The luxury furniture market size is estimated to stand at US$ 38.97 billion by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 5.6%. For the year 2023, FMI has estimated the market to be worth US$ 22.6 billion.
Growth-inducing Market Factors:
Emerging Trends Spotted in the Luxury Furniture Market Report
Soaring consumer demand for eco-friendly and aesthetically appealing luxury furniture to adorn homes, hotels, offices, and restaurants is stimulating the emergent trends related to luxury furniture. Furthermore, robust urbanization and growing demand for high-quality décor products have enhanced the growth prospects for luxury furniture. A considerable rise in awareness pertaining to global brands and trends in emerging economies is also favoring the market in focus.
Established luxury furniture market players like Herman Miller, Inc., DURESTA, Kimball International, Inc., and Cassina S.p.A, among others, are catching up with the constantly evolving purchasing pattern of the surging younger population. By leveraging the above insight, companies are updating their extant luxury furniture portfolio for enhanced market revenue. In addition to this, incessant innovations by companies in the design, production, and material incorporated in furniture pieces are expected to bolster market growth.
Manufacturers are adopting social media platforms as their choice of promotion by deploying intense marketing campaigns. This strategy helps brands reach the masses in a cost-effective and time-efficient manner.
Rise in the Access to Counterfeit Products Pulling the Market Downwards
Easy access to several technologies to develop similar imitations of luxury products, including furniture, is interrupting market growth. Such practices negatively impact manufacturers’ revenue margins and discourage them from heavily investing in intense research and development activities.
Counterfeit production is common across the globe. However, it is quite a frequent phenomenon in developing countries that have strong yet cheap manufacturing capacities.
Counterfeiting involves incorporating a logo or trademark of an established brand on a product, which is not authorized or manufactured by their respective brand. A surge in the sales of counterfeit products has caused the brand image of manufacturers to dwindle, thereby losing customer confidence.
The growth of online platforms that facilitates the purchase and sale of products is propelling a robust increase in the supply of counterfeit items globally. As a result, negatively impacts market growth.
Market Value (2023) | US$ 22.6 billion |
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Market Forecast Value (2033) | US$ 38.97 billion |
Market CAGR (2023 to 2033) | 5.6% |
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The luxury furniture market generated a revenue of US$ 21.40 billion in 2022. The market was aided by surging projects related to home décor in the historical period. Looking forward, the market is set to register a CAGR of 5.6% to reach US$ 22.6 billion in 2023. By 2033 end, the market is anticipated to reach a market valuation of US$ 38.97 billion.
From 2023 to 2033, the market is expected to observe many changes and trends shaping the overall market development. FMI outlines such developments in the following box.
Predicted Growth of the Luxury Furniture Market Over the Forecast Period
Duration | Market Analysis |
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Short-term Growth | The luxury furniture market is anticipated to stand at a valuation of US$ 25.20 billion by 2025. The rapidly growing e-commerce sector is pushing relevant brands to expand their offerings online. By doing so, the accessibility of luxury furniture is expected to enhance, leading to its increased purchase. |
Mid-term Growth | By 2028 end, the luxury furniture market is estimated to surpass a market worth of US$ 29.68 billion. Increasing prioritization of self-care and wellness is expected to boost the adoption of luxury furniture like adjustable standing desks and ergonomic chairs in the years to come. |
Long-term Growth | The luxury furniture market is projected to amass a total of US$ 38.97 billion by 2033. Over the predicted period, the market is set to witness a greater focus on sustainability. Since consumers are shifting towards investing in eco-friendly and socially responsible items, manufacturers are expected to develop products while keeping sustainability in mind. |
Luxury Furniture Market:
Differentiating Aspects | Luxury Furniture Market |
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CAGR (Forecast Period) | 5.6% |
Market Valuation in 2023 | US$ 22.6 billion |
Projected Market Value by 2033 | US$ 38.97 billion |
Growth Factors | Heightened interest in home renovation |
Trends | Robust growth of the e-commerce sector |
Opportunities | Growing demand for eco-friendly luxury furniture |
School Furniture Market:
Differentiating Aspects | School Furniture Market |
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CAGR (Forecast Period) | 6.1% |
Market Valuation in 2023 | US$ 4.88 billion |
Projected Market Value by 2033 | US$ 8.82 billion |
Growth Factors | Increasing school applicants |
Trends | Surging education expenditures and government budgets |
Opportunities | Renovation of old furniture presents new opportunities for growth |
Office Furniture Market:
Differentiating Aspects | Office Furniture Market |
---|---|
CAGR (Forecast Period) | 7.2% |
Market Valuation in 2023 | US$ 51.71 billion |
Projected Market Value by 2033 | US$ 103.65 billion |
Growth Factors | Expansion of the ICT industry |
Trends | Emergent trend promoting co-working spaces |
Opportunities | Growing focus on product innovation to capture a massive market share |
The wood segment is expected to occupy a massive market share, based on raw materials. The growth of the segment is grounded in the fact that luxury furniture made of wood has fine furnishing and adaptability. Additionally, the growing popularity of wood owing to its high monetary value, aesthetic value, and durability, is resulting in its heightened use in luxury furniture.
