Incentive Tourism Sector Overview And Industry Roundup

Incentive Tourism: Sector Overview and Industry Roundup

  • Ongoing
  • January 2020
  • REP-GB-3530
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Incentive Tourism Sector Overview And Industry Roundup
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This Incentive Tourism Sector Overview And Industry Roundup market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Incentive Tourism Sector Overview And Industry Roundup market.


The term incentives means an individual gets something extra for the work contribution that will drive profits for companies. These incentives are generally in monetary terms, which encourage employees to contribute even more and gain their loyalty. With this reference, incentive tourism implies that companies arrange holiday tours for their clients by covering all the costs involved, as a reward and in appreciation of the employees’ result-oriented and success-driven hard work. This added bonus motivates employees to bring in more business to the company and also enables the company to gain their loyalty. On the other hand, companies consider this as future incentives. Incentive tourism was born in the 1960s in the United States and later on it spread to Europe. Incentive travel is witnessing a boom today. According to the Incentive Research Foundation (IRF), the lead times are increasing, budgets are being made available and destination planning is being carried out. On an average, the budget per person ranges from USD 2500 to USD 3000 depending upon the employee designation and more importantly the size of the organisation. The incentive tourism sector is witnessing good health currently and will be enjoying the same in the coming years.

Incentive Tourism: Growth Drivers

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

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Incentive tourism is a healthy and positive concept that re-motivates employees of the corporation to perform even better. Corporations are spending more on the welfare of their employees. Heavy budgets are being arranged to carry out leisure tours. Sometimes these tours are sponsored by external agencies that are especially into the travel and tourism domain. These agencies take care of the entire programme and ensure the success of the tours on behalf of the client company. This idea saves the company’s cost as the firms have the necessary knowledge of where to chip in the cash and how to get cost-effective options without compromising on the quality of services. According to a Society of Incentive Travel (SITE) survey, almost 70 percent of the travel agencies improve their services and strive to add value by discovering more creative techniques.

Incentive Tourism: Challenges

There are certain growth driving aspects that get converted into challenges sometimes. For example, the external agencies can pose a big challenge to the incentive tourism sector. Their responsibility is to provide quality services and carry out the tours efficiently. Sometimes it is difficult to maintain the quality in the service, leading to dissatisfaction. Moreover, they might add additional charges to the host company by showing irrelevant costs as relevant or much needed costs by creating fake situations. This would hamper the budgets of the company. More importantly, dissatisfaction of the employees can ruin the image of the host company as the external agencies carry out incentive tourism on behalf of the host company. Another challenge is planning. The host company needs to plan prior and needs to explore destination options, hoteling options and the entire plan of stay, at least 6-7 months prior. Sometimes it may be a year depending on the destination and the reservations of the chosen hotel. Generally budgets for such tours are planned before, but not all organisations can afford to carry out such activities. Big organisations get budgets easily to carry out incentive travels and can spend more on each employee. However, small sized or mid-sized organisations cannot spend much on their employees and sometimes they cannot afford to conduct such employee motivation programmes.

Incentive Tourism: Worldwide Overview

The United States is experiencing more of a supplier’s market as the hotel supply is up and growing in the U.S. The U.S market resembles a big, slow and steady market for the incentive tourism sector. Europe continues to catch the attention of various companies spread across nations owing to its scenic beauty and nature. The incentive tourism sector can witness a promising growth in Europe in the coming years. Developing regions such as APAC are witnessing fast growth in this sector. China leads in the APAC region in the incentive tourism sector.

Incentive Tourism: Companies

Some of the companies involved in incentive tourism include MotivAction, Creative Group Inc., BCD Meeting and Incentives, Maritz Inc. and Meridian Enterprise Corp. 

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.

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Incentive Tourism: Trends

  • Experiential Travel: You will not forget a place you visited because of the experience factor associated with the visit. For example, the memory of spending an afternoon by remaining immersed in New Zealand’s Maori culture is unforgettable. This experience relatively unique to the destination will remind you of the appreciation received for the hard work you put in, which indirectly triggers motivation.
  • Wellness Travel:This implies that the traveller will experience good health by the end of the tour, feeling much better than before the tour. This has increased the popularity of the incentive tourism sector. Wellness travel destinations are explored, where you get to experience health related exercises, yoga, rock climbing, swimming and so on, that gives the employees a growing sense of respect towards the organisation that it is striving for its employees’ good health.
  • All-Inclusive Properties:This resembles the package offers that include almost everything. This is important from a budgetary standpoint; it includes everything the person needs – accommodation, drinks, meals, entertainment, etc.
  • Social Media:This plays an important role. The advertisements about the trip and the experiences are shared on social media like Facebook and Twitter – this has a two sided advantage; firstly the companies get good focus and their efforts towards employee welfare reach people other than the employees of the company. Secondly, the employees who were not able to attend the tour get motivated to be involved in the tour in the next year by striving hard and bringing good business to the company.

What Can Readers Expect from this Report?

  • An overview of the sector, including the key factors that have shaped patterns and demand
  • Not just data, but insights that you can incorporate in your strategic decision making
  • Nuanced underlying factors that influence consumer behaviour
  • Data points to understand the past, analyse the present, and project the future
  • Trends that will impact the sector in the short- and long-term
  • Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers
Get in touch
Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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