Banking as a Service Platform Industry Analysis in Europe

Europe Banking as a Service (BaaS) Platform Industry Outlook for 2024 and 2034

As Europe goes digital, demand for banking as a service platform is poised to grow at 15.0% CAGR during the next decade. More and more Europeans are using smartphones and online platforms for everyday tasks, creating demand for financial services that are seamlessly integrated into their digital lives.

Future Market Insights, its latest report estimates the Europe banking as a service industry size to grow from US$ 8,913.30 million in 2024 to US$ 36,097.05 million by 2034. The target industry recorded a Y-o-Y growth of 13.0% in 2023.

Traditional banks are evolving by using BaaS to reach new customers and provide innovative financial products. Similarly, non-banks across Europe are increasingly going wild about BaaS platforms as they allow them to offer financial products like loans, payments, and money management tools without obtaining a full banking license.

Forecast for BaaS Platform Industry in Europe

Attributes	Key Insights
Base Value in 2023	US$ 7,868.82 million
Sales Value in 2024	US$ 8,913.30 million
Industry Revenue in 2034	US$ 36,097.05 million
Value CAGR (2024 to 2034)	15.0%

Europe Banking-as-a-service Platform Industry Overview

BaaS is gaining immense traction across regions like Europe, North America, and East Asia. This model allows digital banks and other third organizations to connect with banks’ systems directly through APIs so they can build banking offerings on top of the providers’ regulated infrastructure.

The banking as a service (BaaS) platform provides the software that ensures safe communication of data between the traditional bank and a business/ fintech company. As a result, more and more banks and non-bank organizations are using it.

With banking as a service platform, banks/financial services providers can focus on their core capabilities-delivering products, services, and experiences. This results in reduced development time and cost.

Prominent Factors Propelling Demand for Banking as a Service Platform in Europe include

• BaaS helps established banks to provide cutting-edge digital services, propelling industry growth as the banking sector experiences a digital transition.
• Increased competition & improved customer experiences to propel the sales.
• Cooperation of banks and fintech firms to provide cutting-edge financial services and products via BaaS platforms.

Challenges for Banking as a Service Platform Providers in Europe

• The absence of standardized protocols and interoperability frameworks in the Europe banking sector limits seamless integration and collaboration between financial institutions and BaaS platforms.
• BaaS providers find it difficult to handle sensitive financial data because it needs to be protected against cyberattacks and secure client privacy.
• Government regulations & restrictions can limit the scope of banking as a service platform in Europe.

Opportunities in the Europe Banking-as-a-service Platform Industry

• The development of robust compliance tools and solutions can help BaaS providers navigate complex regulatory requirements in Europe, ensuring compliance with data security, privacy, and financial regulations.
• By collaborating with BaaS providers, businesses can amplify their product and service offerings without investing significant resources in building their banking and payment infrastructure.
• Integration of BaaS solutions into various industries, such as e-commerce and travel, for personalized financial experiences.

Latest Trends in the Europe Banking as a Service Platform Industry

• Rapid shift towards open banking and API ecosystems in Europe.
• Escalating demand for real-time processing capabilities & omni-channel payments.
• Adoption of smarter technologies for industry-focused applications.

Historical Vs. Future Comparison

From 2019 to 2023, the banking as a service platform industry in Europe experienced a CAGR of 12.4%, totaling a valuation of US$ 7,868.82 million in 2023. During this time, the increased shift toward digital banking solutions, propelled by consumer demand for change and the need for efficient and convenient financial services, boosted industry growth.

Changes in legislation such as PSD2 (Revised Payment Services Directive) encouraged innovation and competition. The industry also witnessed increased partnerships and collaborations between traditional banks and fintechs.

Looking ahead, the Europe banking-as-a-service platform industry is poised to rise at a CAGR of 15.0% from 2024 to 2034. Total revenue at the end of 2034 is anticipated to reach around US$ 36,097.05 million. The increasing emphasis on digital transformation in the economy is a key growth-shaping factor. BaaS platforms are poised to see widespread adoption across Europe amid high penetration of digitalization.

Surging demand for seamless and personalized banking experience and advances in technologies such as AI, blockchain, and real-time payment processing will boost the industry. Similarly, favorable government support is set to benefit the industry.

