Latex Mattress Market Snapshot (2022-2032)

[320 Pages Report] The global latex mattress market is expected to reach US$ 20 Billion by 2032, growing at a CAGR of 7% during the forecast period 2022-2032. As of 2021, the industry was valued at US$ 9.7 Billion, and is expected to reflect a Y-o-Y growth rate worth 5.1% to reach US$ 10.2 Billion by 2022. Growing preference for luxury lifestyle catering to better sleeping products is expected to drive market growth over the forecast period.

Report Attribute Details
Estimated Base Year Value (2021) US$ 9.7 Billion
Expected Market Value (2022) US$ 10.2 Billion
Anticipated Forecast Value (2032) US$ 20 Billion
Projected Growth Rate (2022 to 2032) 7% CAGR

Over the last few years, there has been a steady increase in the population of people who live alone. One-person households have increased significantly in many countries around the world. According to a recent study, approximately 15% of the world's two billion people live in one-person households.

Europe has the most one-person households in the world. These rapidly growing one-person households have increased demand for various types of furniture, particularly beds, resulting in significant demand for latex mattresses.

According to an independent study, consumers spend one to two weeks researching mattresses before purchasing them. A latex mattress is one made from natural latex derived from rubber trees.

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Which are Some Prominent Drivers Spearheading Latex mattress Market Growth?

Factors such as rapidly expanding hospitality and healthcare facilities globally, increasing population globally, developing demand for eco-friendly products as a result of growing health concerns, changing consumer purchasing behaviors, and the growing trend of bed-in-a-box mattresses will all contribute to the growth of the latex mattress market during the forecast period.

Furthermore, the rise in demand for premium products, as well as the increasing availability of mattresses online, will influence the growth of the latex mattress market in the near future. Furthermore, companies in the latex mattress market are heavily investing in R&D activities in order to introduce novel products, such as split firmness latex mattresses, to attract potential customers.

What are the Challenges Faced by the Latex mattress Industry?

However, the high cost of latex mattresses, their lower comfort level than foam mattresses, and the availability of other mattresses are some of the factors that will limit the growth of the latex mattress market during the forecast period.

Sudip Saha
Sudip Saha

Principal Consultant

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Why is Asia-Pacific Emerging as an Opportunistic Latex Mattress Market?

Due to the large populations of India, China, and Indonesia, Asia-Pacific will be the largest user of mattresses in 2021. An increase in the number of households, a shift in consumer preferences, an increase in innovative technologies, an increase in demand for hybrid and gel-filled mattresses, favorable government policies, an increase in disposable income, and a shift in lifestyle is driving the mattress market. In the Asia Pacific mattress market, spring mattresses generated the most revenue, followed by foam mattresses.

The booming Chinese market is driving the expansion, accounting for nearly 80% of the total. South Korea is the second-largest market for online mattress sales in the region, with a high e-commerce penetration of more than 20%. Foreign players' interest in this area is also growing. Emma-The Sleep Company announced its intention to invest approximately USD 90.5 million in Asia and India in October 2020.

How is North America Contributing to the Growth of the Latex mattress Market?

In recent years, the percentage of households in the United States with at least three to four bedrooms has increased significantly. Larger homes necessitate more beds and mattresses, so manufacturers are seeing opportunities in the US latex mattress market.

Furthermore, in order to stay current, millennial consumers frequently change their furniture. North America dominated the global market in 2018, accounting for 30.5 percent of global revenue. The increased number of households in the region drives up market demand for mattresses. According to the findings, the United States had 128 million households in 2018.

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Market Competition

Sleep On Latex Company, Simmons Bedding Company LLC, Astrabeds LLC, Spindle Mattress Company, Dreamfoam Bedding Company, Sleep Number Corporation, PlushBeds, Inc., Royal-Pedic Mattress Manufacturing LLC, Spring Air International Inc. LLC, Organic Mattress Inc., Kinsdown, Inc., Pure LatexBliss LLC, Southerland, Inc., Relyon Company, Corsicana Bedding, Inc., and The Saatva Company are among the

Various latex mattress manufacturers are using innovative technologies to develop natural latex. Latex Foam International LLC, for example, uses patented phase-change material in its new latex mattresses.

Report Scope

Report Attribute Details
Growth Rate CAGR of 7% from 2022 to 2032
Market Value for 2022 US$ 10.2 Billion
Market Value for 2032 US$ 20 Billion
Base Year for Estimation 2021
Historical Data 2015 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Latex Processing Type
  • Source
  • End User
  • Sales Channel
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • BENELUX
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Australia & New Zealand
  • GCC
  • South Africa
  • Turkey
Key Companies Profiled
  • Sleep On Latex Company
  • Simmons Bedding Company LLC,
  • Astrabeds LLC
  • Spindle Mattress Company
  • Dreamfoam Bedding Company
  • Sleep Number Corporation
  •  PlushBeds, Inc.
  • Royal-Pedic Mattress
  •  Manufacturing LLC
  • Spring Air International Inc. LLC
  • Organic Mattress Inc.
  • Kinsdown
Customization Available Upon Request

