Furniture Rental Market Outlook (2023 to 2033)

The global furniture rental market size is anticipated to witness staggering growth from 2023 to 2033. According to the research report published by FMI, the global market is anticipated to surpass a valuation of US$ 55.75 billion in 2023. It is likely to reach a valuation of US$ 110.69 billion by 2033. The market is projected to showcase a noteworthy CAGR of 7.1% during the forecast period.

The booming housing population is anticipated to be a significant market growth driver. Additionally, the expansion of the e-commerce industry is predicted to create lucrative growth opportunities for market players.

The growing demand for urban housing is surging the demand for furniture rental products. It is estimated that more than 6 billion people may live in urban areas by 2050. The increasing urbanization is likely to fuel the demand for small-space furniture rental services in the coming years.

Several nations are experiencing a demand surge for small-sized houses and studio apartments. Renovation and house remodelling are key trends that are boosting the furniture rental market growth.

The increasing shift in the perspective way of living is a vital factor influencing market growth. Millennials are more pragmatic. Their perspective of avoiding expenditure which seems redundant stimulates demand for furniture rental. Buying furniture is an expenditure they might avoid. As a result, the demand for beds and other rental furniture is rising.

Renting furniture is cost-effective and consumers can utilize high-quality and comfortable furniture with furniture rental services.

The coronavirus pandemic gave an immense impetus to furniture rental products as more than half of the world’s population was mandated to work from home. Increased demand for tables and chairs was witnessed during the pandemic as they boost employee efficiency.

Individuals as well as businesses opted to rent ergonomic furniture to increase their productivity while working from home. The swift change in purchasing patterns led manufacturers to develop a category, i.e., work-from-home furniture. The economic yearly and monthly options introduced by market players gave a significant boost to furniture rental products.

Attributes Details
Furniture Rental Market Share (2022) US$ 52.05 billion
Furniture Rental Market Share (2023) US$ 55.75 billion
Furniture Rental Market Share (2033) US$ 110.69 billion
Furniture Rental Market Share (2023 to 2033) 7.1%

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Global Furniture Rental Market Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

According to the report published on the furniture rental market by FMI, the demand, and consumption of rental furniture are increasing every year. In 2018, the global market size stood at nearly US$ 24.48 billion. In the following years from 2018 to 2022, the market witnessed astonishing growth, accounting for a worth of US$ 52.05 billion.

The rising demand for furniture rentals can be attributed to growing urbanization. The increasing global population and industrialization are also boosting the demand for rental furniture. Construction of new offices, commercial and residential buildings, and others drive market expansion.

The e-commerce industry is exponentially expanding, creating growth opportunities for existing players and new entrants.

The demand for rented furniture is highly influenced by the kind of event or purpose it is required for. Commercial places, hotels, restaurants, and event managers organize several events. Corporate gatherings, wedding ceremonies, wedding anniversaries, birthday parties, and others require furniture according to their themes and ambiances. The growth of the event management industry is likely to bolster the furniture rental market development.

As businesses recovered from the coronavirus pandemic and began physical operations, the demand for furniture rental spiked. Several businesses have signed up for annual subscriptions with furniture rental providers and the numbers are rising. Hence, corporations adopting rental services are likely to flourish in growth for the market.

Category-wise Insights

Which Product Type is Anticipated to Witness Rapid Growth from 2023 to 2033?

Wardrobes & Dressers Segment to Exhibit Marvellous Growth during the Forecast Period

According to the segmentation based on product type, the market is classified into beds, wardrobes & dressers. The beds segment generated a substantial revenue of more than 31.25% in 2022. The segment is likely to exhibit remarkable growth in the coming years. The increasing popularity of subscription-based furniture rental services by millennials and the Gen Z populace is the crucial factor substantially boosting the market growth.

The wardrobes and dressers segment is expected to witness rapid growth in the coming years. The availability of various finishes, designs, and sizes to uplift ambiance is expected to foster growth for the segment. It is observed that consumers prefer door-mounted mirrors or dressers with mirrors as they improve the room’s aesthetics. Dressers can also be utilized as a nightstand, a centrepiece, or a television cabinet, which further stimulates their sales.

Which Type of Material is Expected to Gain Dominance During the Forecast Period?

Plastic Materials Segment to Attain Remarkable Growth

According to the segmentation based on material type, the market is fragmented into wood and plastic. The wood material segment held a huge share of more than 38.7% in 2022.

Wood is used for making several kinds of furniture, including beds, benches, chairs, desks, tables, and others. They add a natural charm to the environment, which is a significant factor in its high sales. Wood is affordable and is often used in manufacturing rental furniture. With proper care, wood furniture can withstand every type of weather.