With technology continuing to evolve, BaaS platforms can play a key role in enabling financial institutions to adapt to changing customer demands and regulatory requirements. This will make them a crucial component of the financial services ecosystem in the coming decade.

Adjacent Industry Overview

The section comprehensively evaluates three interrelated industries: the Europe banking-as-a-service platform industry, the open banking industry, and the embedded banking industry. It dissects the distinctive characteristics of each industry, encompassing their respective CAGRs and values, while looking into the pivotal factors that influence their growth trajectories.

Europe Banking as a Service Platform Industry Analysis:

Attributes	Europe Banking as a Service Platform Demand Outlook
CAGR (2024 to 2034)	15.0%
Industry Growth Factors for BaaS Platforms in Europe	Growing adoption of BaaS platforms in diverse sectors is set to boost industry growth.
Restraining Factor	The adoption of BaaS systems can be hampered by the difficult and time-consuming process of integrating with current infrastructure.
Banking-as-a-Service (BaaS) Platform Industry Trend	Several areas are implementing or extending open banking laws, which force established banks to disclose their data and services to other vendors.

Open Banking Industry Outlook:

Differentiating Aspects	Open Banking Industry Analysis
CAGR (2024 to 2034)	19.7%
Growth Factors	Open banking has grown in prominence over the past few decades due to its low cost, convenience of use, instant access, better security, and quick service.
Opportunities	Several major firms are investing heavily in offering unique product versions in order to grow their consumer base and keep a competitive advantage.
Key Trends	The growing desire for improved client experiences, as well as the broad adoption of cloud-based services by banks and financial companies.

Embedded Banking Industry Analysis:

Differentiating Aspects	Embedded Banking Demand Outlook
CAGR (2024 to 2034)	22.1%
Growth Factors	Increasing adoption of embedded banking systems by several end users is boosting industry growth.
Opportunities	Escalating awareness about the potential benefits of embedded banking will create growth opportunities for vendors.
Key Trends	Growing popularity of AI-driven embedded banking platforms is a key growth-shaping trend.

Country-wise Insights

The table below shows the future growth rates of the top countries in Europe. The United Kingdom and France are set to record high CAGRs of 17.9% and 17.2%, respectively, through 2034.

Growth Outlook by Key Countries

Countries	Value CAGR
United Kingdom	17.9%
France	17.2%
Germany	15.1%
Russia	16.3%
Spain	14.4%

Surge in Open Banking Boosting Growth in the United Kingdom

The United Kingdom is emerging as a hotbed for banking-as-a-service (BaaS) platforms. This is due to the rise of open banking and fintech partnerships. The strong presence of banking-as-a-service (BaaS) platform providers is also positively impacting industry growth in the country.

Digital banking ecosystems are beginning to flourish in the United Kingdom. Early legislation and adoption of open banking, and the subsequent rise of fintech disruptors, means the United Kingdom has had a head start in several areas of digital, at least when it comes to the Western world.

More incumbent banks and financial services companies in the United Kingdom have started to offer fintech products directly to consumers. This is resulting in high adoption of innovative financial technology in the nation.

As per the latest analysis, demand for banking as a service platform in the United Kingdom is projected to surge at a CAGR of 17.9% through 2034. Total valuation in the country is set to reach US$ 6,333.94 million by 2034.

Strong Banking Industry and Digitalization Fueling Demand in Germany

Germany’s robust banking industry and rapid digitization are important factors propelling the growing demand for banking as a service (BaaS) platforms. As a result, a CAGR of 15.1% has been estimated for the Germany industry between 2024 and 2034.

Due to high economic growth and a technologically savvy population, German banks offer innovative financial services and digital technologies to enhance customer experience. This trend is creating synergies between traditional banks and fintechs, resulting in embedded banking services across sectors.

As businesses and consumers embrace digital banking solutions, the demand for BaaS platforms is growing, with a strong national financial foundation and digital transformation initiatives. Hence, Germany will continue to offer lucrative growth opportunities to BaaS providers.

Category-wise Insights

The table below highlights growth projections of top segments in Europe banking as a service platform sector. Based on solution, the banking as a service platform segment is set to retain its dominance, accounting for a revenue share of 25.6% in 2024.

