Mattress Pads Market Overview
Mattress pad adds a padding layer of soft down feathers or memory foam, to the immediate sleeping surface. Mattress pads cater and help to accommodate the special needs of a user pain relief, temperature control, and level of support. The modern-day mattress pads are substantial enough to make a notable difference in the comfort of the bed.Millennials and Gen Z cohort are projected to be the main customers of mattress pads.
In the recent past, the majorly preferred mode selling mattress was local or specialty stores, however, the trend is moving towards online stores owing to their speedy product distribution. Online retailing gain noteworthy prominence for the distribution of mattress pads over the years to come products at a relatively lower cost and ascertain customer convenience.
Mattress Pads Market – Key Trends
Enhancement in core technology and innovation in production equipment will generate prospects that will drive the mattress pads market during the assessment period. Increasing consumer’s preference for enhanced products is the foremost driver for mattress pads market across geographies.
A wide range of product offerings and continuous product innovations and launches is set to broaden the application of mattress pads worldwide. For instance, Alexander Signature cooling topper by Nest Beddings offers memory foam made from Energex foam, which contours with the body.
Market players are leveraging several media platforms for promoting their product offerings and also offering customization to improve consumer retention.
Furthermore, growing awareness concerning the comfort provided by mattress pads and the rise in customer expenditure on luxury bedding products for relaxed sleep is projected to boost sales of mattress pads in several nations globally.
Mattress Pads Market – Growth Restraints
Rise in raw material price in addition to customer’s preference for the regional products due to price constraint, especially in developing nations is projected to constraint the market expansion. Unawareness of the availability of mattress pads and weaker distribution channels is also hindering the market growth in developing regions.
COVID-19 Impact on Mattress Pads Market
The COVID-19 pandemic is having a huge impact on various industries and the mattress pad industry is no exception. Disruption in raw material availability and supply chains is directing the market towards economic uncertainties. As such, manufacturers are likely to have to move their focus on e-commerce platforms to withstand their revenue pool.
The outbreak is escalating the requirement for the digital transformation method as governments and businesses strive to provide daily essentials and connectivity to exposed communities.
Digitization will remove barriers for small businesses to expand, providing products at better quality and delivery at a cheaper price. While the crisis is impacting customers buying propensities, with the partial lift in lockdowns, globally, the mattress pads market is set for a sturdy recovery.
Mattress Pads Market – Region-wise Analysis
North America will remain as the prominent region in the global mattress pads market owing to increased sales of mattress pads and the presence of top manufacturers in the region.
East Asia and South Asia are anticipated to be the fastest-growing market in the approaching years due to the increasing demand for mattresses from a growing population, also, to increase in the standard of living in emerging economies increases expenditure on premium home furnishings. This, consecutively, boosts the mattress pads market in the Asian region.
Mattress Pads Market – Competitive Analysis
The presence of several manufacturers in the global mattress pads market is anticipated to escalate the competition in the market place over the years to come.
Prominent manufacturers for mattress pads operating in the global market are Sealy Corporation, Serta, Inc., Tempur-Pedic North America, LLC, Sleep Number Corporation, Simmons (SEA) Pte Ltd., Dreamfoam Bedding, McRoskey, Innocor, Inc., (Sleep Innovations), Memory Foam Solutions, Organic Mattresses, Inc., Devon Duvets, Airweave, Milliard Bedding, Healthcare Co., Ltd., and Vita Talalay latex.
Manufacturers are focusing on product innovation and developments to boost their market presence. For instance, Saatva launched Organic Mattress Pads which are made from 100 % organic cotton washable pads. It offers effective temperature control and the fabric is certified by GOTS( Global Organic Textile Standard).
Exceptionalsheets bamboo mattress pads manufactured by eluxury supply offering around an inch of thickness with Revoloft fill and a plush feel to the pad. Below the fill is a backing of 70% polyester and 30% cotton.
Global Mattress Pads Market: Key Players (this is an indicative list – full list of key players available upon request)
- Select Confort Corporation
- ORGANIC MATTERESSES INC
- Simmons Bedding Company LLC
- Serta INC
- Sealy INC
- Jeffco fibers
- McRoskey Mattresses
- Pure Letex Bliss
- Sleep Studio
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Mattress Pads Market - Market Segmentation
- Memory Foam Mattress Topper
- Latex Mattress
- Father Mattress Topper
- Wool Mattress Topper
By Distribution Channels