Electric Grills Market Share Analysis

Electric Grills Market Size and Share Forecast Outlook 2025 to 2035

Electric grills market is presently witnessing significant growth as customers seek an extremely convenient, smoke-free, and energy-effective grilling solution. The people who live in apartments, condos, and other homes that have minimal outdoor spaces see electric grills as their best bet for indoor cooking, while urbanization and the indoor cooking boom join as supporting factors. Innovation currently includes smart temperature control, non-stick surfaces, and rapid heating technology.

Brands such as Weber, George Foreman, and Cuisinart share 50% of the market because of brand reputation, technological advancements, and significant retail presence. Independent and regional electric grill manufacturers occupy 30% as they cater to niche markets, like high-end culinary enthusiasts and portable grilling solutions. Finally, startups focusing on smart cooking technology, eco-friendly designs, and high-performance electric grills constitute 20% of the market.

Global Market Share by Top Brands in Outdoor, Indoor, and Smart Electric Grill Categories

Market Concentration, 2025

The electric grills market in 2025 is moderately concentrated, with the top brands capturing 40% to 60% of the market share. Leading manufacturers such as Weber, George Foreman, and Philips dominate the industry, while regional brands and budget-friendly alternatives sustain competition. The market continues to grow, driven by urbanization, health-conscious consumers, and the shift toward smoke-free cooking solutions.

Segment Analysis

Sales Channels

E-commerce Platforms & Direct-to-Consumer Sales dominate with 55%, driven by online convenience, product reviews, and frequent promotions. Retail Appliance & Home Goods Stores hold 25%, offering in-store demonstrations and instant purchase availability. B2B & Commercial Sales (Restaurants, Hotels, Catering Services) account for 15%, supplying professional-grade electric grills. Smart Home & Tech Stores make up 5%, catering to consumers integrating grills with smart home ecosystems.

Product Type

Indoor & Countertop Electric Grills take the lead with 40%, providing compact, smoke-free cooking for apartment dwellers. Outdoor & High-Performance Electric Grills account for 30%, designed for patio grilling with superior heat distribution. Smart & AI-Powered Electric Grills comprise 20%, with app-controlled temperature settings and automated cooking functions. Portable & Travel-Friendly Electric Grills make up 10%, catering to campers, tailgaters, and small-space users.

Who Shaped the Year

As the preference of customers kept changing, the market leaders and new entrants made strategic choices that changed the electric grills industry.

• Weber: Introduced high-performance electric grills with precision heat control and Bluetooth connectivity.
• George Foreman: Expanded its lineup with smokeless indoor grills and improved non-stick cooking surfaces.
• Cuisinart: Focused on multifunctional grills that offer griddling, grilling, and air-frying in one device.
• Ninja Foodi:Developed smart electric grills with sensors that automatically adjust temperature for controlled cooking.
• Emerging Brands:Breville and Zojirushi have introduced AI-driven grills with optimized cooking time and energy usage.

Key Highlights from the Forecast

• Rising Trend of Smart & AI-Driven Electric Grills:Voice-enabled grilling, apps, and automatic adjustments for optimal heat.
• Increasing Energy-Efficient & Environmentally Friendly Grills:Brands will introduce low-energy consuming, eco-friendly grills in the market.
• Multifunctional Electric Grills:Consumer will need electric grills, which not only grill, roast, and bake but do everything that a single appliance needs to do.
• Customization & Modular Grill Designs:The innovation will come from what can be adjusted in grates, interchangeable plates, and cooking zones.
• Portable & Travel-Ready Electric Grills:The surge will be from compact and foldable grills for on-the-go users who require space-saving, on-the-move cooking device.

Tier-Wise Brand Classification, 2025

Key Brand Initiatives

Recommendations for Brands

• Invest in Smart Cooking Technology: The future belongs to AI-driven temperature control, control through the app, and intelligent cooking modes.
• Improving Sustainability Projects: Energy-saving heating elements, recyclable grill plates, and eco-friendly material usage.
• Increasing Multi-Functional Product Lines: Consumer demand for multiple functions in grills, like griddles, air fryers, and rotisserie models.
• Creating Compact and Portable Models: Space-saving travel grills to suit urbanites and outdoor users.
• Strengthening Digital & Direct-to-Consumer Channels: Subscription-based grill accessories and recipes will help enhance consumer loyalty.

Future Roadmap

The electric grills market is expected to continue its growth trajectory, driven by technological advancements, consumer demand for energy-efficient cooking, and the integration of smart home. Companies focusing on AI-driven cooking, portable designs, and sustainable materials will lead the industry. The future of electric grills is smart, efficient, and tailored for modern lifestyles.