Water Activity Instrumentation Market Outlook (2022 to 2032)

The global water activity instrumentation market was valued at US$ 90.6 million in 2022 and is projected to expand at 4.1% CAGR between 202 and 2032. Total water activity instrumentation sales are poised to surpass a market valuation of around US$ 136.0 million by 2032.

The rising adoption of water activity instruments across industries such as food, pharmaceutical, tobacco, and cosmetics is a key factor providing impetus to the global water activity instrumentation industry.

Water activity instrumentation refers to instruments used to measure unbound water vapor pressure or simple water activity for determining microbial spoilage and chemical and physical stability. These water activity measuring instruments have become crucial for process and quality control, on the production line, and for laboratory analysis.

Measuring equilibrium relative humidity or water activity is a vital variable in the quality control of moisture-sensitive food and pharmaceutical products. The presence of too much water in a product can increase the risk of water migration and microbial development which can result in changes in consistency, clumping, and reduced shelf-life. This is a key factor prompting industries to use water activity instruments.

Manufacturers of food and pharmaceuticals are increasingly employing water activity instrumentation to improve the quality and safety of their products as well as to enhance their shelf life. By calculating water activity, they can monitor, manage and optimize processes (manufacturing and preservation), thereby ensuring the biological, physical, and chemical, and stability of moisture-sensitive items.

Rising focus on improving the quality and shelf life of moisture-sensitive products coupled with the implementation of stringent regulations for ensuring the production of safe food and medical products is expected to boost water activity instrumentation sales during the forecast period.

The rapid expansion of the food industry across the world due to population explosion, changing lifestyles and eating habits, and growing consumption of packaged foods will elevate water activity instrumentation demand over the projection period.

When it comes to food safety, shelf life, and preservation, water is the most significant factor. Water activity indicates physical properties, safety and stability for microbial growth, and chemical and biochemical reaction rates. Water activity during storage must be brought to the right level and kept within an acceptable range of activity values since it influences the stability of food. These factors are imposing the manufacturer to implement the water activity measurement instruments into the process.

Similarly, increasing demand for advanced water activity meters with high accuracy, increased measurement speed, digital touch screen display, temperature accuracy, temperature uncertainty, etc. are all anticipated to boost the water activity instrumentation industry during the forecast period.

Leading water activity instrumentation companies are focused on upgrading their portfolios to meet end-user demand. For instance, Labcell Ltd recently announced that it is going to launch AQUALAB 3, the company’s first benchtop water activity meter without a screen. The new water activity instrument is designed to provide higher speed and accuracy.

Regionally, North America is anticipated to hold a prominent share of the market due to the growing food and pharma sectors, adoption of advanced technologies, and large presence of regulatory bodies as well as water activity instrumentation manufacturers. FMI has predicted North America to hold over 28.8% share of the global market by the end of 2022.

Attribute Key Insights
Water Activity Instrumentation Market Base Value (2021A) US$ 87.7 million
Estimated Market Value (2022E) US$ 90.6 million
Projected Market Value (2032F) US$ 136.0 million
Value CAGR (2022 to 2032) 4.1%
Collective Share: Top 3 Countries (2022E) 33.5%

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Demand Analysis of Water Activity Instrumentation (2017 to 2021) Vs Market Forecast (2022 to 2032)

From 2017 to 2021, the global market for water activity instrumentation expanded at a CAGR of around 1.5%. However, for the projection period (2022 to 2032), a CAGR of 4.1% has been predicted by Future Market Insights for the worldwide water activity instrumentation industry.

The growing spending power and increasing disposable income have prompted the use of goods and products with high quality and this, in turn, is projected to fuel the demand for testing equipment such as water activity meters in the global market.

Today's water activity meters use digital technology to measure hardness precisely and accurately, which is expected to increase demand for them in the coming years.

Water activity (AW) influences the microbial stability, chemical stability, compaction, flow properties, hardness, and dissolution rate of dosage forms of pharmaceuticals. This requires the manufacturer to check the water activity, relative humidity, and temperature of consumable products to ensure product quality.

