The smart city platforms market analysis report by Future Market Insights reveals that global sales of the smart city platforms market in 2022 were held at US$ 157.6 billion. The projected market growth from 2023 to 2033 is expected to be 11%.
Platforms offering is expected to be the high revenue-generating segment, projected to expand at a CAGR of over 9.5% from 2023 to 2033.
Attributes | Details |
---|---|
Global Smart City Platforms Market Size (2023) | US$ 175 billion |
Global Smart City Platforms Market Size (2033) | US$ 496.9 billion |
Global Smart City Platforms Market CAGR (2023 to 2033) | 11% |
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As per the smart city platforms market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value of the smart city platforms market increased at around 12% CAGR.
Platforms segment is predicted to expand at a CAGR of 9.5% through 2033. The fast pace of urbanization is reinforcing the notion of smart cities, offering promising development potential for the smart city platforms industry. Also, smart city platforms are crucial for improving urban infrastructure, operations, and applications, as well as other city-specific activities.
IoT connects businesses and governments to all smart opportunities, such as smart transportation, smart cities, and smart utilities, allowing them to obtain real-time location-based data. Further, IoT creates massive volumes of data in real time from multiple sources.
Deploying IoT solutions in smart city initiatives necessitates collaboration among several stakeholders, including telecom carriers, service providers, infrastructure providers, manufacturers, and the government sector. Moreover, the public-private partnership (PPP) model is most often used by governments throughout the world to encourage smart city initiatives. Also, technological breakthroughs, such as cloud, IoT, mobility, AI, and data communications, contribute to the infrastructure of smart cities.
The advancement of 5G and NB-IoT innovations, in particular, is likely to propel the smart city platforms industry forward. These technologies are utilized not only to improve residents' lives, but also in areas such as privacy, security, and environmental sustainability.
Another key reason impeding the growth of the smart city platforms market is security concerns around the introduction of smart devices in cities. Further, smart city systems, like any other linked technology, rely on networking for data transfer and are thus subject to compromise. Factors that are driving the market growth further include:
During the projected period, North America held a notable share in the global smart city platforms market with a market size of US$ 145 billion. The regional market is anticipated to expand at a CAGR of 9.6%.
Region's network operators continuously invest in upgrading and expanding their telecom networks, as well as transitioning to 5G infrastructure by maximizing innovations such as cloud-edge computation technology and network slicing, thereby accelerating the acceptance of smart city systems and platforms for low-cost and tactical urban management.
The entrepreneurial environment in North America is expanding fast compared to other countries. Rapid digitization across several verticals, rising usage of smart connected devices, and growing technical breakthroughs have all contributed to the development of the smart city platforms industry in the region.
The United States is expected to hold a notable market share of US$ 130 billion by the end of 2033 with an expected CAGR of 9.6% by the end of 2033.
Factors such as the widespread use of smart city services and solutions, significant ICT investment by government organizations, and rising demand for linked solutions are driving the market growth in the country.
Governments in several locations in the United States are preparing to invest considerably to improve their infrastructure and fully capitalize on the benefits of IoT. Moreover, the presence of leading industry competitors including Microsoft, IBM, Cisco Systems, and GE Current in the area is expected to open new development opportunities for the regional marketplaces.
Additionally, increased internet penetration helps to complement the notion of smart city platforms by allowing IoT connections, which contribute significantly to smart city platforms. KT's innovative technology, Giga Wire, has been utilized in the United States.
Las Vegas has implemented Digital Twin technology, following the footsteps of New York City, intending to achieve zero carbon emissions. Following that, Las Vegas is planning to leverage the power of advanced IoT, 5G networking, and other technologies to improve air quality, noise pollution, mobility, water management, and pollutants from key structures.
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The platforms segment is forecasted to expand at a high CAGR of around 9.5% from 2023 to 2033. Analytics, performance management, remote asset monitoring, decision support, and presentation components are all performed by smart city platforms.
Most technologically savvy cities utilize the Internet of Things system to analyze municipal infrastructure, regulate everything including water and air quality, traffic flows, and parking, and use the resultant smart data to address longer-term environmental planning issues.
The smart city platforms provide a framework enabling urban infrastructure, technologies, and operations, as well as a variety of city-specific tasks. Also, due to the sheer flexibility and incorporation of other smart solutions, one of the important reasons projected to fuel the rising demand in cities is giving precedence to platform providers over standalone smart solutions.
The Hybrid segment is forecasted to expand at a significant CAGR of around 9% between 2023 and 2033. The solution is deployed at the customer's location under the hybrid delivery model, which is comparable to the offshore approach.
Maintenance and upgrades are performed at the customer's location, while other aspects of the services are managed remotely from the vendor's location. Due to the connection management and security platforms, the hybrid delivery model is widely used.
The advantages of both on-site and offshore delivery approaches may be used in this delivery strategy. Furthermore, hybrid solutions provide a broad array of functions and essential characteristics, fueling total hybrid solution adoption during the projected period. Additionally, this delivery approach combines the advantages of onshore and offshore delivery. For instance,
The research discusses key trends in the smart city platform industry as well as inorganic and organic growth methods. Moreover, various firms are focusing on organic growth strategies such as product approvals, and new product releases.
