According to the latest research by Future Market Insights, the anti-fog mirror market is set to witness steady growth at a CAGR of ~5.5% during the forecast period. Anti-fog mirrors are having a hot water reservoir that prevents the glass from condensing.
These mirrors are mainly used in the bathrooms to prevent the formation of water droplets or fog on the surface of the mirrors while running hot water tap on in basin or taking shower. The market for these mirrors is increasing due to the rise in customer’s choice of fancy and attractive accessories to decorate the house and bathroom.
What is Driving Demand for Fog Free Mirrors?
Fogging refers to a process in which a glass surface is covered with water droplets. People are facing a problem of fogging while taking a shower because after the shower it is very difficult for the people to grooming themselves in front of the foggy mirror, everything looks like a blur. Therefore people install a mirror with a demister feature or anti-fog mirror in their bathroom to avoid such problems.
The non-misting bathroom mirrors reduce the surface energy of the stream of water vapor that covers the surface of the mirror, as a result, this vapor form a layer on the anti-fog mirrors and help in improving the visibility and appearance. Such a factor derives the market of the anti-fog mirrors all around the globe.
Furthermore, evolving end-user inclination towards eco-friendly products has raised the demand for sustainable fogless mirrors made with various sustainable raw materials which do not contribute to environmental pollution.
To understand the needs of the customer many players invest in the research and development sector and try to fulfil the demands of the customers. For instance, Inter IKEA Systems B.V. introduced LINDBYN mirror, in its manufacturing no lead is used. This contributes towards nature and helps in the growth of the market.
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Factors that Likely to Augment Fog Free Mirrors Sales
The sales of the de-fog mirrors are expected to experience growth during the forecast period because of the emergence of the concept washroom. The trend of spending more on home decoration and bathroom renovation encourages people to install fogless mirrors in their space, which gives a decent look to the bathroom and avoid the formation of water droplets on the surface while bathing. This raises the sales of the fogless mirror in the global market.
Furthermore, to get customers attention many owners of the hotels and the resorts uses fogless mirrors in their bathrooms to satisfy customer needs. Also, the owner who are having hotels in hill stations, beachside rooms or some beautiful nature side room uses these mirrors to avoid the fog on the mirror during the winter. These extra efforts help the hotel management to get positive reviews from the visitors and make a good reputation in the region. These are some factors that fuel the sales of the fogless mirror in the hospitality sector.
Moreover, there are enormous opportunities for players to influence consumer’s decoration preferences and showing their work to potential customers through social media platforms. People of all age groups are regularly using social media like Facebook and Instagram, where they find more ideas for the decoration of the rooms, kitchen and bathroom from the brand ambassador, décor magazines, family and friends etc.
For the same, players should strengthen their presence on social media accounts to update their new launches for the customers and encourage them to purchase the decoration products such as mirrors.
The US and Canada Fog Free Mirrors Market Outlook
The most technologically advanced generations are thought to be the youngest ones. Because these generations have witnessed several technological advancements, millennials expect firms to supply a greater choice of items. The younger generation is captivated by smart products. Millennials are the generation most interested in having smart technology in their houses.
People of the US and Canada install a mirror with a demister feature in their bathroom. This installation saves the time that they unnecessarily spend while shaving and bathing. Because it is very difficult for the people to do shaving on mirror covered with fog while hot water tap is open in the bathroom.
This anti-fog mirror dismisses such a problem. People enjoy the fog-free experience of shaving with bathing at a time and are contributing to the growing market.
For instance, Shave Well Deluxe Mirror introduced an anti-fog shower mirror that makes people of the US and Canada shower routine effortless, from shaving to other grooming tasks because of its large size and its fog-free feature helps the people to hold the mirror under the water stream for safe shaving.
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Europe Market Outlook for Fog Free Mirrors
Many countries in Europe have been severely impacted by the COVID-19 crisis, which has led to a decline in economic activities.
Amid the covid-19 outbreak, the fogless mirrors market has faced extensive growth challenges, due to store closures across different regions of Europe. Besides this, the consumers’ shift from retail stores to online buying has opened new sales opportunities for online retailers in the market. In addition, the specular shift of customers from essential to discretionary spending has significantly impacted the demand for fogless mirrors in the European market.
During the forecast period, the demand for anti-fog mirrors remains fragmented with the presence and entering of a large number of key players in the European market. Many key players in the market are providing unique looks, styles, and designs for the anti-fog mirrors. Many pro-players are having skilled labor to manufacture and design products.
Furthermore, many players supply their fogless mirrors through their distribution channels. Moreover, to maintain good relations with customers, players are providing advisory and technical services along with a warranty to their consumers. This helps the players to gain competitive advantages in the European market.
Who are the Key Manufacturers and Suppliers of Fog Free Mirrors?
Some of the leading manufacturers and suppliers of fogless mirror include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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