The robustly growing residential sector is accelerated by increasing population, economic growth, foreign direct investment (FDI), and smart cities. This further increases the demand for wooden furniture. Steadily-growing demand for customizable and modern furniture to drive enhanced customer experience is propelling customers’ demand for the same.
There is a significant rise in the import and export of wood to build flooring and furniture which is likely to augment segment growth. In 2020, the Observatory of Economic Complexity (OEC) stated that the top importers of wood are Germany, France, the United Kingdom, the United States, and Japan. The top exporters of wood and furniture in the year 2020 were Vietnam, China, Italy, Poland, and Germany.
The residential sector is expected to acquire the maximum market share over the forecast period. This is attributed to the increasing production of home furnishings and home décor. Certain factors, such as increasing per capita income, shifting focus on aesthetics, robust urbanization, and soaring adoption of urban lifestyle, are fueling product sales.
Emerging trends showing a preference for decorative and innovative furniture products are expected to propel market growth. Invigorated demand for multifunctional and sustainable luxury furniture the world over is expected to have an overall positive impact on the luxury furniture market.
Commercial sections, including school furniture, hospitality furniture, office furniture, and others, are growing at a healthy pace. Rising construction activities to construct offices and commercial complexes are predicted to foster segment growth in the years to come.
Offline distribution channel of luxury furniture is expected to represent a sizeable market share in the years to come. This can be ascribed to the personalized experience afforded by an offline section that allows customers to inspect the product quality in person. Certain factors like a surging workforce, robust urbanization, and increasing discretionary income, are propelling offline sales of luxury furniture. Retailers are additionally looking for custom luxury furniture for residential and commercial purposes, for which they are preferring offline sales channels to purchase products.
The online sales channel, which is an adjacent distribution channel, is also predicted to significantly expand over the forecast period owing to a solid increase in e-commerce platforms. Several manufacturers are introducing their e-commerce platforms to meet the growing demand for such services. In April 2021, for instance, Herman Miller introduced its new e-commerce store for luxury furniture. This launch was made with the aim to expand the existing customer base of the company and further enhance product sales.
The Europe luxury furniture market is expected to occupy the maximum market share in the coming decade. Ceaseless advancements and innovations in technologies are used to develop luxury furniture. This has consequently pushed product sales in the region. As more online stores are springing up in Europe, the region is expected to inhabit widespread original luxury pieces that showcase true craftsmanship. Growth in wealthy people that are residing in the region is further augmenting product sales.
The rising popularity of luxury indoor furniture like bathrooms, bedrooms, kitchens, and others, is expected to escalate the regional growth for the domestic segment. The luxury furniture market in the United Kingdom is being driven by the surge in luxury shopping as the country is considered one of the top destinations for luxury shopping. Additionally, an increasing proportion of individuals willing to invest in high-quality and high-end products is also favoring regional growth.
The China luxury furniture market is expected to expand at a significant CAGR over the forecast period. Surging construction of commercial as well as residential properties, as a consequence of robust urbanization, disposable income, and employment in the country is propelling the demand for luxury furniture. Easy availability of multiple luxury products on online and offline platforms alike is also expected to have a positive effect on the market. Additionally, ongoing innovation and heightened consumer preference for designer luxury furniture are expected to propel product sales in the coming years.
