iBeacon and Bluetooth Beacon Market Snapshot (2023 to 2033)

The global iBeacon and Bluetooth beacon market size is expected to be valued at US$ 21,181.1 million in 2023. Nowadays, the world is going through the third industrial revolution i.e. the smart infrastructure development built around the Internet of Things (IoT). Continuous technological advancement is a key factor in the revolution of the global stores and business sectors.

Various technological advancements in electronics and information technology have occurred significantly resulting in the development of the global iBeacon and Bluetooth beacon market over the last decade. iBeacon is a protocol that was originally developed by Apple Inc.

The overall demand for iBeacon and Bluetooth beacons is projected to develop at a CAGR of 27.5% between 2023 and 2033, totaling around US$ 110,254.5 million by 2033.

Data Points Key Statistics
iBeacon and Bluetooth Beacon Market Value 2023 US$ 21,181.1 million
iBeacon and Bluetooth Beacon Market Projected Value (2033) US$ 1,38,652.6 million
iBeacon and Bluetooth Beacon Market CAGR (2023 to 2033) 27.5%

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iBeacon and Bluetooth Beacon Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 24.3%. Since then, other vendors also have made iBeacon-compatible hardware transmitters known as beacons. The technology enables, smartphones and other devices to carry out activities such as sending or distributing messages and approximate location determination when there is nearness to an iBeacon.

Both software and hardware components are involved in iBeacon technology. iBeacon is compatible with OS 7, iPod touch (5th generation) or later, iPad mini or later, iPad (3rd generation), iPhone 4s or later or later devices. Also, with Android 4.3+, Macintosh computers (OS X Mavericks 10.9 and Bluetooth) 4.0, and Windows Phone devices (Lumia Cyan update or above).

Various applications offered by iBeacon and Bluetooth beacon include alert or push notifications sent to iBeacon-enabled devices, whenever the iBeacon user is around an iBeacon-enabled retail shop (special offers), museum (sporting event/closest display), bus stop, and other locations. Travel industries are undergoing key deployments of beacon technology in airports and hotels.

iBeacon and Bluetooth beacons are intensively used in smartphones. The overall demand for iBeacon and Bluetooth beacons is projected to expand at a CAGR of 27.4% between 2022 and 2032, totaling around US$ 110254.5 million by 2032.

Drivers Enhancing iBeacon and Bluetooth Beacon Industry Expansion

Growing Advancements in IT Industry to Spur Sales

A few key factors propelling the growth of the global iBeacon and Bluetooth beacon market include:

  • Advancements in IT solutions such as the Internet of Things (IoT).
  • Rising awareness about iBeacon technology.
  • A growing number of accessories.
  • Low power requirements and low cost
  • Growing smartphone usage
  • Increasing purchasing power of consumers resulting in increased smartphone usage

In addition to this, such enormous growth can be attributed to various key aspects such as the implementation of beacons in retail stores to engage customers, consistency in the growth of smartphones and related technologies, and increasing use of beacons in industries for enhancement of safety.

Sudip Saha
Sudip Saha

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Factors Limiting the Growth of the iBeacon and Bluetooth Beacon Market?

An increase in Privacy and Security Issues is Likely to Impede the iBeacon and Bluetooth Beacon Market Growth

With the use of iBeacons and Bluetooth beacon, users are expected to witness challenges related to a limited transmit-only protocol (no bidirectional communications between two devices), frequency variance (do not have the same frequency and do not transmit signals of the same power), privacy and security issues, fluctuation in signal accuracy due to weather conditions, device power, temperature, and polling intervals. This limits the adoption of iBeacons and Bluetooth beacons among users and restricts the global iBeacon and Bluetooth beacon market growth.

Region-wise Insights

North America is Continue to Lead the Global iBeacon and Bluetooth Beacon Market?

High Penetration of Retail Services in the United States to Favor Market

North America iBeacon and Bluetooth beacon market accumulated a market share of 34.1% in 2022. North America is the prominent contributor in the market owing to the high penetration of organized retail and growing adoption of iBeacon and Bluetooth beacon services. The United States has highly contributed to the North American region, followed by Canada.

iBeacon and Bluetooth Beacon Market Growth Outlook in Europe?

