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ASEAN Automotive Aftermarket Outlook

The ASEAN automotive aftermarket is expected to expand its roots at a steady CAGR of 8.5% during the forecast period. The market is likely to hold a revenue of US$ 24.56 billion in 2023, while it is anticipated to surpass US$ 55.53 billion by 2033.

The increasing sale of imported vehicles, second-hand motors, and lack of OEM replacement or service centers have flourished the market growth. Furthermore, a surge in aftermarket automotive part manufacturers in emerging economies contributes to market growth.

Factors driving the market growth

  • Penetration of companies like Robert Bosch, Valeo, Faurecia, and Continental AG in ASEAN countries with discount offers.
  • The emergence of eCommerce websites selling automotive parts and elements has made the purchase proportion easy and smooth.
  • Affordable automotive products with different quality grades, sizes, and materials offer a variety of options to the end user.
  • ASEAN nations' increasing per capita income allows people to buy four-wheelers of different price ranges.
  • The maintenance, although, of these vehicles can be heavy on pocket. Thus, the aftermarket automotive parts suppliers provide the end users with the best aftermarket automotive parts of different price ranges.
  • Revising the OEM automotive parts while designing the parts just like the original is challenging. Vendors work on different approaches to produce the same or advanced parts for the end users. These parts involve vehicle batteries, brakes, horns, bulbs and lighting, diesel parts, components, filters, etc.
  • Aftermarket automotive parts online is another sales channel that comes with installing tutorials and blogs. Support teams are also gaining traction for the automotive aftermarket in the ASEAN region.
Attributes Details
ASEAN Automotive Aftermarket CAGR (2023 to 2033) 8.5%
ASEAN Automotive Aftermarket Size (2023) US$ 24.56 billion
ASEAN Automotive Aftermarket Size (2033) US$ 55.53 billion

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How is the Future Outlook (2023 to 2033) for ASEAN Automotive Aftermarket in Comparison to the Historical Pattern (2018 to 2022)?

  • Short-term Growth (2023 to 2026): With the higher sales of automobiles in the region due to the increasing per capita income, ASEAN automotive aftermarket is expected to witness a boom. The advent of affordable vehicle brands in the region is likely to fuel the market growth during this period. The market is expected to hold US$ 24.56 billion in 2023 while it is likely to reach US$ 31.37 billion by 2026.
  • Mid-term Growth (2026 to 2029): This period is likely to thrive through the increasing density of electric vehicles on the road. The aftermarket automotive companies are focused on developing high-quality aftermarket EV products such as batteries, charging systems, and electric transmissions. The affordable automotive part with different pricing is likely to expand the market growth. This takes a market value from US$ 31.37 billion in 2026 to a value of US$ 40.07 billion in 2029.
  • Long-term Growth (2029 to 2033): During this period, an increase in aftermarket automotive parts manufacturers and suppliers can be witnessed. Furthermore, the driving population with limited OEM service and replacement centers is flourishing in the market growth. Thus, the ASEAN automotive aftermarket is anticipated to thrive at a steady CAGR of 8.5% between 2023 and 2033.

What Growth Drivers Flourish in the Market?

The improving financial condition of individuals and international vehicle brands' penetration in the ASEAN region makes it a prominent market. The higher maintenance charge and costly OEM automotive parts are pushing end users to look for other options. Alongside this, the long list of parts is segregated based on the quality of material used, sizes, and pricing.

The advent of electric vehicles is likely to transform the ASEAN automotive aftermarket as the production of EV parts might expand the market size. Other than this, the increasing driving population wants to spend a minimum on the maintenance and repair of their vehicles. This has led to massive aftermarket automotive parts suppliers and manufacturers entering the market system. The tender for government automobile maintenance projects also helps producers survive in the market.

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What are the Key Restraints in the market?

Key restraints include end users preferring OEM parts, reduced quality of some parts, and higher end-support from the OEM centers. Furthermore, higher reliability and people having their vehicles under insurance schemes are choosing the original manufacturer to replace or repair any products.

