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Water Flavouring Drops Market Outlook

The water flavouring drops market is expected to record a CAGR of 11.5% during the forecast period 2022-2032, up from US$ 4 Billion in the year 2022 to reach a valuation of US$ 36 Billion by 2032.

Report Attributes

Details

CAGR

11.5%

Value (2022)

US$ 4 Billion

Value (2032)

US$ 36 Billion

The water flavouring drops market is anticipated to show promising growth prospects in the forecasted period 2022-2032

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What are the Key Drivers to the Water Flavouring Drops Market Share

The demand for clean labels and healthy products has been on the rise, as health has become a priority for consumers all across the globe. Due to these ongoing trends, the manufacturers of the water flavouring drops have shifted entirely to making the product calorie-free and are adding no sugar to the product.

Instead, stevia-sweetened water flavouring drops are becoming more popular and many more manufacturers are launching such products. Also, the preservatives that are being added to syrups and concentrates are being avoided in the formulations of water flavouring drops due to consumer demands. The water flavouring drops are in a way an alternative to all the syrups and concentrates that are high in sugar and calories.

Due to the growing demand for organic products, a few manufacturers have also started launching organic water flavouring drops. These are also available in different flavours and are available only in North America and Europe. The growing number of health and fitness-conscious people are driving the market for water-flavouring drops.

Which Region holds the Highest Growth Potential in the Water Flavouring Drops Market

The water flavouring drops are being advertised as products that could increase the water intake of the consumers as it enhances the taste and flavour of the water. The use of these water flavouring drops is also for sports nutrition. Thus, the demand for water flavouring drops is increasing especially in North America as 75% of the population in the U.S. has been termed as chronically dehydrated.

In the developing countries, the demand for water flavouring drops is comparatively less as this is a convenience product and not a necessity. Besides, the consumers in South Asia and East Asia have less awareness of water flavouring drops. However, the market for the water flavouring drops is expected to increase in the upcoming years due to rising food and beverages market and increased adoption of cultures from the West.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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How is the Competitive Landscape in the Water Flavouring Drops Market

The water flavouring drops with active ingredients are targeted either for sports nutrition or special diet needs. For sports nutrition, the water flavouring drops has electrolytes as the added active ingredient. The packaging of the water flavouring drops is also being innovated by the manufacturers by making it handy as well as attractive for the consumers to carry around.

The manufacturers are also sourcing this water flavouring drops for the hotels and hospitality sector and making it a statement of luxury and convenience for the consumers. This is mainly available to the consumers via the online channels with a small share distributed via the store-based retailing.

Some of the key players operating in the global water flavouring drops market are Capella Flavours, Inc., Kraft Foods Group, Inc., Pure Flavour GmbH, Wisdom Natural Brands (SweetLeaf), Natures Flavours, Inc., Biogen SA, Dyla LLC (Stur), The Coco-Cola Company, Waterdrop UK, MSK Ingredients

Report Scope

Report Attribute

Details

Growth rate

CAGR of 11.5% from 2022 to 2032

Base year for estimation

2021

Historical data

2022 – 2032

Forecast period

2022 – 2032

Quantitative units

Revenue in US$ million/billion and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis

Segments covered

Nature, Flavour, Product Type, Distribution Channel, & Region

Regional scope

North America (U.S., Canada); Latin America (Mexico, Brazil); Europe (Germany, U.K., France, Italy, Spain, Poland, Russia); East Asia (China, Japan, South Korea); South Asia (India, Thailand, Malaysia, Vietnam, Indonesia); Oceania (Australia, New Zealand); Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Country scope

U.S., Canada, Mexico, Brazil, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa

Key companies profiled

Capella Flavours, Inc., Kraft Foods Group, Inc., Pure Flavour GmbH, Wisdom Natural Brands (SweetLeaf), Natures Flavours, Inc., Biogen SA, Dyla LLC (Stur), The Coco-Cola Company, Waterdrop UK, MSK Ingredients

Customization scope

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Key Segments Profiled in Water Flavouring Drops Market

By Nature:

  • Organic
  • Conventional

By Flavour:

  • Peach
  • Mango
  • Lemon
  • Berries (Strawberry, Raspberry, Blueberry, etc.)
  • Coffee
  • Tea
  • Others (Watermelon, Acai, etc.)

By Product Type:

  • Sweetened
  • Stevia-sweetened
  • Naturally sweetened
  • Artificially sweetened
  • Unsweetened

By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Modern Grocery Stores
  • Convenience Stores
  • Specialty Stores
  • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

What is the Growth Outlook for the Water Flavouring Drops Market?

The water flavouring drops market is expected to record a CAGR of 11.5% during the forecast period 2022-2032, up from US$ 4 Billion in the year 2022 to reach a valuation of US$ 36 Billion by 2032.

Who are the Key Players in the Water Flavouring Drops Market?

Key players holding substantial market share Capella Flavours, Inc., Kraft Foods Group, Inc., Pure Flavour GmbH, Wisdom Natural Brands (SweetLeaf), Natures Flavours, Inc., Biogen SA, Dyla LLC (Stur), The Coco-Cola Company, Waterdrop UK, MSK Ingredients

What is the Future of the Water Flavouring Drops Market?

As per the analysis, the water flavouring drops market share is likely to be US$ 36 Billion by 2032.

Which is the Key Driver in the Water Flavouring Drops Market?

In recent years, consumers have increasingly prioritized health and clean labels. These trends have led companies to make water flavouring drops to make them calorie-free and sugar-free.

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