The ASEAN automotive aftermarket is valued at USD 28.8 billion in 2025 and is slated to be worth USD 63.9 billion by 2035. This reflects a CAGR of 8.3% during the forecast period. The market is witnessing robust growth, primarily driven by the expanding automotive industry across Southeast Asia. Rising vehicle ownership in key markets such as Indonesia, Thailand, Vietnam, and Malaysia, coupled with the growing middle-class population, is contributing to a significant surge in demand for replacement parts, accessories, and maintenance services.
The average vehicle age in the region is also increasing, particularly for passenger cars and light commercial vehicles, necessitating more frequent repairs and parts replacements. This trend is supported by the region's urbanization boom, which has led to higher vehicle utilization and wear-and-tear, thereby fueling aftermarket needs.
Technological advancements and changing consumer preferences are also shaping the ASEAN automotive aftermarket landscape. The proliferation of digital platforms, e-commerce channels, and online-to-offline (O2O) services has made aftermarket products and services more accessible to consumers. Automotive e-retailing is becoming increasingly popular among younger, tech-savvy buyers who prefer purchasing spare parts and accessories online.
Additionally, the rise in demand for vehicle customization, performance enhancement parts, and electric vehicle (EV) components is opening new revenue streams for aftermarket suppliers. Local and international players are responding by expanding product portfolios, establishing efficient distribution networks, and adopting data-driven inventory management systems to cater to evolving consumer expectations.
Favorable government policies, coupled with the emergence of organized service centers, are further propelling market growth. Several ASEAN governments are supporting initiatives such as vehicle inspection programs, emissions testing, and road safety mandates that indirectly boost aftermarket demand. The shift from unorganized, roadside repair shops to authorized, quality-certified workshops enhances service quality and customer trust, encouraging consumers to opt for regular maintenance and genuine replacement parts.
Additionally, partnerships between automakers, parts suppliers, and local distributors are strengthening the supply chain, ensuring timely product availability, and reducing counterfeit risks, thereby fostering a more mature and competitive aftermarket ecosystem in the region.
The market is segmented based on type, vehicle type, and region. By type, the market is divided into parts, accessories, and services. In terms of vehicle type, it is segmented into passenger car, light commercial vehicle, and heavy commercial vehicle. Regionally, the market is classified into Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand, and the Rest of the ASEAN.
The services segment is projected to grow at the highest CAGR of 7.2% between 2025 and 2035. Rising vehicle ownership, aging vehicle fleets, and increasing demand for regular maintenance and repairs are driving strong growth in this segment across ASEAN countries. Consumers are prioritizing preventive maintenance, diagnostics, and periodic servicing to extend vehicle life and improve fuel efficiency.
Additionally, the growing presence of organized service centers and adoption of digital service platforms offering online booking, service tracking, and transparent pricing is enhancing consumer trust and convenience. As a result, demand for both independent and branded service outlets is expanding in key markets such as Indonesia, Malaysia, and Thailand.
Meanwhile, parts remain the largest revenue contributor, supported by the region’s growing demand for replacement components such as brakes, filters, and suspension parts. The segment is also being bolstered by the increasing availability of aftermarket parts through online platforms. Accessories continue to record steady demand, particularly among passenger car owners looking to enhance comfort, safety, and vehicle aesthetics.
Products such as infotainment systems, seat covers, and lighting upgrades remain popular in the mid-to-premium car segments. Together, parts and accessories will continue to drive aftermarket spending alongside the surging services segment.
The light commercial vehicle (LCV) segment is projected to grow at the highest CAGR of 7.5% between 2025 and 2035. The growth is driven by the rapid expansion of e-commerce, last-mile delivery networks, and urban logistics across key ASEAN markets such as Vietnam, Indonesia, and Philippines. Businesses are increasingly investing in LCV fleets for flexible, cost-effective transportation solutions.
As LCV usage intensifies, demand for frequent maintenance, parts replacement, and fleet servicing is rising. The trend is further supported by government initiatives promoting small business growth and urban trade, where LCVs serve as a primary transport backbone.
Meanwhile, passenger cars remain the dominant segment by volume and revenue. The region’s growing middle class, combined with affordable vehicle financing and increasing urbanization, continues to fuel strong demand for passenger vehicles. The automotive aftermarket for this segment is highly diversified, covering a broad range of parts, accessories, and value-added services tailored to personal vehicle owners.