Need for Better Performance to Continue to Drive the Demand

Europe region is anticipated to be the second largest iBeacon and Bluetooth beacon market with a share of 26.6%. This is due to growing multichannel marketing and product distribution in the retail industry across these regions.

Bluetooth beacon manufacturers are developing software apps for beacons as well as manufacturing beacon devices. Enormous market growth and high internet penetration, improvement in technology infrastructure are some of the other factors boosting the iBeacon and Bluetooth beacon market.

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Category-wise Insights

Retail Sector to Boost the Market Growth

The retail sector accounts for a significant share of the overall market and is expected to continue doing so throughout the forecast period. Bluetooth Beacon equipped retailers with innovative solutions to track the movement of customers in the store. With this, they can send notifications about their products and offers according to their location which helps them in increasing revenues.

The Start-Up Ecosystem - Key Players are Opening Frontiers for Future Growth?

Manufacturers are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships, and collaboration to identify the interest of potential buyers and create a large customer base.

For instance:

  • MobileCoderz is one of the leading iBeacon app development companies with immense expertise in building high-performing iBeacon applications for Android and iOS devices. MobileCoderz uses real-time tracking, location proximity interactions, and superb cross-platform compatibility to make the best out of iBeacon technology. They work with global as well as local retailers and businesses to improve their in-store shopping experience and sales growth by leveraging this technology.
  • The best part that makes MobileCoderz at the top rank is that they have in-house dedicated developers and engineers who hold hands-on experience with iBeacon Bluetooth Low Energy devices, and other technologies like AI, ML, IoT, and Wearables to provide innovative solutions. The company has an excellent reputation worldwide for its expertise in BLE technology.
  • Hyperlink InfoSystem is a well-known IT company that provides a variety of services from web and mobile application development. The company is based in India and the United States and holds good experience in iBeacon. They have a dedicated team for creating mobile applications for Bluetooth Low Energy and iBeacon devices. Hyperlink Infosystem promises to deliver the best results in iBeacon app development.
  • Estimote has introduced a new product known as Estimote Beacons. Estimote Beacons are Bluetooth beacons developed for use in several applications such as interior navigation and proximity marketing.
  • Radius Networks has released a new product known as Beacon SDK. Beacon SDK is a software development kit that enables developers to integrate iBeacon and Bluetooth beacons into their apps with ease.

Leading Players in the iBeacon and Bluetooth Beacon Market?

Prominent players in the iBeacon and Bluetooth beacon market are Apple Inc. Estimote, Inc., Kontakt.io, Inc., Gimbal, Inc., BlueCats, Gelo Inc., Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, Accent Advanced Systems, SLU, and Aruba.

Report Scope

Report Attributes Details
Growth Rate CAGR of 27.5% from 2023 to 2033
Market Value in 2023 US$ 21,181.1 million
Market Value in 2033 US$ 1,38,652.6 million
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Component
  • Technology Platform
  • End-Use
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa (MEA)
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • India
  • Malaysia
  • Singapore
  • Thailand
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC
  • South Africa
  • Israel
Key Companies Profiled
  • Apple Inc.
  • Estimote, Inc.
  • Kontakt.io, Inc.
  • Gimbal, Inc.
  • BlueCats
  • Gelo Inc.
  • Blue Sense Networks
  • Glimworm Beacon
  • Sensorberg GmbH
  • Accent Advanced Systems, SLU.
  • Aruba
Report Customization & Pricing Available upon Request

Key Segments Covered in the iBeacon and Bluetooth Beacon Industry Analysis

By Component:

  • Hardware
  • Software

By Technology Platform:

  • iBeacon
  • Eddystone
  • Others

By End Use:

  • For Retail
  • For Airports
  • For Museums
  • For Manufacturing & R&D
  • For Transportation
  • For Buildings & Infrastructure
  • For Other End Uses

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa (MEA)

Frequently Asked Questions

What is the Growth Forecast for the iBeacon and Bluetooth Beacom Market?

The market is predicted to register a 27.5% CAGR through 2033.

What is Current Market Valuation?

The market secures a valuation of US$ 21,181.1 million in 2023.

Which Region Revealed High Lucrativeness?

North America held a 34.1% share in 2022.

What Limits the Market Growth?

Security issues and frequency variance are likely to limit market growth.

Which is the Dominant Market Segment?

