Apple Accessories Market

Apple Accessories Market: Increasing Sales of iPhones Across the Globe Expected to Boost Demand for Apple Accessories and Apple Branded Accessories During the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2020

  • 2017-04-03
  • REP-GB-3374
  • 81 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Apple Accessories Market

This study offers a comprehensive, 360 degree analysis on the Apple Accessories market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Apple Accessories market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Screen Guards to remain the most important product type segment for both iPhone and iPad

Modern day smartphones and tablet computers are largely touchscreen centric. The touchscreen is the most important component of these devices and is probably the most prone to damage as well. While manufacturers do tend to use some kind of toughened glass to prevent the screen from shattering, customers show a preference for additional protection as a kind of safety net. This has led to an increasing demand for screen guards to protect the screens of high-end devices like the iPhone and iPad. This factor is driving the increased adoption of screen guards in the global Apple accessories market. iPhone Screen Guards and iPad Screen Guards are anticipated to be the most lucrative segments of the global Apple accessories market.

iPhone Screen Guard expected to be the largest segment by product type in the global Apple accessories market

The iPhone alone accounts for approximately 2/3rd of the revenue of Apple Inc. and the company has been referred to several times as the ‘iPhone company’. The iPhone is often the only pocket computer, camera, calculator, MP3 player, or GPS that people carry with them as it has effectively replaced all of these devices. The iPhone is both extremely expensive and quite fragile and this is quite a lethal combination as even a single drop could potentially shatter the delicate touchscreen. Many people have had the misfortune of either a shattered or cracked iPhone screen at least once in their lifetime. With all these factors in mind, it is not surprising that the iPhone Screen Guard is anticipated to hold the largest chunk of the Apple accessories market throughout the forecast period (2016-2020).

Decline in BPS, but still clinging to leadership position

In the year 2016, the iPhone Screen Guard product type segment accounted for nearly 19% of the entire Apple accessories market and this segment is predicted to stand at 18.5% by the end of the year 2020, registering a substantial BPS drop of nearly 30 points. However, the iPhone Screen Guard segment should still remain leader in the global Apple accessories market by product type, and it is likely to be closely followed by iPad Cases in the second position. The Y-o-Y growth rate of the iPhone Screen Guard segment is estimated to remain above 3% for the entire duration of the study and rise to nearly 5% by the year 2020.

Absolute dollar opportunity, incremental dollar opportunity and CAGR point to a bright future

In the year 2015, the iPhone Screen Guard segment had a market value of above $1 Billion worldwide, rising to slightly more than $1.1 Billion in 2016. This reflects a Y-o-Y growth rate of 3.6%. By the year 2020, the iPhone Screen Guard segment is expected to be worth nearly $1.4 Billion, registering a CAGR of 4.4% during the forecast period. A predicted incremental dollar opportunity of a little more than $210 Million during the period 2016 – 2020 implies there is good opportunity for companies involved in the Apple accessories market to profit handsomely if they create a screen guard to protect this critical component of the iPhone.

apple accessories market

Revenue growth of the iPad Screen Guard segment poised to be less prominent than the iPhone Screen Guard segment

The iPad Screen Guard segment accounted for just over $1 Billion in 2015 and it is likely to witness a Y-o-Y growth of 2.5%. At the end of the forecast period, the value of the iPad Screen Guard segment is anticipated to be close to $1.2 Billion, recording a CAGR of 2.4%. This represents an incremental dollar opportunity of more than $100 Million during the four year period; something that the key stakeholders operating in the global Apple accessories market need to watch closely.

Few companies on the planet are as admired, envied, respected, loved and even hated as Apple Inc. The company has redefined not just smartphones, but also tablet computers, smartwatches, and MP3 players. The burgeoning demand for its iconic products has also risen the boat of companies actively involved in the accessories market for Apple products. In its report titled “Apple Accessories Market: Global Industry Analysis and Opportunity Assessment, 2016-2020”, Future Market Insights has comprehensively covered the entire Apple accessories market and has provided an in-depth analysis of the market on the basis of various key metrics such as Y-o-Y growth projections, absolute and incremental dollar opportunity and CAGR.

Very few products are able to become synonymous with the product category itself. It wouldn’t be an exaggeration to say that the iPhone and iPad have captured almost all the attention in their respective product categories. While it has become quite difficult for their direct competition, it has made the companies in the Apple accessories market very happy indeed! Our report provides a detailed competition dashboard highlighting some of the major competition to Apple Inc. in the accessories market such as Bose Corp., Sony Corp., SkullCandy Inc. and Logitech International. While the first three manufacture both headphones and portable speakers for the iPhone and iPad, the latter is more renowned for its speakers. Several manufacturers of mobile cases, which help protect your precious, highly expensive Apple device have also been mentioned in the report. The Apple Accessories Revenue for the period 2014-2016, along with the Sales Value for both Retail Outlets and various Distribution Channels for the year 2015 has been provided.

Apple Accessories Market: Segmentation

By Product Type

By Region

Beats Audio

North America

Watch Accessories

Latin America

iPhone Cases


App-enabled Accessories

Greater China

Audio Accessories

Middle East

iPad Cases

Southeast Asia

Power & Cable

Southwest Asia

iPhone Screen Guard


iPad Screen Guard




Future Market Insights has studied the Apple accessories market spread across 10 key geographic regions. The Y-o-Y growth projections, Basis Point Share (BPS) analysis, important trends and regulations have been studied to provide vital market statistics. The market attractiveness analysis, volume and value forecast for the major countries in each region have been elaborated. While North America is currently the largest Apple accessories market, it is widely anticipated to decline by nearly 45 BPS in the forecast period. A company wishing to enter the highly lucrative Apple accessories market would be advised to target either Southwest Asia, Greater China or Japan as all these regions should show Y-o-Y revenue growth greater than 8% from 2017-2020.

Another section of the report talks about the global Apple accessories market on the basis of Product Type. The absolute dollar opportunity along with the market value and volume forecast of accessories such as Apple Watch Accessories, Beats Audio, App-enabled Accessories, Power & Cable, iPad Cases, iPhone and iPad Screen Guards are indicated in this section. While iPad Screen Guards are not expected to show more than 3% Y-o-Y growth till the year 2020, the Audio category is predicted to almost certainly be in excess of 7.5% every year, making it a category that cannot be ignored by Apple accessories market players.

An important section of the global Apple accessories market report highlights the key market dynamics in terms of the drivers, challenges, restraints and distribution structure that is prevalent in the Apple accessories market across the globe. The market forecast for the four year period ranging from 2016 to 2020 in terms of absolute dollar opportunity and Y-o-Y growth is given. A few of the trends as well as a broad overview of the Apple accessories market has been provided. The latter consists of the market definition along with the Apple accessories market taxonomy.

The Apple accessories market report is a comprehensive assessment of the global Apple accessories market, and the executive summary succinctly captures the various elements of the market over the forecasted period. The assumptions and acronyms used throughout the report have been explained for our readers’ benefit.

Research Methodology

We have used a unique research methodology that tracks the current status of the global Apple accessories market and provides insights into where the market is expected to reach at the end of the forecast period. We have extensively utilised both primary and secondary research to obtain pertinent insights into the global Apple accessories market after detailed discussions with industry experts. We have then validated the data thus acquired using the triangulation method where both the primary and secondary data are consolidated with our expert analysis to arrive at final market projections. This data is finally thoroughly scrutinised using advanced tools to provide the required quantitative as well as qualitative insights into the global Apple accessories market.

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