Water Flossers – An Evolving Suitable-for-Everyone Alternative to Traditional Flossing
The awareness about the importance of dental flossing for preventing infections and gum diseases is only increasing with time, and the need for more convenient flossing substitute to manual flossing is triggering the adoption of water flossers among individuals. A diverse group of end-users, including individuals with uneven teeth, braces, dental implants, or gum diseases, are switching from string flossing to water flossers owing to their ease-of-use and improved efficiency at offering gum disease prevention.
Water Flosser Market - Key Research Findings
Global water flosser market size in 2018 – Nearly US$ 785 Mn.
The water flosser market is expected to grow at a CAGR of approximately 6.8% over 2019-2027.
North America will be the leading regional market for water flosser products.
Widespread availability of new and innovative specialty oral care products, coupled with high consumer awareness about maintaining oral health, is among the key factors driving substantial demand for water flosser across the region.
The Asia Pacific Excluding Japan (APEJ) region holds a high growth potential for the water flosser market.
Growing awareness about oral health and hygiene among consumers, increasing per capita spending, and improving product visibility via online retail channels are cited to be the prominent boosters for water flosser sales across emerging economies in the APEJ region.
Household usage of water flosser to remain more prominent, when compared to the commercial usage.
Water flossers are gaining popularity in the market as an expanding consumer base is getting aware of a wide range of oral health conditions and the availability of innovative products that can potentially help protect and prevent oral diseases.
As water flossers are available in multiple convenient designs, including portable & cordless, countertop, and attachable, a considerably large consumer base is developing interest in purchasing personal water flosser.
Top 3 Factors Shaping the Water Flosser Market
High demand for teeth whitening products and mouthwash is driving the global water flosser market
The global market for water flossers is witnessing growth due to certain advantages associated with the usage of these products over conventional toothbrushes. One of the unique benefits of using water flossers is that they provide instant cleanliness, remove of bits of food and plague, which is very hard to achieve with the help of conventional toothbrushes.
Consumers are very conscious about their oral health and hygiene these days, and teeth whitening is one of the important parts of oral care. Portable and cordless water flossers are very useful as they are very easy to carry for travel. The demand for oral care is expected to provide a huge opportunity to the manufacturers of water flossers. According to FMI, this is expected to remain a key factor driving the demand for water flossers across the world.
Shift in consumer needs to more innovative and trendy products
Increased disposable income of consumers, changing lifestyle, and improved standard of living in developing countries is projected to drive the oral care market. Consumers are moving towards innovative and trendy products because the manufacturers of dental water floss are introducing new and trendy designs to cater to their different needs. With technological advancements, competitors are able to produce multi-functional and durable products that help them maintain their competitive edge.
The usage of dental care products is limited in developing and under-developed nations
Oral care products are very popular these days in the market, however, they are priced high as compared to conventional products. This is forcing consumers to opt for lower-priced products, which is likely to affect the growth of the water flosser market. Moreover, most consumers in developing and under-developed countries are unaware about the importance of maintaining oral hygiene, due to which the sale of water flossers is likely to be low in these regions.
Water Flosser Market: Structure Analysis
The global water flosser market represents a consolidated competition landscape. The tier 1 & tier 2 companies hold a revenue share of more than 36%.
A majority of the key players maintain a strategic focus on the look and feel of the water flossers offered by them, as they provide better technology as compared to other players.
According to the report, the introduction of innovative products will be an important developmental strategy followed by these companies
Leading players in the water flosser market are also concentrating on introducing innovations in technology products in their existing product portfolio to reach new customers, along with expanding their sales channel.
Water Flosser Market Set to Envisage Incremental Growth through 2027
The global water flosser sales are growing at a healthy rate with increasing popularity of portable and rechargeable water flossers among consumers seeking convenience and efficiency at dental flossing. The future looks bright for water flosser market players, as per capital dental care expenditure is increasing across te world. In addition, water flosser manufacturers are aiming to earn the ADA (American Dental Association) Seal of Acceptance to further improve sales potential of water flossers.
Developed Regions to Remain Most Profitable; Untapped Potential in APEJ Attracts Stakeholders
High product penetration and increasing oral care awareness among consumers in developed regions has been triggering sales of water flossers in North American and European countries. Manufacturers are adopting innovative marketing campaigns to further expand profitable sales in these region. Meanwhile, developing nations in the Asia Pacific region excluding Japan (APEJ) have emerged as lucrative markets for water flossers with ongoing awareness dental care campaigns in the region. Leading stakeholders are adopting strategies to invest in emerging economies to capitalize on untapped sales potential in developing regions, in the upcoming years.
The Broader Perspective
Water flossers with additional functionality, such as teeth whitening, bad breath prevention, and gum disease prevention, are gaining popularity among end-users, especially in developed economies. Manufacturers will continue to leverage the convergence of technology with the dental care industry to launch water flossers with technologically-advanced control features.
Portable and cordless water flossers will continue to remain the top-selling variants in the coming years.
Countertop water flossers will emerge as the fastest-growing type through 2027.
Household applications of water flossers will account for the largest share of market revenue.
The adoption of water flossers in commercial applications will remain marginal throughout the forecast period.
Drug stores and pharmacies prove the most lucrative sales channel for market players.
