The global printing machinery market size is projected to reach US$ 22,814.9 million in 2023. By 2033, the market is set to generate US$ 38,572.8 million, meanwhile expanding at 4.7% CAGR.
Following Drivers are Predicted to Imbue the Market with Growth Potential:
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Advantage over the usage of digital printers has increased exponentially because of its various advantages over the conventional printing technology. Digital printers are also preferred due to their capability of printing on a substrate. The trend of substrate printing on aluminum, glass, wood, etc. is projected to create an opportunity for non-label printing options in future.
Inks specifically supplied for digital printing presses allow converters and print service providers (PSPs) to cater to the high-impact packaging requirements of their clients. The convenience offered by digital presses over conventional presses is providing faster turnaround time. This has led to digital printing being widely accepted in the prime labels market.
The demand from packaging converters and consumer brands to tailor their marketing communications has led to growing opportunities for digital printing industry. In addition to this, it has also created vast prospects for digital ink manufacturers in the packaging market.
Opportunities for Printing Machinery Industry
The industry is filled with plenty of opportunities. For instance, technological advances in machinery are expected to elevate the market growth graph in the coming years. Intense competition in the market has led small and sizable print businesses to adopt modern developments in terms of software and machine features. Listed below are recent developments taking place in the industry:
Key Challenges Putting the Manufacturers at Guard
Attributes | Details |
---|---|
Market Size 2018 | US$ 18,818.3 million |
Market Size 2022 | US$ 21,790.7 million |
Value CAGR (2018 to 2022) | 3.7% |
Market Size 2023 | US$ 22,814.9 million |
Market Size 2033 | US$ 38,572.8 million |
Value CAGR (2023 to 2033) | 4.7% |
Collective Value Share: Top 5 Companies (2023E) | 22.5% |
Increasing demand for sustainable substrates has spiked the revenue generation for the printing machinery industry worldwide. It is predicted to rise at 4.7% CAGR from 2023 to 2033 in comparison to the 3.7% CAGR registered during 2018 to 2022.
Variable data printing (VDP) has emerged as a marketing communication tool. It allows one to personalize packaging information to target a specific group audience or even an individual. In recent years, there has been a shift in the demand from conventional printing to variable data printing and personalized printing. Digital printing is economical as compared to traditional printing technologies.
Thus, companies can now print smaller qualities of packaging with variable information, allowing the possibility of innovative approaches to packaging solutions. Variable data printing has vested business opportunities in digital printing.
Flexographic printing technology is particularly driven by application in the packaging and labels market segment. Flexographic printing technology has been gaining market share from traditional technologies such as gravure and offset. End consumers for packaging and commercial printing applications are shifting towards offset printing processes.
Recent years have seen a spike in usage of Stock Keeping Units (SKUs) which are manufactured by barcode label printers. This variety of labels witnesses growth owing to an increase in the production of fake and counterfeit products and the robbery of valuables. They also provide the advantage of managing inventories for customers of barcode printers.
2022 Value Share Analysis of the Global Printing Machinery Industry
Country/Region | Value Share (2022) |
---|---|
North America | 25.8% |
Europe | 24.2% |
The United States | 21.1% |
Germany | 6.1% |
Japan | 3.8% |
Australia | 1.2% |
Value CAGR (2023 to 2033)
Countries | CAGR (2023 to 2033) |
---|---|
The United Kingdom | 3.2% |
China | 5.6% |
India | 7.6% |
India is projected to be a significant shareholder of the Asia Pacific printing machinery market by the end of 2033. The country is projected to expand at 7.6% CAGR over the forecast period. The expansion and penetration of the manufacturing value-added industries are projected to present lucrative opportunities. As printing machinery manufacturers to augment their revenue generation in India. Also, according to FMI, India has seen a steady increase in demand for sustainable packaging over the last decade.
The ever-increasing production of advertising, office stationery, books, labels, and packaging in India, has gradually risen the demand for printing machinery. The need for eco-friendly, biodegradable solutions has increased the growth of global printing machinery market.
Germany is the leading manufacturer in the field of instruments, appliances, and parts in the European market. Subsequently, the demand for labeling in printing machinery in Europe is growing. Germany observed a market share of 6.1% in 2022.