Based on enterprise size, the medium-sized enterprises segment is set to showcase a significant CAGR of 17.6% through 2034. By end-user, the banks category will dominate the industry, holding a share of 26.9% in 2024.

Banking as a Service Platform Remains Highly Popular Solution in Europe

Growth Outlook by Solution

Solution	Value CAGR
Banking as a Service Platform	14.8%
Banking as a Service APIs	16.0%
Services	13.6%

BaaS platforms have transformed the traditional banking sector by providing a flexible and agile infrastructure for financial institutions to build and offer digital banking services. These platforms are improving customer experiences, enabling rapid innovation, and enhancing operational efficiency.

By using BaaS, fintech organizations and banks can quickly introduce new products and services while also meeting the evolving demands of tech-savvy consumers. Further, BaaS platforms have paved the way for collaborations between established banks and emerging fintech startups, creating a dynamic ecosystem that encourages innovation and competition.

BaaS has not only become a vital component but also a dominant force in shaping the future of banking in Europe. Due to these reasons, banking as a service platform segment is estimated to account for a revenue share of 25.6% in 2024 and further grow at 14.8% CAGR through 2034.

BaaS Platform Adoption to Remains High Among Mid-sized Enterprises

Growth Outlook by Enterprise Size

Enterprise Size	Value CAGR
Small Offices (1 to 9 employees)	12.3%
Small Enterprises (10 to 99 employees)	13.1%
Medium-sized Enterprise (100 to 499 employees)	17.6%
Large Enterprises (500 to 999 employees)	15.9%
Very Large Enterprises (1,000+ employees)	14.5%

Mid-sized organizations based in Europe are poised for significant growth in the banking-as-a-service (BaaS) platform industry. This is because these organizations are increasingly recognizing the strategic benefits of adopting BaaS solutions.

Small and medium-sized businesses, generally known for their agility and adaptability, are embracing digital tools and technology to compete on a larger scale. This is driving demand for BaaS platforms in these businesses.

The need for agility and innovation in the economy in applications, where medium-sized businesses seek to compete with large organizations by maintaining operational flexibility, is directing them toward BaaS. Scalability and cost savings are attractive to these organizations, enabling them to access banking services with minimal infrastructure investment.

As the European BaaS industry matures, centralized organizations can enhance customer experiences, streamline operations, and drive sustainable growth in the digital banking landscape. Medium-sized enterprises are well-positioned to take advantage of these platforms.

The rising digital literacy and growing integration of technology in the financial sector signal the surge of mobile and online banking usage, particularly in investment operations. As a result, medium banks are increasingly tapping into the benefits of digital platforms.

As per the latest report, the mid-sized enterprise segment is anticipated to progress at a CAGR of 17.6% over the forecast period. It will account for a value share of around 25.7% in 2034.

Banks Remain Prominent End-users of BaaS Platforms

Growth Outlook by End-user

End-user	Value CAGR
Banks	15.0%
FinTech Corporations	18.0%
Investment Firms	14.1%
Enterprises	15.5%
Other End Users	9.0%

Being traditional financial institutions, Banks possess a wealth of resources, experience, and infrastructure, making them well-positioned to adapt to the changing financial technology landscape. By embracing BaaS, they can seamlessly integrate digital services into their offerings, creating a competitive advantage.

Banks also have the trust of a significant customer base, and by using BaaS platforms, they can enhance their digital capabilities. These platforms also help them improve customer experiences and offer a broader range of services.

The regulatory requirements for banks are often more demanding, necessitating efficient and robust compliance solutions. BaaS solutions provide them with the technological infrastructure to meet these regulatory obligations.

The established reputation and the ability to collaborate with fintech startups further solidify banks' position in the BaaS sector. As a result, they remain the leading end users of BaaS platforms in Europe. Courtesy of this, the banks segment is set to hold a prominent industry share of 26.9% in 2024.

Key players are concentrating on providing tailored banking as a service platform solutions to meet the specific needs of their clients. This allows end users to have data infrastructure aligning perfectly with their needs, ensuring cost-effectiveness and efficiency.

Vendors differentiate themselves through superior connectivity and network capabilities. They form extensive peering agreements and connections with multiple ISPs to offer low-latency, high-speed connectivity, making them an attractive choice for businesses seeking robust and fast banking as a service platform solutions.

