Water Enhancers Market Outlook (2022 to 2032)

The global water enhancers market is anticipated to be worth US$ 1.6 Billion by 2022, growing at a CAGR of 9.5% between 2022 and 2032. The market is expected to reach $4 Billion by 2032, owing to:

  • Product concentrations, such as water enhancers, are becoming increasingly popular in retail across the globe.
  • Furthermore, growing health concerns throughout the world promote the use of healthy beverage drink mixes items such as water enhancers, which drives the market forward.
  • The rising trend of nutritious and energy-based water intake among celebrities and athletes worldwide is expected to give various growth opportunities.
  • However, the health trend generated among consumers by a deadly pandemic is expected to last for a long time, encouraging people to purchase better alternatives to typical food goods, such as substituting sodas with a health-benefiting water enhancer.
Attributes Key Statistics
Global Water Enhancers Market Estimated Size (2022E) US$ 1.6 Billion
Projected Market Valuation (2032F) US$ 4 Billion
Value-based CAGR (2022 to 2032) 9.5%
Collective Value Share: Top 3 Countries 32%

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Europe to Dominate the Water Enhancers Market During 2022 to 2032

In 2021, Europe had the highest revenue share of more than 52.00%. The market is primarily driven by rising product consumption in key nations such as the United Kingdom, Germany, France, and Belgium, among others. Furthermore, the significant demand for energy water enhancers in industrialized nations is due to the growing popularity of drinking water that tastes good and has health advantages. The region's huge import of flavored water also led to the highest revenue share.

Consumer preferences for plant-based, herbal, and natural goods are driving demand for botanical extract-based water enhancers that support the region's expanding detox trend. Microencapsulation, polymer coating, and flavor solutions are some of the technologies that may be used to conceal and change these undesirable flavors and make better-tasting goods. Germany, the United Kingdom, and Belgium are Europe's top importers in 2021, according to statistics from the International Trade Center.

Water Enhancers Market

Water Enhancers Market Expansion to be Fueled by Advancements in Packaging Technologies

The market is largely driven by the trend of good hydration and nutritious drinking. The increased knowledge of the negative health impacts of carbonated beverages and sugary soft drinks is driving up demand for nutritious drinks with health advantages. Water enhancers are handy to carry and deliver on-the-go, inexpensive nourishment. The increased demand for personalized beverages is also propelling the industry forward. The growing popularity of plant-based, natural solutions is spurring innovation among key companies in the water enhancers market.

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Nandini Roy Choudhury

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New Product Introductions to Aid the Market Grow

Businesses are steadily expanding their product lines and have a robust advertising strategy in place to generate demand for their items. To compete with the market's main players, new enterprises are focusing on supply chain operations. More or less, the global water enhancers market is expected to expand at a significant growth rate throughout the anticipated period, with both large and new competitors successfully competing for dominance. Adding a few drops of fluid water to ordinary water, enhancers offer nutrients, taste, and vitality, and it is more practical and cost-effective than purchasing flavored or functional water.

  • Many new tastes are being introduced by manufacturers of flavored water and energy drinks, such as H2ROSE, which utilizes rose water to create a pleasant and aromatic drink.
  • Celsius Groupe's Celsius workout drink is available in nine various flavors, including mango, raspberry, blueberry, lemon, orange, and watermelon.
  • PepsiCo debuted Drinkfinity, a customized pod-based, flavored water enhancer, in The United States in February 2018.
  • Coca-Cola introduced DASANI Drops, a water enhancer, followed by enhancers for sports and energy beverages to compete with Kraft Foods' MiO Fit water enhancer. Such product developments are propelling the water enhancer industry forward.
  • NutraLife Biosciences announced the launch of a new brand of Phytocannabinoid-rich water-boosting drops in the United States in April 2019. The product introduction was intended to capitalize on the increasing popularity of CBD-infused water.

The water enhancers industry accounted for 20% of the health drinks market globally in 2022 and is expected to showcase rapid growth in the upcoming decade. Growth is attributed to increasing consumer inclination towards a healthy lifestyle and rising awareness about the importance of essential vitamins and minerals in everyday diet.