Key Segments Covered in the Latex Mattress Market Report

Latex Mattress Market by Latex Processing Type:

  • Talalay Latex Processing
  • Dunlop Latex Processing
  • Other Latex Processing Types

Latex Mattress Market by Source:

  • Synthetically-sourced Latex Mattresses
  • Naturally-sourced Latex Mattresses
  • Blended Latex Mattresses

Latex Mattress Market by End User:

  • Latex Mattress for Commercial Use
  • Latex Mattress for Residential Use

Latex Mattress Market by Distribution Channel:

  • Latex Mattress Sales via Hypermarkets/Supermarkets
  • Latex Mattress Sales via Multi-brand Stores
  • Latex Mattress Sales via Specialty Stores
  • Latex Mattress Sales via Independent Small Stores
  • Latex Mattress Sales via Online Stores
  • Latex Mattress Sales via 3rd Party Online Stores
  • Latex Mattress Sales via Company Websites

Latex Mattress Market by Region:

  • North America Latex Mattress Market
  • Latin America Latex Mattress Market
  • Europe Latex Mattress Market
  • East Asia Latex Mattress Market
  • South Asia & Pacific Latex Mattress Market
  • Middle East & Africa Latex Mattress Market

Frequently Asked Questions

What is the anticipated growth of the Latex mattress market until 2032?

FMI projects the global Latex mattress market to expand at a 7% value CAGR by 2032.

Which region is forecast to be the most lucrative for Latex mattress market growth?

Asia Pacific is expected to be the most opportunistic Latex mattress market, expanding at a 5% CAGR.

Which are some prominent Latex mattress manufacturers?