Companies are heavily investing in research and development to develop new banking-as-a-service platform solutions that offer improved efficiency, scalability, and security, and scalability. They also employ strategies like partnerships, collaborations, mergers, acquisitions, and alliances to stay ahead of the competition.

Key Players in the Europe Banking as a Service Platform Industry

• Starling Bank
• Sopra Banking Software
• Bankable
• Treezor
• BBVA
• ClearBank
• TrueLayer
• Unit Finance
• Railsbank
• Yapily
• FintechOS
• Thought Machine
• Upvest
• Solarisbank
• Green Dot Corporation
• Q2 Software, Inc.

Recent Developments in Europe Banking as a Service Platform Industry:

• In January 2024, France-based Sopra Banking Software renewed its partnership with Argenta, a prominent Belgian bank. This strengthens Sopra's position in providing core banking solutions that use BaaS functionalities.
• In December 2023, Thistle Initiatives, headquartered in London, partnered with ClearBank, the provider of real-time clearing and embedded banking for financial institutions.

Key Coverage in Europe Banking as a Service Industry Research Report

• Growth Prospects for Europe Banking-as-a-Service (BaaS) Market
• Market Penetration Strategies for Fintech Companies Offering BaaS Solutions
• Regional Analysis of Banking Technology Adoption in European Countries
• Market Dynamics Influencing BaaS Platform Adoption by Financial Institutions
• Fintech Industry Analysis
• Market Research on Features and Functionalities of BaaS Platforms
• Impact of Regulatory Frameworks on BaaS Platform Market in Europe
• Market Analysis of Distribution Channels for Banking Technology Solutions
• Latest Financial Services Sector Trends in Europe
• Market Segmentation of Banking Technology Solutions
• Emerging Opportunities in BaaS Sector
• Market Perception of Security and Compliance Standards in BaaS Platforms
• Scope of BaaS Technology Sector in Europe
• Market Trends Driving Innovation in BaaS Platform Development and Integration
• Market Share of BaaS Platform Providers in Europe

Europe Banking as a Service Platform Industry Segmentation

By Solution:

• Banking as a Service Platform
• Banking as a Service APIs
• Services
  • Payment Processing Services
  • Digital Banking Services
  • KYC Services
  • Customer Support Services
  • Others

By Enterprise Size:

• Small Offices (1 to 9 employees)
• Small Enterprises (10 to 99 employees)
• Medium-sized Enterprise (100 to 499 employees)
• Large Enterprises (500 to 999 employees)
• Very Large Enterprises (1,000+ employees)

By End-user:

• Banks
  • Payment Processing
  • Identity Verification
  • Loan Origination
  • Personal Finance Management
  • Fraud Detection
• FinTech Corporations
  • Digital Wallets
  • Payment Processing
  • Lending
  • Banking APIs
  • Personal Finance Management
• Investment Firms
  • Simplify Account Opening
  • Offer Payment Services
  • Provide Loans
  • Enhance Customer Experience
  • Improve Compliance
• Enterprises
  • Payment Processing
  • Lending and Financing
  • Fraud Detection and Prevention
  • Account Management
  • Compliance and Regulatory Support
• Others

By Country:

• Germany
• Italy
• France
• United Kingdom
• Spain
• BENELUX
• Nordics
• Russia
• Poland
• Rest of Europe

Frequently Asked Questions

How big is the banking as a service platform industry in Europe?

The target industry is set to hit a value of US$ 8,913.30 million in 2024.

How is the demand for BaaS platforms increasing in Europe?

Demand in Europe is set to grow at 15.0% CAGR through 2034.

What is the predicted valuation for 2034?

The Europe BaaS platform industry value is predicted to total US$ 36,097.05 million by 2034.

Who is the leading end-user of banking as a service platform in Europe?

Banks held a dominant share of 26.5% in 2023.

Who are the major vendors in the Europe BaaS platform industry?

Starling Bank, Bankable, Sopra Banking Software, and Treezor.

What is the largest banking system in Europe?

HSBC

What is banking as a service platform?

BaaS is the provision of banking products & services via third-party developers or distributors.