
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