Poultry Feed Market

2020 Analysis and Review Poultry Feed Market by Livestock - Layers, Broilers, Turkeys, and Ducks for 2020 – 2030

  • 2020-06-16
  • REP-GB-716
  • 160 Tables
  • 136 Figures
  • 250 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Poultry Feed Market

This study offers a comprehensive, 360 degree analysis on the Poultry Feed market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Poultry Feed market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Poultry Feed Market Outlook & Key Findings

  • Future Market Insights (FMI) forecasts the poultry feed market to surpass US$174.5 Bn in 2020
  • Elevated levels of poultry feed and nutrition will be required in high potential countries of Asia, particularly to meet the burgeoning demand for poultry products among consumers
  • According to FMI, East and South Asia will collectively exhibit 1.5 times higher rate of growth than rest of the world
  • Implementing latest technologies such as Nutrigenomics to help animals reach their genetic potential is one of the key strategies adopted by market players

From Just About Diet to Nutrition – Global Poultry Feed Market is Witnessing Tectonic Shift

Farm owners are no longer swayed by flashy endorsements, instead they are looking for quality feed. This change in behavior has spurred transformation in poultry farming. Consequently, more focus and resources are placed on improving overall health of birds.

As farmers move away from diet based feed to better nutrition, they will enjoy higher farm profitability and improved output. According to FMI, the poultry feed market is positioned to exhibit sustainable growth over the course of the forecast period.

“There is a paradigm shift in various countries towards monogastric production, with poultry and pigs accounting for the dominant percentage. This has led to the elevated demand for poultry feed to support the growing population,” said a lead analyst at FMI.

On the flip side, the booming poultry production will pose feed demand that will far exceed its supply. Regional differences are not to be overlooked either. Dependence on feed imports may increase, stoking costs of poultry feed. This in turn will make poultry farming way costlier.

Diversifying sources of poultry feed ingredients could be the key to reduce the demand burden on specific segments. FMI aims at evaluating prospects across various segments within the feed market to help companies cope with the rising demand. 

Poultry Farmers Shift Towards Soybeans Meals to Enhance Nutritive Value of Feed Ingredients, yet Corns to Remain Dominant

In a move to enhance nutritional value of feed ingredients, poultry farmers are shifting towards soybeans, albeit gradually. Soybean meal has high protein content and excellent amino acid profile that is comparable to corns, despite which the latter remains dominant among feed types.

Traditionally, the industry has been reliant on cereal grains as the key source of energy in protein diets. FMI in its study broadly classifies feed type into corn, wheat, barley, soybeans, and others.

Of these, corn constitutes more than 30% of feed ingredients used in poultry farming.

Poultry farming is undergoing transformation, which is one of the key underlying factors urging farmers to focus on improving productivity and yield. Invariably they are more inclined towards examining the feed efficiency (FE).

Scales are thus tipping in favor of feed ingredients with higher nutritive value, which will again transform demand witnessed in the poultry industry. 

Broilers to Continue Exhibiting Higher Consumption of Poultry Feed

According to FMI, the broilers segment constitutes more than half of the overall market and will remain dominant through the forecast period.

Feed intake pattern varies from one livestock to another. For instance, meat-type chickens or ‘broilers’ are often considered the most efficient terrestrial animals. They exhibit higher feed conversion ratio (FCR) therefore needing more protein and energy than layers.

There are several companies supplying commercial feed suitable for broilers. Many of them have launched poultry nutrition products, particularly aimed at improving nutrient digestibility and feed conversion ratio in birds.

Innovations in poultry feed witnessed in the last few years are helping the market transform and grow.

Poultry Farmers to Invest in Feed Additives to Boost Productivity and Yield 

Poultry farmers are currently focusing on ensuring better nutrition to poultry birds such as broilers, duck, turkey, and layer. To boost production and ensure better quality they are increasingly incorporating feed additives.

Modern players in poultry farming are looking for economical and more efficient methods of producing high quality and safe chicken, eggs, and poultry products. Paradigm shift in their focus entails greater scope for the use of feed additives to achieve growth targets.