Comparative View of the Adjacent Market

ASEAN Automotive Aftermarket:

Attributes ASEAN Automotive Aftermarket
CAGR (2023 to 2033) 8.5%
Market Value (2033) US$ 55.53 billion
Growth Factor The higher density of vehicles, increasing per capita incomes, and lower maintenance budget are collectively fuelling the demand for aftermarket automotive parts in the ASEAN region.
Opportunity The new aftermarket automotive parts manufacturer with a long list of parts with different rates, quality, and different materials used. This brings new opportunities for the market.
Key Trends The advent of mobile technology in aftermarket parts manufacturing shapes the market trends.

Automotive Aftermarket:

Attributes Automotive Aftermarket
CAGR (2023 to 2033) 3.7%
Market Value (2033) US$ 635.44 billion
Growth Factor The affordable pricing, different options of quality, size, and material along with the higher-end support and technological advancements are fuelling the automotive aftermarket growth.
Opportunity Closure of auto assembly parts along with substantial manufacturing interruptions are collectively creating new opportunities for the market.
Key Trends Higher penetration of digitization and online sales channel is shaping the growth trends for the market.

Automotive OEM Market:

Attributes Automotive OEM Market
CAGR (2023 to 2033) 4.07%
Market Value (2033) US$ 51.85 billion
Growth Factor Higher reliability, increased support systems, and vehicle manufacturers suggest that ORM automotive products are collectively flourishing the demand for automotive OEM parts.
Opportunity Fuel-efficient OEM parts, lower pollution levels, easy installation, and compatibility is creating new opportunities for the market.
Key Trends Increased innovation and research & development facilities are shaping the growth trends for the market.

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Country-wise Insights

Country Indonesia
Market Share/CAGR 34.4% of the ASEAN Market in 2021
Country Thailand
Market Share/CAGR 7.6% (2023 to 2033)

Why is Indonesia Considered a Lucrative Market?

Higher Penetration of Aftermarket Automotive Parts Manufacturers along with Affordable Automotive Solutions fuels the Market

Indonesia held a market share of 43.4 in ASEAN automotive aftermarket in 2021. The growth is owned by the rise in producers that deliver aftermarket automotive parts with customizations available. Furthermore, different pricing, sizes, and quality also provide end-users with multiple choices.

The increase in technological breakthroughs includes advanced battery systems, electric vehicle aftermarket parts, and new product launches. The collaboration of local brands with international vehicle manufacturing companies is also flourishing the demand in Indonesia.

Discounted automotive parts and online sales channels in the region are helping end users buy these products for their vehicles. Some other developments include diverse technologies and business frameworks for different market requirements.

How does Thailand perform in the Market?

Technological Integrations, Limited Maintenance Budget, and Lack of OEM Infrastructure fuel the Market Growth in Thailand

Thailand thrives at a CAGR of 7.6% between 2023 and 2033 in the ASEAN automotive aftermarket. The growth is attributed to the expanding automotive sector post covid-19 virus breakthrough. Thailand-based aftermarket automotive parts and Japanese auto spare parts are flourishing in the market growth.

Companies in the country have introduced their mobility solutions, including full-stack support for any app centers. Furthermore, the limited maintenance budget post buying the vehicle also pushes end users to leave OEM solutions and adopt aftermarket automotive solutions.

A surge in warranty-based automobiles in Thailand is projected to gain traction. The growth is attributed to the big inventory created by the First Car Scheme policies beginning in 2012. At the same time, Bangkok is among the profitable market for independent automobile aftermarket service providers. Moreover, sales of the same are likely to rise in Northeastern provinces during the forecast period.

Category-wise Landscape

Attribute Details
Category By Category
Leading Segment Parts
Market Share (2023) 67.1%
Attribute Details
Category By Vehicle Type
Leading Segment Passenger
Market Share (2023) 68.9%

Higher Demand for Tires, Smaller Shelf Life, and Affordable Prices Put the Parts Segment on Top

The parts segment leads in the ASEAN automotive aftermarket based on category type. It holds a market share of 67.1 % in 2023. The growth is attributed to the higher prices of OEM parts such as tires, batteries, rims, and other parts. Furthermore, the limited shelf life of some parts of the vehicle also makes the segment active in terms of sales.

