Water Soluble Pods Packaging Market

Water Soluble Pods Packaging Market: Cosmetic Manufacturers to Increase Utilisation in the Next 10 Years: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028

  • 2018-04-11
  • REP-GB-6569
  • 212 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Water Soluble Pods Packaging Market

This study offers a comprehensive, 360 degree analysis on the Water Soluble Pods Packaging market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Water Soluble Pods Packaging market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Single layer water pods are anticipated to have a lucrative future in the global water soluble pods packaging market

Water soluble films are an eco-friendly solution and are used by packaging manufacturers to package laundry detergents, dishwash, other products such as cosmetics for spa services, shaving creams etc. These products are packaged in PVA films in the form of small packs termed as water soluble pods. This market is categorised into different product types, including single layer water pods, dual layer water pods, and multi-chamber water pods. The type of packaging is chosen on the basis of the product it is meant for. According to this new report on the global water soluble pods packaging market, multi chamber water pods are expected to lead the market with a valuation of over US$ 400 Mn by the end of 2028. However, in terms of growth rate, single layer water pods are expected to witness higher demand in the coming years, helping this segment dominate the market with a CAGR of 17.4% during the forecast period 2018-2028.

Convenience associated with water soluble pods packaging products to trigger revenue growth of the market

Competition in the packaging products market is intense. There are a number of packaging materials available in the global market. Yet, the ones that are not hazardous for the environment are very few. Therefore there is a high scope of development for companies operating in the global water soluble pods packaging market. Other than being environment friendly, these products are also convenient. Consumers often face an issue of standardizing the amounts of detergent needed for washing the product. Either they use less amount of detergent or extra amount of detergent. However, in case of water soluble pods, there is a fixed quantity of detergent packaged in a pod so, for one wash, a single unit is sufficient. Along with this, if the powders and liquids are packaged in loose pouches or packets, there are higher chances of the spillage and dripping of the product. However, the use of water soluble pods eliminates the spilling possibilities to a great extent. Water soluble pods are easy to carry, as these require less space as compared to the other packaging formats. These are entirely soluble in hard water and soft water, and do not leave any residues. The aforementioned factors support the growth of the water soluble pods market and also encourage consumers to incorporate these in their households.

New factors are expected to impact the manufacturing of water soluble pods products

Water soluble pods packaging products are mostly used in developed regions. A majority of the population in these regions has high disposable income. This gives them a scope to spend on additional products like water soluble pods. Due to higher demand from developed regions, the manufacturing of these products is also seen being limited to such regions only. However, this also provides a scope of growth in untapped regions for emerging market players. New market entrants can make use of the various opportunities to grab a higher share of the market. Furthermore, some manufacturers are also seen adding higher concentration of detergent and less concentration of moisture in their products. This will help them save their products from degrading over time. Incorporation of similar strategies by other manufacturers is expected to further drive the sales of water soluble pods in some of the key economies across the globe.

Global Water Soluble Pods Packaging Market Outlook

In the years to come, sustainable packaging may no longer be viewed as an oxymoron. Packaging companies are embracing “green” techniques in manufacturing processes, accepting sustainability as a part of solution, rather than a problem. Apart from government initiatives and stringy industrial regulations, customers are also putting pressure on packaging companies to reduce content of non-biodegradable materials in their packaging products – a measure commonly known as down gauging. Urbanization can play a pivotal role in instrumenting the growth in adoption of sustainable packaging practices. Rising concentration of customer base in urban cities is propelling the awareness towards green packaging. Leading brands in the packaging sector are making more environmental choices, and are understanding that consumers’ inclination towards sustainability can render cost-savings to manufacturers and deliver tangible profits.

As the global plastic production increases at a rapid pace, packaging companies realize the need for new, smarter materials that will not swamp our oceans and stuff-up our landfills. Materials with wider range of properties are being tested for their flexibility across multiple packaging applications. Short, one-use life cycle of plastic as packaging material, is also observed to drive the demand for sustainable alternatives. Packaging for food & beverage products is witnessing an uptick in adoption of edible films & wraps made from organic starch. Some players in the sector have pioneered the use of agar as packaging alternative to bubble wrap or foam materials. Biopolymers are also making foray into packaging as alternatives to unrecyclable plastic materials.

When supply is constrained in the face of high demand, key feedstock suppliers in the packaging sector, who are often large global producers, may pass on increased commodity costs to packaging manufacturers. Packaging companies, observed as “converters” in the materials industry, are currently in a potentially vulnerable position in the value chain since they engage in converting these raw materials into value-added packaging products. It is important for packaging businesses to regulate the stability of their input raw material costs. Due to undulating feedstock costs & fluctuating raw material prices, many packagers transfer the raw material price inflation to customers, as much as possible. In terms of procurement, several players in the packaging sector tend to balance the security of raw material supply contracts with their needs assessment.

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Standard Report Structure

  • Executive Summary

  • Market Definition

  • Macro-economic analysis

  • Parent Market Analysis

  • Market Overview

  • Forecast Factors

  • Segmental Analysis and Forecast

  • Regional Analysis

  • Competition Analysis

Market Taxonomy

Material Type

Product Type

 End Use

Thickness Type


  • Poly Vinyl alcohol

  • Single layer water pods

  • Dual layer water pods

  • Multi chamber water pods

  • Detergents

  • Hand wash

  • Dishwash

  • Others (shaving creams)

  • Below 30 micro meter

  • 31-60 micro meter

  • 61 micro meter thickness

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APAC

  • Japan

  • MEA


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