The plastic segment is predicted to exhibit swift growth in the coming years. Plastic furniture is easily transportable and durable. They are lightweight and easy to handle, which serve as critical factors in increasing their adoption.

Which Application Segment is Anticipated to Expand in the Coming Years?

Commercial Application Segment to Witness Unparalleled Growth

According to the segmentation based on application, the market is bifurcated into residential and commercial. The commercial application segment held the lion’s share in 2022, accounting for nearly 60.5% of the global revenue.

Commercial events take place almost every day across the globe. Renting furniture is a feasible option when it comes to hosting mass audiences. It saves time, energy, and money for organizers while adding aesthetics to the event. The commercial application segment is anticipated to expand in the coming years due to mounting industrialization and urbanization.

The residential application segment is predicted to witness speedy growth. The growing trend of online education and work-from-home/hybrid work regimes are expected to bolster market development. It is critical to set up a pleasant place that allows flexibility and comfort during study or work hours. This has been difficult for people in small homes or work settings. Hence, companies that offer furniture rental services can diversify in the residential application segment to expand their growth horizons.

Furniture rental for households is likely to rise in the coming years. Families and bachelors living on rent are increasingly getting acquainted with furniture rental services and their benefits, surging their demand. The increasing digitalization and the introduction of affordable subscription models are likely to fuel market expansion.

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Sudip Saha

Principal Consultant

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Comparative View of Adjacent Furniture Rental Market

Furniture Rental Market:

Attributes Furniture Rental Market
CAGR (2023 to 2033) 7.1%
Market Value (2023) US$ 55.75 billion
Growth Factor Booming housing population and expanding eCommerce industry.
Future Opportunities Growth in Tier II and Tier III cities.
Market Trends Adoption of hybrid and work-from-home regimes.

Small Space Furniture Market:

Attributes Small Space Furniture Market
CAGR (2023 to 2033) 5.9%
Market Value (2023) US$ 6 billion
Growth Factor The increasing number of people choosing to live alone.
Future Opportunities Development of multi-functional small space furniture.
Market Trends Rising demand for modern furniture made from mild steel, plastic, and other lightweight materials.

Bedroom Furniture Market:

Attributes Bedroom Furniture Market
CAGR (2023 to 2033) 4.7%
Market Value (2023) US$ 265.57 billion
Growth Factor The increasing urbanization and expanding global populace.
Future Opportunities Development of sustainable and eco-friendly furniture.
Market Trends Growing demand for minimalist furniture.

Country-wise Insights

Why did North America Hold the Lion’s Share in the Market?

North America is anticipated to witness noteworthy growth during the forecast period. The region held a substantial share of nearly 35.2% in 2022 globally. The region’s growth can be attributed to the growing preference for rented furniture and the presence of key market players. The growing concept of shared economy and flexibility is expected to positively contribute to the market’s development. The popularity of rented furniture among young generations that value independence, flexibility, and convenience is rising. This is anticipated to flourish in growth for the market.

Asia Pacific is expected to gain swift growth during the forecast period. The increasing demand from millennial and Gen Z demographics is expected to boost the market growth. Rented furniture helps in easy relocation and transition while giving access to aesthetic designs. These factors propel the demand for rented furniture among the young populace. Additionally, the growing efforts to launch sustainable and eco-friendly products for consumers are expected to boost demand in Asia Pacific region.

The increasing entrance of new start-ups in nations such as India and China is expected to further propel market growth in Asia Pacific. The infrastructural development in these nations is likely to amplify market growth in the coming years.

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Exciting Offers in Subscriptions, Mergers, Acquisitions, and Other Strategies to Help Market Players Expand their Growth Prospects

The furniture rental concept is witnessing an upsurge due to evolving ideology and culture worldwide. The affordability, value, and wide variety of products offered by furniture rental providers greatly contribute to the market’s expansion.

The global furniture rental market is extremely competitive. There are several key players operating at various levels globally. The key players emphasize several growth strategies, including acquisitions, partnerships, and new product launches. They aim to enter new markets to gain large consumer bases and uptick their market positions.

  • David Phillips merged with Monty Space in March 2022. The merger is aimed to expand the company’s furniture range into the growing built-to-rent market.
  • Acima holdings was acquired by Rent-A-Center in February 2021. The acquisition enables consumers to benefit from the firm’s adaptable Lease-to-Own (LTO) options across digital, online, and mobile channels.
  • Furlenco launched ‘UNLTMD’ in July 2021. This annual subscription service gives customers the appliances and furniture they desire all at once and for a single price.