2017 to 2021 Water Enhancer Demand Outlook Compared to 2022 to 2032 Forecast

The global water enhancers market grew at a CAGR of 7.5% between 2017 and 2021. The period marked the introduction of new products by leading players.

Drinking water is essential to stay hydrated and maintaining optimal health. Drinking an adequate amount of water helps in regulating kidney functions, balance blood pressure, and optimize body temperature. Consumers are on a constant lookout for new flavors that can enhance the taste and nutritional content of water.

Water enhancers are considered to be additives like lemon, herbs, and cucumber drops that are added to water to boost daily intake. They are available in different forms ranging from powder, tablets, and liquids.

Demand for water enhancers is expected to rise as consumer awareness about various benefits of maintaining good health surges. Due to their compact nature, water enhancers can be easily accompanied to work or the gym to gain more energy with the intake of essential nutrients.

Artificial sweeteners are added to water to enhance its flavor. But consumers are preferring water enhancers that have natural sweeteners, vitamin C, vitamin D, and electrolytes for optimal benefits to health. Manufacturers are thus developing new water enhancers that do not contain any preservatives and are sugar-free, zero-carb, and GMO certified.

Key players are investing in packaging and labeling to extend the shelf life of their products. They are offering details about all the ingredients that were sourced to make the final product remain transparent and achieve brand loyalty. Brands that offer clean-label products are expected to generate maximum revenue in the evaluation period.

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Why is the Water Enhancers Market Exhibiting Lucrative Growth?

Demand for ready-to-drink water enhancers is anticipated to grow at a rapid pace as consumers are adopting hectic schedules. They are mainly preferring ready-to-drink beverages owing to added convenience and comfort.

If diet plans are not followed as per the given instructions, it can lead to fluid loss and reduction in water weight in an individual’s body. Loss of water content can further cause electrolytic depletion and dehydration.

To overcome the above-mentioned shortcomings, several brands are offering keto-friendly water drops that are made from natural sweeteners like stevia. Easy availability of different flavors, pack sizes, and ingredients is expected to propel the demand for water enhancers globally.

Besides, consumers are increasingly shifting towards healthy beverages from conventional carbonated beverages. Long-term consumption of carbonated drinks can result in serious health issues such as high blood pressure and heart-related ailments.

Renowned brands are therefore launching numerous product categories in the water enhancers segment to fulfill a wide range of consumer requirements, which would help the market to grow worldwide.

Country-wise Insights

How is the USA Water Enhancers Market Progressing?

Consumers to Purchase Flavored Drink Enhancers

Demand for water enhancers is high in the USA as they are consumed daily. Increasing adoption of healthy lifestyles by consumers and surging demand for nutritional beverages that will keep them hydrated are expected to drive the market. Also, the availability of water enhancers in multiple flavors, as well as small-sized packs that can be easily carried is set to push demand for water enhancers in the USA

As per FMI, the USA water enhancers market is expected to reach a valuation of about US$ 294 Million in 2022, which is approximately 23% of the global water enhancers market.

Why is India Considered to be a Promising Market for Water Enhancers?

Millennials to Adopt Water Flavor Drops to Maintain Overall Health

As per FMI, the India water enhancers market is expected to create an absolute $ opportunity of US$ 136 Million in 2022, which is approximately 18% of the global market. The country is likely to exhibit steady growth with an increasing focus on consumers maintaining a balanced nutritional intake to stay healthy.

Water enhancers are mainly targeted toward millennials who depend on supplements and energy drinks to fulfill their nutritional requirements. Rising awareness regarding the importance of maintaining good health is expected to push the demand for water enhancers in developing countries like India and China. Product affordability and ease of use are some of the other factors that would augment the market.

What is the UK Water Enhancers Market Outlook?

Demand for Water Enhancer Drops with Low Sugar to Push Growth

Rising cases of obesity and diabetes in various European countries like the UK are expected to shift consumer preference towards healthy beverages that have low sugar content. This factor is likely to push the demand for water enhancers that contain nutritional elements like vitamins and minerals in the UK New product developments with different flavors and pack sizes are also set to positively affect sales of water enhancers in the country.