Heavy commercial vehicles (HCVs) contribute steady aftermarket demand, primarily from long-haul freight and construction industries. Fleet operators prioritize engine components, driveline parts, and preventive maintenance to minimize downtime and ensure compliance with evolving safety and emission standards across ASEAN.
Indonesia anchors the largest aftermarket profit pool in ASEAN, projected to start at USD 6.65 billion in 2025 and reach USD 15.47 billion by 2035, growing at a CAGR of 8.9%. The industry’s structural strength is underpinned by three defining features: the region’s highest passenger vehicle parc, expected to surpass 30 million registered units by mid-decade;sustained two-wheeler dominance in suburban and peri-urban areas, which feeds ancillary demand for budget-tier parts and services; and a rapid formalization trend across the workshop ecosystem driven by franchise service models and tier-2 aggregator platforms.
The Indonesian government’s tightening of emission and roadworthiness compliance norms announced under the 2024 National Transport Modernization Plan has elevated demand for certified replacement parts, particularly filters, brake systems, and emissions components. Tiered subsidies for hybrid and low-emission vehicles have started influencing the mix in urban regions like Jakarta, Bandung, and Surabaya. E-commerce-enabled parts distribution is scaling rapidly, supported by Tokopedia Auto and Shopee’s vehicle parts verticals, which collectively account for over 25% of online aftermarket revenue as of Q1 2025.
Demand for tires, engine oils, and shock absorbers remains high due to poor road infrastructure in non-urban regions, raising replacement frequency. Mid-tier brands like AC Delco, NGK, and Federal-Mogul have gained share through localized channel partnerships.
| Country | CAGR 2025 to 2035 |
|---|---|
| Indonesia | 8.90% |
Thailand represents the ASEAN region’s second-largest automotive aftermarket hub, with industry revenues projected at USD 5.48 billion in 2025 and expanding to USD 11.93 billion by 2035, posting a CAGR of 8.2%. Three foundational levers drive its aftermarket momentum. First, Thailand’s mature automotive manufacturing base home to over 2 million annual vehicle production units ensures deep availability of parts, localized SKUs, and export-grade component integration. This enables dense downstream availability of certified, multi-brand replacement parts at competitive landed costs.
Second, structural aging of the domestic vehicle fleet is accelerating parts replacement. Over 45% of registered passenger cars in metropolitan Bangkok are now over 8 years old, as per the 2024 Road Transport Department bulletin. This trend is driving increased demand for wear-prone components such as suspension systems, air conditioning modules, and hybrid battery packs. Third, the Thai Board of Investment’s updated 2025 EV Incentive Plan offers corporate tax holidays for firms producing EV-compatible aftermarket parts domestically spurring investment in high-voltage cabling, connectors, and smart diagnostic kits.
High-volume SKUs like tires, engine filters, and brake pads remain dominant. Bosch, Denso, and Aisin have maintained deep industry integration through OE-channel support and workshop training networks. Digital garage platforms like CarBuddy and GettFix have begun penetrating tier-1 urban zones, reshaping service access.
| Country | CAGR 2025 to 2035 |
|---|---|
| Thailand | 8.20% |
Myanmar ASEAN aftermarketis valued at USD 1.06 billion in 2025, and is projected to reach USD 2.34 billion by 2035, reflecting a CAGR of 8.1%. Two demand fly-wheels underpin this growth trajectory. First, the liberalization of used vehicle imports post-2023 has flooded the industry with Japanese and Korean models over 7 years old, leading to accelerated aftermarket demand for high-wear components such as suspension kits, timing belts, and air filters. Second, the rising role of informal logistics providers especially in Mandalay and Yangon has elevated parts replacement cycles for light trucks and motorcycles involved in last-mile delivery.
A regulation-induced shift is also underway. The Ministry of Transport’s 2025 inspection enforcement directive mandates annual roadworthiness tests for all private vehicles over five years old, propelling demand for certified service centers and emission-related parts. Although workshop infrastructure remains fragmented, local entrepreneurs and regional distributors are scaling branded quick-service garages, particularly in high-traffic corridors.