Incorporating feed additives in poultry diets can improve laying capacity, growth, prevent diseases and boost FCR in birds. These additives are often considered a rich source of antimicrobials, antioxidants, vitamins, and emulsifiers.

Using feed additives will not only boost poultry production but make them healthier and more nutritive for human consumption. With some of the leading companies introducing feed additives, the poultry feed market will witness greater opportunities for growth in the coming years.

For instance in 2017, BIOMIN introduced innovative feed additive Digestarom DC that mainly helps in improving feed conversion ratio and enhances feed efficiency.

Digital Transformation to Help Poultry Feed Companies Streamline Supply Chain

The poultry feed market is highly fragmented and defined by the presence of several small and mid-sized farms besides larger entrepreneurs. Because poultry farming is transforming, these companies are bringing changes to their policies.

They are exclusively focusing on building segmentation, targeting and positioning (STP) strategies to suit specific requirements of farmers located across the world. Through this they intend to customize solutions and products best suited farmers with a region.

For instance, feed formulated for an American mid-size farmer may vary from mass produced feed primarily in demand across India and China. Differences in consumption pattern across these countries also determine feed grade required in poultry farms.

Many companies are also adopting digital technologies to streamline the poultry feed supply chain. In old days, data collected from farms was evaluated manually, which was an expensive and time-consuming process. Modern technology has enabled companies to collect video and audio files from farm to more efficiently monitor flock health and determine their feed efficiency.

Spurred by these developments, the poultry feed market will rise at above 4% CAGR between 2020 and 2030, finds FMI.

Poultry Feed Market Continues to Reel under Disease Outbreaks and Unprecedented Price Hikes

Poultry disease outbreaks such as avian influenza or avian flu, Colibacillosis, and Mycoplasmosis, are posing considerable threat to the feed industry. Unbridled spread of these diseases has negative impact on poultry production, subsequently hampering the poultry feed market.

In 2016, poultry disease outbreaks killed more than 4, 00,000 chickens and turkeys in U.S. It did not stay contained to poultry, but infected over 180 people who came in contact with the disease carrying chicken with salmonella.

While producers continue reeling under the threat of impending outbreaks, rising cost of production has elevated their woes. In the last few years corn and soybean meal prices have witnessed a threefold increase.

With corn and soybean typically accounting for 90% of the poultry feeding, hike in their prices are compelling farmers to look for alternative sources.

High Potential Countries to Remain Dominant Backed by Abundance of Agricultural Land and Low Cost Labor

FMI identifies Asia Pacific as the most lucrative market for poultry feed. The region also boasts the presence of the top 10 feed producing countries, including India, China, and Japan. Asia Pacific also has the largest livestock population in the world which is the key reason behind its booming poultry industry. 

Backed by the presence of several feed producing countries, companies operating in Asia Pacific have inherent competitive advantage. Abundant availability of agricultural land and low cost labor enable them have an upper hand in the market. FMI forecasts South and East Asia to account for over 40% of the global poultry feed market over the forecast period.

Meanwhile, the market is expected to witness steady growth in North America and Europe. The rising demand for white meat will boost prospects for poultry feed producers in these regions.

Rising health consciousness among consumers has resulted in higher demand for protein in Latin America. These factors add up to lucrative prospects for the expansion of the poultry feed market in the region. The poultry market in Africa is among the most promising ones. Governments in this region are already looking ahead at boosting exports.

Overall consumption pattern of poultry feed is likely to remain unchanged across the world. It is also interesting to note that pricing of poultry feed obtained from conventional and organic sources is quite similar across the world.

The chart below depicts marginal differences in pricing of poultry feed among key regions. It also shows similarly in variance of pricing between conventional and organic poultry feed across the global market.

Leading suppliers in Poultry Feed Market

Poultry farming is a lucrative business and offers higher scope for profit maximization. This lures several new entrants, which is likely to render the market highly competitive in the near future.

As commercial poultry cycles shorten, the need for more sophisticated feeding program and feed specification is higher than ever. Leading companies are therefore conducting year round researches in nutrition and feed technology to ensure their feed ingredients are optimized for poultry performance.

FMI profiles some of the leading players in the poultry feed market across the world. These are:

Americas

  • Alltech Inc.
  • The Archer Daniels Midland Company
  • Cargill, Incorporated
  • Novus International, Inc.