The luxury furniture industry is highly fragmented. Domestic and regional players in the market are mainly focused on expanding their offerings of luxury furniture in stores. For this, the key players are concentrating on implementing key strategies like mergers and acquisitions, and new product launches. This is expected to help with maintaining high-level product visibility, brand recall, and enlargement of consumer base and revenue share.
News Update:
Enlisted below are the key players in the market:
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Attribute | Details |
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Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ billion for Value |
Key Regions Covered | North America; Europe; Asia Pacific; Latin America; The Middle East and Africa |
Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye |
Key Segments Covered | Raw Material, End User, Distribution Channel, and Region |
Key Companies Profiled | SCAVOLINI S.P.A.; Cassina S.p.A; Kimball International, Inc.; Brown Jordan International; Herman Miller, Inc.; Vivono; Boca do Lobo; DURESTA; Haworth, Inc.; MUEBLES PICO SA |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is estimated to reach US$ 38.97 billion by 2033.
Robust growth of the e-commerce sector is the key trend.
This market be valued at US$ 22.6 billion in 2023.
Heightened interest in home renovation drives the market.
Growing demand for eco-friendly luxury furniture is a growth opportunity.
1. Executive Summary | Luxury Furniture Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Raw Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Raw Material, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Raw Material, 2023 to 2033 5.3.1. Wood 5.3.2. Metal 5.3.3. Plastic 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Raw Material, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Raw Material, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user, 2023 to 2033 6.3.1. Residential 6.3.2. Commercial 6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033 7.3.1. Online 7.3.1.1. Company Owned Websites 7.3.1.2. E-commerce Websites 7.3.2. Offline 7.3.2.1. Supermarket / Hypermarket 7.3.2.2. Independent Furniture Retailers 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Raw Material 9.2.3. By End-user 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Raw Material 9.3.3. By End-user 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Raw Material 10.2.3. By End-user 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Raw Material 10.3.3. By End-user 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Raw Material 11.2.3. By End-user 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Raw Material 11.3.3. By End-user 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Raw Material 12.2.3. By End-user 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Raw Material 12.3.3. By End-user 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Raw Material 13.2.3. By End-user 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Raw Material 13.3.3. By End-user 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Raw Material 14.1.2.2. By End-user 14.1.2.3. By Distribution Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Raw Material 14.2.2.2. By End-user 14.2.2.3. By Distribution Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Raw Material 14.3.2.2. By End-user 14.3.2.3. By Distribution Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Raw Material 14.4.2.2. By End-user 14.4.2.3. By Distribution Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Raw Material 14.5.2.2. By End-user 14.5.2.3. By Distribution Channel 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Raw Material 14.6.2.2. By End-user 14.6.2.3. By Distribution Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Raw Material 14.7.2.2. By End-user 14.7.2.3. By Distribution Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Raw Material 14.8.2.2. By End-user 14.8.2.3. By Distribution Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Raw Material 14.9.2.2. By End-user 14.9.2.3. By Distribution Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Raw Material 14.10.2.2. By End-user 14.10.2.3. By Distribution Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Raw Material 14.11.2.2. By End-user 14.11.2.3. By Distribution Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Raw Material 14.12.2.2. By End-user 14.12.2.3. By Distribution Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Raw Material 14.13.2.2. By End-user 14.13.2.3. By Distribution Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Raw Material 14.14.2.2. By End-user 14.14.2.3. By Distribution Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Raw Material 14.15.2.2. By End-user 14.15.2.3. By Distribution Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Raw Material 14.16.2.2. By End-user 14.16.2.3. By Distribution Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Raw Material 14.17.2.2. By End-user 14.17.2.3. By Distribution Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Raw Material 14.18.2.2. By End-user 14.18.2.3. By Distribution Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Raw Material 14.19.2.2. By End-user 14.19.2.3. By Distribution Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Raw Material 14.20.2.2. By End-user 14.20.2.3. By Distribution Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Raw Material 15.3.3. By End-user 15.3.4. By Distribution Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Nella Vetrina 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Muebles Pico 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Scavolini S.p.A. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Laura Ashley Folding PLC 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Henredon Furniture Industries Inc. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Cassina S.p.A 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Iola Furniture Ltd 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Turri S.r.l 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Giovanni Visentin srl 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Heritage Home Group LLC 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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