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Bike Saddles Market Outlook

The global bike saddles market is expected to register a CAGR of 8.9% by garnering a market value of US$ 36 Billion. The growth of the market can be attributed to:

  • Increase in cycling as a form of recreation and fitness activity along with cycling being an environmentally friendly transportation medium is favoring the growth of the market.
  • Advancements in technology that have led to more comfortable and ergonomic saddle designs is creating lucrative opportunities for the bike saddles market.
  • A growing awareness of the importance of proper bike fit and rider comfort is positively influencing the demand for bike saddles market.

Manufacturers of bikes are investing in research and development to manufacture saddles that are comfortable for riders. A good saddle will provide a comfortable ride, reducing pressure on sensitive areas and preventing pain and discomfort. Modern saddles are designed to fit the anatomy of the rider, which can help improve posture and reduce the risk of injury. Additionally, the global cycling market is also growing. With this growth, the demand for bike accessories and components, including saddles, is also increasing road saddles, mountain bike saddles, and touring saddles are bolstering the growth of the market.

Performance and aesthetics too are propelling the demand for bike saddles. Properly fitting saddle can increase power transfer and overall performance. On the other hand, bike saddles of various designs, colors and materials, help personalizing and enhancing the look of the bike.

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COVID-19 Positively Affects Bike Saddles Market

The COVID-19 pandemic has led to an increase in the demand for bikes as more people are looking for ways to stay active while maintaining social distancing. This has also had an impact on the bike saddle market, with an increase in demand for bike saddles as more people are purchasing bikes or upgrading their existing ones. Additionally, with more people working from home and avoiding public transportation, the use of bikes as a mode of transportation has also increased, further driving demand for bike saddles.

Asia Pacific Bike Saddles Market

The Asia Pacific bike saddle market is expected to grow at a significant rate in the coming years. The region is characterized by a large population, rising disposable income, and increasing awareness about health and fitness, which are driving the demand for bikes in the region. Additionally, the growing popularity of e-bikes in the region is also expected to drive the demand for bike saddles.

The increasing popularity of cycling as a leisure activity, along with the rising number of cycling events and competitions in the region, is also expected to boost the market. The region is also witnessing a growing number of bike-sharing schemes and bike rental services, which are also expected to drive the demand for bike saddles.

Sudip Saha
Sudip Saha

Principal Consultant

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Future of Bike Saddles Market

The future of the bike saddle market looks promising as the demand for bikes continues to grow, driven by factors such as increasing concerns about the environment, health and fitness, and the desire for a more sustainable mode of transportation. Additionally, technological advancements in bike saddle design and materials are expected to lead to the development of more comfortable and ergonomic products, further boosting the market.

The e-bike market is also growing rapidly and this trend is expected to continue in the future, which will also drive the demand for bike saddles as e-bikes require specific type of saddle. Additionally, the use of bikes in urban areas is also expected to increase, as more cities are investing in bike-friendly infrastructure and promoting cycling as a sustainable mode of transportation.

Bike Saddles Market Overview

The bike saddles market is set to witness steady growth during 2021 to 2031, with a CAGR of around 8.1% - 8.9%. Growth is expected to be driven by an increase in the number of people cycling as a leisure. The preference for cycling as a convenient form of exercise to ensure a healthy life free from obesity and other disorders is expected to further drive the demand for bike saddles thereby expanding the market.

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What is Driving Demand for Bike Saddles Market?

People are beginning to understand the importance of staying fit and leading a healthy life. They have also started to realize that regular cycling can keep disorders like obesity at bay. The market is likely to grow as more and more people are resorting to cycling as a regular exercise.

In addition, events such as the Tour de France and Ronde Van Vlaanderen are further increasing the popularity of these vehicles. Meanwhile, an increase in cycling events held in various countries in Asia, Africa and the Middle East is promoting the sale of mountain as well as road bicycles which in turn is increasing the demand for bike saddles.

Moreover, the adoption of leather saddles is expected to significantly increase the demand for bicycles as they are incredibly durable and classier. Chinese bike saddles companies are aggressively investing and expanding their operations to capitalize on market opportunities, especially in European countries. This is expected to further boost the growth of the market in the coming years.

Continuous R&D and Celebrity Endorsement is Complementing the Market Sales

Increasing traffic congestion and lack of parking space, especially in metropolitan cities, are prompting people to consider cycling for shorter distances to save time. At the same time, various governments are aggressively pushing the necessary infrastructure to support cycle commutation, encouraging people to opt for bicycles. This is expected to create a considerable demand for such product, thereby creating opportunities for the players operating in the bike saddles Market.

The outbreak of COVID-19 has definitely favored the growth of the market in the coming years as several governments across the world is promoting bicycles as the safest mode of transport, which enables people to maintain social distancing.

In addition, the governments of major countries such as the UK and Italy provided subsidies on the purchase of new bicycles during the pandemic. Hence, government support in the form of initiatives and subsidies, as well as increasing awareness about the benefits offered by cycles, augurs well for the growth of the market in the next few years.

USA and Canada Bike Saddles Market Outlook

The USA and Canada holds the maximum market share of bike saddles during the forecast period. The integration of advanced heated seats in heavy duty cruisers is one of the major trends being observed in the global bike saddles market. The bicycle market is witnessing high demand due to the availability of new models integrated with advanced safety, convenience and comfort systems.

Europe Demand Outlook for Bike Saddles Market

Europe is expected to see significant growth over the forecast period. Europe is home to some cities that are considered ideal for cycling. Some of the most popular cycling events such as the Tour de France and Ronde van Vlaanderen are also held in Europe.

European nations, including Belgium, Denmark, France and Italy, are aggressively advancing the infrastructure to support and encourage cycling and are contributing significantly to the growth of the regional market.

Moreover, the stores also offer personalized/customized shopping options, in which consumers can choose their personalized/customized bicycle saddle design and color. Plus, it allows the customers to get the product instantly. Moreover, availability of various branded bicycles in local supermarkets or other stores is likely to increase the demand for the bike saddles in the coming years.

Who are the Key Manufacturers and Suppliers of Bike Saddles Market?

Some of the leading manufacturers of bike saddles market include

  • Zhonglu Co.Ltd.
  • Merida Industry Co. Ltd.
  • Selle San Marco
  • Shenzhen Xidesheng Bicycle Co.Ltd.
  • Shanghai Phoenix Bicycle Co.Ltd.
  • Selle Italia
  • ISM Seat
  • Specialized Bicycle ComponentsInc.
  • Selle Royal
  • Giant Manufacturing Co. Ltd.
  • Trek Bicycle Corporation
  • Shimano Inc.
  • WTB
  • SCOTT Sports SA.
  • among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By Product Type

  • Plastic
  • Leather
  • Others

By Price Range

  • Hybrid Bike
  • Mountain Bike
  • Road Bike
  • Other

By Sales Channel

  • Direct Sales
  • Departmental Store
  • Online Stores
  • Other Sales Channel

By Region

  • North America
    • USA & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa



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