The strategy noted in the sector included mergers and acquisitions, partnerships, and collaborations. These measures have paved the way for market players to grow their businesses and strengthen their distribution networks.
Recent Developments in the Smart City Platform Market
Report Attributes | Details |
---|---|
Growth Rate | CAGR of 11% from 2023 to 2033 |
Base Year for Estimation | 2023 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Global Smart City Platforms Market Size (2023) | US$ 175 billion |
Global Smart City Platforms Market Size (2033) | US$ 496.9 billion |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered | Offering, Delivery Model, Application, Region |
Regions Covered | North America; Latin America; Western Europe; Eastern Europe; Asia Pacific excluding Japan; Japan; The Middle East and Africa |
Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
Customization | Available Upon Request |
The market is estimated to reach US$ 496.9 billion by 2033.
Siemens, Hitachi, and Datumate are the key market players.
The market is estimated to secure a valuation of US$ 175 billion in 2023.
The growth potential of the market is 11% through 2033.
Increasing government investments in smart city projects drives sales.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Offering 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Offering, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Offering, 2023 to 2033 5.3.1. Platforms 5.3.1.1. Connectivity Management Platform 5.3.1.2. Integration Platform 5.3.1.3. Device Management Platform 5.3.1.4. Security Platform 5.3.1.5. Data Management Platform 5.3.2. Services 5.3.2.1. Professional Services 5.3.2.2. Managed Services 5.4. Y-o-Y Growth Trend Analysis By Offering, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Offering, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Delivery Model 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Delivery Model, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Delivery Model, 2023 to 2033 6.3.1. Offshore 6.3.2. Hybrid 6.3.3. Onshore 6.4. Y-o-Y Growth Trend Analysis By Delivery Model, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Delivery Model, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Smart Transportation 7.3.2. Public Safety 7.3.3. Smart Energy & Utility 7.3.4. Infrastructure Management 7.3.5. Citizen Engagement 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Offering 9.2.3. By Delivery Model 9.2.4. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Offering 9.3.3. By Delivery Model 9.3.4. By Application 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Offering 10.2.3. By Delivery Model 10.2.4. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Offering 10.3.3. By Delivery Model 10.3.4. By Application 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Offering 11.2.3. By Delivery Model 11.2.4. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Offering 11.3.3. By Delivery Model 11.3.4. By Application 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Offering 12.2.3. By Delivery Model 12.2.4. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Offering 12.3.3. By Delivery Model 12.3.4. By Application 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Offering 13.2.3. By Delivery Model 13.2.4. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Offering 13.3.3. By Delivery Model 13.3.4. By Application 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Offering 14.2.3. By Delivery Model 14.2.4. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Offering 14.3.3. By Delivery Model 14.3.4. By Application 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Offering 15.2.3. By Delivery Model 15.2.4. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Offering 15.3.3. By Delivery Model 15.3.4. By Application 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Offering 16.1.2.2. By Delivery Model 16.1.2.3. By Application 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Offering 16.2.2.2. By Delivery Model 16.2.2.3. By Application 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Offering 16.3.2.2. By Delivery Model 16.3.2.3. By Application 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Offering 16.4.2.2. By Delivery Model 16.4.2.3. By Application 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Offering 16.5.2.2. By Delivery Model 16.5.2.3. By Application 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Offering 16.6.2.2. By Delivery Model 16.6.2.3. By Application 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Offering 16.7.2.2. By Delivery Model 16.7.2.3. By Application 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Offering 16.8.2.2. By Delivery Model 16.8.2.3. By Application 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Offering 16.9.2.2. By Delivery Model 16.9.2.3. By Application 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Offering 16.10.2.2. By Delivery Model 16.10.2.3. By Application 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Offering 16.11.2.2. By Delivery Model 16.11.2.3. By Application 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Offering 16.12.2.2. By Delivery Model 16.12.2.3. By Application 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Offering 16.13.2.2. By Delivery Model 16.13.2.3. By Application 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Offering 16.14.2.2. By Delivery Model 16.14.2.3. By Application 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Offering 16.15.2.2. By Delivery Model 16.15.2.3. By Application 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Offering 16.16.2.2. By Delivery Model 16.16.2.3. By Application 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Offering 16.17.2.2. By Delivery Model 16.17.2.3. By Application 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Offering 16.18.2.2. By Delivery Model 16.18.2.3. By Application 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Offering 16.19.2.2. By Delivery Model 16.19.2.3. By Application 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Offering 16.20.2.2. By Delivery Model 16.20.2.3. By Application 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Offering 16.21.2.2. By Delivery Model 16.21.2.3. By Application 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Offering 16.22.2.2. By Delivery Model 16.22.2.3. By Application 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Offering 16.23.2.2. By Delivery Model 16.23.2.3. By Application 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Offering 17.3.3. By Delivery Model 17.3.4. By Application 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Cisco 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. IBM 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Microsoft 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Hitachi 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Siemens 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Schneider Electric 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Huawei 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Intel 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. GE 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. AT&T 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Oracle 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Ericsson 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.13. Itron 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.14. Verizon 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.15. Honeywell 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.16. SAP 18.1.16.1. Overview 18.1.16.2. Product Portfolio 18.1.16.3. Profitability by Market Segments 18.1.16.4. Sales Footprint 18.1.16.5. Strategy Overview 18.1.16.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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