The ASEAN Probiotic Ingredients market is set to grow from an estimated USD 175.1 million in 2025 to USD 394.0 million by 2035, with a compound annual growth rate (CAGR) of 8.4% during the forecast period.
| Attributes | Value |
|---|---|
| Estimated ASEAN Industry Size (2025E) | USD 175.1 million |
| Projected ASEAN Value (2035F) | USD 394.0 million |
| Value-based CAGR (2025 to 2035) | 8.4% |
The ASEAN Probiotic Ingredient Market is presently making a breakthrough, thanks to the growing consumer recognition of health and wellness, especially concerning gut health. Probiotics are living organisms and adding them to your diet provides you with advantages beyond what you would get from food alone.
They have become a hot trend in the region as consumers turn to nature solutions to boost health in general. The increasing number of lifestyle-related diseases such as obesity, diabetes, and digestive problems has resulted in more and more people looking for probiotic products.
Within the last few years, there has been a substantial increase in the number of probiotic-enriched foods and supplements in the ASEAN region like yogurt, kefir, and dietary supplements. The functional food market, which is primarily food and drink that are designed to provide health benefits beyond basic nutrition, is most likely. Furthermore, the urbanization and shift in dietary patterns that are happening in the likes of Indonesia, Thailand, and Malaysia are adding to the rise in the consumption of probiotic products.
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The table below provides a detailed comparative assessment of the changes in the compound annual growth rate (CAGR) over six months for the base year (2024) and the current year (2025) specifically for the ASEAN Probiotic Ingredients market.
This semi-annual analysis highlights crucial shifts in market dynamics and outlines revenue realization patterns, providing stakeholders with a more precise understanding of the growth trajectory within the year. The first half of the year, H1, covers January to June, while the second half, H2, spans July to December.
H1 signifies the period from January to June, and H2 Signifies the period from July to December
For the ASEAN Probiotic Ingredients market, the sector is predicted to grow at a CAGR of 4.2% during the first half of 2024, increasing to 6.5% in the second half of the same year. In 2024, the growth rate is expected to decrease slightly to 7.8% in H1 but is expected to rise to 8.4% in H2. This pattern reveals a decrease of 20 basis points from the first half of 2024 to the first half of 2025, followed by an increase of 20 basis points in the second half of 2025 compared to the second half of 2024.
| Date | Development/M&A Activity & Details |
|---|---|
| 2024 | Danone: Launched a new line of probiotic yogurt products specifically formulated for gut health, targeting health-conscious consumers in the ASEAN region. |
| 2024 | Nestlé: Acquired a leading probiotic supplement company to expand its portfolio and enhance its presence in the functional foods market. |
| 2025 | ProbioFerm: Introduced a new range of probiotic dietary supplements aimed at improving digestive health, leveraging advanced fermentation technology. |
| 2025 | Chr. Hansen: Announced the development of a new strain of probiotics specifically designed for use in plant-based products, catering to the growing vegan market. |
Growing Demand for Functional Foods
The popularity of functional foods is hot, especially in the ASEAN region, where consumers turn to the trend of the day'sproducts that not only provide nutrition but also other health benefits. Probiotics that promote gut health and general well-being are now becoming a vital component of functional food formulations.
The rise of GFD probiotics can be attributed to the increased amount of literature pointing out that gut health is paramount to a variety of health issues such as digestive problems, obesity, and immune function. Maintaining health and the associated lifestyle has become a major consumer concern.
Hence, people are actively searching for foods specifically designed to help them achieve their health goals. This is the main reason for the remarkable growth of probiotic-containing foods such as yogurt, kefir, and fermented foods proposed for the promotion of health.
Increasing Popularity of Personalized Nutrition
The Probiotic Ingredients Market is witnessing a rise in personalized nutrition as a crucial trend that is targeted by consumers who are looking for solutions tailored to their specific health needs. This is based on the technological progression and the understanding of how the gut microbiota is implicated in the general health of individuals.
With the increase in consumers' knowledge about their gut microbiome's particular composition, they find more and more interest in probiotics that were designed especially for their particular health problems. In the ASEAN region, the increase in personalized nutrition is the reason for the new probiotic products targeting specific health problems, for example, digestive health, immune system support, and mental well-being.
