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Humeral Implants Market Outlook

The global humeral implants market is likely to be valued at US$ 1,017.6 million in 2023. From 2023 to 2033, sales of humeral implants are expected to flourish at a 7.0% CAGR, reaching US$ 2,005.5 million.

The rising prevalence of shoulder replacements, increasing prevalence of arthritis in the shoulder and rapid adoption of prosthetics are likely to boost the demand for Humeral Implants across the globe. The augmented prevalence of bone fractures and the launch of new products are likely to augment the demand for Humeral Implants.

Humeral implant designs have changed significantly as a result of an improved understanding of prosthetic biomechanics and proximal humeral anatomy. The primary goal of humeral implant design includes the replication of the articular anatomy to restore physiologic soft-tissue tension and to avoid complications such as periprosthetic fracture, aseptic loosening, and proximal humeral bone loss and to provide early implant stability and long-term bony fixation. Trauma is the main reason for humerus fractures.

The humerus is mostly fractured due to falls or motor vehicle crashes. Physical rehabilitation is also an important part of recovery to regain the use of the upper arm and shoulder. Humerus fractures are of different types depending on the name of the area of bone that is broken.

These are proximal humerus fractures, mid-shaft fractures, and distal humerus fractures. If the bone is moved out of the position, surgery is recommended. Surgery is used to readjust the bone and secure them in a position with surgical hardware, such as pins, plates, wires, and screws.

For severe proximal humerus fractures, shoulder replacement surgery is done to remove the injured bone and insert an artificial implant. Both non-cemented and cemented fixation is used, as both techniques have different advantages and disadvantages. Humeral implants have grown from monoblock to modular implants, from diaphyseal to metaphyseal fixation, from press-fit to ingrowth non-cemented designs, and from fixed to variable implants.

Attribute Details
Humeral Implants Market CAGR (2023 to 2033) 7.0%
Humeral Implants Market Size (2023) US$ 1,017.6 million
Humeral Implants Market Size (2033) US$ 2,005.5 million

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What are the Factors Propelling the Global Humeral Implants Market?

The global humeral implants sector is anticipated to register a significant CAGR over a forecast period. The rise in the geriatric population and increased number of accidents is anticipated to boost the demand for humeral implants and drive the global humeral implants industry.

Changes in lifestyle such as lack of exercise and increased prevalence of obesity in the global population are attributing to the weakening of bones, fuelling market growth. An increase in the adoption of advanced technologies and ongoing technological advancements is also anticipated to drive the global humeral implants sector.

What are the Factors Hampering the Global Humeral Implants Market?

High complication rates such as aseptic loosening and the need for humeral revision associated with the procedures hamper the demand for humeral implants and restrain the growth of the global market. Additionally, stringent FDA policies for the approval of implants restrain the growth of the market.

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Comparative View of the Market

Humeral Implants Market:

Attributes Humeral Implants Market
CAGR (2023 to 2033) 7.0%
Market Value (2033) US$ 2,005.5 million
Growth Factor Increase number of accidents
Opportunity Rise in geriatric population

Medical Bionic Implants and Exoskeletons Market:

Attributes Medical Bionic Implants and Exoskeletons Market
CAGR (2023 to 2033) 8%
Market Value (2033) US$ 2570.74 million
Growth Factor Surging incidents of spinal injuries
Opportunity Growing incidence of injuries in the workplace

Medical Bionic Implant and Artificial Organs Market:

Attributes Medical Bionic Implant and Artificial Organs Market
CAGR (2023 to 2033) 8.8%
Market Value (2033) US$ 70,818.8 million
Growth Factor Rising healthcare spending
Opportunity Growing incidents of accidents and injuries

Regional Insights

Countries Market Share (2022)
United States 38.7%
Germany 9.4%
Japan 3.0%

Why is North America Emerging as an Opportunistic Humeral Implants Market?