Regulatory organizations such as the Food and Drug Administration (FDA) and the US Department of Agriculture (USDA) view water activity as a crucial factor in regulating the growth of fungus, and bacteria on packaged foods, all of which are harmful to consumers.

It is now required by the FDA for food and pharmaceutical manufacturers to demonstrate that a product's water activity has decreased to the point that germs can no longer thrive there. These regulations force manufacturers to use a system of measuring water activity before releasing their goods on the market. This will continue to boost water activity instrumentation demand globally.

In this era of rapid industrialization, technological developments are creating lucrative market opportunities for testing equipment such as water activity instruments. Robust development of the pharmaceutical & food industry in developing nations, such as China and India is expected to drive the water activity instrumentation industry forward across the Asia Pacific.

What are the Key Trends Driving the Global Water Activity Instrumentation Industry?

Growing Pharmaceutical Sector to Boost Market for Water Activity Instrumentation

Positive growth in the pharmaceutical business is driving manufacturers to invest in new manufacturing facilities and extend their markets at a rapid rate. The pharmaceutical business is always growing and innovating, which calls for additional manufacturing and lab equipment, which has a substantial impact on the market for water activity instruments.

High water activity levels in pharmaceutical products can encourage microbial development. Water activity (AW) influences the chemical stability, flow properties, microbial stability, hardness, compaction, and dissolution proportion of dosage forms of pharmaceuticals.

Conversely, products with too low a water activity reading can dry out prematurely. This may influence the product's texture and flavor, as well as its effectiveness, and can put consumers at risk of coming into contact with contaminated goods. The importance of the measurement of water activity has been long recognized by the pharmaceutical industry. Water activity measuring instruments are being invested in by manufacturers to avoid these issues.

The rapid expansion of the pharmaceutical industry coupled with the growing need for measuring accurate AW of pharmaceuticals to improve safety and reduce the risk of microbial spoilage is expected to fuel water activity instrument sales during the forecast period.

Introduction of Digitally Controlled Systems to Create Opportunities for the Market Expansion

Digitalization in the industrial sector is a rapidly growing trend, which is also very prominent for the market of water activity equipment. Manufacturers are working on digitally controlled systems to measure water activity, which provides accurate scale indication and enhances operating efficiency. Due to this additional advantage, numerous end users are shifting towards the digitalization of water activity measuring devices.

The introduction of IoT-based water activity meters that are connected to the IoT network offers additional advantages. Modern water activity meters can be connected to the internet for remote control through a tablet or PC. This allows end users to measure water activity and get reports from anywhere at any time.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Country-wise Insights

Why is the USA Considered a Prominent Market for Water Activity Instrumentation?

Implementation of Stringent Food Safety Regulations Boosting Sales in the USA

According to Future Market Insights’ new study, the USA water activity instrumentation market will surpass US$ 27.9 million by the end of 2032. In 2022, the USA market is expected to register 2.7% year-on-year growth by volume.

The rapid growth of food and pharmaceutical industries, implementation of stringent food safety regulations, and availability of advanced water activity instruments are a few factors driving water activity instrumentation sales across the United States of America.

The nation's food business has expanded rapidly during the last few years driven by customers' busy work and personal lives as well as their growing preference for convenience. Also, as the country’s economy has grown, plant-based foods, robust flavors, and nutritious components have become more popular. Hence, there is a greater demand for food testing equipment to evaluate the quality and safety of packaged food products. This is boosting the water activity instrumentation industry in the USA.

Similarly, the growing incidence of foodborne diseases and the presence of food safety rules and regulations such as the Food Safety Modernization Act (FSMA), are expected to elevate water activity instrumentation demand during the projection period.

What is Driving Water Activity Instrumentation Demand in India?

Increasing Tobacco Production Propelling Water Activity Instrumentation Demand in India

From 2022 to 2032, India’s water activity instrumentation market is estimated to accelerate at a CAGR of 4.0% owing to the rising production and consumption of tobacco and the growing usage of water activity instruments for measuring moisture content present in tobacco.

After China, India is the second-largest producer of tobacco. Around 0.45 million hectares of land are used for tobacco farming in the nation. India accounts for about 10% of the overall area used for tobacco farming. It makes up 9% of the total tobacco products worldwide.