Supply chain risk remains moderate. Parts availability is supported by strong second-hand flows from Thailand and China. Global players like NGK and Denso operate through local agents, while Bridgestone dominates tire sales via exclusive retail tie-ups. Price sensitivity remains high, but grey imports are gradually losing share to validated, mid-tier SKUs with warranty support.
| Country | CAGR 2025 to 2035 |
|---|---|
| Myanmar | 8.10% |
Malaysia opens at USD 4.26 billion in 2025 and is expected to scale to USD 9.67 billion by 2035, registering a CAGR of 8.6%. Three structural vectors drive the aftermarket outlook. First, one of the region’s highest vehicle penetration rates exceeding 900 vehicles per 1,000 people in urban zones sustains dense and recurring demand for batteries, air filters, brake pads, and lubricants. Second, Malaysia’s 2025 Automotive Service Excellence Framework, rolled out by MITI, mandates certification of all independent workshops, standardizing parts usage and boosting formal channel penetration.
Third, a maturing hybrid vehicle fleet, especially in Greater Kuala Lumpur, is raising complexity and servicing content, with multi-brand garages upgrading capabilities for high-voltage systems and ECU programming. The growth of digital garage platforms such as MyCarFix and Lim Tayar’s expansion into tier-2 cities has widened DIFM behavior and built service aggregation density.
Key brands like Denso, NGK, and AC Delco maintain a robust channel footprint, while Bridgestone and Michelin continue to dominate the tire replacement segment.
| Country | CAGR 2025 to 2035 |
|---|---|
| Malaysia | 8.60% |
Vietnam’s aftermarket is projected at USD 2.58 billion in 2025 and forecast to reach USD 6.16 billion by 2035, marking a CAGR of 8.9%. Demand momentum is built on three fronts. First, rapid transition from motorcycles to entry-level sedans and compact SUVs is accelerating car parc expansion, particularly in Hanoi and Ho Chi Minh City. Second, VINFAST and other OEM-led servicing ecosystems are strengthening repair infrastructure, raising average servicing transaction values.
Third, the Ministry of Industry and Trade’s 2025 localization initiative offers tax offsets for domestically produced aftermarket components, improving supply timelines for key parts like filters, bushings, and engine modules. Ride-hailing platforms and B2B fleets are expanding across tier-1 and tier-2 cities, driving structured maintenance demand.
Online booking tools and mobile garages are beginning to normalize in urban centers. Branded parts especially tires and spark plugs are seeing higher uptake due to warranty-linked demand and tightening of grey imports.
| Country | CAGR 2025 to 2035 |
|---|---|
| Vietnam | 8.90% |
The Philippine aftermarket starts at USD 2.16 billion in 2025 and is projected to hit USD 5.00 billion by 2035, growing at a CAGR of 8.7%. Growth is led by three reinforcing elements. First, high road density and aging car fleets across Metro Manila and Cebu lead to frequent part replacements especially for alternators, suspension, and air-conditioning units. Second, revised DTI import regulations introduced in 2025 are phasing out substandard aftermarket parts and favoring certified imports, creating tailwinds for branded players.
Third, growth in fleet-based servicing across ride-hailing, logistics, and public utility vehicle sectors is standardizing maintenance schedules and supporting demand for long-life lubricants, high-performance brake systems, and quality-assured electronics. The Philippines’ workshop base remains fragmented but is undergoing consolidation via chain-franchise expansion.
Online platforms for parts ordering are emerging, though urban garage density still favors in-person service. Bridgestone, NGK, and Hella maintain category leadership across tire, ignition, and lighting systems.
| Country | CAGR 2025 to 2035 |
|---|---|
| Philippine | 8.70% |
Singapore ASEAN automotive aftermarket is valued at USD 1.04 billion in 2025 and is expected to reach USD 2.16 billion by 2035, yielding a CAGR of 7.6%. Despite its compact size, Singapore commands the region’s highest per-vehicle aftermarket value. First, the Certificate of Entitlement (COE) regime has extended vehicle life cycles, increasing the intensity of service needs for aging, high-end vehicles. Second, stringent Land Transport Authority compliance mandates have cemented preventive maintenance as a standard practice, driving consistent demand for tires, batteries, and emissions components.
Third, the EV transition is gathering pace under the Green Plan 2030, with aftermarket service chains retooling for battery diagnostics, charging ports, and inverter replacements. AutoApp and Motorist lead the digital garage booking ecosystem, capturing premium DIFM consumers through frictionless servicing experiences.