North America is contributing the leading shares to the global systems humeral implants industry in terms of value and is anticipated to register a significant CAGR over a forecast period. In 2022, the region acquired 41.5% of revenue in the humeral implants sector and is estimated to maintain its governing share throughout the assessment period.

The increased prevalence of humeral fractures in the region is estimated to boost the demand for Humeral Implants over the forecast period. On average, nearly 200,000 distal radius fractures occur annually in the USA There has been a recent trend in the usage of stemless humeral components in the region and the introduction of new designs with the aim of providing a 3-dimensional reconstruction of the humeral head. The adoption of these implants in the region is due to reduced surgical time, less blood loss, low-stress shielding, and lower risk of diaphyseal stress risers

According to the National Library of Medicine, Proximal humeral fractures account for nearly 5% of all fractures and are the third most common fracture after hip fractures and distal radial fractures. Proximal humeral fractures normally occur owing to a low-energy trauma, usually by falling from a standing height. The incidence of proximal humeral fractures has clearly increased over the past few decades in the region and is cured with sling immobilization and physical therapy. Though, in about 1/5th of fractures, the prosthetic implant by the means of surgery is being considered, the report says.

Why is the Demand for Humeral Implants Burgeoning in Europe?

Europe is the second-leading region in terms of market revenue, accounting for a 33.4% share in the market. The region is estimated to expand at a significant rate over the forecast period. The market growth is attributed to the increasing technological advancements like 3D printing and the adoption of minimally invasive surgery in the region.

The launch of new stemless designs by prominent medical manufacturers has increased the penetration of humeral implants in countries like Italy, the United Kingdom, and Germany. In March 2022, Exactech, a developer and producer of innovative implants, instrumentation, and smart technologies for joint replacement surgery, announced that its unique Equinoxe® Humeral Reconstruction Prosthesis is now available for clinical use in Europe.

The increasing number of shoulder replacement surgeries and favorable health reimbursement are some of the prominent drivers in the market growth of humeral implants. According to the National Joint Registry, the number of shoulder replacement surgeries escalated by 9% in 2021 as compared to the number in 2020.

How is Asia Pacific Bolstering Demand for Humeral Implants?

Countries CAGR
China 7%
India 4.9%

Asia Pacific is contributing moderate shares to the market due to the newly developed products and the growing incidence of injuries is expected to show robust growth in the global market. The increasing rate of geriatric population and mounting rates of osteoarthritis and osteoporosis in countries like China & India are likely to act as the prominent market drivers. Besides, augmented medical tourism and technological enhancements have played a significant role in the regional market's expansion.

With technological advancements such as 3D printing and smart surgeries, the market provides immense growth opportunities to medical device manufacturers for making patient-specific implants, prototypes, and biodegradable implants, among other things, propelling the industry forward.

The adoption of minimally invasive surgery and increasing penetration of medical device manufacturers in the region have bolstered the demand for humeral implants in the region. Favorable government policies and increased healthcare spending is also adding value to the humeral implants business.

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How Start-ups are Adding Value to the Global Humeral Implants Industry?

  • Founded in 2015, Rejoint, an ambitious startup orthopedics company based in Bologna, Italy, is combining 3D additive manufacturing (AM), artificial intelligence (AI), and the internet of things (IoT) with a cobalt-chrome platter to give surgeons the first certified 3D printed knee prosthesis made from cobalt-chrome.
  • Founded in 2009, Shoulder Innovations, the Holland, MI-based medical device startup, announced a $1.5 million Series A round led by the Michigan Angel Fund, with participation from Start Garden, Invest Michigan, Novus Bioventures, Western Michigan University’s Biosciences Research Commercialization Center, and Genesis Innovation Group. The company developed a shoulder replacement system that is more durable than traditional shoulder implants.

Who are the Key Players in the Global Humeral Implants Sector?