The increasing production of tobacco is creating a need for testing equipment which is thereby anticipated to boost the market for water activity instrumentation in India. FMI predicts the overall water activity instrumentation industry in India to cross a valuation of US$ 5.1 million by the end of 2032.

Category-wise Insights

Which is the End-use Industry for Water Activity Instrumentation?

Tobacco and Seed industries to Generate Maximum Revenues Through 2032

Based on end use, tobacco and seed storage sectors are expected to collectively hold a prominent share of the global water activity instrumentation industry during the forecast period.

Future Market Insights predicts the tobacco segment to create an absolute $ opportunity of more than US$ 9.4 million between 2022 and 2032 while the seed storage segment is likely to create an absolute $ opportunity of over US$ 5.3 million by the end of 2032. This is attributed to the rising usage of water activity instruments across these industries to reduce product spoilage due to moisture.

Research has repeatedly shown that an increase in the variety of tobacco products is followed by a mild rise in the proportion of smokers and the proportion of consumers of other goods. Significant breakthroughs have been made with the help of innovative advertising strategies, which have also shown to be effective in keeping businesses competitive and preserving market share.

Over the past decade, people have tended to view tobacco as a significant aspect of their life. The production of tobacco needs testing equipment like a water activity meter to measure the moisture content present in the tobacco. This is positively influencing the water activity instrumentation industry.

Also, seed storage companies use water activity meters to measure the quantity of moisture contained to avoid the spoilage of seeds and grains. This in turn is creating a high demand for water activity instruments and the trend is expected to continue during the forecast period.

Which is the Most Popular Type of Water Activity Instrument in the Market?

Demand to Remain High For Benchtop Water Activity Instruments

Based on type, the benchtop water activity meter segment is projected to create an absolute $ opportunity of over US$ 35.4 million between 2022 and 2032, making it the top-selling category. The reason for this growth is the rising end-user preference for benchtop water activity meters over handheld ones.

A benchtop water activity meter is an electronic instrument used to measure water activity in food, cosmetics as well as pharmaceutical products. These benchtop water activity meters are meant to live indoors on a flat surface. They tend to have larger screens and feature more buttons for calibration and browsing data.

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Competitive Landscape

Leading water activity instrumentation manufacturers are continuously launching new products as well as adopting acquisition and expansion activities to expand their customer base and improve their supply chain. They also provide a wide range of customized water activity instrumentation depending on the requirement of the end user.

Recent Developments:

  • In 2020, the AquaLab Pre water activity analyzer, a mid-range instrument with a better price/performance ratio was introduced by Labcell Ltd.
  • In November 2020, with the aim of providing enhanced products, technologies, and services to their customers, Cos. Mec S.r.l., a privately owned company based in Italy, was acquired by Freund Corporation.
  • In July 2017, LabMaster Neo, a newly designed state-of-the-art water activity meter, was launched by Neutec Group together and its partner Novasina Swiss
  • In January 2022, a novel easy-to-use, automated reference method for moisture content analysis, ROS 1 Moisture Analyzer, was introduced by Meter Group.

Water Activity Instrumentation Industry Report Scope

Attribute Details
Current Market Size (2022) US$ 90.6 million
Projected Market Size (2032) US$ 136.0 million
Anticipated Growth Rate (2022 to 2032) 4.1% CAGR
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value and Units for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia Pacific; and The Middle East and Africa
Key Countries Covered The USA, Canada, Mexico, Brazil, Germany, Italy, France, The United Kingdom, Spain, BENELUX, Russia, Türkiye, South Africa, GCC Countries, Northern Africa, Japan, China, South Korea, India, ASEAN, Australia, New Zealand.
Key Segments Covered Type, Distribution Channel, End Use, and Region
Key Companies Profiled Freund Corporation; Rotronic AG; Neu-tec Group Inc; Meter Group; Freund Corp.; Novasina AG; Biobase Group; Labtron Equipment Ltd; Steroglass Srl; CapPlus Technologies; EDUTEK INSTRUMENTATION; MRC- Laboratory Equipment; Awtester & Wisdom Instrument
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Global Water Activity Instrumentation Industry by Category

By Type:

  • Handheld
  • Bench Top

By Distribution Channel:

  • Offline Sales
  • Online Sales

By End Use:

  • Industrial manufacturing
  • Food industry
  • Pharmaceutical and Cosmetics industry
  • Tobacco industry
  • Seed storage

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

What is the Projected Market Size for the Water Activity Instrumentation by 2032?

