The poultry keeping machinery market size is assumed to be worth US$ 5.2 billion in 2023. The market is further expected to surge at a CAGR of 4% during the forecast period 2023 to 2033 and, reach US$ 7.7 billion by 2033.
Key Market Trends and Highlights
Attributes | Key Insights |
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Poultry Keeping Machinery Market Estimated Size in 2023 | US$ 5.2 billion |
Projected Market Value in 2033 | US$ 7.7 billion |
Value-based CAGR from 2023 to 2033 | 4% |
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The scope for poultry keeping machinery rose at a 4.4% CAGR between 2018 and 2022. The global market for poultry keeping machinery is anticipated to grow at a moderate CAGR of 4% over the forecast period 2023 to 2033.
Report Attribute | Details |
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Market Value in 2018 | US$ 4.2 billion |
Market Value in 2022 | US$ 5 billion |
CAGR from 2018 to 2022 | 4.4% |
During this period, the poultry keeping machinery industry experienced notable trends. Automation became a focal point, with poultry farms adopting automated systems for various tasks, including feeding, egg collection, and waste management.
These advancements aimed to improve operational efficiency, reduce labor costs, and enhance overall productivity. There was a growing emphasis on animal welfare, leading to the integration of advanced machinery for climate control, and lighting automation during the historical period.
The poultry keeping machinery sector is expected to continue evolving. Automation and robotics are anticipated to play an even more significant role, with farms adopting sophisticated technologies for tasks such as poultry handling and sorting.
Sustainability is likely to remain a key focus, with machinery incorporating energy-efficient features and waste reduction solutions. Data analytics and IoT technologies are poised to further advance, providing real-time insights for proactive farm management.
The industry may witness increased integration of AI and machine learning for predictive analytics, optimizing poultry production processes and resource utilization. The market is anticipated to witness a continued growth for efficiency, sustainability, and technological innovation in poultry keeping machinery over the upcoming years.
This section provides an in-depth examination of three interconnected markets such as the poultry keeping machinery market, the poultry diagnostics market, and the poultry feed market.
Poultry Keeping Machinery Market:
CAGR from 2023 to 2033 | 4% |
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Market Value in 2033 | US$ 5.2 billion |
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Poultry Diagnostics Market:
CAGR from 2023 to 2033 | 10.5% |
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Market Value in 2033 | US$ 1.6 billion |
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Opportunity |
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Poultry Feed Market:
CAGR from 2023 to 2033 | 5.4% |
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Market Value in 2033 | US$ 365.6 billion |
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Opportunity |
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by the United States and China. These two countries are expected to lead the market through 2033, with sizes of US$ 760 million and US$ 530 million.
The United States | US$ 760 million |
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China | US$ 530 million |
The United Kingdom | US$ 400 million |
Japan | US$ 287 million |
The United States | 4.1% |
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China | 4.2% |
The United Kingdom | 3.8% |
Japan | 3.5% |
The United States is expected to reach US$ 760 million by 2033, growing at a CAGR of 4.1%. The United States boasts a dynamic and vital poultry keeping machinery market, deeply integrated into the nation's thriving agriculture industry. As per USDA government, agriculture, food, and associated sectors generated approximately US$ 1.3 trillion to US GDP in 2021, accounting for 5.4 percent of total GDP.
Automation and technology adoption are key drivers of growth, with farms increasingly turning to automated systems to streamline operations and bolster efficiency. Innovative technologies like robotics and the Internet of Things (IoT) are being employed to further enhance productivity and reduce labor costs.
Animal welfare considerations are paramount in this industry, leading to the integration of advanced machinery that ensures better living conditions for poultry. Climate control, automated lighting, and health monitoring systems are among the solutions employed to meet welfare standards and cater to conscientious consumers.
Environmental sustainability is another pivotal factor shaping the USA poultry keeping machinery market. Fueled by environmental regulations and growing eco-consciousness, machinery manufacturers are designing equipment with eco-friendly features, including energy-efficient components and waste management solutions. Market consolidation is observed, as larger, more technologically advanced poultry operations continue to expand, increasing demand for cutting-edge machinery.