The retail segment is the dominant end-use segment.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Component, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Component, 2023 to 2033
        5.3.1. Hardware
        5.3.2. Software
    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology Platform
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology Platform, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology Platform, 2023 to 2033
        6.3.1. iBeacon
        6.3.2. Eddystone
        6.3.3. Others
    6.4. Y-o-Y Growth Trend Analysis By Technology Platform, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Technology Platform, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033
        7.3.1. for Retail
        7.3.2. for Airports
        7.3.3. for Museums
        7.3.4. for Manufacturing & R&D
        7.3.5. for Transportation
        7.3.6. for Buildings & Infrastructure
        7.3.7. for Other End Uses
    7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Component
        9.2.3. By Technology Platform
        9.2.4. By End Use
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Component
        9.3.3. By Technology Platform
        9.3.4. By End Use
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Component
        10.2.3. By Technology Platform
        10.2.4. By End Use
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Component
        10.3.3. By Technology Platform
        10.3.4. By End Use
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Component
        11.2.3. By Technology Platform
        11.2.4. By End Use
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Component
        11.3.3. By Technology Platform
        11.3.4. By End Use
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Component
        12.2.3. By Technology Platform
        12.2.4. By End Use
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Component
        12.3.3. By Technology Platform
        12.3.4. By End Use
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Component
        13.2.3. By Technology Platform
        13.2.4. By End Use
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Component
        13.3.3. By Technology Platform
        13.3.4. By End Use
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Component
        14.2.3. By Technology Platform
        14.2.4. By End Use
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Component
        14.3.3. By Technology Platform
        14.3.4. By End Use
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Component
        15.2.3. By Technology Platform
        15.2.4. By End Use
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Component
        15.3.3. By Technology Platform
        15.3.4. By End Use
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Component
            16.1.2.2. By Technology Platform
            16.1.2.3. By End Use
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Component
            16.2.2.2. By Technology Platform
            16.2.2.3. By End Use
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Component
            16.3.2.2. By Technology Platform
            16.3.2.3. By End Use
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Component
            16.4.2.2. By Technology Platform
            16.4.2.3. By End Use
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Component
            16.5.2.2. By Technology Platform
            16.5.2.3. By End Use
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Component
            16.6.2.2. By Technology Platform
            16.6.2.3. By End Use
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Component
            16.7.2.2. By Technology Platform
            16.7.2.3. By End Use
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Component
            16.8.2.2. By Technology Platform
            16.8.2.3. By End Use
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Component
            16.9.2.2. By Technology Platform
            16.9.2.3. By End Use
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Component
            16.10.2.2. By Technology Platform
            16.10.2.3. By End Use
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Component
            16.11.2.2. By Technology Platform
            16.11.2.3. By End Use
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Component
            16.12.2.2. By Technology Platform
            16.12.2.3. By End Use
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Component
            16.13.2.2. By Technology Platform
            16.13.2.3. By End Use
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Component
            16.14.2.2. By Technology Platform
            16.14.2.3. By End Use
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Component
            16.15.2.2. By Technology Platform
            16.15.2.3. By End Use
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Component
            16.16.2.2. By Technology Platform
            16.16.2.3. By End Use
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Component
            16.17.2.2. By Technology Platform
            16.17.2.3. By End Use
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Component
            16.18.2.2. By Technology Platform
            16.18.2.3. By End Use
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Component
            16.19.2.2. By Technology Platform
            16.19.2.3. By End Use
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Component
            16.20.2.2. By Technology Platform
            16.20.2.3. By End Use
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Component
            16.21.2.2. By Technology Platform
            16.21.2.3. By End Use
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Component
            16.22.2.2. By Technology Platform
            16.22.2.3. By End Use
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Component
            16.23.2.2. By Technology Platform
            16.23.2.3. By End Use
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Component
        17.3.3. By Technology Platform
        17.3.4. By End Use
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Apple Inc.
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Estimote, Inc.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Kontakt.io, Inc.
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Gimbal, Inc.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. BlueCats
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. Gelo Inc.
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. Blue Sense Networks
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Glimworm Beacon
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. Sensorberg GmbH
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Accent Advanced Systems, SLU.
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
        18.1.11. Aruba
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
                18.1.11.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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