The insights-as-a-service market is projected to grow from USD 5.3 billion in 2025 to USD 40.4 billion by 2035, at a CAGR of 22.5%. Insights-As-a-Service Platform (SaaS-Based) will dominate with a 57.2% market share, while branding & marketing management will lead the application segment with a 46.8% share.