Poultry Diagnostics Market

2020 Analysis and Review: Poultry Diagnostics Market by Test Type – ELISA and PCR for 2020-2030


The vast demand for poultry products on a global scale is a key driver of growth for the poultry diagnostics market. In addition to the vast meat industry, widespread demand and use for eggs in multiple sectors including food, and personal care is expected to contribute significantly to market developments.

The rising incidences of zoonotic ailments, coupled with strict food safety regulations and government initiatives towards food security will create lucrative opportunities for market players. The poultry industry comprises chickens, ducks, turkeys, waterfowl and other birds, creating unique veterinary needs.

With the wide range of diseases potentially affecting stock, innovations in terms of toxicology, serology, pathology, and microbiology will influence long-term growth of the poultry diagnostics sector. The covid-19 pandemic has reduced poultry consumption, which in turn is likely to hurt short term market developments.

Widespread Use of ELISA Tests

ELISA (enzyme-linked immunoassay) tests are fairly commonly used for the detection of antibodies in blood. The test has become a major contributor to revenue in the poultry diagnostics sector. Efficacy in testing for infectious diseases such as avian influenza, which are common in developing regions is a key factor driving demand.

Furthermore, ELISA tests have been proven to be highly accurate, while also being cost-effective for end users. This factor has boosted adoption in the segment. Also, the costs of consumables such as diluents, and buffers are relatively lower to other diagnostic alternatives which will contribute to demand.

Infectious Disease Diagnostics Gain Ground

The poultry diagnostics market covers bacteriology, virology, and parasitology. Diagnostics for infectious diseases are likely to hold major market share through the assessment period. Some of the more common infectious ailments in the sector include chicken anemia virus, avian encephalomyelitis, avian tuberculosis, and avian influenza, among others.

The prevalence of infectious diseases, and the growing threat of anti-biotic resistant microbes are key factors bolstering demand in the market. Also, concerns of bacterial and viral transmission from birds to human consumers has also supported the use of diagnostics, as poultry consumption continues growing.

North America Reflects Prolific Growth

North America is expected to be the predominant market for poultry diagnostics throughout the projection period. Strict food safety laws, higher consumer awareness, and the widespread incidences of zoonotic diseases will contribute to demand. Also, high consumption of eggs in the region will contribute to growth.

North America, is also benefiting from easy access to high-end veterinary infrastructure, the presence of numerous major market players and a robust network of distribution. Also, efforts by governments to bolster awareness among poultry farmers will boost demand here.

Poultry Diagnostics Market- Prominent Players

FMI has studied the following leading poultry diagnostics market players*:

  • Affinitech Ltd.
  • Agrobiotek Internacional
  • BioChek
  • Bionote Inc.
  • Bioingentech Biotechnologies Inc.
  • Boehringer Ingelheim GmbH
  • GD Animal Health
  • Idexx Laboratories Inc.
  • IDVet
  • Megacor Diagnostik GmbH
  • Qiagen N.V.
  • Thermo Fisher Scientific Inc.
  • Bioneer Corp.
  • Zoetis Inc.

*This list is indicative- full details about the poultry diagnostics players are available upon request.

Key strategies by market players include the expansion of product portfolios with growing investments into research, in addition to strategic collaborations and acquisitions to consolidate market position.

Poultry Diagnostics Market- Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value, 000’ tons for Volume

Key Regions Covered

North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Pacific

Key Countries Covered

U.S., Canada, Brazil, Mexico, Germany, U.K, France, Spain, Italy, China, Japan, South Korea, GCC Countries, South Africa, Israel, Australia & New Zealand, India, Thailand, Malaysia, Indonesia

Key Segments Covered

Test Type, Disease Type, Service, and Region

Key Companies Profiled

Zoetis Inc., Thermo Fisher Scientific Inc., Qiagen N.V., IDVet, Idexx Laboratories Inc., GD Animal Health, Bionote Inc., BioChek, Affinitech Ltd., Agrobiotek Internacional, Boehringer Ingelheim GmbH, and Bioneer Corp among others.

Report Coverage

Market Overview, Key Trends, Success Factors, COVID-19 Impact Analysis, Demand Analysis, Segmental Overview, Regional Profiling. Market Structure Analysis & Competition Analysis 

Customization & Pricing

Available upon Request 

Key Questions Answered in the Report

  • What are the future prospects for the poultry diagnostics market?

    As per Future Market Insights (FMI), the poultry diagnostics market will grow strongly in the near-future, driven by widespread consumption of chicken, the resultant risk of disease transmission, and investments by governments towards food security measures.

  • What trends influence the poultry diagnostics market?

    The transition away from red meat by consumers, strict food safety regulations, and the growing number of avian diseases are major influencers in the poultry diagnostics market. FMI’s research has stated that developments in ELISA and PCR systems, will generate long-term sales opportunities.

  • Which is the most extensively used testing category of poultry diagnostics?

    ELISA system tests are expected to hold major market share through the forecast period. Low costs in operations and consumables in comparison to other alternatives. Reduced risks of false positives and negatives will also aid the growth of the segment.

  • How is COVID-19 impacting the poultry diagnostics market?

    The effect of the COVID-19 outbreak on the poultry diagnostics industry, has been moderately negative. Lockdown restrictions on the food service industry has been a major concern. In addition, reduced stocks of birds in the short term has cut the need for diagnostics, limiting demand.

    Also, issues in terms of transport in the poultry industry will hurt market prospects. However, the poultry diagnostics market will witness a strong recovery in the coming months with relaxation on regulations and awareness among farmers about the impact of varied coronavirus strains on poultry stocks.

  • Which are the prominent players in the global poultry diagnostics market?

    Prominent players in the global poultry diagnostics market include Bioneer Corporation, Agrobiotek  Internacional, Zoetis Inc., BioChek, Thermo Fisher Scientific Inc., Qiagen N.V., Idexx Laboratories Inc., Megacor Diagnostik GmbH, GD Animal Health, and Bionote Inc. among others.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the poultry diagnostics market research has been conducted by expert analysts of Future Market Insights through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to the research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses the demand side assessment of the market, and triangulates the same through a supply side analysis. This methodology is based on use of standard market structure, methods and definitions. 

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.  

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

  • How can I buy this report?

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Key Segments

Test Type

  • ELISA Test
  • PCR Test
  • Others

Disease Type

  • Avian Salmonellosis
  • Avian Influenza
  • Newcastle Disease
  • Avian Mycoplasmosis
  • Avian Pasteurellosis
  • Infectious Bronchitis
  • Infectious Bursal Disease
  • Avian Encephalomyelitis
  • Avian Reovirus
  • Chicken Anemia


  • Bacteriology
  • Virology
  • Parasitology


  • North America (U.S & Canada)
  • Latin America (Brazil, Mexico, Argentina & Rest of Latin America)
  • Europe (Germany, U.K., France, Spain, Italy, BENELUX, Russia, Poland & Rest of Europe)
  • Middle East & Africa (GCC, Northern Africa, South Africa, Turkey & Rest of MEA)
  • East Asia (China, Japan & South Korea)
  • South Asia (India, Thailand, Malaysia, Indonesia, Australia, New Zealand, & Rest of South Asia)

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Poultry Diagnostics Market