Electric water bottles are largely being used in households and at times in health care facilities. Electric and household appliances market has witnessed promising growth in the past decade, and the momentum continues with the increasing electrification of conventional products.
An electric water bottle, which at times also referred to as electric hot water bottles are one such example. The electric water bottle relieves muscle, stomach, and back pain.
Electric water bottles is an enhanced version of hot water bottles available in the market for decades. As manufacturers of hot water bottles realized the importance of convenience, they introduced a chargeable version of the same.
While on the terms of end users, office goers and geriatric populations are the primary customer as an electric water bottle is a handy product and is easy to carry with its warmth lasting 2- 3 hours in a single charge.
In U.S., Canada, as well as in Western European countries, consumers are spending more and more time doing sedentary activities. During leisure time, people often spend time sitting while using a computer/laptops or other gadgets, watching TV, or playing video games.
Moreover, the way most of people get around involves sitting - in cars, on buses, and trains is affecting the health.
All of these factors collectively resulted in stress on the muscle, and eventually on the body. People often encounter muscle spasm and need preventive care. An electric water bottle is one such product that provides immediate relief.
The changed lifestyle of the consumers, continuous sitting hours at the workplace had negatively affected the health of the population.
The unhealthy lifestyle had resulted in an increased number of patients suffering from back and muscle pain. Owing to some of these factors, it is expected that the demand for electric water bottle is expected to increase in near future.
Electric water bottles are easy to handle which makes it convenient to use. No need to add water or refilling is required, no more wastage of gas, electric water is easily chargeable thus is gaining traction among potential customer base.
Consumers nowadays are in search of convenient products, which is one of the prime factors propelling the growth of the global electric water bottle market. It has been stated that consumers spend up to 0.5X higher on products that offer more convenience or easy to use.
This analogy suited the electric hot water bottle manufacturers and despite marginal addition in the cost of production, the prices of electric water bottles are significantly higher than the conventional ones.
Brick and mortar stores have long been consumer’s preferred point of purchase for hot water bottles, which post introduction of electric hot water bottles and the rise of e-Commerce seem to be varying.
The millennial population group that uses to consider digital platforms as an alternate medium of shopping and conventional retail as the mainstream transformed over the past six months.
This brings a stark rationale about the strategies to be adopted by electric water bottle manufacturing companies, particularly those based out of China.
Some of the key players in the global water bottle market are
Like several other FMCG and electric appliances, China dominates the global supply of electric water bottles. The first half of 2019 has been very stressful for the brands operating from China, as the international trade environment is disrupted and only a handful of destinations were accepting goods exported from China.
Meanwhile, realizing the opportunity some of the local companies in India, Vietnam, and Indonesia eyed this opportunity and invested in the business.
The global market can witness a bit of regional balance in terms of supply of electric water bottles. Manufacturers are offering certified products that claim high-quality material, which convinces the consumers for choosing better products.
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