Water soluble detergent pods Market Snapshot (2023 to 2033)

According to Future Market Insights research, during the projected period, the global water soluble detergent pods market is set to enjoy a valuation of US$ 137.8 million in 2023, and further expand at a CAGR of 4.3% to reach US$ 209.9 million by the year 2033. The sales of the single-layer water pods by product type are anticipated to bolster with the top 3 countries estimated to hold around 25-30% of the market by the end of 2023.

Based on the end user, the household segment is projected to remain the leading segment for the global water soluble detergent pods market. The reason behind the same is convenience and ease of use. The household segment is estimated to account for around 66% of the market value share by the end of 2023.

Attributes Details
Market Size 2023 US$ 137.8 million
Market Size 2033 US$ 209.9 million
Value CAGR (2023 to 2033) 4.3%
Collective Value Share: Top 3 Countries (2023E) 25%-30%

According to the FMI analysis, the water soluble detergent pods market revenue totaled US$ 132.6 million in 2022. With the propelling demand from the various end users, the global water soluble detergent pods market is projected to reach US$ 209.9 million by 2033, accelerating at a CAGR of 4.3% during the forecast period.

The water soluble detergent pods market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that the water soluble detergent pod sales will rise from 2023 to 2033 and is projected to create an absolute incremental growth opportunity of US$ 77.3 million.

The significantly changing environmental conditions have increased the demand for biodegradable water soluble detergent pods. The water soluble detergent pods market is anticipated to expand 1.6 times the current market value during the forecast period.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Historic Market Outlook for Water Soluble Detergent Pods

The global water soluble detergent pods market witnessed a CAGR of 3.9% during the historic period with a market value of US$ 132.6 million in 2022.

The water soluble detergent pods are a type of concentrated detergent that is wrapped in water-soluble film. The water soluble detergent pods quickly dissolve when coming in contact with water. There is various type of water soluble detergent pods such as single-layered water pods, dual-layered water pod, and multi-layered water pods. The water soluble detergent pods have the efficiency to clean the clothes with zero contaminants. The growing demand for biodegradable and eco-friendly water soluble detergent pods is creating a market opportunity. The manufacturers of water soluble detergent pods are focusing on maximum usage of eco-friendly & sustainable raw materials for the detergent pods due to increasing environmental concerns.

The water soluble detergent pods are superior to use as compared to soap and various traditional detergents. The cleanliness and hygiene of hospitals and research institutes created development potential for water soluble detergent pods.  The water soluble detergent pods offer more laundry care as well as simplify the washing process and reduce the chances of overdosing & wastage. Overall, the global water soluble detergent pods market is anticipated to bolster at a faster pace during the forecast period.  

How Increased Demand for Green Laundry Creates a Growth Opportunity for the Water Soluble Detergent Pods?

Laundry detergent has become popular majorly after the Second World War which boosted the adoption of the washing machine. There have been various changes in the formulation of detergent due to various consumer requirements which led to the usage of green laundry products to reduce the side effect of chemical detergents such as polluting water bodies, harming aquatic life, and others. The development of biodegradable water-soluble detergent pods gains popularity among consumers as it resolves environmental issues along with offering a quick washing process. Also, the water soluble detergent pods help in reducing the wastage of detergent due to its fixed dose. The confusion of adding the amount of detergent can be resolved using water soluble detergent pods. The green laundry pods help in reducing plastic by around 47%. It also helps in reducing the use of water around 15.3 lakh liters of water can be saved annually using the green water soluble detergent pods. Overall, the increased demand for green laundry creates a growth opportunity for water soluble detergent pods.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Category-wise Insights

Which Product Type is anticipated to hold a Major Portion of the Global Water Soluble Detergent Pods Market?

Based on the product type, the single-layer water soluble detergent pods segment holds the major portion of the global water soluble detergent pods market. The targeted segment is projected to hold around 47% of the market share by the end of 2023. This is due to the enormous benefits and it has the ability to dissolve in water easily. Single-layer water pods are efficient to use and require less time to dissolve in water and have low toxicity. As single layer water pods have the ability to dissolve completely in hot and cold water. To dissolve properly and correctly single layered water pods are used mostly and 80-90% hydrolyzed in cold water during the use. Thus, the benefits such as efficiency, low cost, and recyclability drive the single layer water soluble detergent pods segment in the global water soluble detergent pods market.

Which Thickness Segment offers Productive Growth Opportunity in the Global Water Soluble Detergent Pods Market?

By thickness, the below 30 mm segment has the ability to break down from macro plastic into microplastic within less time as the thin layer dissolves in water and requires less time for usage. The target segment is projected to grow 1.5 times the current market value from 2023 to 2033.

