Electric Grills Market

Electric Grills Market Overview

With an increasing frequency of outdoor recreational activities such as camping, hiking, gatherings, parties and social events, it is no surprise that individuals crave for delicious meals to supplement the environment.

As a result, grilled foods are acquiring significant traction, thereby stimulating the need to own electric grills across countries.

Based on this trend, manufacturers of culinary products are ramping up their production capabilities to introduce state-of-the-art and sophisticated electric drills since the past few years.

Additionally, rising concerns regarding environmental sustainability have compelled consumers to adopt electric grills over charcoal ones. Electric grills can also be used indoors.

The usage of smart electric grills has witnessed major traction across the developed regions, attributed to growing consciousness about energy conservation and power saving.

Modern grills are now equipped with efficient heating technologies wherein customers not only enjoy a perfectly cooked grilled steak, but also save immensely on energy costs.

Based on these aforementioned developments, the global electric grill market is slated to expand positively, registering nearly double-digit growth across the stated forecast period.

Electric Grills Market- Competitive Landscape

The global electric grills market consists of multiple vendors, who largely concentrate on new product development, helping them acquire a competitive edge. Launching new products with technological enhancements helps attract buyers, keeping players ahead of the growth curve.

Some of the vendors profiled in this study include, but are not limited to: Midea Group, RH Peterson Co., DeLonghi SpA, Taylor Company, Weber-Stephen Products LLC, Dimplex North America Ltd., The Middleby Corp., The Coleman Company Ltd., Char Broil LLC, Koninklijke Philips N.V, Roller Grill International S.A and Breville among others.

Breville is among the most prominent players, which has doled out its smart grills series, which includes the 1800 W high sear grill with removable plates. The advantage is that the plates are dishwasher safe, thereby preventing any damage to the surface.

It also disburses heat uniformly, allowing for enhanced meat cooking.Similarly, Weber-Stephen the Weber Q 1400 Electric Grill with a removable catch pan, porcelain-enameled and cast-iron cooking grates and infinite heat control settings. The grill also has an advanced series: the Q 2400.

Electric Smokers Acquiring Major Traction, Griddles to continue enjoying Heightened Market Share

Electric smokers accounted for the largest share amongst the types of electric grills utilized, capturing three-fifths of the market share in 2018. Smokers are designed to cook meat slowly, allowing it to become tender and juicy, thus enhancing its taste. They allow the wood’s aroma to seep in, thereby imparting a good flavor.   

Electric smokers are equipped with vents which help regulate the temperature according to one’s requirements. Additionally, the absence of combustible gases renders them highly safe to use, reducing the chances of accidents. Therefore, their sales are expected to burgeon in the coming years, reaching new revenue thresholds by 2029 end.

Simultaneously, electric griddles are anticipated to remain equally popular in the long-run, as it has a smooth and homogeneous surface, making it highly suitable for cooking flatbreads, pancakes and other daily consumable dishes.

They are also highly suitable for cooking vegetarian dishes. Moreover, griddles add tell-tale grill lines, making food aesthetically appealing.Electric griddles allow users to be more precise with temperature changes and are highly suitable for residential usage, particularly in apartment buildings.

They also come in portable forms, making it easier to store when not in use. Because they have a uniform surface, the heat is distributed evenly, resulting in proper cooking.

Commercial Applications Ride the High Wave, Residential Usage Fast Catching Up

As grilled food acquires significant traction, the demand for electric grills in public dining settings such as cafeterias, restaurants and food courts is rising rapidly.

According to estimates, an 11% increase in barbeque menu items was experienced across the United States from Q4-2016 to Q4-2019.  Most of these were chicken dishes.

In this light, manufacturers are pushing up production of commercial electric drills in the past several years. For instance, Weber doled out an infinity ignition switch commercial electric grill in June 2017. The quick ignition procedure allows for quick preparation of dishes, reducing wait time for customers.

Residential usage of electric drills is surging on account of rising preference for grilled food and premium products. Nowadays, people are highly interested in honing their culinary skills, prompting them to try cooking new dishes frequently. Barbeque forms an important part of this exercise. Therefore, investments in electric grills have surged.

Sneha Verghese

Principal Consultant

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North America to Pivot the Global Electric Grills Market Growth

The North American market is expected to generate credible growth opportunities for electric grill market players in the long-run. According to the Hearth, Patio & Barbeque Association (HPBA), almost 30% of the consumers utilize their smokers or grills to prepare barbequed meals.

It has transitioned from a leisurely activity to a mainstream cooking exercise.

This upsurge is largely attributed to an expanding pallet and passion for flavorful and new foods.Trends look highly favorable for the Asia-Pacific region as well. With advancements in lifestyle, people are becoming fonder of street food, especially roasted and barbequed food items.

Consumers are going beyond the conventional options of burgers, hot-dogs and pizzas, with an enhanced palate for grilled meat. Also, people are able to afford premium grilling equipment due to surging income levels. Therefore, manufacturers are scrambling to launch new devices in this region.

COVID-19’s Impact on the Electric Grill Market

The coronavirus pandemic has ushered in an era of uncertainty across the entire world. Mandatory social distancing protocols have prompted bans on outdoor social gatherings. Consequently, leisure activities such as camping and outdoor parties have stopped, leading to a decline in barbeque programs.

This has induced a downturn in electric grill sales across several regions.Several consumers have reduced their meat intake due to fears of ingesting the virus through the alimentary canal. This has slumped the demand for roasted meat products, which will continue for a significant time-period.

This reduced meat consumption will limit the uptake of electric grills for a significant time period, thereby limiting market growth prospects.However, several regions are anticipating a resurgence in electric grill sales and maintenance services, with consumers not shying away from barbequed food consumption across residential settings.

Also, the relaxation of lockdown measures are permitting resumption of economic activities, thus rebounding the market. Preference for vegetarian products is also helping in this regard. Several consumers are also relying on online platforms to purchase electric grills during the pandemic, thus keeping the market growth afloat.

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Global Electric Grill Market- Key Players

• Midea Group.
• RH Peterson Co.
• DeLonghi SpA
• Taylor Company
• Weber-Stephen Products LLC
• Dimplex North America Ltd.
• The Middleby Corp.
• The Coleman Company Ltd.
• Char Broil LLC
• Koninklijke Philips N.V
• Roller Grill International S.A
• Breville

Regions and Countries Analyzed in the Report

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Electric Grill Market- Segmental Analysis

By Type

• Griddles
• Smokers

By Application

• Commercial
• Residential

By Distribution Channel

• Online
• Offline