Key Players
Competitive Landscape
The global gluconate crop chelates market is highly fragmented due to presence of large number of regional and global crop nutrition companies. Crop-ready suppliers such as Brandt and Rovensa Next are offering finished chelated micronutrients with crop application guidance. ICL Group and Haifa Group offers soluble micronutrients for fertigation and foliar applications. BASF and Nouryon supplies chelating chemistry used by formulators, whereas Syngenta Biologicals offers Valagro crop nutrition range. Key players in gluconate crop chelates market are focusing on product development and application support in order to cater to the growing demand from farmers.
Companies operating in gluconate crop chelates market are expanding sales coverage, crop nutrition products and production facilities. For instance, in July 2026, BRANDT expanded specialty-formulations sales coverage in South Dakota. In June 2026, Yara widened the PROCOTE platform for treated fertilizer products. Apart from that, Rovensa Next launched Biostimulation 360° in May 2025, whereas Syngenta started operations at its Orangeburg biologicals facility in February 2025. These company developments are expected to support product availability and application of crop nutrition products through established agricultural input channels.
2026-2036 Development Map
| Development | Driver | Trend | Opportunity |
|---|---|---|---|
| In July 2026, BRANDT expanded specialty-formulations sales coverage in South Dakota for supporting retailers and growers. | Increasing use of specialty crop inputs is creating demand for local technical support before farm application. | Companies are expanding agronomic sales coverage across regional crop programs and retailer networks. | Availability of local agronomic support is expected to increase product use among regional growers. |
| In June 2026, Yara expanded PROCOTE from micronutrient coating to include YaraAmplix biostimulants. | Increasing combination of micronutrients and specialty nutrition in fertilizer programs is supporting the product demand. | Granule coating is being used for adding specialty crop inputs without changing the base fertilizer application. | Use of established fertilizer application for micronutrients is expected to create growth opportunities for coated products. |
| In May 2025, Rovensa Next launched Biostimulation 360° with bionutrition under its wider biosolutions program. | Increasing use of crop nutrition products for nutrient-use efficiency and crop stress management is boosting the bionutrition demand. | Bionutrition products are increasingly included in wider farm programs along with other crop inputs. | Tradecorp chelates are expected to gain from the technical channels used for Rovensa Next bionutrition products. |
| In February 2025, Syngenta started its Orangeburg biologicals facility in South Carolina. | Expansion of biological manufacturing capacity is expected to increase availability of nutrient-efficiency products. | Large agricultural companies are expanding biological production along with established crop-input products. | Valagro crop nutrition products can use the existing biologicals sales channels; however, the development does not indicate added crop-chelate production capacity. |
Source: Future Market Insights, Gluconate Crop Chelates Market Report, 2026-2036.
Crop-ready suppliers include Brandt and Rovensa Next, whereas Yara International, ICL Group, and Haifa Group offers micronutrients within wider crop-nutrition programs. These companies are focusing on soluble micronutrients and application support for increasing their customer base.
Chemistry-led suppliers include BASF and Nouryon, while Valagro (Syngenta Biologicals) combines crop chelates with a wider biologicals product range. Availability of different chelating agents and crop-ready products is expected to increase product choice in the market.
What separates crop-ready chelate suppliers from chemistry-led suppliers?
Crop-ready suppliers provides finished micronutrient formulations which are directly used for crop application. Chemistry-led suppliers provides chelating agents which are further used by formulators in manufacturing finished crop products.
Which companies document soluble micronutrient routes for fertigation?
ICL and Haifa offers soluble micronutrients for fertigation and foliar application. Rovensa Next also provides crop chelates for foliar and irrigation programs, which is expected to support its presence in soluble crop nutrition products.
How do application laboratories affect crop-chelate qualification?
Application laboratories are used for checking dissolution, mixing, pH stability and product behavior before crop chelates are used in farm trials. This testing reduces formulation problems during application and helps growers in checking crop response and product handling under field condition.
How does geographic reach affect crop-chelate supplier selection?
Wider geographic reach helps crop chelate suppliers in serving customers across different crop producing regions. However, local agronomic support remains important as soil condition, water chemistry and application systems varies between farms.
Representative Company Overview
| Company | Positioning | Verified Product or Development |
|---|---|---|
| Brandt | Specialty crop-input supplier offering chelated micronutrients and agronomic support to growers. | February 2026 - BRANDT Sequestar RMX-8 documented EDTA-chelated copper and iron with manganese and zinc for crop use. |
| Rovensa Next (Tradecorp) | Bionutrition supplier offering Tradecorp chelated micronutrients for crop application. | A 2026 Rovensa Next product sheet lists Tradecorp AZ as a fully soluble EDTA micronutrient mix for foliar and soil use. |
| BASF | Chelating-chemistry supplier offering Trilon agents for agricultural formulations. | BASF documents EDTA and DTPA chemistry within its Trilon chelating-agent range used in industrial and agricultural formulation markets. |
| Nouryon | Specialty-chemistry supplier offering crop micronutrients across different chelating agents. | October 2025 - Nouryon described HBED as an iron-chelate route for high-pH soils where precipitation limits iron availability. |
| Yara International | Crop-nutrition supplier offering soluble chelates for fertigation programs. | YaraTera Rexolin provides chelated micronutrients for soluble crop-nutrition programs and fertigation systems. |
| ICL Group | Specialty-fertilizer supplier offering soluble chelated micronutrients for fertigation and foliar use. | A 2026 Micromax WS TE Mix page lists chelated trace elements in a fully water-soluble crop product. |
| Haifa Group | Specialty-fertilizer supplier offering HGA-complexed micronutrients for fertigation and foliar use. | Haifa's 2025 catalog lists HGA-complexed copper for Nutrigation and foliar application. |
| Valagro (Syngenta Biologicals) | Crop-nutrition supplier offering Valagro chelates within wider biologicals portfolio. | A 2026 Valagro catalogue lists EDTA and EDDHA chelates beside other micronutrient systems for crop use. |
Research Methodology
The company review includes official product pages, technical documents and company developments for describing crop-ready micronutrients, chelating chemistry and application support. Company developments confirms the current activity of market players but does not indicate their market share. Forecast values and segment shares are Future Market Insights estimates for 2026 to 2036 under the stated market scope.
