Anti-counterfeit Packaging for Food & Beverages Market

Anti-counterfeit Packaging for Food & Beverages Market by Technology, Basis of Type, Application & Region | Forecast 2023 to 2033

Market Insights on Anti-counterfeit Packaging for Food and Beverages covering sales outlook, demand forecast and up-to-date key trends

Anti-Counterfeit Packaging for Food & Beverages Market Snapshot 2023 to 2033

The global anti-counterfeit packaging for food & beverages market is anticipated to accumulate a value of US$ 75.32 billion in 2023 and is expected to garner a valuation of US$ 131 billion by exhibiting a CAGR of 5.68% in the forecast period 2023 to 2033. The market for anti-counterfeit packaging for food & beverages reflected a 4% CAGR in the historical period 2018 to 2022.

The two major factors driving the adoption of anti-counterfeit packaging include monetary loss to a company and consumer health risks. Furthermore, the adoption of novel technologies for product tracking reduces the economic damage and boosts the demand for anti-counterfeit packaging solutions in the food & beverage industry.

Also, anti-counterfeit technologies are supported by favorable government policies in food and beverages packaging, which are the key driving factors for this market. Furthermore, rising number of online buyers and sellers is resulting in the growing incidences of countless counterfeits.

On the other hand, Radio frequency identification (RFID) are adopted by manufacturers to combat the issue of counterfeiting with food and beverage products. RFID is integrated with software solutions that offer real-time tracking solution to various industry products, including packaged food and beverages products. This is anticipated to fuel the market growth.

The application of RFID in premium wine tracking is collaborated with conventional techniques such as holograms, ink, and dyes. This collaboration provides solution to control and maintains supply of product during transportation.
For instance, combine approach from LaserLock’s SecureLight and TM security ink offers counterfeiting protection from duplicated food & beverages products.
These multi-layered technologies along with an up converting IR feature and customizable digital signature provides additional security to the product during supply chain.
Thus, rise in trend of customizable digital signature for providing extra safety is expected to propel the growth of anti-counterfeit packaging market for food and beverages.

Apart from this, the increasing number of online buyers and sellers is resulting in the growing incidences of countless counterfeits. The widespread adoption of anti-counterfeit packaging solutions in the pharmaceutical and cosmetics industries to reduce the supply of duplicate skin care products and medicines is also fuelling the overall market growth. Pharmaceutical companies experience significant loss, owing to counterfeiting activities for non-prescribed drugs.

Region wise, North America anti-counterfeit food and beverages packaging market is expected to accumulate 37.5% market share by end of the forecast period. The growth is attributed to the presence of huge number of end user industries in United States and Canada, growth in demand for the quality food & beverage products, strict regulations for the counterfeit manufacturing and sales which are propelling the market growth.

Similarly, Europe anti-counterfeit food and beverages packaging market is driven by high consumer awareness about the health awareness among the people, integration of advance anti-counterfeit packaging technologies, and growing demand for the branded food products. The market in Europe is projected to reflect 5.5% CAGR during the forecast period.

The market in Asia Pacific is expected to accumulate a prominent share. Factors such as growth in food consumption due to increasing population, rising preference for the health safety, and adoption of advanced anti-counterfeit packaging by the manufacturers in this region are fuelling the market growth.

Data Points	Key Statistics
Expected Market Value in 2023	US$ 75.32 billion
Projected Market Value in 2033	US$ 131 billion
Growth Rate (2023 to 2033)	5.68 % CAGR

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How Competitive is the Market?

Recent developments and breakthroughs in technology, mergers, acquisitions, tie-ups, and partnerships within the companies involved in manufacturing anti-counterfeit packaging solutions for food & beverages are expected to create lucrative opportunities for market growth during the forecast period.

In August 2021, Avery Dennison Corporation purchased Vestcom for an investment of US$ 1.45 billion. The acquisition will help the company grow its branded labeling offerings for retail and consumer packaged goods industries.
In 2022, CCL Industries informed about their acquisition of McGavigan Holdings Ltd. for its CCL design unit. It is a privately owned manufacturer of in-mold parts or components for automotive sector.
In 2021, Avery Dennison Corporation declared that it had acquired Vestcom, one of the leading providers of labelling solutions.

Anti-counterfeit packaging is defined as the process of assigning a product to a secure packaging in order to minimize counterfeiting or infringement. The method of secure packaging, which avoids replication and ensures protection of the products, is anti-falsification packaging.

Industries are taking anti-counterfeit steps to reduce losses related to counterfeit revenue and loyalty. The manufacturers take Anti-counterfeit packaging for food & beverages measures to high the tangible and intangible costs of falsification. Anti-counterfeit Packaging risks to the safety of under-standard goods and the economic harm to producers encourage the implementation of these technologies on the anti-counterfeit packaging market.

The implementation of modern, multi-layered food and beverage security technologies led to the minimization of counterfeiting effects by the fabricator. The reduction of sales from Anti-counterfeit packaging for food & beverage has been reduced as well.

Anti-counterfeit Packaging for Food & Beverages Market: Dynamics

Anti-counterfeit packaging technologies to boost food & beverage industry market

The demand for bar code and RFID technologies has risen for multipurpose applications, including product monitoring and authentication of advanced monitoring technologies of process.

Such innovations ensure premium beverages, food and tobacco products. The costs of tracking solutions however restrict their use in local product tracking solutions. Anti-Counterfeiting Packaging is primarily seen in the regions of Europe and Asia. The globalization of food products has given producers working in different areas better opportunities to implicate anti-counterfeit packaging for food and beverage market.

Anti-counterfeit packaging to drive retail market

The globalization of retail sectors which provides benefits for counterfeiters poses challenges for the anti-counterfeit packaging industry. There is a deficit in the demand for foodstuffs, drugs and other retail goods due to profits and intangible assets counterfeiting.

Any adjustment to the process of brand retrieval will build obstacles to identifying the original product and can help counterfeiters quickly produce fake goods in its name. So, this opportunity can boost the market growth for Anti-counterfeit packaging.

Anti-counterfeit packaging to face drawbacks for bulk operations

This has also helped to create a global market gap. The globalization of food trade however, in particular with luxury goods, increased the possibility of counterfeiting in the logistical process. Currently, problems in the anti-counterfeit packaging market face today are bulk production and manufacturers' inconsistent control of the supply chain. So, this restrain the market growth for anti-counterfeit packaging for food & beverage market.

Ismail Sutaria

Principal Consultant

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Anti-counterfeit Packaging for Food & Beverages Market: Regional Outlook

Geographically, anti-counterfeit packaging market is segmented in North America, Europe, Asia Pacific and LAMEA. The North American market for anti-counterfeit packaging holds a significant market share among other regions.

The European market for anti-counterfeit packaging is second in terms of revenue. However, higher rates of adoption of new technologies, increasing focus on food safety concerns and increasing awareness of tracing technologies are a major contributor to market growth.

In addition to an increasing sensitization for food security, and successful efforts by global anti-counterfeiting trade groups to reduce fake activities, the Asia-Pacific region is expected to see promising growth in this forecasted period for anti-counterfeit packaging products.