Demand of Protein Beverage Hybrids for Value Channels in Latin America

Sales of protein beverage hybrids (plant + dairy) for value channels in Latin America, valued at USD 0.62 billion in 2025, are set to reach USD 1.24 billion by 2035, expanding at a CAGR of 7.2%. By protein blend, soy-whey combinations are likely to account for the largest share at 64%, while by distribution, supermarkets and hypermarkets are likely to dominate with a 47% share.