Key Players in the Global Furniture Rental Market

  • Furlenco
  • Feather
  • Rentomojo
  • Brook Furniture Rental
  • Rent-A-Center
  • Luxe Modern Rentals
  • The Everest
  • Fernished Inc.
  • Athoor
  • Fashion Furniture Rental

Furniture Rental Market Segmentation

Furniture Rental Market by Product:

  • Wardrobes & Dressers as Furniture Rental
  • Beds as Furniture Rental

Furniture Rental Market by Material:

  • Plastic Furniture Rental
  • Wood Furniture Rental

Furniture Rental Market by Application:

  • Residential Furniture Rental
  • Commercial Furniture Rental

Furniture Rental Market by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

How E-commerce and Digital Platforms Impacting the Market?

Furniture options are accessible, contributing to the growth of the market.

What are the Key Trends Shaping the Furniture Rental Market?

The sharing economy and millennial preferences are driving the market.

What is the Current Market Capitalization of the Furniture Rental industry?

The market is projected to be around US$ 55.75 billion.

Which Regions Show the Highest Potential for Growth in the Furniture Rental Market?

Asia Pacific is expected to have considerable growth in the furniture rental market.

What is the Projected Compound Annual Growth Rate of the Market?

The market is anticipated to expand at a CAGR of roughly 7.1%.

Table of Content
1. Executive Summary | Furniture Rental Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. Bed

        5.3.2. Sofa & Couch

        5.3.3. Table & Desks

        5.3.4. Chairs & Stools

        5.3.5. Wardrobe & Dressers

        5.3.6. Others

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Material, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Material, 2023 to 2033

        6.3.1. Wood

        6.3.2. Metal

        6.3.3. Plastic

        6.3.4. Glass

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033

        7.3.1. Residential

        7.3.2. Commercial

    7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. South Asia

        8.3.5. East Asia

        8.3.6. Oceania

        8.3.7. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product

        9.2.3. By Material

        9.2.4. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By Material

        9.3.4. By Application

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product

        10.2.3. By Material

        10.2.4. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By Material

        10.3.4. By Application

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Product

        11.2.3. By Material

        11.2.4. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By Material

        11.3.4. By Application

    11.4. Key Takeaways

12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Malaysia

            12.2.1.3. Singapore

            12.2.1.4. Thailand

            12.2.1.5. Rest of South Asia

        12.2.2. By Product

        12.2.3. By Material

        12.2.4. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By Material

        12.3.4. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product

        13.2.3. By Material

        13.2.4. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product

        13.3.3. By Material

        13.3.4. By Application

    13.4. Key Takeaways

14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Product

        14.2.3. By Material

        14.2.4. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product

        14.3.3. By Material

        14.3.4. By Application

    14.4. Key Takeaways

15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product

        15.2.3. By Material

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product

        15.3.3. By Material

        15.3.4. By Application

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product

            16.1.2.2. By Material

            16.1.2.3. By Application

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product

            16.2.2.2. By Material

            16.2.2.3. By Application

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product

            16.3.2.2. By Material

            16.3.2.3. By Application

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product

            16.4.2.2. By Material

            16.4.2.3. By Application

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product

            16.5.2.2. By Material

            16.5.2.3. By Application

    16.6. United kingdom

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product

            16.6.2.2. By Material

            16.6.2.3. By Application

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product

            16.7.2.2. By Material

            16.7.2.3. By Application

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product

            16.8.2.2. By Material

            16.8.2.3. By Application

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product

            16.9.2.2. By Material

            16.9.2.3. By Application

    16.10. India

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product

            16.10.2.2. By Material

            16.10.2.3. By Application

    16.11. Malaysia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product

            16.11.2.2. By Material

            16.11.2.3. By Application

    16.12. Singapore

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product

            16.12.2.2. By Material

            16.12.2.3. By Application

    16.13. Thailand

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product

            16.13.2.2. By Material

            16.13.2.3. By Application

    16.14. China

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product

            16.14.2.2. By Material

            16.14.2.3. By Application

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product

            16.15.2.2. By Material

            16.15.2.3. By Application

    16.16. South Korea

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product

            16.16.2.2. By Material

            16.16.2.3. By Application

    16.17. Australia

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Product

            16.17.2.2. By Material

            16.17.2.3. By Application

    16.18. New Zealand

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Product

            16.18.2.2. By Material

            16.18.2.3. By Application

    16.19. GCC Countries

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Product

            16.19.2.2. By Material

            16.19.2.3. By Application

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Product

            16.20.2.2. By Material

            16.20.2.3. By Application

    16.21. Israel

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Product

            16.21.2.2. By Material

            16.21.2.3. By Application

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product

        17.3.3. By Material

        17.3.4. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Furlenco

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Feather

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Rentomojo

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Brook Furniture Rental

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Rent-A-Center

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Luxe Modern Rentals

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. The Everest

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Fernished Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Athoor

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Fashion Furniture Rental

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology
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