The tire sub-segment leads in the parts segment as the lifespan of a tire is short, and it depends upon the road conditions. The aftermarket for tires is rising with the increase in per capita income and consumers' expanded focus on safety.

Increased Sales of Passenger Vehicles, Rise in Population’s Disposable Income, and Lack of OEM Infrastructure

Based on the vehicle type, passenger vehicle holds a market share of 68.9% in 2023. The growth is attributed to the lack of OEM infrastructure for support, service, repair, and parts replacements. Furthermore, the limited lifespan of a passenger car with vehicle repair components available on the E-commerce platforms is flourishing the sales of automotive aftermarkets through passenger cars.

Competition Scenario

The key players focus on producing services and products equivalent to the OEM producer. Limiting prices and options of different quality, sizes, and material is also a part of the competitive strategy. Furthermore, the collaboration between small-scale vendors and fleet operators is increasing the competition in the market.

Market Developments

  • Aisin Seiki Co. Ltd. announced to set up Kyushu Development Center Hakata Laboratory for artificial intelligence (AI) technologies in Fukuoka City, Japan, to strengthen its AI infrastructure.
  • Continental AG acquired CRP Industries’ automotive aftermarket business. Through this, it aims to enhance its distribution channel and sales funnel in the ASEAN region.

How can Automotive Aftermarket Manufacturers Scale their Businesses in the ASEAN?

Market players are working on three key strategies

  • Vendors are focusing on delivering products and services to remote areas of the region.
  • Aftermarket automotive parts manufacturers are providing different grades of parts and services, depending on the price.
  • Aftermarket automotive players are also providing cutting-edge services at affordable rates to drive end users’ attention from OEM service providers to them.

Key Players

  • NGK Spark Plug
  • ZF Friedrichshafen AG
  • Continental AG
  • Robert Bosch GmbH
  • HELLA GmbH & Co. KGaA
  • Denso Corporation
  • AC Delco
  • AISIN CORPORATION
  • Marelli Corporation
  • Bridgestone Corporation
  • Faurecia SA
  • Hitachi Astemo Ltd
  • Valeo SA
  • Michelin
  • Mahle GmbH
  • KYB Corporation
  • BorgWarner Inc.
  • SAMMITR GREEN POWER CO., LTD.
  • Bangkok Diecasting and Injection Co., Ltd.
  • Aisin Takaoka Asia Co.,Ltd.
  • S.P.Metal Part Co., Ltd.
  • Tan Chong Motor Holdings Berhad

Market Segmentation

Category Type:

  • Parts
    • Tires
    • Batteries
    • Filters
    • Starters and Alternators
    • Lighting
    • Exhaust Components
    • Lubricants
    • Collision Body (Coating & Paint Consumables)
    • Suspension
    • Brakes
    • Engine & Transmission
    • Spark Plugs
    • Steering
  • Accessories
    • Interior
    • Exterior
  • Services
    • General Automotive Repair
    • Automotive Transmission and Others

By Vehicle Type :

  • Passenger Car
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

By Country:

  • Malaysia
  • Indonesia
  • Philippines
  • Vietnam
  • Singapore
  • Thailand
  • Rest of the Association of Southeast Asian Nations

Frequently Asked Questions

How Big is the ASEAN Automotive Aftermarket?

The market is valued at US$ 24.56 billion in 2023.

What is the Growth Potential of the ASEAN Automotive Aftermarket?

The growth potential of the ASEAN automotive aftermarket is 8.5% CAGR through 2033.

How Big is the ASEAN Automotive Aftermarket Likely to be by 2033?

The market is estimated to reach US$ 55.53 billion by 2033.

Which is the Go-to Market Strategy?

Players are concentrating their efforts on delivering to remote areas.

Who are the Key Market Players?

NGK Spark Plug, ZF Friedrichshafen AG, and Continental AG are key ASEAN automotive aftermarket players.