Category-wise Insights

Which is the Most Preferred Active Ingredient in Water Enhancers Market?

Sweeteners to Be the Leading Water Taste Enhancers

Based on active ingredients, the sweeteners segment is expected to dominate the global water enhancers market in the next decade. Artificial sweetener is added in various formulations to provide the water with a sugary taste.

Some of the most commonly utilized artificial sweeteners are sucralose and acesulfame potassium. They can enhance the flavor of beverages and cater to all the nutritional requirements of an individual.

Rising consumer preference for plant-based and no-sugar beverages is expected to propel the demand for natural sweeteners like honey, maple syrup, and stevia. It is thus expected to create new growth opportunities for beverage manufacturers.

Which Sales Channel is Gaining Traction in the Water Enhancers Market?

Consumers Prefer Online Channels to Buy Flavor Enhancer Drops

The online sales channel segment is expected to grow at a CAGR of 7.5% from 2022 to 2032 and accounts for 60% of all sales. Brands are partnering up with online marketplaces like Amazon and Big Basket to promote product visibility and boost sales.

Key players have developed their own websites using artificial intelligence and machine learning technologies to offer personalized experiences. New products are being featured on numerous internet portals and company websites to increase consumer awareness.

Consumers can now choose from a wide range of water enhancers that are preservative-free, non-GMO, and sugar-free. They are also inclined towards unique packaging that does not harm the environment. These factors are expected to positively affect the demand for water enhancers in the coming decade.

Competitive Landscape

Leading water enhancer manufacturers are developing new technologies and launching various products to fulfill consumer requirements for healthy beverages. They are introducing unique flavors and pack sizes that would meet high consumer demand worldwide.

For instance,

  • In August 2021, Upspring, LLC, a reputed manufacturer of clinically-backed health and wellness solutions based in Texas, unveiled its latest USiip Water Enhancers infused with electrolytes. These were specifically formulated for women who are either breastfeeding or pregnant. The new water enhancer blends four electrolytes into a refreshing mix of drinks to make water less boring and support hydration amid pregnancy. These are available in two plant-based flavors, namely, Citrus Ginger and Lemon Lime.

Scope of the Report

Attribute Details
Estimated Market Size (2022) US$ 1.6 Billion
Projected Market Valuation (2032) US$ 4 Billion
Value-based CAGR (2022 to 2032) 9.5%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis Value (US$ Billion) and Volume (Million. Sq. M.)
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries
Key Segments Covered Active Ingredients, Sales Channel, and Region
Key Companies Profiled Kraft Foods Inc.; Mondelz International; Zhou Nutrition; Pure Boost; Liquid I.V.; Wyler's Light; Arizona Beverages USA; 4C foods; Hydrant; Dyla LLC; JelSert; Wisdom Natural Brands; Bare Organics; Stokely-Van Camp Inc.; Brite Idea Foods LLC; Twinings North America
Report Coverage Market forecast, company share analysis, competition intelligence, Drivers, Restraints, Opportunities and Threats analysis, market dynamics and challenges, and strategic growth initiatives

Water Enhancers Market Outlook by Category

By Active Ingredients:

  • Sweeteners
  • Vitamins
  • Electrolytes
  • Anti-oxidants

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How much is the global water enhancers market worth?

The global water enhancers market is estimated to be worth over US$ 1.6 Billion by 2022.

What will be the global water enhancers market size by 2032?

The global water enhancers market is expected to surpass US$ 4 Billion by the end of 2032.

At what CAGR did the global water enhancers market grow in the historical period?

Between 2017 and 2021, the global water enhancers market grew at 7.5% CAGR.

At what rate will the demand for water enhancers grow in Europe?

Demand for water enhancers is expected to grow at 8.5% CAGR in Europe between 2022 and 2032.

What is the North America water enhancers market outlook?

The North America water enhancers market will grow at 8.2% CAGR between 2022 and 2032.