Key players from Germany are mainly emphasizing manufacturing eco-friendly products with biodegradable properties while using paper & paperboard substrates. Therefore, Germany printing machinery industry is projected to increase by expansion and incremental opportunity of 1.2 times in the forecast period.
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Category | Product Type |
---|---|
Segment | Offset Lithography |
Value Share in 2022 | 49.2% |
Category | End Use |
---|---|
Segment | Packaging |
Value Share in 2022 | 42.1% |
Paper & paperboard is widely used in applications such as commercial printing, books, newspaper & magazines, packaging, and labeling. This can be attributed to its favorable properties, such as durability, recycling, and convenience in packaging.
Across the globe, demand for paper & paperboard substrate has increased exponentially which has completely transformed the packaging industry. Due to various properties such as ease in storage and handling, ease in usage has mostly affected the use of paper and paperboard substrate. As a result, the usage of paper & paperboard substrate in printing machinery is projected to expand by 1.4 times by the end of 2033.
Packaging is projected to lead the end-use segment in the global printing machinery market. The segment held a market share of about 42.1% in the year 2022. Packaging is projected to continue to lead the end-user industry segment of the target market. Due to the high demand for applications such as packaging and labeling.
Publication and commercial segments are expected to show a respective incremental opportunity of US$ 1,058.0 million in 2023. In emerging economies, the increase in government expenditure on manufacturing value-added industries has spiked in the last few years. It is expected that it’ll impact the packaging end-use segment by an expansion rate of 1.3 times its current market value.
Companies operating in the printing machinery market are aiming at expansions and strategic partnerships with other manufacturers. Such actions are aimed at expanding their product manufacturing capabilities, product portfolio, and global presence.
How can Manufacturers Expand in the Printing Machinery Market?
Manufacturers can scale their businesses by tapping into the robust demand for packaging. Packaging section is projected to result in high yields over the long term. The packaging industry is fuelled by the e-commerce sector, the growth of which became more pronounced post the pandemic.
Packaging is never going to go out of demand, as predicted by industry experts. This is why manufacturers of packaging are focusing on bringing into practice sustainable products. Moreover, processes to avoid or lessen the ramifications caused by non-biodegradable materials.
Dealers of printing machinery are noting the current changes and upgrading the printing machinery to work well with different substrates.
Growth opportunities are extremely lucrative in emerging nations like India and China. Manufacturers and suppliers of printing machinery can look out for growth prospects in these nations.
If producers want to reap exponential benefits, they must integrate their processes with new technology. By adopting new technologies like AI, Big Data, etc., and automating their processes, printing machinery engineers can cut down on expenditures. Needless to say, producers may enjoy a high-profit margin as a result.
By understanding the recent trends, manufacturers can greatly increase their surface area for success in the coming years.
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million for Value, Units for Volume |
Key Regions Covered | North America; Latin America; Europe; Japan; Asia Pacific; the Middle East & Africa |
Key Countries Covered | The United States, Canada, Brazil, Germany, the United Kingdom, France, Italy, Spain, Russia, GCC Countries, China, Japan, South Korea, India, and Australia |
Key Segments Covered | Product Type, Substrate Type, Application, End-use, and Region |
Key Companies Profiled | Agfa-Gevaert NV; Oce NV; Bobst Group SA; Fujifilm Holdings Corporation; Heidelberger Druckmanschinen AG; HP Inc.; Koening & Bauer AG; Komori Corporation; Apex Machine Company Inc.; Officine Meccaniche Giovanni Cerutti S.p.A. |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The market is estimated to secure a valuation of US$ 22,814.9 million in 2023.
The global market size is expected to reach US$ 38,572.8 million by 2033.
The growth potential of the market is 4.7% through 2033.
The latest trend in the printing machinery industry is the integration of recent technologies like big data analytics, 3D printing, etc.
The future growth of the printing machinery market in India is expected to be 7.6% CAGR.