The water activity instrumentation market size is poised to surpass US$ 136million by 2032, exhibiting a 4.1% CAGR over the forecast period.

Which Country is Expected to Drive Significant Growth in the Water Activity Instrumentation Market?

The water activity instrumentation market is likely to be driven by the United States, with a projected valuation of US$ 27.9 million by 2032.

What are the Emerging Technologies in Water Activity Instrumentation Market?

Emerging technologies in water activity instrumentation include advanced sensors, IoT integration, and portable devices for real-time monitoring.

Which is the Key End-use Industry of Water Activity Instrumentation?

The key end-use industry of water activity instrumentation is the tobacco industry since it is instrumental in maintaining product quality in this sector.

What is the Application of the Bench Top Water Activity Meter?

A benchtop water activity meter is used to measure the water activity of various products, ensuring quality, safety, and shelf life.

Table of Content
1. Executive Summary | Water Activity Instrumentation Market
        1.1. Global Market Outlook
        1.2. Demand Side Trends
        1.3. Supply Side Trends
        1.4. Analysis and Recommendations
2. Market Overview
        2.1. Market Coverage/Taxonomy
        2.2. Market Definition/Scope/Limitations
3. Key Market Trends
        3.1. Key Trends Impacting the Market
        3.2. Product Innovation/Development Trends
4. Key Success Factors
        4.1. Product Adoption/Usage Analysis
        4.2. Product USPs/Features
        4.3. Strategic Promotional Strategies
5. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
        5.1. Historical Market Volume (Units) Analysis, 2017 to 2021
        5.2. Current and Future Market Volume (Units) Projections, 2022 to 2032
        5.3. Y-o-Y Growth Trend Analysis
6. Global Market - Pricing Analysis
        6.1. Regional Pricing Analysis by Product Type
        6.2. Global Average Pricing Analysis Benchmark
7. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
        7.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021
        7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032
            7.2.1. Y-o-Y Growth Trend Analysis
            7.2.2. Absolute $ Opportunity Analysis
8. Market Background
        8.1. Macro-Economic Factors
            8.1.1. Global Economic Outlook
            8.1.2. Real GDP Growth
            8.1.3. Manufacturing, value added
            8.1.4. Industry Value Added
            8.1.5. Food and Beverages Industry Overview
            8.1.6. Other Macro-Economic Factors
        8.2. Forecast Factors - Relevance & Impact
            8.2.1. Global Chemical Industry Outlook
            8.2.2. Enhanced R&D Spending
            8.2.3. Pharmaceutical Industry Growth
            8.2.4. Other Forecast Factors
        8.3. Value Chain
            8.3.1. List of Physical Distributors
        8.4. COVID-19 Crisis - Impact Assessment
            8.4.1. Current Statistics
            8.4.2. Short-Mid-Long Term Outlook
            8.4.3. Likely Rebound
        8.5. Market Dynamics
            8.5.1. Drivers
            8.5.2. Restraints
            8.5.3. Opportunity Analysis
        8.6. Global Supply Demand Analysis
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
        9.1. Introduction/Key Findings
        9.2. Historical Market Size (US$ Million) and Volume Analysis by Type, 2017 to 2021
        9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by Type, 2022 to 2032
            9.3.1. Handheld
            9.3.2. Benchtop
        9.4. Market Attractiveness Analysis by Type
10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
        10.1. Introduction / Key Findings
        10.2. Historical Market Size (US$ Million) and Volume Analysis by Distribution Channel, 2017 to 2021
        10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by Distribution Channel, 2022 to 2032
            10.3.1. Offline Sales
            10.3.2. Online Sales
        10.4. Market Attractiveness Analysis by Distribution Channel
11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End Use
        11.1. Introduction / Key Findings
        11.2. Historical Market Size (US$ Million) and Volume Analysis by End Use, 2017 to 2021
        11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by End Use, 2022 to 2032
            11.3.1. Industrial manufacturing
            11.3.2. Food industry
            11.3.3. Pharmaceutical and Cosmetics industry
            11.3.4. Tobacco industry
            11.3.5. Seed storage
        11.4. Market Attractiveness Analysis by End Use