The following table shows the estimated growth rates of the top four markets. These countries are set to exhibit high consumption, recording high CAGRs through 2035.
The Probiotic Ingredients Market in India is undoubtedly flourishing, as it is propelled by awe-inspiring factors. The heightening emphasis on health and wellness among consumers has been the leading cause of the demand explosion for probiotic products, besides others, that contain substances to gut all the good things.
Due to more and more people considering their food selection for health benefits, the consumption of probiotic foods like yogurt, kefir, and fermented products has increased. Also, the Indian government has been organizing health and nutrition programs, which, in turn, has caused a further rise in the demand for functional foods, including probiotics.
The upsurge of e-commerce and the advent of online grocery shopping also have been the reasons for consumers to have access to a mix of probiotic products, where unavailability was a bottleneck before.
The rise of probiotic ingredients is undoubtedly due to the rapid development of the food and beverage sector in the country. The shift in food culture towards more preferably "functional" has caused the condition for probiotics to thrive. In turn, the probiotic ingredient suppliers are the ones who reap the benefits. It is because consumers are looking for the convenience of good goods and also for their absolute well-being.
That's why more and more probiotic products are launched by the manufacturers on the market. The government of Malaysia has been on the front line in tackling food safety and quality issues. They support the use of probiotics as a means of complying with the rules and regulations. This help is, in turn, the reason for the ever-increasing inquiries concerning probiotic ingredients in the sector.
Bacterial probiotics are the most popular probiotic ingredients and thus make up a considerable part of the market. These live microorganisms, such as Lactobacillus and Bifidobacterium strains, are recognized for their health benefits, particularly in the gut area and assisting the immune system.
The flourishing realization that gut health is an important factor for consumers is the main reason why the demand for bacterial probiotics in various food and beverage products is growing. Bacterial probiotics are compatible with diverse functionality to be used in different fields, like dairy products, dietary supplements, and functional foods.
The growing trend of health and wellness is prompting manufacturers to innovate and develop new formulations that leverage the benefits of bacterial probiotics. Furthermore, the use of advanced fermentation techniques has improved both the viability and the effectiveness of these probiotics, thus making them a better choice for consumers.
The convenience and multi-functionality of powdered probiotics have made it one of the very fast-moving probiotic ingredients in the market. The powdered form allows easy addition of probiotics to different food and beverage products, so it is a preferred option by the manufacturers. This format is popular in the field of dietary supplements, functional foods, and beverages, where selective dosing and formulation flexibility greatly matter.
The trend of healthier living is another factor that drives demand for powdered probiotics, with consumers increasingly pursuing easy and effective solutions to fill their probiotics. Powdered probiotics are an ingredient that can be easily incorporated into smoothies, yogurt, and other food items, so they are perfect for those consumers who focus on their health and want to make their diet better.
2025 Market Share of ASEAN Probiotic Ingredients Manufacturers
Intense competition, along with multiple companies, is the dominant feature in all segments of the Probiotic Ingredients market trying to capture the market share. Some key companies in the probiotic ingredients industry are Danone, Nestlé, Chr. Hansen, Kerry Group, and Probio Ferm are global players. The firms are using their R&D to innovate and broaden their dietary probiotic products.
The ASEAN Probiotic Ingredients market is projected to grow at a CAGR of 8.4% from 2025 to 2035.
By 2035, the market is expected to reach an estimated value of USD 394.0 million.
India are key Country with high consumption rates in the ASEAN Probiotic Ingredients market.
Leading manufacturers Yakult Pharmaceutical Industry Co., Ltd., Morinaga Milk Industry Co., Ltd., Danone Nutricia, and Nestlé Health Science key are players in the ASEAN market.
Bacterial, Yeast.
Powder, Granules, Capsules, Gel, and Others.
Food & Beverage, Animal Feed, Dietary Supplements, Cosmetics & Personal Care.
Industry analysis has been carried out in key countries of India, Malaysia, Thailand, Philippines, Vietnam, and other ASEAN Countries.
ASEAN Probiotic Ingredients Market
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