Table of Content

1. Executive Summary | ASEAN Automotive Aftermarket Market

    1.1. ASEAN Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Category Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Category Type, 2023 to 2033

        5.3.1. Parts

            5.3.1.1. Tires

            5.3.1.2. Batteries

            5.3.1.3. Filters

            5.3.1.4. Starters and Alternators

            5.3.1.5. Lighting

            5.3.1.6. Exhaust Components

            5.3.1.7. Lubricants

            5.3.1.8. Collision Bod

            5.3.1.9. Suspension

            5.3.1.10. Brakes

        5.3.2. Accessories

            5.3.2.1. Interior

            5.3.2.2. Exterior

        5.3.3. Services

            5.3.3.1. General Automotive Repair

            5.3.3.2. Automotive Transmission and Others

    5.4. Y-o-Y Growth Trend Analysis By Category Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Category Type, 2023 to 2033

6. Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Vehicle Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vehicle Type, 2023 to 2033

        6.3.1. Passenger Car

        6.3.2. Light Commercial Vehicle

        6.3.3. Heavy Commercial Vehicle

    6.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033

7. Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. ASEAN

    7.4. Market Attractiveness Analysis By Region

8. Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. Malaysia

            8.2.1.2. Indonesia

            8.2.1.3. Philippines

            8.2.1.4. Vietnam

            8.2.1.5. Singapore

            8.2.1.6. Thailand

            8.2.1.7. Rest of ASEAN

        8.2.2. By Category Type

        8.2.3. By Vehicle Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Category Type

        8.3.3. By Vehicle Type

    8.4. Key Takeaways

9. Key Countries Automotive Aftermarket Analysis

    9.1. Malaysia

        9.1.1. Pricing Analysis

        9.1.2. Market Share Analysis, 2022

            9.1.2.1. By Category Type

            9.1.2.2. By Vehicle Type

    9.2. Indonesia

        9.2.1. Pricing Analysis

        9.2.2. Market Share Analysis, 2022

            9.2.2.1. By Category Type

            9.2.2.2. By Vehicle Type

    9.3. Philippines

        9.3.1. Pricing Analysis

        9.3.2. Market Share Analysis, 2022

            9.3.2.1. By Category Type

            9.3.2.2. By Vehicle Type

    9.4. Vietnam

        9.4.1. Pricing Analysis

        9.4.2. Market Share Analysis, 2022

            9.4.2.1. By Category Type

            9.4.2.2. By Vehicle Type

    9.5. Singapore

        9.5.1. Pricing Analysis

        9.5.2. Market Share Analysis, 2022

            9.5.2.1. By Category Type

            9.5.2.2. By Vehicle Type

    9.6. Thailand

        9.6.1. Pricing Analysis

        9.6.2. Market Share Analysis, 2022

            9.6.2.1. By Category Type

            9.6.2.2. By Vehicle Type

10. Market Structure Analysis

    10.1. Competition Dashboard

    10.2. Competition Benchmarking

    10.3. Market Share Analysis of Top Players

        10.3.1. By Regional

        10.3.2. By Category Type

        10.3.3. By Vehicle Type

11. Competition Analysis

    11.1. Competition Deep Dive

        11.1.1. NGK Spark Plug

            11.1.1.1. Overview

            11.1.1.2. Product Portfolio

            11.1.1.3. Profitability by Market Segments

            11.1.1.4. Sales Footprint

            11.1.1.5. Strategy Overview

                11.1.1.5.1. Marketing Strategy

        11.1.2. ZF Friedrichshafen AG

            11.1.2.1. Overview

            11.1.2.2. Product Portfolio

            11.1.2.3. Profitability by Market Segments

            11.1.2.4. Sales Footprint

            11.1.2.5. Strategy Overview

                11.1.2.5.1. Marketing Strategy

        11.1.3. Continental AG

            11.1.3.1. Overview

            11.1.3.2. Product Portfolio

            11.1.3.3. Profitability by Market Segments

            11.1.3.4. Sales Footprint