Table of Content
1. Executive Summary | Water Enhancers Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Product Launches & Recent Developments
    3.4. Product Life Cycle Analysis
    3.5. Value Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. % of Operating Margin Analysis
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Global Market - Pricing Analysis
        3.6.1. Price Point Assessment by Region
        3.6.2. Price Point Assessment by Active Ingredients
        3.6.3. Price Forecast till 2032
        3.6.4. Factors affecting pricing
    3.7. Forecast Factors - Relevance & Impact
    3.8. Regulatory Landscape
        3.8.1. Packaging & Labelling Regulations
        3.8.2. Certifications and Certifying Agency Overview
        3.8.3. Import/Export Policies
    3.9. Regional Parent Market Outlook
    3.10. Consumers Survey Analysis
    3.11. Macro-Economic Factors
    3.12. Product Claims & Nutritional Information scanned by Buyers
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Active Ingredients
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Active Ingredients, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Active Ingredients, 2022 to 2032
        5.3.1. Sweeteners
        5.3.2. Vitamins
        5.3.3. Electrolytes
        5.3.4. Anti-oxidants
    5.4. Y-o-Y Growth Trend Analysis By Active Ingredients, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Active Ingredients, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Sales Channel, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Sales Channel, 2022 to 2032
        6.3.1. Offline Sales Channel
            6.3.1.1. Supermarkets/Hypermarkets
            6.3.1.2. Departmental Stores
            6.3.1.3. Convenience Store
            6.3.1.4. Other Sales Channel
        6.3.2. Online Sales Channel
            6.3.2.1. Company Website
            6.3.2.2. E-Commerce Platform
    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis By Region, 2017 to 2021
    7.3. Current Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Analysis and Forecast By Region, 2022 to 2032
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. East Asia
        7.3.5. South Asia
        7.3.6. Oceania
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    8.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    8.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        8.2.1. By Country
            8.2.1.1. United States of America
            8.2.1.2. Canada
        8.2.2. By Active Ingredients
        8.2.3. By Sales Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Active Ingredients
        8.3.3. By Sales Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Argentina
            9.2.1.4. Chile
            9.2.1.5. Peru
            9.2.1.6. Rest of Latin America
        9.2.2. By Active Ingredients
        9.2.3. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Active Ingredients
        9.3.3. By Sales Channel
    9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. Italy
            10.2.1.3. France
            10.2.1.4. United Kingdom
            10.2.1.5. Spain
            10.2.1.6. Russia
            10.2.1.7. BENELUX
            10.2.1.8. Poland
            10.2.1.9. Nordic Countries
            10.2.1.10. Rest of Europe
        10.2.2. By Active Ingredients
        10.2.3. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Active Ingredients
        10.3.3. By Sales Channel
    10.4. Key Takeaways
11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
        11.2.2. By Active Ingredients
        11.2.3. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Active Ingredients
        11.3.3. By Sales Channel
    11.4. Key Takeaways
12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Thailand
            12.2.1.3. Malaysia
            12.2.1.4. Indonesia
            12.2.1.5. Singapore
            12.2.1.6. Rest of South Asia
        12.2.2. By Active Ingredients
        12.2.3. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Active Ingredients
        12.3.3. By Sales Channel
    12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. Australia
            13.2.1.2. New Zealand
        13.2.2. By Active Ingredients
        13.2.3. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Active Ingredients
        13.3.3. By Sales Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Billion) & Volume (MN. SQ. M.) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Central Africa
            14.2.1.4. North Africa
        14.2.2. By Active Ingredients
        14.2.3. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Active Ingredients
        14.3.3. By Sales Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. United States of America
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Active Ingredients
            15.1.2.2. By Sales Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Active Ingredients
            15.2.2.2. By Sales Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Active Ingredients
            15.3.2.2. By Sales Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Active Ingredients
            15.4.2.2. By Sales Channel
    15.5. Argentina
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Active Ingredients
            15.5.2.2. By Sales Channel
    15.6. Chile
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Active Ingredients
            15.6.2.2. By Sales Channel
    15.7. Peru
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Active Ingredients
            15.7.2.2. By Sales Channel
    15.8. Germany
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Active Ingredients
            15.8.2.2. By Sales Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Active Ingredients
