Anti-counterfeit Packaging for Food & Beverages Market

Anti-counterfeit Packaging for Food & Beverages Market: Overview

Anti-counterfeit packaging is defined as the process of assigning a product to a secure packaging in order to minimize counterfeiting or infringement. The method of secure packaging, which avoids replication and ensures protection of the products, is anti-falsification packaging.

Industries are taking anti-counterfeit steps to reduce losses related to counterfeit revenue and loyalty.  The manufacturers take Anti-counterfeit packaging for food & beverages measures to high the tangible and intangible costs of falsification. Anti-counterfeit Packaging risks to the safety of under-standard goods and the economic harm to producers encourage the implementation of these technologies on the anti-counterfeit packaging market.

The implementation of modern, multi-layered food and beverage security technologies led to the minimization of counterfeiting effects by the fabricator. The reduction of sales from Anti-counterfeit packaging for food & beverage has been reduced as well.

Anti-counterfeit Packaging for Food & Beverages Market: Dynamics

Anti-counterfeit packaging technologies to boost food & beverage industry market

The demand for bar code and RFID technologies has risen for multipurpose applications, including product monitoring and authentication of advanced monitoring technologies of process.

Such innovations ensure premium beverages, food and tobacco products. The costs of tracking solutions however restrict their use in local product tracking solutions. Anti-Counterfeiting Packaging is primarily seen in the regions of Europe and Asia. The globalization of food products has given producers working in different areas better opportunities to implicate anti-counterfeit packaging for food and beverage market.

Anti-counterfeit packaging to drive retail market

The globalization of retail sectors which provides benefits for counterfeiters poses challenges for the anti-counterfeit packaging industry. There is a deficit in the demand for foodstuffs, drugs and other retail goods due to profits and intangible assets counterfeiting.

Any adjustment to the process of brand retrieval will build obstacles to identifying the original product and can help counterfeiters quickly produce fake goods in its name. So, this opportunity can boost the market growth for Anti-counterfeit packaging.

Anti-counterfeit packaging to face drawbacks for bulk operations

This has also helped to create a global market gap. The globalization of food trade however, in particular with luxury goods, increased the possibility of counterfeiting in the logistical process. Currently, problems in the anti-counterfeit packaging market face today are bulk production and manufacturers' inconsistent control of the supply chain. So, this restrain the market growth for anti-counterfeit packaging for food & beverage market.

Anti-counterfeit Packaging for Food & Beverages Market: Regional Outlook

Geographically, anti-counterfeit packaging market is segmented in North America, Europe, Asia Pacific and LAMEA. The North American market for anti-counterfeit packaging holds a significant market share among other regions.

The European market for anti-counterfeit packaging is second in terms of revenue. However, higher rates of adoption of new technologies, increasing focus on food safety concerns and increasing awareness of tracing technologies are a major contributor to market growth.

In addition to an increasing sensitization for food security, and successful efforts by global anti-counterfeiting trade groups to reduce fake activities, the Asia-Pacific region is expected to see promising growth in this forecasted period for anti-counterfeit packaging products.

Ismail Sutaria

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

Anti-counterfeit Packaging for Food & Beverages Market: Key Players

• Alien Technology Corp.
• Alpvision
• Inksure Technologies
• 3M Company
• Applied Dna Sciences, Inc
• E. I. Dupont
• Sicpa Holding SA
• Zebra Technologies Corporation
• Trutag Technologies Inc
• CCL Industries Inc
• Avery Dennison Corporation
• Shiner International, Inc
• R. R. Donnelley and Sons Company
• Impinj, Inc
• Essentra Plc

COVID-19 impact on Anti-counterfeit Packaging for Food & Beverages Market

COVID 19 has brutally broken the market for anti-counterfeit Packaging for Food & Beverages Market, as the major industry that is driving the market for anti-counterfeit Packaging is in decline due to several platforms such as Flipkart and Amazon, which have suspended their services in many regions of North America, Latin America, Europe, Asia and MEA.

Most e-businesses such as Big Basket and Grofers face problems with product distribution, as their limited workers have a capacity of 30-40 percent. The anti-counterfeit packaging that is to be manufactured for companies such as Myntra, Jabong, etc.to secure clothing, apparels, etc., is also losing their market growth due to lockdown in several parts of the world.

Become a MarketNgage Insider

An unified Market Research Subscription Platform, built for today’s disparate research needs.

Sign-Up

Anti-counterfeit Packaging for Food & Beverages Market Segmentation

Globally, the Anti-counterfeit Packaging for food & beverages Market is divided on the basis of Material, Types, & Application industry

Technology

• Authentication technology
• Ink and Dyes
• Holograms
• Watermarks
• Taggants
• Track and trace technology
• Barcode technology
• RFID technology

Basis of Type

• Invisible Printing
• Embedded Image
• Digital Watermarks
• Hidden Marks
• Others

Application

• Packaged Dairy Products
• Convenience Food Packaging
• Packaged Bakery Products
• Packaged Meat Products
• Packaged Seafood
• Confectionery
• Others