The ways & means of home decoration has transformed vastly because of globalization, in which the mattress industry has come a long way. However the concept of comfortable, cozy, and restore one’s energy remains the same. The rising preference for a spacious living has offered more options than ever before considering styling a bed and mattress; this has prompted innovation in mattresses with regards to size, the material used, type, etc.
Memory foam, innerspring, latex, water, air, and hybrid are some types of mattresses that are widely accessible all over the world.The increasing emphasis on healthy sleep to enhance overall health has added to the rising growth of the global queen mattress market. Queen mattress systems, nowadays, provide consumers with a wide scope of options and features which could help offer a restful and comfortable sleeping experience.
Growing awareness amid consumers regarding toxic chemicals and pesticides utilized in manufacturing for mattress has triggered the demand for organic and natural mattresses. Individuals suffering from breathing problems seek organic mattresses to avert an unwanted health problem which is caused by synthetic material.
Manufacturers making cautious efforts to use several kinds of natural and organic-based mattresses that are prepared with hypoallergenic materials. Among several natural materials utilized for producing organic mattresses, cotton, wool, and latex are widely utilized.
This has also prompted the growth of organic & natural queen mattress market.An E-commerce platform, unlike any other industry, has augmented sales of queen mattresses across geographies. Consumers can choose from a wide variety of options available on the online platform as per their preferences and needs.
Moreover, with the advancement in mattress technology, delivering a queen-sized mattress in a box directly to doorsteps has attained huge popularity amid queen mattress manufacturers over the past few years.
Consumers preferring organic and natural queen mattresses might face some issues concerning the price as well as inadequate availability. Moreover, the market has fewer players proving organic queen mattress in the market, this will be challenging for the consumers who are looking for the right organic queen mattress.
Consumers in rural regions still prefer buying mattresses from stores where they can touch and experience the mattress; this can hugely impact the online sales growth of the queen mattress market.
The COVID-19 pandemic has prompted substantial growth in e-commerce business including queen mattresses. Several players are focusing on expanding and rethinking their business strategies to satiate the supply-demand gap via the hygiene factors of their factories as well as contactless delivery to withstand their revenue pool.
As the pandemic is influencing consumers' purchasing leanings, the partial lift in lockdowns, across nations has set the queen mattress market for a substantial recovery.
Asian nations with an increased population base in addition to increased spending capacity are prominent markets for the mounted sales of queen mattresses. Regions such as India and China are the lucrative regions with a larger consumer base.
The rise in buying propensities, an increase in the standard of living, and increased sales through online platforms will be fuelling the region’s growth. Europe will be registering substantial growth over the years to come due to the increasing preference of multiple bedrooms due to shifting in large houses.
Prominent players identified in the global queen mattress market include Kingsdown Inc., Spring Air International, Simmons Bedding Company LLC, Sleep Number Corporation, Serta Inc., Tempur Sealy International Inc., Southerland Inc, Relyon Limited, McRoskey Mattress Company, and Corsicana Mattress Company.
Players are expanding their manufacturing facility and fortifying their global presence to capture market share. Players are developing hybrid mattresses as the customers are willing to spend more. For instance, Kurlon Enterprise Limited launched Kurlopedic technology, which is useful in making mattresses more durable and superior. It offers comfort through the night, uniform space, and good back support.
Moreover, the company is focusing on research and development to develop mattresses which are durable, soft, and firm for maximum body support, and meet the consumer demand for comfortable mattresses. Casper launched by Leesa offers a cooling hybrid memory foam and coil mattress design which suits every kind of sleeper and provides value for money.
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