Sleep On Latex Company, Simmons Bedding Company LLC, Astrabeds LLC, Spindle Mattress Company, Dreamfoam Bedding Company, Sleep Number Corporation, PlushBeds, Inc., Royal-Pedic Mattress Manufacturing LLC, Spring Air International Inc. LLC, Organic Mattress Inc., Kinsdown are some prominent Latex mattress manufacturers.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity 
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Latex Mattress Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Latex Processing Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Latex Processing Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Latex Processing Type, 2022-2032
        5.3.1. Talalay
        5.3.2. Dunlop
        5.3.3. Other Latex Processing Types
    5.4. Y-o-Y Growth Trend Analysis By Latex Processing Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Latex Processing Type, 2022-2032
6. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Source
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Source, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Source, 2022-2032
        6.3.1. Synthetic
        6.3.2. Natural
        6.3.3. Blended
    6.4. Y-o-Y Growth Trend Analysis By Source, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Source, 2022-2032
7. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By End User
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2022-2032
        7.3.1. Commercial
        7.3.2. Residential
    7.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021
    7.5. Absolute $ Opportunity Analysis By End User, 2022-2032
8. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Sales Channel, 2017-2021
    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Sales Channel, 2022-2032
        8.3.1. Hypermarkets/Supermarkets
        8.3.2. Multi-brand Stores
        8.3.3. Specialty Stores
        8.3.4. Independent Small Stores
        8.3.5. Online Stores
        8.3.6. 3rd Party Online Stores
        8.3.7. Company Websites
    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
9. Global Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
    9.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. East Asia
        9.3.5. South Asia & Pacific
        9.3.6. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Latex Processing Type
        10.2.3. By Source
        10.2.4. By End User
        10.2.5. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Latex Processing Type
        10.3.3. By Source
        10.3.4. By End User
        10.3.5. By Sales Channel
    10.4. Key Takeaways
11. Latin America Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Mexico
            11.2.1.2. Brazil
            11.2.1.3. Rest of Latin America
        11.2.2. By Latex Processing Type
        11.2.3. By Source
        11.2.4. By End User
        11.2.5. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Latex Processing Type
        11.3.3. By Source
        11.3.4. By End User
        11.3.5. By Sales Channel
    11.4. Key Takeaways
12. Europe Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. Italy
            12.2.1.3. France
            12.2.1.4. U.K.
            12.2.1.5. Spain
            12.2.1.6. BENELUX
            12.2.1.7. Russia
            12.2.1.8. Rest of Europe
        12.2.2. By Latex Processing Type
        12.2.3. By Source
        12.2.4. By End User
        12.2.5. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Latex Processing Type
        12.3.3. By Source
        12.3.4. By End User
        12.3.5. By Sales Channel
    12.4. Key Takeaways
13. East Asia Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Latex Processing Type
        13.2.3. By Source
        13.2.4. By End User
        13.2.5. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Latex Processing Type
        13.3.3. By Source
        13.3.4. By End User
        13.3.5. By Sales Channel
    13.4. Key Takeaways
14. South Asia & Pacific Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. ASEAN
            14.2.1.3. Australia and New Zealand
            14.2.1.4. Rest of South Asia & Pacific
        14.2.2. By Latex Processing Type
        14.2.3. By Source
        14.2.4. By End User
        14.2.5. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Latex Processing Type
        14.3.3. By Source
        14.3.4. By End User
        14.3.5. By Sales Channel
    14.4. Key Takeaways
15. MEA Latex Mattress Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    15.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
    15.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. Turkey
            15.2.1.3. South Africa
            15.2.1.4. Rest of MEA
        15.2.2. By Latex Processing Type
        15.2.3. By Source
        15.2.4. By End User
        15.2.5. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Latex Processing Type
        15.3.3. By Source
        15.3.4. By End User
        15.3.5. By Sales Channel
    15.4. Key Takeaways
16. Key Countries Latex Mattress Market Analysis
    16.1. U.S.
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2021
            16.1.2.1. By Latex Processing Type
            16.1.2.2. By Source
            16.1.2.3. By End User
            16.1.2.4. By Sales Channel
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2021
            16.2.2.1. By Latex Processing Type
            16.2.2.2. By Source
            16.2.2.3. By End User
            16.2.2.4. By Sales Channel
    16.3. Mexico
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2021
            16.3.2.1. By Latex Processing Type
            16.3.2.2. By Source
            16.3.2.3. By End User
            16.3.2.4. By Sales Channel
    16.4. Brazil
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2021
            16.4.2.1. By Latex Processing Type
            16.4.2.2. By Source
            16.4.2.3. By End User
            16.4.2.4. By Sales Channel
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2021
            16.5.2.1. By Latex Processing Type
            16.5.2.2. By Source
            16.5.2.3. By End User
            16.5.2.4. By Sales Channel
    16.6. Italy
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2021
            16.6.2.1. By Latex Processing Type
            16.6.2.2. By Source
            16.6.2.3. By End User
            16.6.2.4. By Sales Channel
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2021
            16.7.2.1. By Latex Processing Type
            16.7.2.2. By Source
            16.7.2.3. By End User
            16.7.2.4. By Sales Channel
    16.8. U.K.
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2021
            16.8.2.1. By Latex Processing Type
            16.8.2.2. By Source
            16.8.2.3. By End User
            16.8.2.4. By Sales Channel
    16.9. Spain
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2021
            16.9.2.1. By Latex Processing Type
            16.9.2.2. By Source
            16.9.2.3. By End User
            16.9.2.4. By Sales Channel
    16.10. BENELUX
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2021
            16.10.2.1. By Latex Processing Type
            16.10.2.2. By Source
            16.10.2.3. By End User
            16.10.2.4. By Sales Channel
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2021
            16.11.2.1. By Latex Processing Type
            16.11.2.2. By Source
            16.11.2.3. By End User
            16.11.2.4. By Sales Channel
    16.12. China
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2021
            16.12.2.1. By Latex Processing Type
            16.12.2.2. By Source
            16.12.2.3. By End User
            16.12.2.4. By Sales Channel
    16.13. Japan
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2021
            16.13.2.1. By Latex Processing Type
            16.13.2.2. By Source
            16.13.2.3. By End User
            16.13.2.4. By Sales Channel
    16.14. South Korea
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2021
            16.14.2.1. By Latex Processing Type
            16.14.2.2. By Source
            16.14.2.3. By End User
            16.14.2.4. By Sales Channel
    16.15. India
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2021
            16.15.2.1. By Latex Processing Type
            16.15.2.2. By Source
            16.15.2.3. By End User
            16.15.2.4. By Sales Channel
    16.16. ASEAN
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2021
            16.16.2.1. By Latex Processing Type
            16.16.2.2. By Source
            16.16.2.3. By End User
            16.16.2.4. By Sales Channel
    16.17. Australia and New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2021
            16.17.2.1. By Latex Processing Type
            16.17.2.2. By Source
            16.17.2.3. By End User
            16.17.2.4. By Sales Channel
    16.18. GCC Countries
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2021
            16.18.2.1. By Latex Processing Type
            16.18.2.2. By Source
            16.18.2.3. By End User
            16.18.2.4. By Sales Channel
    16.19. Turkey
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2021
            16.19.2.1. By Latex Processing Type
            16.19.2.2. By Source
            16.19.2.3. By End User
            16.19.2.4. By Sales Channel
    16.20. South Africa
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2021
            16.20.2.1. By Latex Processing Type
            16.20.2.2. By Source
            16.20.2.3. By End User
            16.20.2.4. By Sales Channel
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Latex Processing Type
        17.3.3. By Source
        17.3.4. By End User
        17.3.5. By Sales Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Sleep On Latex Company
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Simmons Bedding Company LLC
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Spindle Mattress Company
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Dreamfoam Bedding Company
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Sleep Number Corporation
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. PlushBeds, Inc.
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. Royal-Pedic Mattress Manufacturing LLC
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Spring Air International Inc. LLC
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. Organic Mattress Inc.
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Kingsdown, Inc.
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
        18.1.11. Southerland, Inc.
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
                18.1.11.5.3. Channel Strategy
        18.1.12. Relyon Company
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
                18.1.12.5.2. Product Strategy
                18.1.12.5.3. Channel Strategy
        18.1.13. Corsicana Bedding, Inc.
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segments
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
                18.1.13.5.2. Product Strategy
                18.1.13.5.3. Channel Strategy
        18.1.14. The Saatva Company
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segments
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
                18.1.14.5.2. Product Strategy
                18.1.14.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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