Mattresses & Accessories Market Overview
Over recent years, almost every sector has experienced technological disruptions. Mattress & accessories market, just like any other sector, has foreseen a strong transformation. Considering the gradual transference in consumer perspective and increasing health consciousness, the trends are anticipated to escalate and persist further.
The increase in income levels, development in the hospitality and real estate sector, and awareness among customers towards stress management have ensued in a paradigm shift in market perception of sleep products.
Millennial consumers in nations such as U.S., U.K., and India have egressed as booming consumers of the global mattresses and accessories market. Higher demand is predominantly attributed to young consumers who are disposed to pay a higher price than the usual for advanced products such as airbed and memory foam mattresses.
Mattresses & Accessories Market – Key Trends
Offline retail outlets have been the popular distribution channels amid consumers, satiating the need to feel the mattress by sitting on or touching it before buying.
However, consumers are now gradually shifting towards online platforms. Owing to its comfort, ease, varied options, cost comparison, doorstep delivery, accessibility of customized products, has proved to be a game-changer in the mattress industry for both the sellers and the consumers.
The trial facilities and extraordinary packaging techniques have added glitters to the consumer's experience and paving its way to make significant breakthroughs. A rise in awareness and change in the mindset of consumers has seen a transformation towards a product that echoes with comfort and has a luxury, elegance, and classy finish.
The advent of international companies and big brands in the sector has led several consumers to switch from the local ginners and traditional street-side shops to branded mattresses. Growing awareness of the impacts of synthetic products and chemicals, utilized in regular mattresses, has complemented the demand and tremendous growth of eco-friendly and organic mattresses & accessories.
Employing techniques such as breathable fabrics and cooling gels, which removes the heat produced from mattresses, has made them more preferable amid consumers. Companies also understand the need for safe products and therefore hold certifications such as Oeko-Tex® Standard 100 for fabrics and CertiPUR-US® for foam.
Mattresses & Accessories Market – Growth Restraints
Several of the newer online mattresses and accessories brands don't offer a free trial period or fewer days only, this can have a huge impact on sales as consumers will not be able to experience the product appropriately. Moreover, despite all the driving factors, the higher cost of the mattresses and accessories is projected to restrain the global mattresses & accessories market growth.
COVID-19 Impact on Mattresses & Accessories Market
Mattresses & accessories sales are skyrocketing via online sales channels in the weeks leading up to nationwide lockdown. Manufacturers are rethinking their business strategies to fulfill the demand gap through the hygiene factors of their factories and contactless delivery.
Furthermore, there are an increase in demand for mattresses & accessories in local hospitals, and health care facilities due to the COVID-19 outbreak. Manufacturers are referring to the FDA’s guidance document to produce mattresses and assist during the crisis.
Mattresses & Accessories Market – Region-wise Analysis
East Asia and South Asia dominated the global mattresses & accessories market and is projected to expand steadily due to rising urban population ready to spend for luxurious spacious and comfortable mattresses and accessories.
Health benefits associated with the mattresses such as sound sleep prevents back pain, etc. as well as the presence of well-established manufacturers such as Kurl-On, Stearns & Foster, and Dunlop is escalating the demand in this region.
Europe will be witnessing significant growth over the forecast period due to a shift in preference towards large houses and multiple bedrooms in the house. Moreover, the demand for mattresses is higher in the hospitality and healthcare sectors in this region.
Mattresses & Accessories Market – Competitive Analysis
Market players are extending their manufacturing facility and fortifying their global presence to enhance their market share. Players are focusing on developing hybrid mattresses as the customers are willing to spend more. For instance Eight Sleep launched its latest biometric-monitoring smart mattress which has a dual thermostat that keeps the bed warm in winters and cools in summers.
Century Mattresses launched the Sleepables range which provides superior quality luxurious stylish designs and comfortable mattresses in case of body pains and aches to a pregnant woman. The range also offers waterproof accessories ascertaining a high level of hygiene.
Kurlon took over Spring Air a U.S. based luxury mattress brand for approximately USD 10 million. The acquisition will help the company to boost its overall revenue as well as its market presence in the region. Sleepwell mattress manufacturer Sheela Foam took over Interplast, a Spanish firm. The acquisition will help the company to boost its presence in Europe.
Major market players operating in the global mattresses and accessories market include
- Kingsdown Inc.
- Spring Air International
- Sleep Number Corporation
- Tempur Sealy International Inc.
- Simmons Bedding Company LLC Serta Inc.
- Southerland Inc.
- Relyon Limited
- McRoskey Mattress Company;
- Corsicana Mattress Company.
Regions and Countries Analysed in this report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Mattresses & Accessories Market – Segment Analysis
- Memory foam mattress
- Hybrid mattress
- Innerspring mattress
- Latex mattress
- Other (water bed mattress, air filled mattress, and gel filled mattress)
Mattress Size Type:
- Twin or single size mattress
- Twin XL size mattress
- Full or double size mattress
- Queen size mattress
- King size mattress
- Others mattress (king long or California king size mattress, super king size mattress or grand size mattress, and athletic king size mattress.