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Water Flosser Market Overview for (2023 to 2033)

The global water flosser market valuation is US$ 1,088 million in 2023. The market was valued at US$ 1,020 million in 2022. The water flosser market is expected to progress at a CAGR of 6.4% over the forecast period from 2023 to 2033. The market is predicted to have a valuation of US$ 2,023.2 million by 2033.

Water Flosser Market Analysis

  • As lifestyles get better all over the world, greater care is being taken of bodies. Thus, the importance of dental care is increasing among several people. Water flossers are recognized as efficient tools that are used in dental care.
  • There is a growing awareness about the inefficiencies of using only conventional toothbrushes for teeth and mouth health. Thus, consumers are leaning toward water flossers to handle dental complications as conventional toothbrushes are ill-equipped.
  • Water flossers generate instant results. With conventional toothbrushes, the benefits are not always apparent instantly. Water flossers, on the other hand, are useful in getting rid of short-term problems like bits of food and plaques.
  • Water flossers are, however, costlier than many other dental care products. When compared to conventional dental care products, the prices of dental flossers may appear exorbitant to many people.
  • The increase in the number of people suffering from dental problems is conducive to the growth of the water flosser market. Consumers are using water flossers to prevent dental problems.
Attributes Details
Water Flossers Market Size, 2023 US$ 1,088 million
Projected Market Value, 2033 US$ 2,023.2 million
Value-based CAGR, 2023 to 2033 6.4%

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Historical Performance of the Water Flosser Market

In 2018, the value of the water flosser market was tipped to be US$ 783.3 million. Over the historical period of 2018 to 2022, the market grew at a solid CAGR of 6.8%.

Historical Market Value, 2018 US$ 783.3 million
Historical Market Valuation, 2022 US$ 1,020 million
Historical CAGR, 2018 to 2022 6.8%

The pandemic drew greater attention to the need for keeping bodies germ-free. Concern for the body extended to the teeth and thus there was an increased focus on dental care. The water flosser market benefited due to the increased focus on dental care. Further, with time spent at home increasing as a result of the pandemic, the normally busy people had more time to incorporate water flossers into their daily routine.

Oral and dental problems continued to plague the populace during the historical period. A number of people turned to water flossers to keep dental problems away. At the end of the historical period in 2022, the water flosser market was valued at US$ 1,020.0 million.

Long-Term Analysis of the Water Flosser Market

The value of the water flosser market is estimated to be US$ 1,088 million for 2023. The market is expected to grow at a sturdy CAGR of 6.4% over the forecast period of 2023 to 2033.

The focus on dental care is expected to continue growing in the forecast period. The threat of dental problems is prominent enough that consumers are eager to combat them. People are likely to turn to water flossers to complement conventional dental care instruments.

However, the growth of the water flosser market is expected to be slower in the forecast period than in the historical period. A number of challenges stand in the way of the industry such as the prices being unattractive. Another challenge is the threat of substitute products like interdental brushes and dental picks. At the end of the forecast period by 2033, the market is predicted to reach US$ 2,023.2 million.

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Water Flosser Market Trends

  • Tobacco consumption is likely to lead to dental problems. As the number of people, consuming tobacco increases, so does the need for taking care of teeth. Thus, tobacco consumption is driving the demand in the water flosser market.
  • Aside from looking after the health of their teeth, consumers are also interested in whitening them. Water flossers aid in whitening teeth and making teeth appear better.
  • There has been a growing trend of people making their teeth appear more attractive before heading out. Water flossers help consumers in making their teeth appear more attractive in a short amount of time. Water flossers help consumers get rid of stains and other short-term problems.
  • Companies in the water flosser market are taking the help of celebrity endorsements. With the help of celebrities and influencers, companies are hoping that a wider audience can be reached.
  • The e-commerce sector is aiding the water flosser industry. By online means, consumers are able to access water flossers more freely and from the comfort of their own homes.
  • Consumers are increasingly inclined towards seeking professional dental care for their oral problems. Dentists not only employ water flossers in their practice but also recommend the use of them at home. Thus, the demand for professional dental care complements the water flosser industry.
  • Dental problems may also be a result of diabetes. As diabetics become more prevalent around the world, so do dental problems. Water flossers are being sought by people with diabetes to fight dental problems.

Comparative View of Adjacent Markets

In addition to the water flosser industry, the section highlights attributes of two additional markets. Both markets are related to oral care. The markets are the oral care market and the baby oral care market.

By looking at the markets in conjunction, the trajectories of markets in the oral care sector can become clear. The factors aiding and hampering the growth of markets in the oral care sector are also discussed.

