FMI opines the Betanin Food Color market was valued at USD 97.20 million in 2025. Sales are expected to reach USD 103.81 million in 2026 and USD 200.42 million by 2036. Powder form is poised to lead with approximately 61.7% share in 2026. Beverage leads End Use Application with approximately 28.4% share in 2026.