The last couple of years have been of immense importance for audiological devices development. Technological innovations have enabled producers to cater to the changing needs of consumers. For instance, Bluetooth hearing aids are available in smarter and more compact designs to ensure better convenience.
Driven by evolving technologies, the Bluetooth hearing aids market is forecast to witness impressive growth between 2020 and 2030. Despite the continued availability of their traditional predecessors, Bluetooth hearing devices are gaining traction because of their advanced features.
Their state-of-the-art design allows multiple device connectivity, they are, water resistant, available in smaller size, and offer way better sound clarity. Launch of novel products packed with innovative features will augur well for the global market.
Leading brands operating in the market are driven by the ideology of making size tinier, but bigger on performance. Cutting-edge technologies have shrunk hearing aids down to the size of a coffee bean, nearly making them invisible virtually.
Some of the modern hearing aids even allow users to pair the device with their smartphones to access calls, music, and their favorite podcasts any time they want. Bluetooth hearing aids available today are intended to be more than simple amplifiers. They are small and high performance devices in-built with technologies that allow them to operate intuitively.
Modern hearing aid devices share little similarity with bulky sound amplifiers of the past. They are compact yet robust, digital, easy to operate, and discrete. These factors have been crucial at shaping the growth of the market.
Smart Ready and Bluetooth 5.0 Shaping Future
Bluetooth 5.0 and smart ready features are cornerstones of growth witnessed in the market. Improvements brought about by these developments have made hearing aids more robust. For instance, low energy Bluetooth compromised with the sound quality of wireless hearing aids.
With Bluetooth 5.0 these devices could now communicate over low energy Bluetooth, which subsequently reduced power consumption while making battery life longer. The advent of Bluetooth 5.0 is likely to help manufacturers introduce cool new features in wireless hearing aids, allowing users to play audio on their smartphones and enjoy the pleasure of hindrance-free music streaming.
Besides this, smart ready features have made it possible to remotely control hearing aids. These are capabilities allowing to remotely change volume or program played on the streamer. A key point to note here that Bluetooth is a standard protocol in the electronics industry and is not unique to any brand or particular hearing aid.
It is tested and refined to be suitable across various platforms within the electronic sector. The mobile phone industry has been using it since past many years. They are secure and cancels interference thanks to modern technologies. Launch of Bluetooth 5.0 is therefore expected to spur growth in the market for Bluetooth hear aids market in the coming years.
Artificial Intelligence Empowering Hearing Aids Technology
The advent of artificial intelligence (AI) is revolutionizing the hearing aids industry. It has enabled myriad capabilities to help users hear well. Hearing aids in-built with AI technology can detect user’s ambience and learn what noise he or she wishes to focus on.
AI-enabled hearing aids will be capable cancelling out any unwanted ambient noises to focus on voices and sounds that users only wish to focus on. Further on these hearing aids will remember areas a user frequent and his or her preferred setting to automatically turn them on when the user enters the location in future.
The market holds remarkable prospects for development. Several leading brands are therefore impelled to offer advanced features. For instance, in February 2020, Starkey Laboratories Inc. launched a product named Livio Al which is a behind-the-ear hearing aid integrated with artificial intelligence for better sound quality. It also tracks mental and physical health of patient. Moreover, it provides control over the smartphone and television with wireless connectivity.
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Increasing Demand for Cutting-edge Features
The rising participation in recreational activities has been fuelling the demand for water resistant and invisible hearing aids. Driven by changing needs of consumers, manufacturers are therefore impelled to introduce innovative features in hearing aids.
Also the rising demand for smart devices in comparison to traditional hearing aid will augur well for the global market. The market will witness increasing investment towards innovations.
High bustling and augmentation sound of the device remains a key challenge for Bluetooth hearing aid manufacturers. Vendors are trying to minimize the high buzzing and amplification noise often creating disturbances in Bluetooth hearing aid by using various technologies.
However, the limitation to these methods may hamper the pace of innovation. Such technological challenges may hamper the sales of Bluetooth hearing aid.
North America Bluetooth Hearing Aids Market
Hearing aids constitute a multi-billion dollar market size in North America and is forecast to continue witnessing impressively rising demand through the course of the report’s forecast period. Within North America, the U.S. is an exceptionally lucrative market for Bluetooth hearing aids.
The availability of smart devices is significantly high in the region. This, focus on consistently innovating and upgrading existing technologies, is favoring growth of the market in North America.
According to the National Institute on Deafness and Other Communication Disorders (NIDCD) one in eight people in the United States aged 12 years and above has hearing loss as per standard hearing examinations. The incidence of hearing impairment in the U.S. is clearly indicative of prospects for hearing aids sales in the country.
This, coupled with willingness among consumers to spend on advanced hearing aids models, is enabling growth in the U.S. market, consequently resulting in sales uptick of Bluetooth hearing aids in North America
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Europe Bluetooth Hearing Aids Market
Europe holds the leading share in the global market for Bluetooth hearing aids. The region’s population is becoming progressively older thus bestowing various age related symptoms such as diminishing organ functions and hearing loss.
Hearing loss is one of the widespread sensory impairments in aging population. The high incidence age-related hearing loss is one of the key drivers of the Bluetooth hearing aids market in Europe.
Additionally government initiatives towards upgrading existing healthcare infrastructure to offer state-of-the-art patient care and better reimbursement policies to the people will aid expansion of the market.
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Asia Pacific Bluetooth Hearing Aids Market
According to the World Health Organization (WHO) over 90% of the burden of chronic ear infections is borne by countries in Western Pacific, South-east Asia, and African regions. The prevalence of chronic air infections is higher than 40% in some settings.