Water Flossers Market:

Attributes Market
Value-based CAGR (2023 to 2033) 6.4%
Projected Market Value (2033) US$ 2,023.2 million
Market Trends
  • Teeth whitening practices are becoming common
  • Celebrity endorsements are being sought to increase awareness
Restraints
  • Threat of substitute products
Growth Factors
  • Increasing awareness of the need for dental care
  • Growing realization that conventional toothbrushes may not be entirely adequate

Oral Care Market:

Attributes Market
Value-based CAGR (2023 to 2033) 5%
Projected Market Value (2033) US$ 80,658.3 million
Market Trends
  • Personalized oral care is a growing trend
  • Electric toothbrushes are rising in popularity
Restraints
  • Manufacturing is becoming costly due to the cost of raw materials increasing
Growth Factors
  • Technologically evolved products like smart toothbrushes offer promising prospects
  • Eco-friendly products that appeal to the environmentally-conscious

Baby Oral Care Market:

Attributes Market
Value-based CAGR (2023 to 2033) 2.3%
Projected Market Value (2033) US$ 1.64 billion
Market Trends
  • Innovative products like fruit-flavored and chemical-free toothpaste
Restraints
  • Counterfeit products that harm the integrity of the market
Growth Factors
  • The importance of childcare is increasing in the minds of the population

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Category-wise Outlook

The water flosser market can be segregated into the following segments: type and end use. By looking at the segments it is seen how the trends in water flossers are similar to those of other home appliances. The prominent end users of water flossers also become clear.

Ease Provided by Portable and Cordless Water Flossers Winning over Consumers

Portable & cordless water flossers have received overwhelming support from consumers. In 2023, portable & cordless water flossers are expected to lead the product type segment with 57.5% of the market share.

Consumers prefer products that are geared toward their convenience. The trend of products that are designed with maximum customer comfort in mind is common in home appliances. Countertop and attachable water flossers may take up valuable spaces in homes. Portable & cordless water flossers, on the other hand, can be moved around anywhere in the house or even outside. Thus, there is a growing demand for portable & cordless water flossers and many market players are focusing their energies on the product.

Attributes Details
Top Product Type Portable & Cordless Water Flosser
Market Share in 2023 57.5%

Significant Utilization of Water Flossers in the Commercial Sector

The overwhelming use of water flossers is still in commercial facilities. In 2023, the commercial sector is predicted to lead the end-use segment, contributing to 38.7% of the water flosser market share.

Dental clinics, hospitals, and other healthcare facilities are aware of the benefits of water flossers. With rising populations worldwide, the number of hospitalized people is growing too. Further, individuals seeking dental care at dental facilities is increasing. Healthcare facilities are thus in increasing need of water flossers.

Attributes Details
Top End Use Commercial
Market Share in 2023 38.7%

Country-Wise Analysis

Water flossers are finding increasing acceptance around North America. In both the United States and Canada, flossing has become commonplace. Thus, North America is fertile ground for the water flosser market.

Asia Pacific and Europe are the other regions where water flossers have made a mark. The growing population in the Asia Pacific is leading to increased calls for dental care, thus fueling the Asia Pacific water flosser market. In Europe, the advancements in technology leading to easy-to-use water flossers are encouraging for the water flosser industry.

Countries Market Share in 2023
United States 32.1%
China 6.4%
Germany 8.3%
United Kingdom 6.4%
Japan 8.7%

Adoption of Marketing Strategy with Celebrities Fuels USA Water Flosser Industry

The United States continues to be one of the most important countries in the water flosser industry. In 2023, the United States is expected to account for an emphatic 32.1% of the market share.

Water flosser companies in the United States are taking the help of celebrities to push forward the benefits of their product. The strategy is leading to an expanding base of consumers for water flossers in the country. The rising awareness of the need for dental care is also fueling the development of the market in the United States.

Rapid Urbanization in Japan Contributing to Asia Pacific Water Flosser Market Growth

The Asia Pacific is a significant and fast-rising region in the water flosser industry. Japan is the leader in the region. In 2023, Japan is expected to make up 8.7% of the market share.

The rapid urbanization in the country is leading to rising awareness among consumers about their needs. The urban population also has more income to spare. Thus, the Japan water flosser market is growing at a good pace.

Increasing Number of Diabetic Patients Enhancing Importance of Water Flossers in China

China is another country in the Asia Pacific region with a growing market for water flossers. In 2023, China is predicted to have 6.4% of the market share.

China is recognized as the country with the most number of people afflicted by diabetes. The link between diabetes and dental problems is well established. There is thus a growing need for water flossers in the Chinese market.

Improved Technology Drives Demand for Water Flossers in Germany

Germany has emerged as one of the most attractive countries for the water flosser industry. In 2023, Germany is predicted to make up 8.3% of the market share.

Technology plays a key part in the growth of the water flosser market in Germany. Consumers are drawn by innovations introduced in the market by water flosser manufacturers. The wide availability of the products is also a plus point.

Competitive Landscape in the Water Flosser Market

There are several established players in the water flosser industry. Large companies have a significant share of the market. However, the presence of mid-sized and small-sized players is also contributing to the market’s growth.

The established players in the market are aware of the need for innovative products. Thus, players are emphasizing diverse product portfolios. New product launches are common in the water flosser market.