            11.1.3.5. Strategy Overview

                11.1.3.5.1. Marketing Strategy

        11.1.4. Robert Bosch GmbH

            11.1.4.1. Overview

            11.1.4.2. Product Portfolio

            11.1.4.3. Profitability by Market Segments

            11.1.4.4. Sales Footprint

            11.1.4.5. Strategy Overview

                11.1.4.5.1. Marketing Strategy

        11.1.5. HELLA GmbH & Co. KGaA

            11.1.5.1. Overview

            11.1.5.2. Product Portfolio

            11.1.5.3. Profitability by Market Segments

            11.1.5.4. Sales Footprint

            11.1.5.5. Strategy Overview

                11.1.5.5.1. Marketing Strategy

        11.1.6. Denso Corporation

            11.1.6.1. Overview

            11.1.6.2. Product Portfolio

            11.1.6.3. Profitability by Market Segments

            11.1.6.4. Sales Footprint

            11.1.6.5. Strategy Overview

                11.1.6.5.1. Marketing Strategy

        11.1.7. AC Delco

            11.1.7.1. Overview

            11.1.7.2. Product Portfolio

            11.1.7.3. Profitability by Market Segments

            11.1.7.4. Sales Footprint

            11.1.7.5. Strategy Overview

                11.1.7.5.1. Marketing Strategy

        11.1.8. AISIN CORPORATION

            11.1.8.1. Overview

            11.1.8.2. Product Portfolio

            11.1.8.3. Profitability by Market Segments

            11.1.8.4. Sales Footprint

            11.1.8.5. Strategy Overview

                11.1.8.5.1. Marketing Strategy

        11.1.9. Marelli Corporation

            11.1.9.1. Overview

            11.1.9.2. Product Portfolio

            11.1.9.3. Profitability by Market Segments

            11.1.9.4. Sales Footprint

            11.1.9.5. Strategy Overview

                11.1.9.5.1. Marketing Strategy

        11.1.10. Bridgestone Corporation

            11.1.10.1. Overview

            11.1.10.2. Product Portfolio

            11.1.10.3. Profitability by Market Segments

            11.1.10.4. Sales Footprint

            11.1.10.5. Strategy Overview

                11.1.10.5.1. Marketing Strategy

        11.1.11. Faurecia SA

            11.1.11.1. Overview

            11.1.11.2. Product Portfolio

            11.1.11.3. Profitability by Market Segments

            11.1.11.4. Sales Footprint

            11.1.11.5. Strategy Overview

                11.1.11.5.1. Marketing Strategy

        11.1.12. Hitachi Astemo Ltd

            11.1.12.1. Overview

            11.1.12.2. Product Portfolio

            11.1.12.3. Profitability by Market Segments

            11.1.12.4. Sales Footprint

            11.1.12.5. Strategy Overview

                11.1.12.5.1. Marketing Strategy

        11.1.13. Valeo SA

            11.1.13.1. Overview

            11.1.13.2. Product Portfolio

            11.1.13.3. Profitability by Market Segments

            11.1.13.4. Sales Footprint

            11.1.13.5. Strategy Overview

                11.1.13.5.1. Marketing Strategy

        11.1.14. Michelin

            11.1.14.1. Overview

            11.1.14.2. Product Portfolio

            11.1.14.3. Profitability by Market Segments

            11.1.14.4. Sales Footprint

            11.1.14.5. Strategy Overview

                11.1.14.5.1. Marketing Strategy

        11.1.15. Mahle GmbH

            11.1.15.1. Overview

            11.1.15.2. Product Portfolio

            11.1.15.3. Profitability by Market Segments

            11.1.15.4. Sales Footprint

            11.1.15.5. Strategy Overview

                11.1.15.5.1. Marketing Strategy

        11.1.16. KYB Corporation

            11.1.16.1. Overview

            11.1.16.2. Product Portfolio

            11.1.16.3. Profitability by Market Segments

            11.1.16.4. Sales Footprint

            11.1.16.5. Strategy Overview

                11.1.16.5.1. Marketing Strategy

12. Assumptions & Acronyms Used

13. Research Methodology

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