According to WHO the incidence of disabling hearing loss is significant high in South and East Asia regions, making Asia Pacific one of the highly lucrative markets for Bluetooth hearing aids.
The market is expected to report higher rate of growth in Asia Pacific in comparison to other regions. Besides the high prevalence of hearing impairment, government support to make healthcare facilities and packages available at remote areas will give impetus to the market for Bluetooth hearing aids.
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BTE Hearing Aids to Continue Leading
Among products available in the market, behind-the-ear (BTE) hearing aids are expected to account for the leading share in the global market. Behind-the-ear hearing aids have a small curved case that is designed to comfortably fit behind the ear.
One can alter these hearing aids by connecting them to external sources of sounds such as infrared listening systems and auditory training equipment. Driven by the demand for advanced models, manufacturers are introducing new generation of Bluetooth enabled BTE models to offer improved wireless connectivity.
Development of novel products and researches on technologies to make hearing aids better will result in sales uptick in the market.
Online Retailers are Sought-after
Sales via online retailers are expected to pick up despite the popularity of multi-brand stores. It is true that patients and their families might primarily favor purchasing hearing aids from physical stores, however, scales are tipping in favor of online channels, albeit gradually.
An increasing number of customers are expected to make purchase online in order to maintain “social distancing” amid the unprecedented COVID-19 outbreak. As a result an increasing number of retailers are aiming at strengthening their online presence. Such efforts are expected to bode well for the market.
Hospitals to Remain Lucrative
Based on applications, hospitals and clinic/ medical centers will exhibit considerably high demand for hearing aids. As a result of the increasing cases of hearing loss and disabilities, hospitals are likely to record a staggering rise in patient volume. The demand for Bluetooth hearing aid therefore will be significantly high in hospitals and medical centers.
Adults Remain Primary End Users
Among end users, comprising adults and kids, adults are expected to account for the lion’s share of sales witnessed in the market. This is on account of the high prevalence of hearing impairment among adults.
Growth witnessed in the segment is attributable to the rising incidence of age-related hearing loss or Presbycusis in adults. Presbycusis progresses gradually as a person gets older. It is often believed to be hereditary.
Tinnitus, which is common in older people, is often a considered as the initial signs of hearing loss in older adults. The increasing incidence of hearing impairments in adults will therefore result in the rising demand for hearing aids.
The Bluetooth hearing aids market is expected to get increasingly competitive in the coming years. Companies operating in the market is expected to show rising inclination to drive innovations. Investment towards product launches is poised to surge in the coming years.
Companies also are expected to leverage their ecommerce presence to reach increasing number of consumers and expand their geographic reach. Additionally, manufacturing outsourcing has become a key trend among market players.
China and South Korea are among the popular destinations for outsourcing due to their superior manufacturing expertise, low cost of production, and impressive presence of skilled professionals.
Some of the key players operating in the market are:
- Sonova Holding AG
- Eartone Hearing Aid
- Siemens Healthcare
- Miracle Hearing Aid
- Starkey Laboratories Inc.
- GN ReSound, Union Hearing Aid
The list is only indicative – full list of Bluetooth Hearing Aids key players is available upon request.
Bluetooth Hearing Aid Industry Report: Scope
Historical Data Available for
USD Million for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa
Key Countries Covered
US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa
Key Segments Covered
Product, Application, End User, Sales Channel, Region
Key Companies Profiled
Sonova Holding AG, Eartone Hearing Aid, Siemens Healthcare, Beltone, Miracle Hearing Aid, Cochlear, Starkey Laboratories Inc., GN ReSound, Union Hearing Aid., Shenzhen Sunsky Technology, MED-EL, Persona'Medtechnica Orthophone, Wiliam Demant Holding, GN Stoe Nord, Widex
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
- What is the Bluetooth hearing aids market size?
The current valuation of Bluetooth Hearing Aids market is at US$ 2 Bn. It is expected to rise at a CAGR of 8% between 2020 and 2030
- Which is the largest market for Bluetooth hearing aids?
North America currently leads the global Bluetooth hearing aid and is expected to remain dominant through the course of the forecast period
- Which are the top companies in Bluetooth hearing aids market?
Some of the leading companies operating in the market are Starkey Laboratories, Inc., Siemens Healthcare, Sanova Holding AG, William Demant Holding A/S, Beltone Group
- Who are the primary end users of Bluetooth hearing aids?
Hearing impairment occurs comparatively more in adults and older adults. According to FMI, adults comprise the lion’s share of the market in terms of end user
- What are the various types Bluetooth hearing aids available in the market?
In-the-ear hearing aids, in-the-canal hearing aids, behind-the-ear hearing aids, completely-in-the-canal hearing aids, and receiver-in-the-ear hearings aids are some of the common types available in the market
- What is the outlook on Bluetooth Hearing Aid market?
Bluetooth hearing aid brands will move beyond the traditional products to meet the demand of millennial for ‘behind-the-ear’ devices and to target an extensive user base. Manufacturers are targeting to improve sales in developing economies by launching less expensive series of devices
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- Is this research conducted by Future Market Insights?
Yes, the report on Bluetooth hearing aids market has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst
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FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology
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- What are the sources of secondary research?
FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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Bluetooth Hearing Aid Market Segmentation
- In-The-Ear Hearing Aid (ITE)
- In-The-Canal Hearing Aid (ITC)
- Behind-The-Ear Hearing Aid (BTE)
- Completely-In-The Canal Hearing Aid (CIC)
- Receiver-In-The-Ear Hearing Aid (RIE)
- Online Retailers
- Multi-brand Stores
- Speciality Stores
- ENT Clinics and Audiology Centres
- Other Sales Channel
- Clinic/ Medical Centers
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)