The water gel market size is anticipated to grow to a valuation of US$ 29 billion in 2023, and is projected to exhibit a compound annual growth rate (CAGR) of 6.9% from 2023 to 2033 and reach US$ 56.5 billion in 2033.
Water gels are a rapidly developing market and a significant revenue generator in the skincare market. Customers strive to remain hydrated from the inside out in order to optimize their overall health and the visual appeal of their skin. As per the latest studies, more than half of women in the United States believe that staying hydrated has a massive effect on their appearance.
Since gel formulas are water-based, they collaborate well with oily skin and are compact while still hydrating. Water gel hydrator, such as Clinique 72 hr auto-replenishing hydrating lotion, focus on boosting the body's natural hyaluronic acid production to maintain skin hydrated and fine lines at bay. As a result of the increased demand for hydrating constituents, the water gels market is expected to expand in the coming years.
Surfactant substances, which are commonly used in moisturizer and cosmetic cream formulations to solubilize a water-insoluble oily transition, are not present in the item constituents. Furthermore, numerous vitamins and extracts are added to the formation, expanding the potential market.
When contrasted to traditional gel constituents, manufacturers are concentrating on gel composers with extraordinary pigment and/or filler solubility and consistency, a fine appearance, a sensation of coolness and nourishment without stickiness, and incredible relevance and endurance to the skin. For instance, Neutrogena's Hydro Boost Water Gel, a customer favorite with over 1400 star ratings on Amazon, is made with hyaluronic acid to gather moisture to the skin without experiencing thick or greasy.
North America retains its governance largely due to the widespread invasion and branding of personal hygiene products, which are shifting customer livelihoods through e-commerce and in-store portals. Furthermore, the region is home to the majority of the burgeoning industry leaders.
Since the presence of substantial market participants concentrating on product innovation, consumer research, and regulatory requirements, Europe is anticipated to witness significant growth. Based on a report, the region is home to more than 77 research development facilities dedicated to cosmetics and personal hygiene research.
On the other hand, as a result of the presence of several prospective markets including Japan, India, South Korea, and China, the Asian region has witnessed impressive growth in the manufacturing and usage of water gel products over the past decade.
In regard to the distribution channels, the hypermarkets/supermarkets segment is forecast to account for the highest share of the market. Customers are drawn to such stores owing to the wide variety of water gels accessibility, along with the subsidized prices and festival discount coupons. In such shops, consumers can also contrast fragrances and other item ingredients, which is driving the segment growth.
As a result of continued growth for eco-friendly goods, overall participation is expected to remain fierce during the projected timeframe. To enhance their efficiency, numerous firms are concentrating on R&D, mergers and acquisitions, and business expansion. Some of the key developments by the manufacturers are below:
Lancôme launched a new flagship shop on the Champs-Élysées that sells all of their goods and includes fabrication personalization as part of the buying experience. Furthermore, the brand planned to open a second flagship store in Beijing, China, in 2020.
The Estée Lauder Manufacturers Inc. acquired Have & Be Co. Ltd. of Seoul, the global skincare corporation inside Dr. Jart+ and men's grooming brand Do the Right Thing. The procurement will assist the latter in expanding its market footprint in South Korea.
Data Points
Key Statistics
Expected Market Value (2023)
US$ 29 billion
Anticipated Forecast Value (2033)
US$ 56.5 billion
Projected Growth Rate (2023 to 2033)
6.9% CAGR
Water gels are the fast-growing market as well as are among the major revenue generator in the skincare industry. Consumers aim to stay hydrated inside out to improve their wellbeing and enhance the appearance of their skin According to recent research; in the USA more than 50% of women consider being properly hydrated has a huge impact on their appearance.
Several face cream tends to include heavy compositions and oils which don’t play nice to the skin, particularly in summers. Consumers look forward to lightweight yet still hydrating, gel formulas incline to work well with oily skin since they're water-based, which is why they're stated as water creams or water gels.