Recent Developments in the Water Flosser Market

  • In May 2023, well-established company Waterpik launched its Cordless Slide water flosser. The water flosser is highly flexible and its size can be adjusted to allow for ease in moving.
  • In 2022, Phillips launched the Sonicare Power Flosser 3000. The product is marketed as easy to handle and soundless.
  • In December 2022, Moon Oral Beauty expanded into the water flosser industry in collaboration with NFL star Odell Beckham Jr. The water flosser is compact in size and features two cleaning modes.
  • In November 2022, Burst Oral Care launched its water flosser via Walmart. The company already had a foothold in the oral care industry and expanded into the water flosser market.

Key Companies in the Water Flosser Market

  • Waterpik
  • Shenzhen Relish Technology Co. Ltd.
  • Aquapick Hydro Floss
  • Candeon Technologies Co. Ltd.
  • h2ofloss limited
  • Oratec Corp
  • Koninklijke Philips N.V
  • Panasonic Corporation
  • Oral-B
  • Ginsey Home Solutions
  • Gurin Products LLC
  • ToiletTree Products Inc.
  • S. C. Johnson & Son Inc.
  • Jetpik

Key Segments

By Type:

  • Portable & Cordless
  • Countertop
  • Attachable

By End Use:

  • Commercial
  • Residential
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

Why are Water Flossers Popular?

The increasing awareness of dental care and the need to ward off dental problems are two of the reasons boosting sales of water flossers.

Which Brands Have Water Flossers?

Waterpik, Shenzhen Relish Technology Co. Ltd, Aquapick, Hydro Floss, and Candeon Technologies Co. Ltd are some of the prominent brands in the market for water flossers.

What is the Size of the Water Flosser Market?

In 2023, the size of the water floss market is estimated to be US$ 1,088 million.

What Will be the Market Size of Water Flossers by 2033?

The size of the water flossers market is forecasted to be US$ 2,023.2 million by 2033.

How will the Water Flosser Market Progress?

The water flosser market is predicted to progress at a CAGR of 6.4% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Portable & Cordless

        5.3.2. Countertop

        5.3.3. Attachable

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        6.3.1. Dental Clinics

        6.3.2. Hospitals

        6.3.3. Home Care

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Hypermarkets / Supermarkets

        7.3.2. Specialty Stores

        7.3.3. Drug Stores & Pharmacies

        7.3.4. Convenience Stores

        7.3.5. Online Retailers

        7.3.6. Other Sales Channel

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Application

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Application

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Application

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Application

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Product Type

        11.2.3. By Application

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Application

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Product Type

        12.2.3. By Application

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Application

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Product Type

        13.2.3. By Application

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Application

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product Type

        14.2.3. By Application

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Application

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product Type

        15.2.3. By Application

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Application

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product Type

            16.1.2.2. By Application

            16.1.2.3. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product Type

            16.2.2.2. By Application

            16.2.2.3. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product Type

            16.3.2.2. By Application

            16.3.2.3. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product Type

            16.4.2.2. By Application

            16.4.2.3. By Sales Channel

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product Type

            16.5.2.2. By Application

            16.5.2.3. By Sales Channel

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product Type

            16.6.2.2. By Application

            16.6.2.3. By Sales Channel

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product Type

            16.7.2.2. By Application

            16.7.2.3. By Sales Channel

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product Type

            16.8.2.2. By Application

            16.8.2.3. By Sales Channel

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product Type

            16.9.2.2. By Application

            16.9.2.3. By Sales Channel

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product Type

            16.10.2.2. By Application

            16.10.2.3. By Sales Channel

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product Type

            16.11.2.2. By Application

            16.11.2.3. By Sales Channel

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product Type

            16.12.2.2. By Application

            16.12.2.3. By Sales Channel

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product Type

            16.13.2.2. By Application

            16.13.2.3. By Sales Channel

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product Type

            16.14.2.2. By Application

            16.14.2.3. By Sales Channel

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product Type

            16.15.2.2. By Application

            16.15.2.3. By Sales Channel

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product Type

            16.16.2.2. By Application

            16.16.2.3. By Sales Channel

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Product Type

            16.17.2.2. By Application

            16.17.2.3. By Sales Channel

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Product Type

            16.18.2.2. By Application

            16.18.2.3. By Sales Channel

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Product Type

            16.19.2.2. By Application

            16.19.2.3. By Sales Channel

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Product Type

            16.20.2.2. By Application

            16.20.2.3. By Sales Channel

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Product Type

            16.21.2.2. By Application

            16.21.2.3. By Sales Channel

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Product Type

            16.22.2.2. By Application

            16.22.2.3. By Sales Channel

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Product Type

            16.23.2.2. By Application

            16.23.2.3. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Application

        17.3.4. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Water pik

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Shenzhen Relish Technology Co.,Ltd

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Aquapick

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Hydro Floss

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Candeon Technologies Co. Ltd

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. h2ofloss limited

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Oratec Corp

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Koninklijke Philips N.V

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Panasonic Corporation

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Oral-B

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Ginsey Home Solutions

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Gurin Products LLC

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

        18.1.13. ToiletTree Products, Inc.

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

                18.1.13.5.3. Channel Strategy

        18.1.14. S. C. Johnson & Son Inc.

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

                18.1.14.5.3. Channel Strategy

        18.1.15. Jetpik

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

                18.1.15.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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