The beauty oral strips market was valued at USD 260.0 million in 2025 and is forecast to register a 12.4% CAGR between 2026 and 2036. In 2026, supermarkets/hypermarkets hold 32.8% of distribution channel sales, skin hydration represents 28.2% within the benefit segment and dissolvable strips account for 34.1% of the delivery format category.