Sales of water flossers through online retailers are likely to surge at a rapid pace.
How Growth will Unfold
High consumer preference for convenience and ease at maintaining oral hygiene is increasing popularity of portable and cordless water flossers among individuals. Manufacturers are likely to incorporate battery technologies to introduce innovation in the design of water flossers and ultimately, gain a competitive edge in the market. In addition, increasing popularity of countertop water flossers in household applications will influence future business strategies of market players in the coming years.
Portable & Cordless | Countertop | Attachable
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Water Flosser Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029
A recent market study published by FMI “Water Flosser Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historic as well as current growth parameters of the water flosser market, the growth prospects of the market are obtained with maximum precision.
Water Flosser Market Taxonomy
The global water flosser market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach in front of the reader.
By Product Type
- Portable & Cordless Water Flosser
- Countertop Water Flosser
- Attachable Water Flosser
By End Use
By Sales Channel
- Hypermarkets / Supermarkets
- Specialty Stores
- Drug Stores & Pharmacies
- Convenience Stores
- Online Retailers
- North America
- Latin America
The report commences with the executive summary of the water flosser market, which includes a summary of the key findings and key statistics of the market. It also includes the market value (US$ million) estimates of the leading segments of the water flosser market.
Readers can find the detailed taxonomy and the definition of the water flosser market in this chapter, which will help them understand the basic information about the water flosser market. This section also highlights the inclusions and exclusions, which helps the reader understand the scope of the water flosser market report.
The report provides key market trends that are expected to impact the market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market development or product innovations.
This section includes the key inclusions of the report. It includes product adoption & usage analysis, promotional strategies, technology innovation & opportunity analysis, and manufactures strategies for market expansion.
This section explain the global market value analysis and forecast for the water flosser market between the forecast periods of 2014-2029 is highlights in this section. This chapter includes the detailed analysis of the historical water flosser market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).
This section highlights the average price of water flosser capacity wise in the different region throughout the globe. The pricing benchmark for manufacturer level pricing and distributor level pricing is analysed in this section.
This section explain the global market volume analysis and forecast for the water flosser market between the forecast periods of 2019-2029 is highlights in this section.
This chapter explains the key macro-economic factors that are expected to influence the growth of the water flosser market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the water flosser market. This chapter also highlights the key market dynamics of the water flosser market, which include the drivers, restraints and trends. Moreover, readers will understand the key trends followed by the leading manufacturers in the water flosser market.
Based on product type, the water flosser market is segmented into three water flosser: portable & cordless water flosser, countertop water flosser, and attachable water flosser. In this chapter, readers can find information about the key trends and developments in the water flosser market and market attractiveness analysis based on the product type.
This chapter provides details about the water flosser market on the basis of dust class, and has been classified into household and commercial. In this chapter, readers can understand the market attractive analysis based on end use.
This chapter provides details about the water flosser market on the basis of price, and has been classified into economy, mid-range, and premium. In this chapter, readers can understand the market attractive analysis based on price.
This chapter provides details about the water flosser market on the basis of product type, and has been classified into hypermarkets / supermarkets, specialty stores, drug stores & pharmacies, convenience stores, and online retailers. In this chapter, readers can understand the market attractive analysis based on sale channels.
This chapter explains how the water flosser market will grow across various geographic regions, such as North America, Latin America, Europe, Japan, APEJ, and MEA.
This chapter provides information about how the water flosser market will grow in the major countries in the North America region, such as U.S. and Canada, during the forecast period 2019 - 2029.
Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America water flosser market. This chapter also includes the growth prospects of the water flosser market in the leading LATAM countries such as Brazil, Mexico, and the Rest of Latin America.
Important growth prospects of the water flosser market based on its end users in several countries, such as Germany, the UK, France, Spain, Italy, Russia, and the Rest of Europe, are included in this chapter.
In this chapter, the prime subjects of assessment to obtain the growth prospects of the Japan water flosser market are discussed.
Australia, China, India, Malaysia, Singapore and others are the leading countries in the Asia Pacific region that are the prime subjects of assessment to obtain the growth prospects of the Asia water flosser market in this chapter. Readers can find detailed information about the growth parameters of the Asia water flosser market during the period 2019-2029.
This chapter highlights the growth of the water flosser market in the MEA by focusing on GCC Countries, Israel, South Africa and others. This section also helps readers understand the key factors that are responsible for the growth of the water flosser market in MEA.
In this chapter, readers can find a detailed information about the tier analysis and market concentration of the key players in the water flosser market along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of all the leading stakeholders in the water flosser market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Water pik, Shenzhen Relish Technology Co.,Ltd, Aquapick, Hydro Floss, Candeon Technologies Co. Ltd, h2ofloss limited, Oratec Corp, Koninklijke Philips N.V, Panasonic Corporation, The Proctor and Gamble Company, Ginsey Home Solutions, Gurin Products LLC, ToiletTree Products, Inc., S. C. Johnson & Son Inc., Jetpik among others.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the water flosser report.
This chapter helps readers understand the research methodology followed to obtain the various conclusions as well as important qualitative and quantitative information about the water flosser market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near term and long term market growth prospects
- Market Segment Splits and Authenticity
- Opinions on market projections and validity of assumptions
- Industry Publications
- IET Journals
- Industrial Product Review
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits