Water Soluble Detergent Pods Market

Water soluble detergent pods Market Snapshot 2023 - 2033

According to Future Market Insights research, during the projected period, the global water soluble detergent pods market is set to enjoy a valuation of US$ 137.8 Mn in 2023, and further expand at a CAGR of 4.3% to reach US$ 209.9 Mn by the year 2033. The sales of the single layer water pods by product type are anticipated to bolster with the top 3 countries estimated to hold around 25-30% of the market by the end of 2023.

Based on the end user, the household segment is projected to remain the leading segment for the global water soluble detergent pods market. The reason behind the same is convenience and easy for use. The household segment is estimated to account for around 66% of the market value share by the end of 2023.

According to the FMI analysis, the water soluble detergent pods market revenue totaled US$ 132.6 Mn in 2022. With the propelling demand from the various end users, the global water soluble detergent pods market is projected to reach US$ 209.9 Mn by 2033, accelerating at a CAGR of 4.3% during the forecast period.

The water soluble detergent pods market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that the water soluble detergent pods sales will rise during 2023-2033 and is projected to create an absolute incremental growth opportunity of US$ 77.3 Mn.

The significantly changing environmental conditions have increased the demand for biodegradable water soluble detergent pods. The water soluble detergent pods market is anticipated to expand 1.6 times the current market value during the forecast period.

Historic Market Outlook for Water Soluble Detergent Pods

The global water soluble detergent pods market witnessed a CAGR of 3.9% during the historic period with a market value of US$ 132.6 Mn in 2022.

The water soluble detergent pods are a type of concentrated detergent which is wrapped in water-soluble film. The water soluble detergent pods quickly dissolves when comes in contact with water. There are various type of water soluble detergent pods such as single layered water pod, dual layered water pod and multi layered water pod. The water soluble detergent pods have the efficiency to clean the clothes with zero contaminant. The growing demand for biodegradable and ecofriendly water soluble detergent pods is creating a market opportunity. The manufacturers of water soluble detergent pods are focusing on maximum usage of the ecofriendly & sustainable raw materials for the detergent pods due to increasing environmental concerns.

The water soluble detergent pods are superior to use as compared to soap and various traditional detergents. The cleanliness and hygiene for hospitals and research institutes created development potential for the water soluble detergent pods.  The water soluble detergent pods offers more laundry care as well as simplifies the washing process and reduces the chances of overdosing & wastage. Overall, the global water soluble detergent pods market is anticipated to bolster at a faster pace during the forecast period.  

How Increased Demand for Green Laundry Creates a Growth Opportunity for the Water Soluble Detergent Pods?

The laundry detergent have become popular majorly after the Second World War which boosted the adoption of washing machine. There has been various changes in formulation of detergent due to various consumer requirement which led to usage of green laundry product to reduce the side effect of chemical detergents such as polluting water bodies, harming aquatic life, and others. The development of biodegradable water soluble detergent pods gains popularity among the consumers as it resolve the environmental issues along with offering quick washing process. Also, the water soluble detergent pods helps in reducing the wastage of detergent due to its fixed dose. The confusion of adding the amount of detergent can be resolved using water soluble detergent pods. The green laundry pods helps in reducing the plastic by around 47%. It also helps in reducing the use of water around 15.3 lakh litres of water can be saved annually using the green water soluble detergent pods. Overall, the increased demand for green laundry creates a growth opportunity for the water soluble detergent pods.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Product Type is anticipated to hold a Major Portion of the Global Water Soluble Detergent Pods Market?

Based on the product type, the single layer water soluble detergent pods segment holds the major portion of the global water soluble detergent pods market. The targeted segment is projected to hold around 47% of the market share by the end of 2023. This is due to the enormous benefits and it has ability to dissolve in water easily. Single layer water pods are efficient to use and require less time to dissolve in water and have low toxicity. As single layer water pods has the ability to dissolve completely in hot and cold water. To dissolve properly and correctly single layered water pods are used mostly and 80-90% hydrolysed in cold water during the use. Thus, the benefits such as efficiency, low cost, and recyclability drive the single layer water soluble detergent pods segment in the global water soluble detergent pods market.

Which Thickness Segment offers Productive Growth Opportunity in the Global Water Soluble Detergent Pods Market?

By thickness, below 30 mm segment has the ability to break down from macro plastic into mircoplastic within less time as the thin layer dissolves in water and require less time for usage. The target segment is projected to grow 1.5 times the current market value during 2023-2033.

Country-wise insights

How is India’s Growing Number of Dry Cleaners and Launderers Expected to Drive the Demand for the Water Soluble Detergent Pods?

India’s growing number of dry cleaners and launderers is expected to drive the demand for water soluble detergent pods and is expected to grow the market at the rate of 5.1% CAGR in the forecast period. There has been significant growth in the laundry industry in India. As India is the vast country with 95% of laundry and dry cleaners. According to the Dry Cleaner Launderer Association of India (DLAI), the Indian industry is the fastest-growing market for cleaning and laundry due to one of the primary and foremost goal of DLAI is to represent the industry in GST council to reduce the current rate of GST from 18% to 5%. Thus, the cleaning and laundry service will drive the water soluble detergent pods market in India.

Why is the U.S. Considered the Most Attractive Market for the Water Soluble Detergent Pods?

FMI analysis states that the U.S. water soluble detergent pods market is estimated to hold around 84% of the market value share by the end of 2023. Consumers in the U.S. are more inclined toward the laundry services. Factors such as rough dry service (towels, washcloths, bed pads, blankets, and athletic apparel), apparel, hospitality, and healthcare textile laundering and consumer preference for the cleaning & maintain the hygiene of the clothes are estimated to augment the sale of the water soluble detergent pods.

According to the data provided by the South America Organization, in the global laundry industry, major 50 million pounds of laundry processed every year for federal customers. And 150 million pounds of laundry processed annually for non-federal business. Thus, laundry service holds a high rate and is expected to increase in the coming years.

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Competitive Landscape

The key players operating in the water soluble detergent pods market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet the customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments in the by the leading players are as follows –

• In September 2022, Unilever launched sustainable and powerful laundry capsules which will help the company save tonnes of plastic entering the water bodies.

Scope of the Report

Water Soluble Detergent Pods Market by Category

By Product Type, Water Soluble Detergent Pods Market is segmented as:

• Single Layer Water Pods
• Dual Layer Water Pods
• Multi Chamber Water Pods

By Thickness, Water Soluble Detergent Pods Market is segmented as:

• Below 30 Micro Meter
• 31-60 Micro Meter
• 61 Micro Meter Thickness

By End User, Water Soluble Detergent Pods Market is segmented as:

• Commercial
• Household

By Region, Water Soluble Detergent Pods Market is segmented as:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Middle East & Africa
• Oceania