Key market players in the humeral implants sector globally include B. Braun Ireland, Arthrex, Inc., Exactech, Inc., mediates, Zimmer Biomet, Smith & Nephew plc., Stryker, Wright Medical Group, DePuy Synthes and others. These companies are highly focused on the development of advanced humeral implants further contributing to the growth of the humeral implants market globally.

  • In March 2022, Shoulder Innovations Inc., (SI), a leading innovator in the development of shoulder replacement systems, announced the FDA Clearance of their latest component of the InSet Total Shoulder System, the InSet™ Stemless Humeral System. The InSet™Stemless implant is the latest addition to the innovative and integrated InSet™ system, which already includes the successful InSet™ Glenoid, Humeral Short Stem, and Reverse components.
  • In July 2021, Stryker launched the Perform humeral stem as part of its newly introduced Tornier shoulder arthroplasty portfolio. Kalamazoo, Mich.-based Stryker designed its Tornier Perform humeral stem for use in anatomic, reverse, and hemiarthroplasty of the shoulder to allow for conversion from an anatomic to a reverse shoulder prosthesis in the case of revision.
  • In August 2021, DePuy Synthes, The Orthopaedics Company of Johnson & Johnson, introduced the INHANCE™ Shoulder System, a first-to-market, fully integrated shoulder arthroplasty system. The system is designed with an intuitive stemless-first surgical approach that aligns with how surgeons approach patient care. The ENHANCE Shoulder System is the first shoulder system to offer surgeons the ability to seamlessly transition from stemless to stemmed implants during surgical procedures.

Key Companies Profiled

  • B. Braun Ireland
  • Arthrex, Inc.
  • Exactech, Inc.
  • mediates
  • Zimmer Biomet
  • Smith & Nephew Plc.
  • Stryker Corporation
  • Wright Medical Group
  • DePuy Synthes

Key Segments

By Product Type:

  • Proximal Humerus Implants
  • Humeral Shaft Implants
  • Distal Humerus Implants

By End User:

  • for Hospitals
  • for Ambulatory Surgical Centers
  • for Clinics

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • Latin America

Frequently Asked Questions

What is Current Valuation of Humeral Implants Market?

The market is estimated to secure a valuation of US$ 1,017.6 million in 2023.

What is the Projected Size of the Market by 2033?

The global market size is expected to reach US$ 2,005.5 million by 2033.

What is the Growth Potential of the Market?

The growth potential of the market is 7% through 2033.

Which Factors are Contributing toward the Market Growth?

Expanding geriatric population and heightened cases of accidents.

Which Country is Having a Good Run in the Global Market?

China market is expected to register a CAGR of 7% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Proximal Humerous Implants

        5.3.2. Humeral Shaft Implants

        5.3.3. Distal Humerus Implants

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Hospitals

        6.3.2. Clinics

        6.3.3. Ambulatory Surgical Centers

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End User

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End User

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End User

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product Type

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product Type

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product Type

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product Type

            15.4.2.2. By End User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product Type

            15.5.2.2. By End User

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product Type

            15.6.2.2. By End User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product Type

            15.7.2.2. By End User

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product Type

            15.8.2.2. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product Type

            15.9.2.2. By End User

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product Type

            15.10.2.2. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product Type

            15.11.2.2. By End User

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product Type

            15.12.2.2. By End User

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product Type

            15.13.2.2. By End User

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product Type

            15.14.2.2. By End User

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product Type

            15.15.2.2. By End User

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product Type

            15.16.2.2. By End User

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product Type

            15.17.2.2. By End User

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product Type

            15.18.2.2. By End User

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Product Type

            15.19.2.2. By End User

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Product Type

            15.20.2.2. By End User

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Product Type

            15.21.2.2. By End User

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Product Type

            15.22.2.2. By End User

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Product Type

            15.23.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. B. Braun Ireland

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Arthrex, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Exactech, Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. mediates

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Zimmer Biomet

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Smith & Nephew Plc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Stryker Corporation

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Wright Medical Group

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. DePuy Synthes

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Conmed Corporation

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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