1. Executive Summary | Printing Machinery Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Offset Lithography 5.3.2. Flexography 5.3.3. Screen 5.3.4. Gravure 5.3.5. Letterpress 5.3.6. Digital 5.3.7. Others 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Substrate Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Substrate Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Substrate Type, 2023 to 2033 6.3.1. Plastic 6.3.2. Paper & Paperboard 6.3.3. Metal 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Substrate Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Substrate Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Packaging & Labels 7.3.2. Books 7.3.3. Newspaper & Magazines 7.3.4. Commercial Printing 7.3.5. Advertising 7.3.6. Office Stationaries 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-Use, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-Use, 2023 to 2033 8.3.1. Commercial 8.3.2. Publication 8.3.3. Packaging 8.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. The USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Substrate Type 10.2.4. By Application 10.2.5. By End-Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Substrate Type 10.3.4. By Application 10.3.5. By End-Use 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Substrate Type 11.2.4. By Application 11.2.5. By End-Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Substrate Type 11.3.4. By Application 11.3.5. By End-Use 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Product Type 12.2.3. By Substrate Type 12.2.4. By Application 12.2.5. By End-Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Substrate Type 12.3.4. By Application 12.3.5. By End-Use 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. Singapore 13.2.1.5. Thailand 13.2.1.6. Indonesia 13.2.1.7. Australia 13.2.1.8. New Zealand 13.2.1.9. Rest of Asia Pacific 13.2.2. By Product Type 13.2.3. By Substrate Type 13.2.4. By Application 13.2.5. By End-Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Substrate Type 13.3.4. By Application 13.3.5. By End-Use 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By Substrate Type 14.2.4. By Application 14.2.5. By End-Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Substrate Type 14.3.4. By Application 14.3.5. By End-Use 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product Type 15.1.2.2. By Substrate Type 15.1.2.3. By Application 15.1.2.4. By End-Use 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product Type 15.2.2.2. By Substrate Type 15.2.2.3. By Application 15.2.2.4. By End-Use 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product Type 15.3.2.2. By Substrate Type 15.3.2.3. By Application 15.3.2.4. By End-Use 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product Type 15.4.2.2. By Substrate Type 15.4.2.3. By Application 15.4.2.4. By End-Use 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product Type 15.5.2.2. By Substrate Type 15.5.2.3. By Application 15.5.2.4. By End-Use 15.6. United Kingdom 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product Type 15.6.2.2. By Substrate Type 15.6.2.3. By Application 15.6.2.4. By End-Use 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product Type 15.7.2.2. By Substrate Type 15.7.2.3. By Application 15.7.2.4. By End-Use 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product Type 15.8.2.2. By Substrate Type 15.8.2.3. By Application 15.8.2.4. By End-Use 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product Type 15.9.2.2. By Substrate Type 15.9.2.3. By Application 15.9.2.4. By End-Use 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product Type 15.10.2.2. By Substrate Type 15.10.2.3. By Application 15.10.2.4. By End-Use 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product Type 15.11.2.2. By Substrate Type 15.11.2.3. By Application 15.11.2.4. By End-Use 15.12. South Korea 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product Type 15.12.2.2. By Substrate Type 15.12.2.3. By Application 15.12.2.4. By End-Use 15.13. Singapore 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product Type 15.13.2.2. By Substrate Type 15.13.2.3. By Application 15.13.2.4. By End-Use 15.14. Thailand 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product Type 15.14.2.2. By Substrate Type 15.14.2.3. By Application 15.14.2.4. By End-Use 15.15. Indonesia 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product Type 15.15.2.2. By Substrate Type 15.15.2.3. By Application 15.15.2.4. By End-Use 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product Type 15.16.2.2. By Substrate Type 15.16.2.3. By Application 15.16.2.4. By End-Use 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product Type 15.17.2.2. By Substrate Type 15.17.2.3. By Application 15.17.2.4. By End-Use 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product Type 15.18.2.2. By Substrate Type 15.18.2.3. By Application 15.18.2.4. By End-Use 15.19. South Africa 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product Type 15.19.2.2. By Substrate Type 15.19.2.3. By Application 15.19.2.4. By End-Use 15.20. Israel 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product Type 15.20.2.2. By Substrate Type 15.20.2.3. By Application 15.20.2.4. By End-Use 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By Substrate Type 16.3.4. By Application 16.3.5. By End-Use 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Agfa-Gevaert NV 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Oce NV 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Bobst Group SA 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Fujifilm Holdings Corporation 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Heidelberger Druckmanschinen AG 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. HP Inc. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Koening & Bauer AG 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Komori Corporation 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Apex Machine Company Inc. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Officine Meccaniche Giovanni Cerutti S.p.A. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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