Europe

  • Associated British Foods plc
  • BASF SE
  • Evonik Industries AG
  • Chr Hansen Holding A/S
  • Nutreco N.V.
  • Koninklijke DSM N.V.

Asia Pacific

  • Charoen Pokphand Foods PCL
  • Weston Animal Nutrition
  • East Hope Group Company Limited
  • Japfa Comfeed India Private Limited
  • Henraajh Feeds India Pvt. Ltd.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Poultry Feed Market: The Way Forward

Poultry are considered a primary source of protein as it has been fulfilling protein needs of consumers from the household sector since centuries. They are also considered dual purpose breed, helping economies enjoy increased turnover.

Poultry farming offers employment to people in rural areas, helping to improve the GDP of a country. It is therefore of utmost importance for these countries to supervise the quality of feed ingredients being provided to poultry farmers.

With governments and related agencies making remarkable efforts in reducing possible outbreaks in future, substantial increase in the demand for feed is likely. The poultry business is growing, with chicken production yet to surpass demand witnessed across several nations. 

However, there remains threat from inadequate feed management, trade hindrances, and poor quality sanitation. Besides this, unprecedented disease outbreak could put poultry businesses at risk.

Efficient management strategies, awareness campaigns, improved quality control measures and better quarantine checks are therefore imperative to ensure smoothly running poultry businesses hence steady expansion of the poultry feed market.

Poultry Feed Market: Global Industry Analysis 2015-2019 & Opportunity Assessment 2020-2030

A recent market study published by Future Market Insights on the poultry feed market offers global industry analysis for 2015-2019 & opportunity assessment for 2020–2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters of the poultry feed market, the growth prospects of the market are obtained with maximum precision.

Market Segmentation

The global poultry feed market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Livestock

  • Layers
  • Broilers
  • Turkeys
  • Duck

Nature

  • Conventional
  • Organic

Feed Type

  • Corn
  • Wheat
  • Barley
  • Soybean
  • Others (Sunflower seed, oats, sorghum)

Form

  • Granules
  • Pellets
  • Powder

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Report Chapters

Chapter 01 - Executive Summary

The executive summary of the poultry feed market includes the market proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global poultry feed market.

Chapter 02 – Market Introduction

Readers can find the detailed segmentation and definition of the poultry feed market in this chapter, which will help them understand basic information about the Poultry feed market. This section also highlights the inclusions and exclusions, which help the reader, understand the scope of the poultry feed market report.

Chapter 03 – Market Background

The associated industry assessment of the poultry feed market is carried out in this section. The macroeconomic factors affecting growth of the poultry feed market are provided in this section and the impact of these macroeconomic indicators on the poultry feed market is analyzed. The Price Ranging overview and technological advancements in the poultry feed market is also provided.

Chapter 04 - Global Poultry Feed Market Value Chain

Profit margins at each level of the poultry feed market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the poultry feed market.

Chapter 05 – Market Dynamics

The drivers and restraints impacting the growth of the poultry feed market are explained in this chapter. Opportunities and ongoing trends in the poultry feed market are also comprehensively discussed.

Chapter 06 – Global Poultry Feed Market Analysis and Forecast 2015-2030

This chapter includes detailed analysis of the historical poultry feed market (2015-2019), along with an opportunity analysis for the forecast period (2020-2030). Readers can also find the absolute $ opportunity for the current year (2020 – 2021) and incremental opportunity for the forecast period (2020-2030).

Chapter 07 – Global Poultry Feed Market Pricing Analysis

This chapter includes detailed regional pricing analysis based on nature. In this chapter, readers can find pricing analysis based on manufacturer level price, distributor level price, and retailer level price.

Chapter 08 – Global Poultry Feed Market Demand (Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030

This chapter includes detailed analysis of the historical poultry feed market (2015-2019), along with an opportunity analysis for the forecast period (2020-2030). Readers can also find the absolute $ opportunity for the current year (2020 – 2021) and incremental opportunity for the forecast period (2020-2030).