            15.9.2.2. By Sales Channel
    15.10. France
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Active Ingredients
            15.10.2.2. By Sales Channel
    15.11. Spain
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Active Ingredients
            15.11.2.2. By Sales Channel
    15.12. United Kingdom
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Active Ingredients
            15.12.2.2. By Sales Channel
    15.13. Russia
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Active Ingredients
            15.13.2.2. By Sales Channel
    15.14. Poland
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Active Ingredients
            15.14.2.2. By Sales Channel
    15.15. BENELUX
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Active Ingredients
            15.15.2.2. By Sales Channel
    15.16. Nordic Countries
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Active Ingredients
            15.16.2.2. By Sales Channel
    15.17. China
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Active Ingredients
            15.17.2.2. By Sales Channel
    15.18. Japan
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Active Ingredients
            15.18.2.2. By Sales Channel
    15.19. South Korea
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Active Ingredients
            15.19.2.2. By Sales Channel
    15.20. India
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2021
            15.20.2.1. By Active Ingredients
            15.20.2.2. By Sales Channel
    15.21. Thailand
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2021
            15.21.2.1. By Active Ingredients
            15.21.2.2. By Sales Channel
    15.22. Indonesia
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2021
            15.22.2.1. By Active Ingredients
            15.22.2.2. By Sales Channel
    15.23. Malaysia
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2021
            15.23.2.1. By Active Ingredients
            15.23.2.2. By Sales Channel
    15.24. Singapore
        15.24.1. Pricing Analysis
        15.24.2. Market Share Analysis, 2021
            15.24.2.1. By Active Ingredients
            15.24.2.2. By Sales Channel
    15.25. Australia
        15.25.1. Pricing Analysis
        15.25.2. Market Share Analysis, 2021
            15.25.2.1. By Active Ingredients
            15.25.2.2. By Sales Channel
    15.26. New Zealand
        15.26.1. Pricing Analysis
        15.26.2. Market Share Analysis, 2021
            15.26.2.1. By Active Ingredients
            15.26.2.2. By Sales Channel
    15.27. GCC Countries
        15.27.1. Pricing Analysis
        15.27.2. Market Share Analysis, 2021
            15.27.2.1. By Active Ingredients
            15.27.2.2. By Sales Channel
    15.28. South Africa
        15.28.1. Pricing Analysis
        15.28.2. Market Share Analysis, 2021
            15.28.2.1. By Active Ingredients
            15.28.2.2. By Sales Channel
    15.29. North Africa
        15.29.1. Pricing Analysis
        15.29.2. Market Share Analysis, 2021
            15.29.2.1. By Active Ingredients
            15.29.2.2. By Sales Channel
    15.30. Central Africa
        15.30.1. Pricing Analysis
        15.30.2. Market Share Analysis, 2021
            15.30.2.1. By Active Ingredients
            15.30.2.2. By Sales Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Active Ingredients
        16.3.3. By Sales Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Kraft Foods Inc.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Mondelz International
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Zhou Nutrition
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Pure Boost
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Liquid I.V.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Wyler's Light
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Arizona Beverages USA
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. 4C Foods
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Hydrant
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Dyla LLC
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. JelSert
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
        17.1.12. Wisdom Natural Brands 
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
                17.1.12.5.3. Channel Strategy
        17.1.13. Bare Organics
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
                17.1.13.5.3. Channel Strategy
        17.1.14. Stokely-Van Camp Inc.
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
                17.1.14.5.3. Channel Strategy
        17.1.15. Brite Idea Foods LLC
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
                17.1.15.5.3. Channel Strategy
        17.1.16. Twinings North America
            17.1.16.1. Overview
            17.1.16.2. Product Portfolio
            17.1.16.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.16.4. Sales Footprint
            17.1.16.5. Strategy Overview
                17.1.16.5.1. Marketing Strategy
                17.1.16.5.2. Product Strategy
                17.1.16.5.3. Channel Strategy
        17.1.17. Others on Additional Request
            17.1.17.1. Overview
            17.1.17.2. Product Portfolio
            17.1.17.3. Profitability by Market Segments (Active Ingredients/Sales Channel/Region)
            17.1.17.4. Sales Footprint
            17.1.17.5. Strategy Overview
                17.1.17.5.1. Marketing Strategy
                17.1.17.5.2. Product Strategy
                17.1.17.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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