Country-wise insights

How is India’s Growing Number of Dry Cleaners and Launderers Expected to Drive the Demand for the Water Soluble Detergent Pods?

India’s growing number of dry cleaners and launderers is expected to drive the demand for water soluble detergent pods and is expected to grow the market at the rate of 5.1% CAGR in the forecast period. There has been significant growth in the laundry industry in India. As India is a vast country with 95% of laundry and dry cleaners. According to the Dry Cleaner Launderer Association of India (DLAI), the Indian industry is the fastest-growing market for cleaning and laundry due to one of the primary and foremost goals of DLAI is to represent the industry in the GST council to reduce the current rate of GST from 18% to 5%. Thus, the cleaning and laundry service will drive the water-soluble detergent pods market in India.

Why is the USA Considered the Most Attractive Market for the Water Soluble Detergent Pods?

FMI analysis states that the USA water-soluble detergent pods market is estimated to hold around 84% of the market value share by the end of 2023. Consumers in the USA are more inclined toward laundry services. Factors such as rough dry service (towels, washcloths, bed pads, blankets, and athletic apparel), apparel, hospitality, and healthcare textile laundering, and consumer preference for the cleaning & maintain the hygiene of the clothes are estimated to augment the sale of the water-soluble detergent pods.

According to the data provided by the South America Organization, in the global laundry industry, major 50 million pounds of laundry are processed every year for federal customers. And 150 million pounds of laundry are processed annually for non-federal businesses. Thus, laundry service holds a high rate and is expected to increase in the coming years.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Competitive Landscape

The key players operating in the water soluble detergent pods market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments by the leading players are as follows

  • In September 2022, Unilever launched sustainable and powerful laundry capsules which will help the company save tonnes of plastic entering the water bodies.

Scope of the Report

Attribute Details
Growth Rate CAGR of 4.3% from 2023 to 2033
Base Year for Estimation 2023
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD Billion, Volume in Units, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Product Type, Thickness, End User, Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; Oceania
Key Countries Covered The USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia
Key Companies Profiled Changzhou Water Soluble Co., Ltd.; Unilever; The Procter & Gamble Company; Unimasses Group; Guangdong Youkai Technical Co., Ltd.; Shaoxing Xinkaiji New Material Co., Ltd; OceanStar; Gel Caps; Ecozone; Sindhu Ultramarine Chemicals Private Limited
Customization & Pricing Available upon Request

Water Soluble Detergent Pods Market by Category

By Product Type, the Water Soluble Detergent Pods Market is segmented as:

  • Single Layer Water Pods
  • Dual Layer Water Pods
  • Multi-Chamber Water Pods

By Thickness, Water Soluble Detergent Pods Market is segmented as:

  • Below 30 Micro Meter
  • 31-60 Micro Meter
  • 61 Micro Meter Thickness

By End User, Water Soluble Detergent Pods Market is segmented as:

  • Commercial
  • Household

By Region, Water Soluble Detergent Pods Market is segmented as:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Frequently Asked Questions

What was the value of the water soluble detergent pods market in 2022?

In 2022, the value of the global water soluble detergent pods market was US$ 132.6 million.

At what rate is the global water soluble detergent pods market is projected to expand during the forecast period?

During the forecast period, the global water soluble detergent pods market is anticipated to expand at a CAGR of 4.3%.

By 2033, what will the value of the global water soluble detergent pods market?

The global water soluble detergent pods market is expected to reach US$ 209.9 million by the end of 2033.

Which product type segment is expected to lead the global water soluble detergent pods market during the forecast period?

During the forecast period single layer water pod is likely to be the fastest-growing product type segment in the global water soluble detergent pods market.

What drives the demand for water soluble detergent pods?

The increasing demand for easy washing & cleaning clothes generally using washing machine fuel the demand for water soluble detergent pods.

Which are the top players supplementing the sales of water soluble detergent pods?

Unilever, The Procter & Gamble Company, Unimasses Group, Changzhou Water Soluble Co., Ltd., Guangdong Youkai Technical Co., Ltd., and Shaoxing Xinkaiji New Material Co., Ltd are the top players supplementing the sales of water soluble detergent pods.

At what rate is the Indian water soluble detergent pods market projected to grow?

As per the FMI analysis, the Indian water soluble detergent pods market is projected to expand at a CAGR of 5.1% from 2023 to 33.

Explore Packaging Insights

View Reports
Future Market Insights

Water Soluble Detergent Pods Market

Schedule a Call