The global water flosser market valuation is USD 1,088 million in 2023. The market was valued at USD 1,020 million in 2022. The water flosser market is expected to progress at a CAGR of 6.4% over the forecast period from 2023 to 2033. The market is predicted to have a valuation of USD 2,023.2 million by 2033.
Water Flosser Market Analysis
| Attributes | Details |
|---|---|
| Water Flossers Market Size, 2023 | USD 1,088 million |
| Projected Market Value, 2033 | USD 2,023.2 million |
| Value-based CAGR, 2023 to 2033 | 6.4% |
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In 2018, the value of the water flosser market was tipped to be USD 783.3 million. Over the historical period of 2018 to 2022, the market grew at a solid CAGR of 6.8%.
| Historical Market Value, 2018 | USD 783.3 million |
|---|---|
| Historical Market Valuation, 2022 | USD 1,020 million |
| Historical CAGR, 2018 to 2022 | 6.8% |
The pandemic drew greater attention to the need for keeping bodies germ-free. Concern for the body extended to the teeth and thus there was an increased focus on dental care. The water flosser market benefited due to the increased focus on dental care. Further, with time spent at home increasing as a result of the pandemic, the normally busy people had more time to incorporate water flossers into their daily routine.
Oral and dental problems continued to plague the populace during the historical period. A number of people turned to water flossers to keep dental problems away. At the end of the historical period in 2022, the water flosser market was valued at USD 1,020.0 million.
The value of the water flosser market is estimated to be USD 1,088 million for 2023. The market is expected to grow at a sturdy CAGR of 6.4% over the forecast period of 2023 to 2033.
The focus on dental care is expected to continue growing in the forecast period. The threat of dental problems is prominent enough that consumers are eager to combat them. People are likely to turn to water flossers to complement conventional dental care instruments.
However, the growth of the water flosser market is expected to be slower in the forecast period than in the historical period. A number of challenges stand in the way of the industry such as the prices being unattractive. Another challenge is the threat of substitute products like interdental brushes and dental picks. At the end of the forecast period by 2033, the market is predicted to reach USD 2,023.2 million.
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The water flosser market can be segregated into the following segments: type and end use. By looking at the segments it is seen how the trends in water flossers are similar to those of other home appliances. The prominent end users of water flossers also become clear.
Portable & cordless water flossers have received overwhelming support from consumers. In 2023, portable & cordless water flossers are expected to lead the product type segment with 57.5% of the market share.
Consumers prefer products that are geared toward their convenience. The trend of products that are designed with maximum customer comfort in mind is common in home appliances. Countertop and attachable water flossers may take up valuable spaces in homes. Portable & cordless water flossers, on the other hand, can be moved around anywhere in the house or even outside. Thus, there is a growing demand for portable & cordless water flossers and many market players are focusing their energies on the product.
| Attributes | Details |
|---|---|
| Top Product Type | Portable & Cordless Water Flosser |
| Market Share in 2023 | 57.5% |
The overwhelming use of water flossers is still in commercial facilities. In 2023, the commercial sector is predicted to lead the end-use segment, contributing to 38.7% of the water flosser market share.
Dental clinics, hospitals, and other healthcare facilities are aware of the benefits of water flossers. With rising populations worldwide, the number of hospitalized people is growing too. Further, individuals seeking dental care at dental facilities is increasing. Healthcare facilities are thus in increasing need of water flossers.
| Attributes | Details |
|---|---|
| Top End Use | Commercial |
| Market Share in 2023 | 38.7% |
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Water flossers are finding increasing acceptance around North America. In both the United States and Canada, flossing has become commonplace. Thus, North America is fertile ground for the water flosser market.
Asia Pacific and Europe are the other regions where water flossers have made a mark. The growing population in the Asia Pacific is leading to increased calls for dental care, thus fueling the Asia Pacific water flosser market. In Europe, the advancements in technology leading to easy-to-use water flossers are encouraging for the water flosser industry.
| Countries | Market Share in 2023 |
|---|---|
| United States | 32.1% |
| China | 6.4% |
| Germany | 8.3% |
| United Kingdom | 6.4% |
| Japan | 8.7% |
The United States continues to be one of the most important countries in the water flosser industry. In 2023, the United States is expected to account for an emphatic 32.1% of the market share.
Water flosser companies in the United States are taking the help of celebrities to push forward the benefits of their product. The strategy is leading to an expanding base of consumers for water flossers in the country. The rising awareness of the need for dental care is also fueling the development of the market in the United States.
The Asia Pacific is a significant and fast-rising region in the water flosser industry. Japan is the leader in the region. In 2023, Japan is expected to make up 8.7% of the market share.
The rapid urbanization in the country is leading to rising awareness among consumers about their needs. The urban population also has more income to spare. Thus, the Japan water flosser market is growing at a good pace.
Increasing Number of Diabetic Patients Enhancing Importance of Water Flossers in China
China is another country in the Asia Pacific region with a growing market for water flossers. In 2023, China is predicted to have 6.4% of the market share.
China is recognized as the country with the most number of people afflicted by diabetes. The link between diabetes and dental problems is well established. There is thus a growing need for water flossers in the Chinese market.
Germany has emerged as one of the most attractive countries for the water flosser industry. In 2023, Germany is predicted to make up 8.3% of the market share.
Technology plays a key part in the growth of the water flosser market in Germany. Consumers are drawn by innovations introduced in the market by water flosser manufacturers. The wide availability of the products is also a plus point.
There are several established players in the water flosser industry. Large companies have a significant share of the market. However, the presence of mid-sized and small-sized players is also contributing to the market’s growth.
The established players in the market are aware of the need for innovative products. Thus, players are emphasizing diverse product portfolios. New product launches are common in the water flosser market.
Recent Developments in the Water Flosser Market
The increasing awareness of dental care and the need to ward off dental problems are two of the reasons boosting sales of water flossers.
Waterpik, Shenzhen Relish Technology Co. Ltd, Aquapick, Hydro Floss, and Candeon Technologies Co. Ltd are some of the prominent brands in the market for water flossers.
In 2023, the size of the water floss market is estimated to be USD 1,088 million.
The size of the water flossers market is forecasted to be USD 2,023.2 million by 2033.
The water flosser market is predicted to progress at a CAGR of 6.4% through 2033.
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Water Flosser Market