Imported branded parts dominate, with Bosch, Continental, and Aisin capturing high wallet share in diagnostics and drivetrain components.
| Country | CAGR 2025 to 2035 |
|---|---|
| Singapore | 7.60% |
The ASEAN automotive aftermarket remains fragmented, with a mix of global OEM-aligned players, regional distributors, and informal garage networks. No single company holds a dominant share across all product and service verticals, though brand-led loyalty exists in tires, ignition parts, and diagnostics.
Top companies are competing through a combination of pricing flexibility, platform integration, and localized innovation. Players like Bosch Automotive and Denso Corporation are investing in multi-brand diagnostic tools and hybrid vehicle servicing kits to stay relevant in evolving fleet mixes. Bridgestone and Michelin are expanding retail footprint and tire-service centers across Indonesia and Thailand to lock in tire replacement cycles. NGK Spark Plugs and Federal-Mogul are driving category expansion via distributor partnerships and tier-2 city penetration.
In 2024, the ASEAN automotive aftermarket remained highly competitive and fragmented, with global brands pursuing localization, workshop partnerships, and DIFM-aligned innovations to capture share. Bosch Automotive, holding an estimated 15-18% industry share, maintains its lead through integrated diagnostics, OE-grade components, and extensive workshop training networks, particularly in Malaysia and Thailand. Denso Corporation (13-16%) continues to scale its presence via localized manufacturing and partnerships with garage chains to support hybrid vehicle servicing. Continental AG (10-13%) is accelerating the deployment of its ADAS and diagnostics aftermarket services, especially in urban commercial fleets, while pushing EV-compatible braking systems across Singapore and Vietnam.
Aisin Seiki Co. Ltd. (8-10%) strengthens its hold through OEM-aligned transmission components and kits tailored for the dominant Japanese vehicle base in the Philippines and Indonesia. Federal-Mogul (7-9%) is expanding its piston, gasket, and filter portfolio through regional distributor alliances, targeting mid-industry commercial segments. Hella GmbH & Co. KGaA (6-8%) leverages rising demand for lighting system upgrades and ADAS sensors, particularly in passenger cars undergoing safety enhancements. NGK Spark Plugs (6-8%) remains dominant in the ignition category through deep channel penetration and OE-warranty alignment.
| Report Attributes | Details |
|---|---|
| Current Total Industry Size (2025) | USD 28.8 billion |
| Projected Industry Size (2035) | USD 63.9 billion |
| Overall Industry CAGR (2025 to 2035) | 8.30% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Quantitative Units | Revenue in USD billion |
| By Type Segments | Parts, Accessories, Services |
| By Vehicle Type | Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle |
| Regions Covered | Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand, and Rest of the ASEAN. |
| Countries Covered | Thailand, Vietnam, Indonesia, Malaysia, Singapore. |
| Key Players | Bosch Automotive, Denso Corporation, Continental AG, Aisin Seiki Co. Ltd., Federal-Mogul, Hella GmbH & Co. KGaA, NGK Spark Plugs, Bridgestone, Michelin, AC Delco |
| Additional Attributes | Dollar sales by value, industry share analysis by region, country-wise analysis. |
In terms of Type, the industry is divided into Parts, Accessories, Services
In terms of Vehicle type, the industry is divided into Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle
The report covers key regions, including Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand, and Rest of the ASEAN
The ASEAN market is expected to reach USD 63.9 billion by 2035, growing from USD 28.8 billion in 2025, at a CAGR of 8.3% during the forecast period.
Indonesia and Vietnam are projected to grow at the fastest pace, registering a CAGR of 8.9%, driven by rising vehicle ownership, growing middle-class populations, and expanding automotive service networks in both countries.
The passenger vehicles segment is the leading contributor, supported by increasing demand for aftermarket parts and services, rising disposable incomes, and a growing preference for vehicle customization and maintenance across ASEAN markets.
Key drivers include expanding vehicle parc, increasing average vehicle age, rising focus on preventive maintenance, growing e-commerce penetration in auto parts sales, and supportive government policies promoting aftermarket services and localization.
Top companies include Bosch Automotive, Denso Corporation, Continental AG, Aisin Seiki Co. Ltd., Federal-Mogul, Hella GmbH & Co. KGaA, NGK Spark Plugs, Bridgestone, Michelin, and AC Delco, known for their broad product portfolios and strong regional distribution networks.
Explore Aftermarket Insights
ASEAN Automotive Aftermarket
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