The growth in poultry keeping machinery market in China is expected to reach a value of US$ 530 million. The market in China is poised to expand at a CAGR of 4.2% through 2033.
China's poultry keeping machinery market outlook is a vital component of the country's thriving agriculture sector. It is characterized by a constant drive for modernization and efficiency.
Automation is a dominant trend, with poultry farms across the nation increasingly adopting cutting-edge automated systems for tasks ranging from feeding and egg collection to waste management.
This automation not only boosts productivity but also reduces labor costs, aligning with China's efforts to address labor shortages in rural areas. According to PricewaterhouseCoopers, boosting efficiency and usage as an outcome of AI and automation would contribute 26 percent of China's GDP, or $7 trillion, by 2030.
Sustainability is another key aspect of the market, as China seeks to address environmental concerns. Poultry keeping machinery is being developed with eco-friendly features, such as energy-efficient components and waste recycling systems, to minimize the industry's environmental footprint.
China's poultry breeding equipment market is also marked by a surge in technological innovation, including the use of data analytics and IoT devices to optimize farm operations.
The market in United Kingdom is poised to expand at 3.8% CAGR from 2023 to 2033. By the end of this forecast period, the United Kingdom poultry farming equipment market is likely to total US$ 400 million.
The poultry keeping machinery industry in the United Kingdom plays a pivotal role in supporting the nation's robust poultry farming sector. Marked by a commitment to modernization, efficiency, and sustainability, this industry has undergone significant evolution.
The welfare of poultry is a top priority, driving the integration of sophisticated machinery that ensures healthier and more comfortable living conditions for birds. This includes cutting-edge climate control systems, automated lighting, and health monitoring solutions, aligning with stringent welfare standards and consumer expectations.
Environmental sustainability is another critical facet of this industry. Poultry keeping machinery is designed with eco-friendly features, such as energy-efficient components and waste recycling systems.
The United Kingdom's poultry keeping machinery industry exemplifies a dedication to progress, efficiency, animal welfare, sustainability, and technological innovation. It plays a vital role in supporting the nation's poultry farming practices, ensuring both the industry's competitiveness and adherence to ethical and environmental standards.
Expected to reach US$ 287 million by 2033, the poultry equipment market in Japan is set to experience positive growth. The country is likely to register a 3.5% CAGR until 2033.
Automation is a dominant trend in Japan's poultry farming. Farms are increasingly adopting advanced automated systems for tasks like feeding, egg collection, and waste management. These technologies enhance operational efficiency, reduce labor costs, and ensure consistent care for poultry.
Japan's poultry keeping machinery industry is also at the forefront of technological innovation. Data analytics, IoT, and AI are being integrated for real-time monitoring and decision-making, optimizing farm operations and resource utilization. FAS/Tokyo forecasts 2023 chicken production in Japan at 1.795 million metric tons (MT). Rising chicken production also drives the market growth.
Japan's poultry keeping machinery industry reflects a dedication to efficiency, animal welfare, sustainability, and technological advancement. It plays an essential role in supporting the nation's poultry farming practices, ensuring both economic viability and responsible stewardship of resources.
The below table highlights how broiler harvesting and slaughtering is projected to lead the market in terms of product, growing at 4.1% CAGR through 2033.
The farm segment is likely to spearhead sales based on end user, and is anticipated to witness a CAGR of 3.9 through 2033.
Category | CAGR from 2023 to 2033 |
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Broiler Harvesting & Slaughtering Equipment | 4.1% |
Farm Use | 3.9% |
Based on product, the broiler harvesting and slaughtering segment is expected to continue dominating the poultry keeping machinery industry with a CAGR of 4.1% from 2023 to 2033.
The broiler harvesting and slaughtering machinery segment is likely to continue to be the most popular poultry keeping machinery goods. The segment's growth is attributable to its rapid and uncomplicated operation, leading to less discomfort throughout the slaughtering process.
The growing use of poultry meat has prompted significant investments in the poultry business, necessitating the construction of affordable and effective poultry keeping machinery. Battery enclosures are created to assist in cutting expenses by reducing the requirement for labor and space. This is accomplished by using mesh as the cage's floor. This has resulted in increased sanitation and hygiene, leading to a lower frequency of diseases transferred via droppings.