12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
        12.1. Introduction
        12.2. Historical Market Size (US$ Million) and Volume Analysis by Region, 2017 to 2021
        12.3. Current Market Size (US$ Million) and Volume Analysis and Forecast by Region, 2022 to 2032
            12.3.1. North America
            12.3.2. Latin America
            12.3.3. Europe
            12.3.4. East Asia
            12.3.5. South Asia and Pacific
            12.3.6. The Middle East and Africa (MEA)
        12.4. Market Attractiveness Analysis by Region
13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        13.1. Introduction
        13.2. Pricing Analysis
        13.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        13.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            13.4.1. By Country
                13.4.1.1. United States
                13.4.1.2. Canada
            13.4.2. By Type
            13.4.3. By Distribution Channel
            13.4.4. By End Use
        13.5. Market Attractiveness Analysis
            13.5.1. By Country
            13.5.2. By Type
            13.5.3. By Distribution Channel
            13.5.4. By End Use
14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        14.1. Introduction
        14.2. Pricing Analysis
        14.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        14.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            14.4.1. By Country
                14.4.1.1. Argentina
                14.4.1.2. Brazil
                14.4.1.3. Chile
                14.4.1.4. Columbia
                14.4.1.5. Mexico
                14.4.1.6. Peru
                14.4.1.7. Rest of Latin America
            14.4.2. By Type
            14.4.3. By Distribution Channel
            14.4.4. By End Use
        14.5. Market Attractiveness Analysis
            14.5.1. By Country
            14.5.2. By Type
            14.5.3. By Distribution Channel
            14.5.4. By End Use
15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        15.1. Introduction
        15.2. Pricing Analysis
        15.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        15.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            15.4.1. By Country
                15.4.1.1. Germany
                15.4.1.2. Italy
                15.4.1.3. France
                15.4.1.4.The United Kingdom
                15.4.1.5. Spain
                15.4.1.6. BENELUX
                15.4.1.7. Russia
                15.4.1.8. CIS States
                15.4.1.9. Czeh Republic
                15.4.1.10. Hungary
                15.4.1.11. NORDICS
                15.4.1.12. Poland
                15.4.1.13. Switzerland
                15.4.1.14. Rest of Europe
            15.4.2. By Type
            15.4.3. By Distribution Channel
            15.4.4. By End Use
        15.5. Market Attractiveness Analysis
            15.5.1. By Country
            15.5.2. By Type
            15.5.3. By Distribution Channel
            15.5.4. By End Use
16. South Asia and Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        16.1. Introduction
        16.2. Pricing Analysis
        16.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        16.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            16.4.1. By Country
                16.4.1.1. China
                16.4.1.2. Japan
                16.4.1.3. South Korea
                16.4.1.4. Taiwan
            16.4.2. By Type
            16.4.3. By Distribution Channel
            16.4.4. By End Use
        16.5. Market Attractiveness Analysis
            16.5.1. By Country
            16.5.2. By Type
            16.5.3. By Distribution Channel
            16.5.4. By End Use
17. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        17.1. Introduction
        17.2. Pricing Analysis
        17.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        17.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            17.4.1. By Country
                17.4.1.1. India
                17.4.1.2. ASEAN
                17.4.1.3. ANZ
                17.4.1.4. Bangladesh
                17.4.1.5. Rest of SAP
            17.4.2. By Type
            17.4.3. By Distribution Channel
            17.4.4. By End Use
        17.5. Market Attractiveness Analysis
            17.5.1. By Country
            17.5.2. By Type
            17.5.3. By Distribution Channel
            17.5.4. By End Use
18. The Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
        18.1. Introduction
        18.2. Pricing Analysis
        18.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021
