Water Soluble Detergent Pods Market

Global water soluble detergent pods market: Dynamics

The global detergent packaging market includes a wide range of packaging solutions. However, water soluble detergent pods are changing the way clothes are washed. Water soluble detergent pods are preferred by consumers due to their convenience, reduced risk of spill, and accurate dosing. The global water soluble detergent packaging market is driven by innovation and disrupting events in the market such as the introduction of the revolutionary ‘Tide PODS’ by Procter & Gamble in the market, in 2012. In addition, demand for convenient, single-use products is expected to be one of the key contributors to the growth of the global water soluble detergent pods market. Despite the largely positive outlook for growth of the global water soluble detergent pods market, there are certain factors, which might hamper growth of the water soluble detergent pods market. The key restraint is the risk that water soluble detergent pods pose to children. There have been reports about toddlers mistaking the small sized water soluble detergent pods for candy, which have led to severe medical emergencies, with eye burns being the most reported case. A report suggested that kids of the age group, 3-4 years, were at the highest risk from water soluble detergent pods. During the period 2012-13, more than 17,000 cases of children getting poisoned from laundry detergents were registered, which accounted for 26% of all ocular burns reported in that year, for the age group, 3-4 years. Therefore, this is a factor which might hamper growth of the global water soluble detergent pods market during the forecast period. 

Global water soluble detergent pods market: Regional Outlook

The global water soluble detergent pods market is divided into seven region as follows -

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific excluding Japan (APEJ)
• Middle East & Africa (MEA)
• Japan

The North America region is expected to lead the global water soluble detergent pods market, over the forecast period, closely followed by the Western Europe region. The APEJ region is expected to present numerous opportunities for growth of the global water soluble detergent pods market, as a huge fraction of consumers use conventional detergent packages for home care.

Global water soluble detergent pods market: Key Players

Two of the key players operating in the global water soluble detergent pods market are – Kuraray Co., Ltd and Aicello Corporation, among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Value Chain

The regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
• Eastern Europe (Poland, Russia)
• Asia-Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• The Middle East and Africa (GCC, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.