By end user, farm segment is expected to emerge as a prominent segment. A CAGR of 3.9% is projected from 2023 to 2033. The farm segment is likely to account for a sizable portion of the market.
Factors such as rising poultry product demand, breakthroughs in equipment and apparatus, an emphasis on animal welfare, the pursuit of cost efficiency and functioning optimization, and the expansion and upgrading of poultry farms are all contributing factors.
These elements all work together to encourage farmers to invest in innovative poultry keeping machinery. Farmers to fulfill expanding production requirements, boost productivity, guarantee animal welfare norms, optimize activities, and stay competitive in their industry.
Globally, the poultry keeping machinery industry is quite competitive. Key suppliers of poultry keeping devices and equipment pursue company growth through purchases and consolidations, recognitions, debuts of products, partnerships, and alliances.
Attribute | Details |
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Estimated Market Size in 2023 | US$ 5.2 billion |
Projected Market Valuation in 2033 | US$ 7.7 billion |
Value-based CAGR 2023 to 2033 | 4% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The poultry keeping machinery market is expected to reach US$ 5.2 billion in 2023.
The market for poultry keeping machinery is set to expand by a CAGR of 4% by 2033.
The poultry keeping machinery industry is forecast to reach US$ 7.7 billion by 2033.
China is likely to be the top performing market, accounting for US$ 530 million in 2033.
By end user, farm segment is expected to lead the market with a CAGR of 3.9%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033 5.3.1. Feeding 5.3.2. Drinking 5.3.3. Climate Control 5.3.4. Incubator Equipment 5.3.5. Hatchery Equipment 5.3.6. Egg Collection, Handling, and Management Equipment 5.3.7. Broiler Harvesting and Slaughtering 5.3.8. Residue and Waste Management 5.3.9. Others (Vaccinations, Floorings, Scales, Nests, Cages) 5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Users 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-Users, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-Users, 2023 to 2033 6.3.1. Farm 6.3.2. Poultry Factory 6.4. Y-o-Y Growth Trend Analysis By End-Users, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End-Users, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. The USA 8.2.1.2. Canada 8.2.2. By Product 8.2.3. By End-Users 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product 8.3.3. By End-Users 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product 9.2.3. By End-Users 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product 9.3.3. By End-Users 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. United Kingdom 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product 10.2.3. By End-Users 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product 10.3.3. By End-Users 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product 11.2.3. By End-Users 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product 11.3.3. By End-Users 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product 12.2.3. By End-Users 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product 12.3.3. By End-Users 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product 13.2.3. By End-Users 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product 13.3.3. By End-Users 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product 14.2.3. By End-Users 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product 14.3.3. By End-Users 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product 15.1.2.2. By End-Users 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product 15.2.2.2. By End-Users 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product 15.3.2.2. By End-Users 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product 15.4.2.2. By End-Users 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product 15.5.2.2. By End-Users 15.6. United Kingdom 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product 15.6.2.2. By End-Users 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product 15.7.2.2. By End-Users 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product 15.8.2.2. By End-Users 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product 15.9.2.2. By End-Users 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product 15.10.2.2. By End-Users 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product 15.11.2.2. By End-Users 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product 15.12.2.2. By End-Users 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product 15.13.2.2. By End-Users 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product 15.14.2.2. By End-Users 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product 15.15.2.2. By End-Users 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product 15.16.2.2. By End-Users 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product 15.17.2.2. By End-Users 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product 15.18.2.2. By End-Users 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product 15.19.2.2. By End-Users 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product 15.20.2.2. By End-Users 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Product 15.21.2.2. By End-Users 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Product 15.22.2.2. By End-Users 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Product 15.23.2.2. By End-Users 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product 16.3.3. By End-Users 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Valco Companies, Inc. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Vencomatic Group 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. TEXHA PA LLC 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Petersime NV 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. HAMex-GmbH 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Big Dutchman International GmbH 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Jansen Poultry Equipment 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Ziggity Systems, Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. A.P. POULTRY EQUIPMENTS 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. TECNO POULTRY EQUIPMENT Spa 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Salmet 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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