Heated mattress pads consist of wire heating element in order to attain desirable temperature. Also, equipped with digital control facility and various heat settings. These heated mattress pads are a cost-effective, convenient and portable product which help several benefits such as relief in muscles pain, support blood flow and many others.
The heated mattress is also a better alternative for room heater as it saves money on utility bills and more energy efficient than heating the entire room. Household application is anticipated to have greater penetration for the heated mattress pads in the global market.
An increasing number of people in the world are suffering from back and lower back pain conditions, especially in the developed countries.According to the Canadian Chiropractic Association in 2018, 5 out of 10 people in Canada suffered from lower back pain in six month period.
This increase in incidences of back pain, sore muscles, arthritis and increase in prominence towards therapeutic relief with an aid to ease tension, relax muscles and promote blood flow with the help of heat therapy increase adoption of heated mattress pads among consumers.
Furthermore, shifting consumer preferences towards customized and high end lifestyle products is anticipated to create growth opportunity for heated mattress pads. However, excessive heating can result bunching or folding the heated mattress pads while in use.
COVID-19 has reshaped consumer’s attitude and behaviour towards purchasing habits and these is expected to remain post-pandemic. Even as some countries have reopened, globally many consumers are continuing to see their income falls.
This is expected to create negative impact on the consumer buying behaviour towards non-essential products such as heated mattress pads. The pandemic is expected to have destructive impact on the global demand of heated mattress pads and anticipated to recover only in the next two to three years
Considering regions, the heated mattress pads market is anticipated to be led by North America and Europe, who are expected to hold significant market share as these regions comprises of countries which has lowest temperature. This is likely to increase the usage of heated mattress pads in North America market.
Europe in the heated mattress pads market is expected to witness double-digit growth in terms of sales during the forecast period owing to the presence of coldest climate countries in the region. For instance, the temperature in Russia in winter season can go down to -400C.
Asia-Pacific region is anticipated to have notable share in heated mattress pads market and it expected to follow Europe market. The Asia Pacific region is likely to continue same trend over forecast years.
Latin America and the Middle East & Africa region is anticipated to account for small share in the overall market, however demand for heated mattress pads is estimated to grow at significant pace over the near future.
Globally, the heated mattress pads market is found to be fairly fragmented in nature as the top 10 players holding almost 1/3rd of market share in the global market. The players involved in the global heated mattress pads market are opting for inorganic growth strategies such as partnership, mergers and acquisitions.
Some key players involved in the heated mattress pads market are
The research report presents a comprehensive assessment of the heated mattress pads market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies.
The research report provides analysis and information according to heated mattress pads market segments such as product type, application and distribution channel.
The market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on heated mattress pads market segments and geographies.
Globally, the heated mattress pads market can be segmented on the basis of product type, application and distribution channel.
By Product Type
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