Chapter 09 – Global Poultry Feed Market Analysis 2015-2019 & Forecast 2020-2030 by Livestock

Based on livestock, the poultry feed market is segmented into layers, broilers, turkeys, and duck. In this chapter, readers can find information about key trends and developments in the poultry feed market and market attractiveness analysis based on livestock.

Chapter 10 – Global Poultry feed Market Analysis 2015-2019 & Forecast 2020-2030 by Nature

Based on nature, the poultry feed market is segmented into conventional and organic. In this chapter, readers can find information about key trends and developments in the poultry feed market and market attractiveness analysis based on nature.

Chapter 11 – Global Poultry feed Market Analysis 2015-2019 & Forecast 2020-2030 by Feed Type

Based on feed type, the poultry feed market is classified into corn, wheat, barley, soybean, others. This part also offers market attractiveness analysis based on feed type.

Chapter 12 – Global Poultry feed Market Analysis 2015-2019 & Forecast 2020-2030 by Form

Based on form, the poultry feed market is classified into granules, pellets, and powder. This part also offers market attractiveness analysis based on form.

Chapter 13 – Global Poultry feed Market Analysis 2015-2019 & Forecast 2020-2030 by Region

This chapter explains how the Poultry feed market is anticipated to grow across various geographic regions such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East and Africa.

Chapter 14 – North America Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

This chapter includes a detailed analysis of the growth of the Poultry feed market in North America, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end users and countries in the North America region.

Chapter 15 – Latin America Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the poultry feed market in Latin America. This chapter also includes growth prospects of the Poultry feed market in leading LATAM countries such as Brazil, Mexico, and the Rest of Latin America.

Chapter 16 –Europe Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

Important growth prospects of the Poultry feed market based on its end users in several countries such as Germany, U.K., France, Italy, Spain, BENELUX, Nordic, Russia, Poland, and the Rest of Western Europe are included in this chapter.

Chapter 17 – East Asia Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

This chapter includes a detailed analysis of the growth of the Poultry feed market in the East Asia region, along with a country-wise assessment that includes Japan, China, and South Korea. Readers can also find regional trends, regulations, and market growth based on end users and countries in the East Asia region.

Chapter 18 – South Asia Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

In this chapter, readers can find information about key trends and developments in the key countries of South Asia such as India, Thailand, Malaysia, Indonesia, Singapore, and Rest of South Asia poultry feed market.

Chapter 19 – Oceania Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

This chapter offers insights into how the Poultry feed market is expected to grow in major countries in the Middle East region such as Australia and New Zealand, during the forecast period 2020-2030.

Chapter 20 – Middle East & Africa Poultry feed market Analysis 2015-2019 & Forecast 2020-2030

This chapter contains information about the market growth of Poultry feed in Middle East region such as GCC Countries, South Africa, North Africa, and the Rest of Middle East, during the forecast period 2020-2030.

Chapter 21 –Market Structure Analysis

In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the Poultry feed market along with their market presence analysis by region and product portfolio.

Chapter 22 – Competition Analysis

In this chapter, readers can find a comprehensive list of leading manufacturers in the poultry feed market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Alltech Inc., The Archer Daniels Midland Company, Cargill, Incorporated, Novus International, Inc., Associated British Foods plc, BASF SE, Evonik Industries AG, Chr Hansen Holding A/S, Nutreco N.V., Koninklijke DSM N.V., Charoen Pokphand Foods PCL, Weston Animal Nutrition, East Hope Group Company Limited, Japfa Comfeed India Private Limited, Henraajh Feeds India Pvt. Ltd., and others.

Chapter 23 – Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the poultry feed report.

Chapter 24 – Research Methodology

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the poultry feed market.

Primary Research Splits (%)

Industry Interactions

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Production Managers
  • Distributors Heads
  • Sales Executives
  • Product Manufacturers
  • Distributors
  • Traders
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and Long-term Market Growth Prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity Of

References Catalogue

  • Industry Publications
    • Industrial Week
    • Industrial Product Review
    • Industrial Magazine
  • Industry Associations
  • Dieticians Association
  • Food and Agriculture Organization
  • Company Press Releases
  • Annual Reports and Investor Presentations
  • Research Papers
  • Government Websites and Publications
  • Trade Websites

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