        18.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032
            18.4.1. By Country
                18.4.1.1. GCC Countries
                18.4.1.2. Iran
                18.4.1.3. Israel
                18.4.1.4. Kenya
                18.4.1.5. Nigeria
                18.4.1.6. Northern Africa
                18.4.1.7. South Africa
                18.4.1.8. Turkey
                18.4.1.9. Rest of Middle East & Africa
            18.4.2. By Type
            18.4.3. By Distribution Channel
            18.4.4. By End Use
        18.5. Market Attractiveness Analysis
            18.5.1. By Country
            18.5.2. By Type
            18.5.3. By Distribution Channel
            18.5.4. By End Use
19. Emerging Countries Market Analysis
        19.1. Introduction
            19.1.1. Market Value Proportion Analysis, By Key Countries
            19.1.2. Global Vs. Country Growth Comparison
        19.2. United States Market Analysis
            19.2.1. By Type
            19.2.2. By Distribution Channel
            19.2.3. By End Use
        19.3. Canada Market Analysis
            19.3.1. By Type
            19.3.2. By Distribution Channel
            19.3.3. By End Use
        19.4. Argentina Market Analysis
            19.4.1. By Type
            19.4.2. By Distribution Channel
            19.4.3. By End Use
        19.5. Brazil Market Analysis
            19.5.1. By Type
            19.5.2. By Distribution Channel
            19.5.3. By End Use
        19.6. Chile Market Analysis
            19.6.1. By Type
            19.6.2. By Distribution Channel
            19.6.3. By End Use
        19.7. Columbia Market Analysis
            19.7.1. By Type
            19.7.2. By Distribution Channel
            19.7.3. By End Use
        19.8. Mexico Market Analysis
            19.8.1. By Type
            19.8.2. By Distribution Channel
            19.8.3. By End Use
        19.9. Peru Market Analysis
            19.9.1. By Type
            19.9.2. By Distribution Channel
            19.9.3. By End Use
        19.10. Rest of Latin America Market Analysis
            19.10.1. By Type
            19.10.2. By Distribution Channel
            19.10.3. By End Use
        19.11. Germany Market Analysis
            19.11.1. By Type
            19.11.2. By Distribution Channel
            19.11.3. By End Use
        19.12. Italy Market Analysis
            19.12.1. By Type
            19.12.2. By Distribution Channel
            19.12.3. By End Use
        19.13. France Market Analysis
            19.13.1. By Type
            19.13.2. By Distribution Channel
            19.13.3. By End Use
        19.14. The United Kingdom Market Analysis
            19.14.1. By Type
            19.14.2. By Distribution Channel
            19.14.3. By End Use
        19.15. Spain Market Analysis
            19.15.1. By Type
            19.15.2. By Distribution Channel
            19.15.3. By End Use
        19.16. Russia Market Analysis
            19.16.1. By Type
            19.16.2. By Distribution Channel
            19.16.3. By End Use
        19.17. Czech Republic Market Analysis
            19.17.1. By Type
            19.17.2. By Distribution Channel
            19.17.3. By End Use
        19.18. Hungary Market Analysis
            19.18.1. By Type
            19.18.2. By Distribution Channel
            19.18.3. By End Use
        19.19. Poland Market Analysis
            19.19.1. By Type
            19.19.2. By Distribution Channel
            19.19.3. By End Use
        19.20. Switzerland Market Analysis
            19.20.1. By Type
            19.20.2. By Distribution Channel
            19.20.3. By End Use
        19.21. China Market Analysis
            19.21.1. By Type
            19.21.2. By Distribution Channel
            19.21.3. By End Use
        19.22. Japan Market Analysis
            19.22.1. By Type
            19.22.2. By Distribution Channel
            19.22.3. By End Use
        19.23. South Korea Market Analysis
            19.23.1. By Type
            19.23.2. By Distribution Channel
            19.23.3. By End Use
        19.24. Taiwan Market Analysis
            19.24.1. By Type
            19.24.2. By Distribution Channel
            19.24.3. By End Use
        19.25. India Market Analysis
            19.25.1. By Type
            19.25.2. By Distribution Channel
            19.25.3. By End Use
        19.26. ASEAN Market Analysis
            19.26.1. By Type
            19.26.2. By Distribution Channel
            19.26.3. By End Use
        19.27. A&Z Market Analysis
            19.27.1. By Type
            19.27.2. By Distribution Channel
