According to Future Market Insights, the poultry vitamins market is slated to be valued at US$ 110.9 billion in 2023 and is likely to register a compounded annual growth rate (CAGR) worth 5.9% until 2033. By the conclusion of the 2023-2033 forecast period, sales of poultry vitamins are expected to accumulate a value pool of US$ 198.5 billion. As the proportion of poultry farming increases, thanks to the rising demand for meat and eggs, farmers are looking to fortify poultry feed with essential vitamins and minerals.
Currently, there are nearly 8 billion people living across the world. With such a large population base, the demand for food is rising exponentially. Besides food crops, a major part of the human diet comprises protein, which is catered by the consumption of meat, eggs, seafood, and other animal-derived products. As per findings published by the USA Department of Agriculture (USDA), global chicken meat production for 2023 will amount to 102.9 million tons.
Poultry meat stands out as the most widely produced type of meat in recent years. According to the Food and Agriculture Organization (FAO), 46.6% of total meat production, or 337.3 million tons, belonged to poultry as of 2020. The primary reason for the increase in production is the rising demand from consumers. Poultry meat, especially chicken meat, is more affordable compared to others. In 2020, the USA had the highest volume of chicken meat production, producing about 20.5 million tons of chicken meat.
Going by the aforementioned statistics and trends, it is prudent to conclude that the need for poultry vitamins is inclining. Taking advantage of this ever-expanding market, various food manufacturers are specializing in poultry feeds and other essential supplements and vitamin formulations. Archer Daniels Midland, for instance, offers the Pen Pals® range of poultry feeds.
The Pen Pals® portfolio covers all the essential needs of nutrition for chicks, pullets, layers, and broilers, with wholesome and naturally-sourced ingredients to promote healthy and productive birds. Pen Pals poultry products complement protein quality, by imbuing its feeds with lysine and methionine amino acids; providing accurate calorie content to promote ideal bird growth; and incorporating vegetable-sourced ingredients without added hormones, antibiotics+, animal products, animal by-products or artificial colors and flavors.
Likewise, chemical manufacturer, BASF SE has an extensive portfolio of poultry feeds and vitamin products. Their poultry feeds and vitamin supplements help improve the digestibility of ingredients such as wheat, barley, and soy; better utilize phosphorus and NSPs in feeds; optimize the color of egg yolks and broiler skin; provide an optimal supply of nutrients, and keep feed free of bacterial pathogens and fungi.
Region-wise, North America is expected to provide lucrative growth opportunities for poultry vitamin manufacturers, with the United States emerging as the dominant country. This is because the United States is the largest producer and 2nd largest exporter of poultry meat, as well as a major egg producer. Following North America is Asia Pacific, with India and China expected to be key contributors to market growth.
While consumption of poultry declined significantly during the COVID-19 pandemic, demand remained largely resilient, as consumers relied on consuming ready-to-eat food products, which majorly comprised of meat-based products. This led to a temporary blip in demand for poultry vitamins. However, as the intensity of the pandemic waned, bottlenecks in supply chains also reduced, leading to a restoration of demand.
Data Points
Key Statistics
Anticipated Market Value of the Poultry Vitamins Market in 2023
US$ 110.9 billion
Projected Market Value of the Poultry Vitamins Market in 2033
US$ 198.5 billion
Expected Growth Rate (2023 to 2033)
CAGR of 5.9%
Poultry and livestock production across the globe has been instrumental to drive the growth of the global poultry vitamins market. In direct proportion with the growth in production of poultry and livestock, the demand for poultry vitamins is expected to increase, given that it is a widely used nutrient enhancer in feedstock for animals.
Moreover, with on-going research on Vitamin addition in poultry vitamins, its scope of use is expected to further grow, as it is expected to increase the strength enhancing rate of poultry vitamins. With the increasing demand for food and scarce resources, animal livestock industry has showcased increased utilization of corn by-products such as poultry vitamins from the ethanol industry.
It is a reliable source of crude proteins, phosphorous, crude fiber, and essential amino acids. Besides poultry vitamins being an effective replacer of corn and soya in poultry diet, it comes with an added advantage of overall feed cost reduction.
Moreover, poultry industry continues to witness steady growth worldwide, which has further influenced the demand for poultry vitamins. For instance, according to ICRA, decent growth of domestic poultry is expected to present significant prospects for poultry vitamins.
With steadily growing poultry industry, and increasing preference for added nutrition in livestock feed, global poultry vitamins market is expected to witness considerable growth during the assessment period.
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Preference for Nutritional Feed by Consumers to Boost Market Demand
A paradigm shift from carb-based feedstock to vitamin-based feed stock has accelerated the use of animal feed worldwide. Since past 60 years, cattle, chickens, fish and pork have been fed on grains and fishmeal. Several feedstocks are sources of high quality vitamins, enriched by animal feed to ensure heavy supply of essential nutrients. However, the use of fish as feedstock can build significant pressure on ocean ecosystems.
This triggered development of new animal feed sources to meet demand for poultry vitamin, thus reducing pressure on land use and regulating agriculture land footprint. Additionally, with significant intake and supplementation of vitamin and nutrients can impart strength, add weight, improve performance and reduce fatigue, which fuelled the adoption of poultry vitamin. Poultry vitamin has gained sufficient traction and is expected to retain its status quo as a favourable feedstock in the coming years.
Vitamins and Animal Feed - A Growth Combo?
Vitamins coupled with Poultry vitamins can maintain growth and enhance performance, reducing the possible negative effects of animal feed such as impact of mycotoxins. Addition of vitamins, such as carbohydrase improved the digestibility of NDF (Neutral Detergent Fiber), energy, dry matter, crude proteins, phosphorous and hemicellulose as well as enhanced average daily gain.
Vitamins along with animal feed degrade fiber, boost efficiency, as well as digestion of nutrients, for mono-gastric animals.This has led to increased monitoring of vitamin levels in poultry vitamins in order to maintain animal health to ensure human food product safety.
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Global Poultry Vitamins: Key Players
Some of the key players operating their business in the global Poultry Vitamins market are
Archer Daniels Midland Company
BASF SE
Cargill Inc.
Land O’Lakes Inc.
Poultry Vitamins Market Opportunities
The global market for poultry vitamins has witnessed significant demand with unchanged prices in 2017, reveals USGC (USA Grains Council). On an international front, inquiries for poultry vitamins from Southeast Asia buyers have been active with steady stream of trading opportunities in that zone. Moreover, cold weather across regions is expected to temporarily enhance the demand for poultry vitamins.
The poultry vitamins pricing is influenced by policy changes on a large scale. With an unchanged pricing in 2017 for several weeks, 2018 is expected to showcase a change in the status quo. Initial months of 2018 witnessed a rise in poultry vitamins prices given the steady production of ethanol.
An initial marginal pricing and an ongoing steady hike in prices has maintained the necessary equilibrium, giving market participants vague opportunities for growth, especially related to trading activities, particularly in regions of Southeast Asia and Gulf countries.
The Poultry Vitamins market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the Poultry Vitamins market, including but not limited to: regional markets, product type and nature.
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The study is a source of reliable data on
Poultry Vitamins market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers
North America (USA and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and Rest of Latin America)
Europe (Germany, United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, Poland, Russia, Luxembourg, and Rest of Europe)
East Asia (China, Japan, and South Korea)
South Asia (India, Singapore, Thailand, Malaysia, Philippines, and Rest of South Asia)
Oceania (Australia and New Zealand)
Middle East and Africa (GCC, Southern Africa, North Africa, and Rest of MEA)
The Poultry Vitamins market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Poultry Vitamins market report projects the attractiveness of each major segment over the forecast period.