Water gel moistures such as Clinique 72 hr auto-replenishing hydrators focus on enhancing the skin's natural hyaluronic acid production to leave skin fresh and reduce fine lines. As such, with the rise in demand for hydrating compositions, the water gels market is anticipated to grow in the approaching years.
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Water Gel Market - Key Drivers and Developments
Water gel based products are exceptional options for individuals as they weigh less when compared with a rich moisturizer. The skin quickly soaks up the product, making them a good base. They are particularly helpful for individuals with oily or acne-prone skin, as they don’t add oil to the skin’s already-oily surface, thus making them most effective for all skin types.
The product compositions are free of surfactant materials that are conventionally added in lotion compositions and cosmetic cream to emulsify a water-insoluble oily phase. Moreover, several Vitamins and derivatives are added to the composition which is inflating the market scope.
Manufacturers are focusing on gel compositions with remarkable pigment and/or filler dispersibility and stability, having a good appearance, offering a sense of coolness and refreshment without stickiness, and with exceptional applicability and fitness to the skin when compared to conventional gel compositions.
For instance, Neutrogena's Hydro Boost Water Gel, a favorite among consumers and rated over 1400 stars reviews on Amazon, the alcohol-free moisturizer is prepared with hyaluronic acid to draw moisture to the skin without feeling heavy or sticky.
Consumers' preference towards eco-friendly products has further the market demand for water gels. A group of researchers from Japan has made an α-gel with a compound matching a key component of the moisture-holding layer on the skin. The α-gel makes possible effective skincare and eco-friendly products with low energy costs.
Water Gel Market - Growth Restraints
Thin and lightweight, water gel based products provide enough hydration for most skin types, however, for dry skin or with a skin condition such as eczema, it might not moisturize as well as a cream. This can hamper the water gel market growth.Furthermore, the high cost of water gel based products can impede market growth over the years to come.
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Water Gel Market - Region-wise Analysis
North America preserves its leadership primarily owing to huge penetration and marketing of personal care products are changing the lifestyles of consumer via e-commerce and in-store platforms. Moreover the region houses majority of the rapidly growing market giants.
Europe is expected to witness rapid growth due to the presence of large market players focusing on product development, market research, and regulatory compliance respectively. According to a report, the region has more than 77 scientific innovation facilities that research concerning cosmetics and personal care.
The Asian region has shown impressive growth over recent years in the production and consumption of water gel products due to the existence of several potential markets such as Japan, India, South Korea, and China are fuelling the need for personal care products.
Recent researches suggested that the region captures over 40% of global beauty and personal care launches with the hydrating claim.
Water Gel Market - Competitive Analysis
Some of the major market players operating in the global water gel market include Neutrogena (Johnson & Johnson), Olay (Procter & Gamble), The Estée Lauder Companies Inc., CeraVe, Lancôme, and Clarins.
The overall competition is anticipated to remain high during the forecast period owing to the increasing demand for eco-friendly products. Several manufacturers are focusing on research and development, merger and acquisitions, and market expansion to strengthen their competitive strength.
The Estée Lauder Companies Inc. took over the Seoul based Have & Be Co. Ltd., the worldwide skincare company behind Dr. Jart+ and men’s grooming brand Do The Right Thing. The acquisition will help the former to boost its market presence in the South Korea region.
Lancôme opens the new Champs-Élysées flagship store offering all of its products with production personalization included in the shopping experience. Moreover, the brand has scheduled the opening of another flagship store in Beijing, China, in 2020.
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Water Gel Market - Segment Analysis
The global water gel market is categorized on the basis of following:
By Components:
Water- Soluble Humectant
Hydrophilic Gelling Agent
Silicon Component
Water-oil repellent Agents
By Distribution Channels:
On-line Platforms
Speciality Stores
Supermarket & Hyper Market
Others
By Region:
North America (USA, Canada)
Latin America (Mexico, Brazil)
Europe (Germany, United Kingdom, France, Italy, Spain, Poland, Russia)
East Asia (China, Japan, South Korea)
South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
Oceania (Australia, New Zealand)
Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