            19.27.3. By End Use
        19.28. Bangladesh Market Analysis
            19.28.1. By Type
            19.28.2. By Distribution Channel
            19.28.3. By End Use
        19.29. Iran Market Analysis
            19.29.1. By Type
            19.29.2. By Distribution Channel
            19.29.3. By End Use
        19.30. Israel Market Analysis
            19.30.1. By Type
            19.30.2. By Distribution Channel
            19.30.3. By End Use
        19.31. Kenya Market Analysis
            19.31.1. By Type
            19.31.2. By Distribution Channel
            19.31.3. By End Use
        19.32. Nigeria Market Analysis
            19.32.1. By Type
            19.32.2. By Distribution Channel
            19.32.3. By End Use
        19.33. Northern Africa Market Analysis
            19.33.1. By Type
            19.33.2. By Distribution Channel
            19.33.3. By End Use
        19.34. South Africa Market Analysis
            19.34.1. By Type
            19.34.2. By Distribution Channel
            19.34.3. By End Use
        19.35. Turkey Market Analysis
            19.35.1. By Type
            19.35.2. By Distribution Channel
            19.35.3. By End Use
20. Market Structure Analysis
        20.1. Market Analysis by Tier of Companies (Water Activity Instrumentation)
        20.2. Market Share Analysis of Top Players
        20.3. Market Presence Analysis
21. Competition Analysis
        21.1. Competition Dashboard
        21.2. Competition Benchmarking
        21.3. Competition Deep Dive
            21.3.1. Freund Corp
                21.3.1.1. Overview
                21.3.1.2. Product Portfolio
                21.3.1.3. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.1.4. Sales Footprint
                21.3.1.5. Strategy Overview
            21.3.2. Rotronic AG
                21.3.2.1. Product Portfolio
                21.3.2.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.2.3. Sales Footprint
                21.3.2.4. Strategy Overview
            21.3.3. Neu-tec Group Inc
                21.3.3.1. Product Portfolio
                21.3.3.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.3.3. Sales Footprint
                21.3.3.4. Strategy Overview
            21.3.4. Meter Group
                21.3.4.1. Product Portfolio
                21.3.4.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.4.3. Sales Footprint
                21.3.4.4. Strategy Overview
            21.3.5. Freund Corp.
                21.3.5.1. Product Portfolio
                21.3.5.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.5.3. Sales Footprint
                21.3.5.4. Strategy Overview
            21.3.6. Novasina AG
                21.3.6.1. Product Portfolio
                21.3.6.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.6.3. Sales Footprint
                21.3.6.4. Strategy Overview
            21.3.7. Biobase Group
                21.3.7.1. Product Portfolio
                21.3.7.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.7.3. Sales Footprint
                21.3.7.4. Strategy Overview
            21.3.8. Labtron Equipment Ltd
                21.3.8.1. Product Portfolio
                21.3.8.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.8.3. Sales Footprint
                21.3.8.4. Strategy Overview
            21.3.9. Steroglass Srl
                21.3.9.1. Product Portfolio
                21.3.9.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.9.3. Sales Footprint
                21.3.9.4. Strategy Overview
            21.3.10. CapPlus Technologies
                21.3.10.1. Product Portfolio
                21.3.10.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.10.3. Sales Footprint
                21.3.10.4. Strategy Overview
            21.3.11. EDUTEK INSTRUMENTATION
                21.3.11.1. Product Portfolio
                21.3.11.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.11.3. Sales Footprint
                21.3.11.4. Strategy Overview
            21.3.12. MRC- Laboratory Equipment
                21.3.12.1. Product Portfolio
                21.3.12.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.12.3. Sales Footprint
                21.3.12.4. Strategy Overview
            21.3.13. Awtester & Wisdom Instrument
                21.3.13.1. Product Portfolio
                21.3.13.2. Profitability by Market Segments (Type/Distribution Channel/End Use/Region)
                21.3.13.3. Sales Footprint
                21.3.13.4. Strategy Overview
22. Assumptions and Acronyms Used
23. Research Methodology
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